• (The) Korean Journal of Advertising
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• v.25 no.5
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• pp.7-42
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• 2014

This study is designed to examine the effects of information source's social distance on message attitude and online word-of-mouth intention (e-WOM). It also examined the moderation effects of blatant persuasive intention of message, the normative interpersonal influences, and the informative interpersonal influences on the relationship between social distance and advertising effectiveness. This study employed an experiment: 2(far/near social distance far/near) ${\times}2$(high/low blatant persuasive intention of message) ${\times}$(high/low normative interpersonal influences) ${\times}2$(high/low informative interpersonal influences). The results of this study are as follows. First, closer social distance led to more positive message attitude and higher online word-of-mouth intention. Second, when blatant persuasive intention of message is low, the effects of social distance on message attitude and WOM intention were more noticeable while those effects were less significant for high blatant persuasive intention of message. Third, there were no interaction effects of social distance and normative interpersonal influences on advertising effectiveness. Fourth, the effects of social distance on message attitude and WOM intention were more significant for high informative interpersonal influences than for low informative interpersonal influences. Implications of study findings are provided for strategic use of corporate Facebook page to generate positive consumer responses.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.5
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• pp.95-112
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• 2024

OTT, transcending traditional set-top boxes, signifies a burgeoning platform that facilitates real-time video content streaming on user-friendly devices via the internet, thereby supplanting TV and movie services. This study aims to enhance the sustainability of OTT platforms in the highly competitive OTT industry by emphasizing the value of personalization and socialization in OTT services.The study focused on adult consumers using OTT services, securing 340 samples through an online survey for hypothesis testing. The hypothesis testing results suggest increased consumers' hedonic and functional value due to the content richness, content recommendation, and device diversity on OTT. Additionally, these values and social values have amplified the continuous usage intention. Furthermore, social value interacts with hedonic and functional values, enhancing the intention for continuous usage. Similarly, the susceptibility to informational influence also interacts with social value, reinforcing this usage intention. This study elucidates the value factors desired by OTT consumers, suggesting strategies for value enhancement at both platform and individual levels, thereby aiding in developing tailored strategies for OTT platforms to cater to consumer needs.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.1
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• pp.165-175
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• 2023

As the reduction of information exposure threats by organization insiders contributes to achieving information security(IS) goals, organizations are establishing strict IS policies applicable to insiders and increasing investment in IS systems. However, since IS incidents cause damage to an organization even by malicious information exposure by one person, psychological support for strengthening IS compliance behavior by insiders. This study aims to confirm how the uncertain organizational environment related to IS affects individual IS-related behavior. We surveyed insiders of organizations operating IS policies and tested the hypothesis using 440 samples. As a result, IS technology and communication uncertainty reduced IS voice behavior through IS prospective anxiety, and individuals' susceptibility to information influence moderated the relationship between IS technology, communication, and prospective anxiety and IS voice behavior. Our results suggest the necessity and direction of supplementing the uncertain IS environment in practice.

• Journal of Convergence for Information Technology
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• v.9 no.9
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• pp.78-86
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• 2019

In the study, the moral sensitivity, moral distress, and biomedical ethics awareness levels of hospital nurses are examined, and the mediating effect of biomedical ethics awareness in the relationship between moral sensitivity and moral distress is verified. As the study subjects, 153 hospital nurses were selected from both university hospitals and general hospitals in S city and J city. Using the SPSS WIN 21.0 system, data analysis was conducted via t-tests, the Sheffe test, correlation analysis, multiple regression analyses, Sobel test. The average level of moral sensitivity experienced by the hospital nurses was 4.70(out of 7), moral distress was 62.80(out of 336), and biomedical ethics awareness was 2.21(out of 4). Moral distress had a static correlation with moral sensitivity and biochemical ethics awareness, and moral sensitivity had a static correlation with biomedical ethics awareness. Finally, biomedical ethics awareness showed a partial mediating effect in the relationship between moral sensitivity and moral distress. It is important to develop a biomedical ethics education program that can help hospital nurses to resolve moral issues, thereby improving moral sensitivity and diminishing their moral distress.

• Annual Conference of KIPS
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• 2014.11a
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• pp.833-836
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• 2014

화장품산업의 세계적 트렌드는 기능성화장품에서 개인별 맞춤 화장품 시장으로 발전하고 있다. 해외 유명 브랜드 제품들이, 발 빠른 대처로 보다 세분화되고 기능성을 갖춘 화장품을 생산하면서, 고가로 출시하고 있으나 개인의 다양한 피부 특성과 기호에 상응하는 맞춤 제품을 제공하진 못하고 있는 실정이다. 이러한 환경에K-Beauty의 영향을 고려하여 개인별 피부특성과 요구사항을 반영한 맞춤화장품 개발을 위해 국내에 거주하는 전국의 20대 여성들을 주 대상으로 자가 설문과 피부측정을 통해 피부특성을 분석하고 이에 따른 중요 요인들을 찾고자 하였다. 결과를 통해 국내의 20대 여성들은 지성타입의 피부와 민감성에 많은 분포를 가진 것으로 확인되었고, 선행연구의 내용과 상응하는 결과 외에 피부 타입과 민감성에는 적극적인 피부 관리를 위한 생활습관 등이 중요한 영향을 미치고 있음을 확인할 수 있었다.

• Journal of the Health Care and Life Science
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• v.11 no.1
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• pp.49-57
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• 2023

The purpose of this study is to analyze the relationship between early childhood teachers' play teaching efficacy and play sensitivity and children's play immersion, and to investigate the effect of play teaching efficacy and play sensitivity on children's play immersion. To this end, a survey was conducted targeting 359 early childhood teachers working in kindergartens and daycare centers located in J province. The research tools used in this study were 'Efficacy in Play Teaching' and 'Teacher's Play Sensitivity Scale' targeting teachers and 'Infant Play Immersion Test' targeting infants. As a result of the study, first, the correlation between play teaching efficacy and play sensitivity and young children's play immersion showed that there was a positive correlation between all variables other than the transformation of the sense of time among the teacher's play sensitivity sub-factors and play observation and children's play immersion sub-factors. Second, as a result of examining the effect of teacher's play teaching efficacy and play sensitivity on young children's play immersion, it was found to have a partially statistically significant effect.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.2
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• pp.337-348
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• 2023

As protecting organizations' information assets affects their substantiality, they are increasing their investments in policies, regulations, and technologies for systematic information asset management and protection. This study confirms the impact on information security(IS) compliance from the perspective of employees who apply IS policies to actual work. In particular, this study identifies mechanisms linked to IS policy awareness, sanction, justice, and IS compliance from the perspective of expanding deterrence theory. We applied 316 samples obtained from workers of organizations that applied IS policies and regulations to work and verified the relationship between mechanisms by using AMOS and SPSS packages. As a result of the verification, IS policy awareness had a positive effect on organization justice and compliance intention through the severity and clarity of sanctions. Individual justice sensitivity had a moderating effect on the cause and outcome of justice. The sanction-related mechanism presented in this study provides strategic implications for organizations that require active IS activities by insiders.

• Information Systems Review
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• v.18 no.3
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• pp.31-50
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• 2016

This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

• Journal of the Korea Society of Computer and Information
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• v.15 no.1
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• pp.43-50
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• 2010

Fuzzy c-means (FCM) and possibilistic c-means (PCM) are the two most well-known clustering algorithms in fuzzy clustering area, and have been applied in many applications in their original or modified forms. However, FCM's noise sensitivity problem and PCM's overlapping cluster problem are also well known. Recently there have been several attempts to combine both of them to mitigate the problems and possibilistic fuzzy c-means (PFCM) showed promising results. In this paper, we proposed a modified PFCM using regularization to reduce noise sensitivity in PFCM further. Regularization is a well-known technique to make a solution space smooth and an algorithm noise insensitive. The proposed algorithm, PFCM with regularization (PFCM-R), can take advantage of regularization and further reduce the effect of noise. Experimental results are given and show that the proposed method is better than the existing methods in noisy conditions.

• Journal of the Health Care and Life Science
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• v.10 no.2
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• pp.201-209
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• 2022

The purpose of this study was to grasp the degree of preventive behavior of new infectious diseases in university students and to seek a practical plan for preventive behavior. Methods: The subjects of the study analyzed the factors that influenced the degree of preventive behavior of new infectious diseases in university students enrolled in the university of D city material by applying the factors of the health belief model. Results: Research Results First, Severity factors and preventive behavior intent are associated(β.164). Second, no association between the susceptibility factor and the prevent behavior intent. Third, Self-efficacy factors affected preventive behavior intent the most(β.640). Conclusions: The recommendations of the research results are as follows. In the future, institutional supplements and measures to foster the correct awareness level for new infectious diseases and raise the understanding of public health in a state where the possibility of developing new infectious diseases is high, first, regular survey and analysis, secondly, School health education, thirdly, concrete and practicable measures for one's own health management dimension should be introduced preemptively.