• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.601-615
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• 2020

This study recognized a individual central department of the government as an object that can be branded. Therefore, it was studied to understand the impact of the central department's brand equity on the credibility of the government. To evaluate the relationship between them, measurement items and hypothetical construct were developed based on the previous studies, then the impacts of the central department's brand equity on the government's credibility were assessed. To summarize, the measurement items developed based on the previous studies were refined to discover the components of the central department's brand equity. Then, factor analysis was performed. The results firstly showed that brand equity is consisted of awareness, functional and emotional assets. Secondly, it was found that awareness level of the central department has a positive impact on functional and emotional assets. Thirdly, functional and emotional assets of individual central department significantly affect the credibility of the central department. Lastly, the credibility of individual central departments positively influences the president's credibility. This study has an importance in a sense that it defines the elements of central department's brand equity, and provides a frame for an objective comparison.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.705-717
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• 2016

The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.

• 한국사회정책
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• v.23 no.1
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• pp.125-150
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• 2016

This study was carried out to empirically analyze the hypothesis that the impact of the welfare status on the welfare attitudes is moderated by each individual's level of confidence in government. To do this, this study focused on the welfare status known as the significant predictors of welfare attitudes and measured the welfare status as a gap between 'welfare contribute' and 'welfare benefit' in a single dimension, which is defined as 'material sacrifice'. Also, this study examined the main effect of material sacrifice and trust in government on the welfare attitudes and moderating effect of trust in government on relationship between material sacrifice and welfare attitudes. This study was performed with secondary data from 8th year of "2013 Korea Welfare Panel Study". Hypothesis of this study were verified using hierarchical multiple regression analysis. The major findings of this study are summarized as follow. 'Material sacrifice' was found to be negatively associated with the welfare attitudes. However, as the confidence in which social policies will be carried out competently by government increases, it was confirmed that the negative effect of material sacrifice on the welfare attitudes was moderated. It suggests that self-material interests associated with welfare could be moderated by beliefs and expectations about the government's functions, which means that expanding the reliance on the social policy is an important task in order to lead a social consensus for the welfare expansion.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.41-76
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• 2020

This study confirmed factors affecting smart factory technology acceptance through empirical analysis. It is a study on what factors have an important influence on the introduction of the smart factory, which is the core field of the 4th industry. I believe that there is academic and practical significance in the context of insufficient research on technology acceptance in the field of smart factories. This research was conducted based on the Unified Theory of Acceptance and Use of Technology (UTAUT), whose explanatory power has been proven in the study of the acceptance factors of information technology. In addition to the four independent variables of the UTAUT : Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, Government Assistance Expectancy, which is expected to be an important factor due to the characteristics of the smart factory, was added to the independent variable. And, in order to confirm the technical factors of smart factory technology acceptance, the Task Technology Fit(TTF) was added to empirically analyze the effect on Behavioral Intention. Trust is added as a parameter because the degree of trust in new technologies is expected to have a very important effect on the acceptance of technologies. Finally, empirical verification was conducted by adding Innovation Resistance to a research variable that plays a role as a moderator, based on previous studies that innovation by new information technology can inevitably cause refusal to users. For empirical analysis, an online questionnaire of random sampling method was conducted for incumbents of domestic small and medium-sized enterprises, and 309 copies of effective responses were used for empirical analysis. Amos 23.0 and Process macro 3.4 were used for statistical analysis. For accurate statistical analysis, the validity of Research Model and Measurement Variable were secured through confirmatory factor analysis. Accurate empirical analysis was conducted through appropriate statistical procedures and correct interpretation for causality verification, mediating effect verification, and moderating effect verification. Performance Expectancy, Social Influence, Government Assistance Expectancy, and Task Technology Fit had a positive (+) effect on smart factory technology acceptance. The magnitude of influence was found in the order of Government Assistance Expectancy(β=.487) > Task Technology Fit(β=.218) > Performance Expectancy(β=.205) > Social Influence(β=.204). Both the Task Characteristics and the Technology Characteristics were confirmed to have a positive (+) effect on Task Technology Fit. It was found that Task Characteristics(β=.559) had a greater effect on Task Technology Fit than Technology Characteristics(β=.328). In the mediating effect verification on Trust, a statistically significant mediating role of Trust was not identified between each of the six independent variables and the intention to introduce a smart factory. Through the verification of the moderating effect of Innovation Resistance, it was found that Innovation Resistance plays a positive (+) moderating role between Government Assistance Expectancy, and technology acceptance intention. In other words, the greater the Innovation Resistance, the greater the influence of the Government Assistance Expectancy on the intention to adopt the smart factory than the case where there is less Innovation Resistance. Based on this, academic and practical implications were presented.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.271-280
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• 2021

The main purpose of this study is to examine the awareness of poverty cause on the welfare perception, and to verify the moderating effect of trust in government on the relationship between the awareness of poverty cause and welfare perception. To this end, 2,027 members over the age of 20 who completed the supplementary survey were analyzed using data from Korean Welfare Panel in 2019(14th). To analyze, we conducted a hierarchial regression analysis and confirmed the explanatory force change. As a result of that: First, among the sub-factors of awareness of poverty cause, the awareness of individual responsibility showed negative influence on welfare perception, while the awareness of social structure responsibility and fate showed a positive influence. Second, trust in government showed a positive influence on welfare perception. Third, the moderating effect of trust in government has been partially verified. In other words, among the sub-factors of awareness of poverty cause, it was significant in the relationship between awareness of individual responsibility and welfare perception, and social structure responsibility theory and welfare perception. From this result, it was confirmed that the reinforcement of social capital, such as trust in government, as well as attitudes toward the cause of poverty, is very important to improve the welfare perception of social members. Based on this results, this study has proposed the implications, discussions and limitations of the study.

• Journal of Korea Port Economic Association
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• v.36 no.4
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• pp.75-92
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• 2020

Currently, shipping and port industries are mainly concerned with securing a competitive advantage through scale expansion. Reflecting this trend, domestic ports and container terminals also emphasize efficiency through dock integration. This study identified factors that facilitate cooperation between container terminal operators, as the smallest unit of port operation, and analyzed their effects. These factors included sharing of resources, clarity of purpose, mutual trust, and influence of government policies. In addition, factors related to effectiveness included operational effectiveness of the terminal, improved service to shippers and shipping companies, and bargaining power with the government. The empirical analysis revealed that, among the factors that facilitate cooperation, sharing and purpose affected operational effectiveness, while sharing of resources affected service improvement of shippers and shipping companies. Finally, policy factors affected port bargaining power.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.58-58
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• 2017

본 연구는 미래에 창업을 하고자하는 예비창업자에게 창업의도의 방향을 제시하기 위해 창업을 하기 전 자신을 알게 하고 정부지원과 교육의 필요성, 중요성을 일깨워주는 연구로 실증적으로 조사 규명하였다. 향후 예비창업자에게 창업준비를 충분히 하여 실패를 줄이고 정부지원제도의 지원체계가 복잡하지 않은 효율적인 제도가 되길 시사점으로 제시하였다. 실증 분석의 대상은 인천지역 직장으로 고용에 불안한 비정규직과 퇴직을 앞둔 남녀로 조사 258개 데이터로 사용 하였으며 창업을 하고 싶지만 자신감이 부족하고 실패에 대한 불안감으로 시작을 못하였다는 점으로 미루어보아 의미 있는 조사 분석이였다. 측정도구의 신뢰도 타당성을 검증하기 위하여 요인분석과 신뢰도 분석을 실시 카이저 (Kaiser Rule) 규칙이 있는 베리맥스(Varimax)직각회전을 이용한 주성분 요인분석을 사용하였다. 가설검증 결과 예비창업자의 심리적 특성, 창업준비 특성이 창업의도에 영향을 미치는 것으로 나타났으며 창업교육 조절효과 분석 결과는 창업준비 기간과 창업의도 간에 조절효과가 나타났다. 개인적 특성에 따른 창업의도는 창업준비 특성에서 차이가 보여 졌다. 본 연구는 예비창업자로서 창업의도에 창업자로서 특성을 갖추어 성공적인 창업을 준비하고 정부지원제도에 필요한 자료로 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.386-396
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• 2015

The purpose of this study is to analyze the determinants of the effectiveness in food safety policy, focusing on the perception of consumers. For this, we apply ordered logit analysis using "The Survey on the Attitudes towards Food Safety Policy" data investigated by Ministry of Culture, Sports and Tourism & Ministry of Food, and Drug Safety. According to the results of the analysis, policy literacy has a significant positive impact on the effectiveness of the policy. Trust has a positive impact on the effectiveness of the policy significantly. In addition, the results show that sensitivity has a significant negative impact on the effectiveness perceived by consumers. This study imply that the government should give more information about policies and make an effort to gain trust on food safety policy.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.198-204
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• 2019

As the era of the 4th Industrial Revolution, each university and the Korean government has opened a variety of convergence curriculum to foster human resources capable of actively adapting to the paradigm shift and raising creative capacity. It is necessary to analyze the factors affecting the satisfaction of the new curriculum and to continuously improve the curriculum. The purpose of this study is to analyze the differences of factors affecting student's satisfaction about convergence curriculum composed of three sub - processes with different contents of business according to the necessity. The measuring instrument was a factor analysis using the SERVQUAL - based satisfaction survey tool. The field of regional studies has developed various programs. In the process of human fusion and human intensification, the qualities and trust of teachers are important.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.194-205
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• 2021

This study examines the relationship between organizational justice and coworker trust, and reveals that coworker trust can increase knowledge sharing. A survey was conducted on government funded research institutes located in Daejeon and Sejong regions, and finally, a questionnaire of 255 valid people was used for statistical analysis. To test the hypotheses, correlation analysis, regression analysis, and negative binomial regression analysis were used. As a result of the analysis, both distributive justice and procedural justice were found to have a positive effect on coworker trust, and coworker trust also have a positive effect on knowledge sharing. This study provides implications that organizational justice affects trust in coworkers, and as a result, knowledge sharing can be increased through coworker trust.