• Title/Summary/Keyword: 정서적 상호작용

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A Study on the Influence of Relation Commitment of SNS Marketing Features in Domestic Enterprise (국내기업의 SNS 마케팅 특성이 관계몰입에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.341-350
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS(Social Network Service)and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS Marketing Features in Domesic Enterprise The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

The Emotional Effect of Emoticon on Interpreting Text Message (메시지 해석에 이모티콘이 미치는 정서적 효과 - 휴대전화 문자 메시지 상황을 중심으로)

  • Ahn, Won-Mi;Kim, Jong-Wan;Han, Kwang-Hee
    • Journal of the HCI Society of Korea
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    • v.5 no.1
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    • pp.11-18
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    • 2010
  • Cell phone users frequently send and receive text messages with emoticons in their everyday lives, but emoticon and its emotional effect on message in mobile context has not been focused on. The purpose of this study is to investigate the emotional effect of emoticons on interpretation of text message considering valent texts and emoticons. Study 1 showed the effect of valent emoticons on neutral message, and also revealed that existence of emoticon, regardless of its valence, decreases rigidness and increases familiarity of message. In Study 2 that used positive and negative text messages, we found that emoticon still affects assessing sender's mood state and emotion. Result of interaction between valences of text and emoticon showed that participants in condition of incongruent pairs felt more sarcasm.

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The effects of affective feedbacks according to the learner's emotions in e-Iearning (이러닝 학습자의 감정 상태에 따른 감성 피드백의 효과)

  • Lee, Seung-Mi;Song, Ki-Sang
    • The Journal of Korean Association of Computer Education
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    • v.10 no.4
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    • pp.125-133
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    • 2007
  • Many researches have tried to introduce affective computing for Human-Computer Interaction (HCI). In the affective aspect, emotional memories significantly affect on people's cognitive processing activities. In this paper, to observe the effect of affective feedback for emotional state of learners in an e-learning environment, selected emotional feedback messages and delivery method are integrated into an e-learning system. Self reporting button for recognizing learner's emotional state are used for detecting learner's emotional states and the test results show that providing affective feedback to learner has positive effects in e-learning environment in terms of learner's academic achievements.

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Structural Equational Modeling of the Determinants of Home Environment and Peer Group Environment for Children's Self'Perceived Competence (역량지각에 영향을 미치는 가정환경과 또래환경 결정요인의 공변량구조모형)

  • 이주리
    • Journal of the Korean Home Economics Association
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    • v.36 no.11
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    • pp.193-207
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    • 1998
  • 이 연구의 목적은 아동의 연령과 성에 따른 아동의 역량지각 발달의 경향을 조사하고, 연령, 성을 포함한 가정환경과 또래 환경의 변수들의 역량지각에 미치는 영향을 구조평형 모델을 통해 알아 보았다. 또한, 이러한 역량지각의 발달 성향을 서구 문화권과 비교하여, 역량지각발달의 문화적 보편성이나 차이점을 알아 보고자 하였다. 유아, 또는 초등학교 저학년 아동은 면접으로, 그리고 3학년이상은 설문지를 사용하였다. 조사 대상은 유아, 초등학교 1, 3, 5학년, 중학교 1학년 아동 750명과 그들의 어머니이다. 인지, 사회, 신체 영역에서 모두 역량지각은 연령이 증가할수록 낮아졌다. 인지, 신체 영역의 역량지각에선 연령과 성의 상호작용효과가 나타났다. 그러나, 서구 문화권의 연구에서는 이러한 상호작용이 발견되지 않는다. 역량지각의 공변량구조모형에서는 또래환경 변수가 모두 포함시키기에 부적합한 변수로 나타났고, 연령, 성과 가족의 수입, 아버지의 교육수준, 가정의 물리적 환경, 부모의 정서적 지지가 아동의 역량지각에 의미 있게 영향을 미치는 것으로 나타났다.

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Impact of Empathic Concern and Message Framing on Anticipated Emotions and Behavioral Intention in Help Campaign (기아 돕기 캠페인에서 공감적 관심과 긍.부정 프레이밍이 미치는 영향: 예기된 정서와 행위 의도를 중심으로)

  • Lee, Seung-Jo;Baek, Hye-Lim
    • Korean journal of communication and information
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    • v.56
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    • pp.156-174
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    • 2011
  • Empathic concern is a major psychological factor which activates motives for help. This study investigates how the impact of empathic concern, as a personal trait, and the interaction with positive/negative framing influences responses towards help campaigns. Experiments with 176 subjects were conducted and the data were analyzed focusing on the role of anticipated emotions(satisfaction and guilt). The results were that people high in empathic concern showed larger anticipated satisfaction and behavioral intention compared to people low. The main effect was weak for anticipated guilt. Evidence suggests that anticipated satisfaction mediate the influence of the interaction of empathic concern and framing on behavioral intention. Anticipated guilt did not appear to act as an mediating variable. The theoretical and practical implications are discussed.

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The Difference of Emotional Evaluation for Personal Pronoun 'I' and 'You' (인칭 대명사 '나'와 '너'의 정서적 평가 차이)

  • Lee, Jae-Ho
    • Korean Journal of Cognitive Science
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    • v.23 no.3
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    • pp.323-348
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    • 2012
  • Three experiments were conducted to explore the interaction of personal pronoun (e.g. 'I' and 'you') and emotional evaluation (e.g. positive and negative) using time-course (e.g. SOA 500-1000ms) and multi-task approaches (e.g. lexical decision task and primed naming task). In Experiment 1, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that the interaction effects of personal pronoun and emotional words were found. In Experiment 2, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that no effects were found. In Experiment 3, Participants were presented personal pronoun as primes at SOA 500ms and were asked to pronounce emotional words which were differed in emotional attributes. The results showed that the interaction of personal pronoun and emotional words were found. The results of 3 experiments were discussed from a point of view of dynamic processes of social cognition.

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The Intention during the Interaction between Infants and Their Teachers while Playing Freely (자유놀이에 나타난 영아와 교사의 상호작용 의도)

  • Cho, Hye Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.203-216
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    • 2018
  • The purpose of this study is to clarify what teachers interaction is who try to develop their infants, by examining the intention of beginning the interaction between teachers and their infants, while playing freely at a child care center. The author used a qualitative research method. The subjects of this study are nine infants and three teachers. The author videotaped all the session focusing on the interactions between teachers and their infants. The author observed all the sessions for three months. The author also interviewed the teachers. She also collected the manual of the target daycare centers, its study plans, its observation logs, and the observation logs of the infants' activities and analyzed them. The intention of infants' interaction with their teachers is to know how to play by using some toys. A second intention is to see the contents of the picture book related to the daily routine. A third intention is to satisfy emotional needs. The intention of teachers interaction with their infants while playing freely is to help explore things and try to play. Another intention is to make a transition from teacher-centered play to infant-centered one. A third intention is to pacify infants expressing thoughts by crying. A future research which will increase the quality of the interactions and will be helpful for the development of infants and will focus on infants will be needed.

Affective Predictors of School-Age Children's Aggression and Peer Relationships: Direct and Indirect Effects (상호작용 상황에서의 정서표현, 정서이해 및 정서조절 능력이 학령기 아동의 공격성 및 또래관계에 미치는 직.간접적 영향)

  • Han, Eu-Gene
    • Journal of Families and Better Life
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    • v.24 no.5 s.83
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    • pp.1-15
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    • 2006
  • This study explored the relationship between children's emotional competence, aggression and peer relationships. Participants were 164 third and 134 fourth grade children from five elementary schools in Seoul and Chenan. Emotional competence, aggression and peer relationships were assessed by means of a questionnaire, interview and observation. Results indicated that emotional understanding of self and others, sex, age, emotional expression and passive regulation strategies were significant variables in predicting children's aggression. Emotional understanding was the most predictable variable in relation to peer relationships. Emotional understanding, emotional regulation and emotional expression made independent contributions to aggression and peer relationships. Mediation analyses revealed that the significant connections between children's emotional competence and negative peer relationships were mostly mediated by aggression.

Trait Positive Affect and OCBI : The Moderating Role of Perceived Group Positive Affect and the Mediating Role of Group Identification (긍정적 정서성향과 조직시민행동 : 긍정적 집단 분위기 인식의 조절효과와 집단정체감의 매개효과를 중심으로)

  • Kim, Moon Joung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.416-423
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    • 2021
  • Drawing upon research in affect and social identity theory, this study examines when and how an individual's trait positive affect (TPA) exerts a significant effect on the person's organizational citizenship behavior directed toward individuals (OCBI). A moderated mediation model was tested by using the data of 293 employees nested in 66 work groups. Results demonstrate that the indirect effect of TPA on OCBI mediated by group identification (GI) is significantly positive only when perceived group positive affect (PGPA) is low, highlighting the substituting role of PGPA in the relationship between TPA and GI. The significant conditional indirect effects at the low level of PGPA suggest that TPA functions as significant, affective resources for enhancing GI and consequently increasing OCBI of the focal member when PGPA is low. By contrast, TPA's role in enhancing GI becomes redundant when PGPA is high. The current analysis reveals potential complementary functions of TPA and PGPA in explaining subsequent identity cognition and individual behavior.

The Relationship between Teachers' Efficacy Belief and Interactions of Teachers and Children (보육교사의 교사효능감과 교사-유아 상호작용과의 관계)

  • Kim, Hyoun Ji;Na, Dong Jin
    • Korean Journal of Childcare and Education
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    • v.2 no.2
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    • pp.111-128
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    • 2006
  • The goal of this study was to examine the relationship between teachers' efficacy belief and interactions between teachers and children of childcare teachers, and utilize the results as the basic data to educate of teachers. The subjects were 205 teachers at 48 childcare centers located in the Jeonlabukdo area. The results of this study are as follows: First, personal teaching efficacy and factors of interactions between teachers and children were significantly different by the types of childcare institution. Second, personal teaching efficacy was correlated positively with teachers' experiences. General teaching efficacy, personal teaching efficacy and factors of interactions between teachers and children were correlated positively with teachers' age. Third, factors of interactions between teachers and children were correlated positively with personal teaching efficacy. Lastly, personal teaching efficacy was the most powerful variable influencing interactions between teachers and children.

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