• Title/Summary/Keyword: 정량.정성적 평가

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An Empirical Analysis on the Mediating Role of Marketing on Customer Satisfaction Focused on the Aviation Service (항공서비스에서 고객 만족에 대한 마케팅 조절 효과 분석)

  • Kim, Joong-Kwan
    • International Commerce and Information Review
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    • v.18 no.3
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    • pp.227-248
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    • 2016
  • World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

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A Case Study on the Correlation between the Quantitative and Qualitative Evaluation of IT Investment Performance (IT 투자성과의 정량적 평가와 정성적 평가의 상관관계에 관한 사례연구)

  • Lee, Jae-Beom;Hong, Yu-Jin;Chang, Yun-Hi;Kim, Sang-Soo
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.683-692
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    • 2006
  • IT투자 성과의 정량화에 대한 필요성이 높아짐에 따라 많은 학계와 연구단체에서 IT투자 성과의 화폐가치 전환 및 정량적 평가를 위한 다양한 측정방법들을 개발하여 제시하고 있으며, 이들 기법을 활용하여 IT투자 성과를 정량적으로 평가하는 기업들이 점차 늘고 있다. 그러나 이와 같은 IT투자성과의 정량적 평가 기법을 도입한 기업의 실무자들은 화폐가치로 전환되어 도출된 결과들이 가시적으로 확인될 수 있는 것이 아니기 때문에 IT가 제공하는 실 효과를 제대로 반영하여 평가되었는지에 대하여 확신하지 못하고 있다. 이에 본 연구는IT투자 성과의 정량적 평가 결과를 기존의 많은 연구를 통해 IT투자 성과의 정성적인 평가로 입증된 사용자 만족도로써 설명이 가능한지를 사례 기업의 정량적 평가결과와 사용자 만족도를 분석함으로써 상관관계를 파악하였다. 사례 연구 결과, 다음과 같은 시사점을 도출하였다. 첫째, 정보화 효과금액은 사용자 만족도와 상관관계가 있다. 둘째, 합리적인 정보화효과금액의 도출을 위해서는 조직 내에서 시스템의 효과를 정량화할 수 있는 지표 개발 및 화폐전환데이터의 관리가 중요하다. 셋째, IT ROI는 시스템간의 성과를 비교하는 것에는 부적절하며 개별시스템의 성과 및 효율성 측정 기준으로 사용한다. 넷째, 정량적 평가가 여전히 시스템의 전략적인 부분 등에 대한 평가에는 미흡하기 때문에 이를 보완하기 위한 방법으로 사용자 만족도의 사용이 가능하다.

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A Methodology for Driver's Comfort Evaluation (운전자의 안락감 평가 방법)

  • 김선웅;박세진
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.171-176
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    • 2002
  • 자동차 시트 시스템의 개발은 주요한 연구 과제가 되어 왔으며, 이러한 분야의 연구들은 일반적으 로 두 개의 형태로 나누어지는데, 그 첫 번째는 자동차 시트의 위치나 인체 측정학적인 요구 조건에 대한 연구이고, 두 번째는 시트의 안락감 성능에 대한 연구이다. 본 연구는 후자인 시트의 안락감 성능을 평가하기 위한 방법론적인 접근을 하고자 한다. 안락감을 평가하는 방법으로는 크게 정성적인 평가방법과 정량적인 평가 방법이 있다. 과거에는 주로 정성적인 평가방법이 사용되었지만, 최근에는 정량적인 평가 방법들이 많이 개발되어 활용되고 있다. 따라서 이러한 평가 방법들을 체계적으로 분석해 봄으로써 각 방법들에 대한 장ㆍ단점을 이해하고 적절하게 활용하는 가이드라인을 제공하고자 하였다.

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A Study of the Priority Order Valuation for Multi-Intermodal Transfer Center (복합환승센터 투자우선순위 평가기법 연구 - 경제성분석과 AHP 분석기법을 중심으로 -)

  • Kim, Hwang Bae;Chang, Kyung Uk;Choi, Jin Hee;Kim, Dong Jin
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.6D
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    • pp.561-567
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    • 2010
  • Recently, several number of Multi-Intermodal Transfer Center are nominated to improve convenience of public transportation user. Due to budget constraints, it should be defined which is the first consideration among the discussed many works. In this circumstance, there are some absurdities in the evaluation of validity of existing methods. Therefore, we suggested the Priority Order Valuation for Multi-Intermodal Transfer Centerer. The evaluation method, we suggested, is considered quantitative analysis and qualitative analysis. In this study, we find out that B/C ratio and construction costs are strongly related to the quantitative analysis so that Multi-Intermodal Transfer Centers in metropolitan area are evaluated the positive results. Therefore, both quantitative analysis and qualitative analysis are applied to the Priority Order, metropolitan area and other area are fairly evaluated the results for the Priority Order.

컴포넌트 기반 소프트웨어(Component-Based Software)의 사용편의성 평가방법론

  • Kim, Ji-Ho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.11a
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    • pp.447-450
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    • 2011
  • 현대 사회의 소프트웨어 사용편의성 평가는 기존의 사용편의성 평가 방법론들보다 더 효율적이고 체계적인 방법론들이 나와야 한다. 이 논문에서는 정성적이고 정량적인 두 가지 측면을 모두 고려한 체계적인 컴포넌트 기반의 소프트웨어 사용편의성 평가 방법론을 제시하고 있다. 소프트웨어의 사용편의성을 평가하기 위하여 정량적인 측면인 수행도와 정성적인 측면인 사용자 만족도를 모두 고려하게 된다. 사용자 만족도에는 감성, 학습성, 가시성으로 구성되고 수행도는 효율성과 효과성으로 구성된다.

A Study on Development of Reliability Assessment of GHG-CAPSS (GHG-CAPSS 신뢰도 평가 방법 개발을 위한 연구)

  • Kim, Hye Rim;Kim, Seung Do;Hong, Yu Deok;Lee, Su Bin;Jung, Ju Young
    • Journal of Climate Change Research
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    • v.2 no.3
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    • pp.203-219
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    • 2011
  • Greenhouse gas(GHG) inventories were reported recently in various fields. It, however, has been rarely to mention about the accuracy and reliability of the GHG inventory results. Some reliable assessment methods were introduced to judge the accuracy of the GHG inventory results. It is, hence, critical to develop an evaluation methodology. This project was designed 1) to develop evaluation methodology for reliability of inventory results by GHG-CAPSS, 2) to check the feasibility of the developed evaluation methodology as a result of applying this methodology to two emission sources: liquid fossil fuel and landfill, and 3) to construct the technical roadmap for future role of GHG-CAPSS. Qualitative and quantitative assessment methodologies were developed to check the reliability and accuracy of the inventory results. Qualitative assessment methodology was designed to evaluate the accuracy and reliability of estimation methods of GHG emissions from emission and sink sources, activity data, emission factor, and quality management schemes of inventory results. On the other hand, quantitative assessment methodology was based on the uncertainty assessment of emission results. According to the results of applying the above evaluation methodologies to two emission sources, those seem to be working properly. However, it is necessary to develop source-specific rating systems because emission and sink sources exhibit source-specific characteristics of GHG emissions and sinks.

A Research on the Comparison between the Quantity Estimation and Media Survey Estimation of Electric Power Technology (정량적 평가방법에 의한 전력기술수준의 평가결과와 정성적 평가결과와의 비교검토)

  • Lee, Geun-Joon;Kang, Ku-Taek;Park, Hee-Chul;Park, Mi-Ran
    • Proceedings of the KIEE Conference
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    • 2005.11b
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    • pp.43-45
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    • 2005
  • 우리나라 전력기술 수준의 평가는 전력기술 중장기 발전계획에 대한 기초자료로서 전력인프라의 투자, 연구개발정책의 수립, 예산배분의 기된 데이터로서 활용되고 있지만, 대부분의 기술수준 평가방법이 전문가 설문조사에 의한 정성적 평가에 그치고 있어 산업 현장의 데이터가 반영되는 데는 미흡한 점이 있었다. 된 논문에서는 이러한 단점을 보완하기 위해 전력기술전반의 수준 평가를 전력산업 각 부분의 계량지표를 관간으로 산출하는 방법에 의한 계량적인 기술평가를 시도하였다. 이 정량적 평가결과를 전문가의 정성적 평가결과 및 과학기술부 조사결과와 대비함으로써 그 차이를 논하고 향후 해석적인 기술평가를 위한 발전방향을 제시하였다.

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Development of Automatized Quantitative Analysis Method in CT Images Evaluation using AAPM Phantom (AAPM Phantom을 이용한 CT 영상 평가 시 자동화된 정량적 분석 방법 개발)

  • Noh, Sung Sun;Um, Hyo Sik;Kim, Ho Chul
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.12
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    • pp.163-173
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    • 2014
  • When evaluating the spatial resolution images and evaluation of low contrast resolution using CT standard phantom, and might present a automated quantitative evaluation method for minimizing errors by subjective judgment of the evaluator be, and try to evaluate the usefulness. 120kVp and 250mAs, 10mm collimation, SFOV(scan field of view) of 25cm or more than, exposure conditions DFOV(display field of view) of 25cm, and were evaluated the 24 passing images and 20 failing images taken using a standard reconstruction algorithm by using the Nuclear Associates, Inc. AAPM CT Performance Phantom(Model 76-410). Quantitative evaluation of low contrast resolution and spatial resolution was using an evaluation program that was self-developed using the company Mathwork Matlab(Ver. 7.6. (R2008a)) software. In this study, the results were evaluated using the evaluation program that was self-developed in the evaluation of images using CT standard phantom, it was possible to evaluate an objective numerical qualitative evaluation item. First, if the contrast resolution, if EI is 0.50, 0.51, 0.52, 0.53, as a result of evaluating quantitatively the results were evaluated qualitatively match. Second, if CNR is -0.0018~-0.0010, as a result of evaluating quantitatively the results were evaluated qualitatively match. Third, if the spatial resolution, as a result of using a image segmentation technique, and automatically extract the contour boundary of the hole, as a result of evaluating quantitatively the results were evaluated qualitatively match.

Comparison of a Qualitative and a Quantitative Approach to Evaluate the Performance of R&D Projects: A Case Study (연구개발 프로젝트 정성·정량평가 비교 분석을 통한 성과평가 발전방향 연구 : K연구원 사례를 중심으로)

  • Lee, Suchul;Ko, Mihyun
    • Journal of Korea Technology Innovation Society
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    • v.20 no.2
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    • pp.271-291
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    • 2017
  • This study measures and compares the performance of research and development (R&D) programs in government-funded research institutes (GRIs) in terms of qualitative and quantitative approaches to find out strategic insights for improving performance evaluation policy. In particular, we adopt the evaluation results from the real data of K institute in 2015 for a qualitative evaluation and the results of data envelopment analysis (DEA) for a quantitative evaluation. Comparative analysis of the R&D performance of 14 programs finds that the difference between the evaluation results of qualitative and quantitative approaches is significant. From this finding, we suggest several strategic directions to complement two approaches each other.

A Study on Faculty Perception of Research Performance Evaluation (연구업적 평가에 관한 대학 교수 인식 연구)

  • Yong Hwan, Kim;Ji Hei, Kang;Jongwook, Lee;Younghee, Noh
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.309-333
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    • 2022
  • A survey was conducted to analyze the perceptions related to research performance evaluation from 2,618 professors. The survey is to find out the perception about two parts. One is a survey of professors' perceptions about the faculty performance evaluation, which is currently being conducted at each university. The other is that we analyzed the perception of the introduction of qualitative performance evaluation indicators, an alternative to the quantitative performance evaluation. As a result, we confirmed followings. Quantitative research performance evaluation is carried out in most universities. Research performance evaluation is not appropriate for a department or research field. And an extension of the evaluation period is required. Quantitative evaluation have a negative impact on the academic community. Quantitative evaluation needs to be improved. As regard to the introduction of the qualitative evaluation, we confirmed that professors perceived that qualitative evaluation is necessary to evaluate research performance, and they also have negative opinions about introduction of qualitative evaluation.