• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.6
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• pp.213-220
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• 2018

This paper deals with survival facility location problem(SFLP) that the store with less of demand threshold level is closed result from another new establishment of store in the same kind of comparative firms have a monopoly market. We will be faced with a difficult problem when a new establishment stores in market saturation that the closed stores more than opening stores. Serra et al. proposes recursive heuristic concentration algorithm, and Han et al. suggests maximum insurance of customer location. But the drawback of these algorithms is a recursively computation for many locations. This paper get the solution from only neighborhood search of comparative firm's stores that can be maximum customers and closed comparative firm's store, and the location with minimum customer exchange to the location that can be closed the comparative firm's store with maximum customer. The advantage of this algorithm is to get the solution using a MS-Excel.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.5
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• pp.251-257
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• 2018

We will be establish the new k stores of identical product firm $F_B$ to gain competitive advantage over rival firm $F_A$ that has already monopolize a market with k stores. In this situation, how we can decide the location of k stores? For this problem, Serra and Revelle proposes k-Median and MAXCAP integer programming using LP+BB to decide the k stores of firm $F_B$. Then they exchange the k stores to another location that cover more customers. This paper suggests non-neighborhood search method that finds the ${\upsilon}{\not\in}N_G(u)$nodes for u of firm $F_A$ without most outer loop nodes using just MS-Excel. As a result of experiment, the proposed algorithm can be get the optimal solution easier and faster than integer programming.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.26-26
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• 2017

이 연구의 목적은 실제 창업하여 5년 이상 생존한 편의점이 최적의 입지유형에 위치한 것이 크다는 영향을 증명하는데 있다. 이 목적을 달성하기 위하여 서울 주요 지역의 5년 이상 생존 점포 사례를 본인과 지인의 사례 점포, A 메이저 프랜차이즈 편의점 직원이 제공한 자료를 토대로 연구 결과를 분석하고 실제 창업 생존률을 높이는데 도움을 주고자 한다. 실증분석결과, 첫째로 입지요인은 편의점 성과에 영향을 미치는 것으로 나타났다. 둘째, 최적의 입지유형에 위치한 점포는 5년 이상 생존하는데 영향을 주는 것으로 나타났다. 최적의 입지유형에 위치한 편의점 창업은 5년 이상 생존하는데 상당한 영향을 미치므로 입지유형에 대한 인식과 실전 적용은 필요한 것으로 나타났다. 전체 창업시장으로 보면 편의점과 같이 상품의 동질성이 높은 업종이나 위치에 중점을 둔 창업인 경우 까지 확대하여 창업가의 실패를 줄이고 장기적 생존률을 높일 수 있는 연구가 확대 되어야 할 것이다.

• Journal of Distribution Research
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• v.10 no.4
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• pp.1-22
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• 2005

The major objectives of this study are twofold. The first is to discover which in-store tactics influence store performance when a retailer implements category management in variety enhancer and fill-ins categories. The second is to analyze how and why specific in-store tactics achieve better or worse performance than other in-store tactics across categories. The data were collected using scanner data and direct observations in 'A' discount store which is one of the representative discount stores in Korea. The in-store tactics were measured by product assortment, temporary price discount, price and non-price promotion, and shelving. The store performance was measured by sales and gross margin return on inventory investmant(GMROI). Empirical results analyzed by multiple regression were as follows: In variety enhancer category, the significant factors affecting sales were product assortment, temporary price discount, price promotion, and shelving. Non-price promotion also influenced GMROI positively but product assortment impacted on GMROI negatively. In fill-ins category, the significant factors affecting sales and GMROI were product assortment and shelving. However, the other factors such as temporary price discount, price promotion, and non-price promotion had no significant influence on both sales and GMROI. This paper presents a number of theoretical and managerial implications of the empirical results and concludes by addressing limitations and future research directions.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.637-639
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• 2020

배달 애플리케이션과 지도 애플리케이션의 발달은 가게 이용에 많은 편리함을 가져왔지만, 푸드트럭, 포장마차와 같은 길거리 점포는 이러한 혜택의 사각지대로 이용에 많은 불편함이 남아있다. 이에 본 논문에서는 길거리 점포의 특성에 맞춘 위치기반 점포 관리 및 정보 제공애플리케이션을 설계하였다. 이에 이용자들이 보다 편리하게 길거리 점포를 이용할 수 있게 되기를 기대한다.

• Korea Real Estate Review
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• v.28 no.1
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• pp.7-21
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• 2018

This study was conducted to determine the location determinants that influence the sales of the "Storyway" convenience stores built at the country's railway stations. The preceding studies were about the convenience stores located in the residence-business areas or along the roadsides. This study, on the other hand, focused on the characteristics of the stations, based on a theory that is different from the existing theories. The targets of this study were the 301 "Storyway" convenience stores doing business in the 198 railway stations in the country, and the dummy parameter and hedonic-price model function were used for multiple regression analysis. For the study results, it was found that the number of people using the railway and the size of the store have a positive effect on the sales whereas the other brand competitors have a negative effect thereon. Second, the subway stations holding 89% of the total passengers in the country have unexpectedly no positive influence on the sales. Third, depending on the transfer, it was found that no transfer station had smaller sales than the transfer stations. Finally, as for the location of the stores in the station, the stores located on the platforms or passageways have a smaller turnover rate than the stores in the welcoming spaces and squares. This research result shows that when starting a convenience store business, the number of people using the railway, the size of the store, the transfer possibility, and the location of the store inside the station have to be considered under the circumstance of recession on the part of the convenience stores due to excessive competition.

• Journal of Korean Society for Geospatial Information Science
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• v.1 no.2 s.2
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• pp.113-129
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• 1993

The technique of GIS has been used in diverse applications. This study analyzed with the use of GIS technique how the branch-banks of Taegu undergone locational changes. Locational changes of the branch-banks in a city have great significance in such disciplines as urban geography and urban planning. The location of the blanch-bank plays a major role in the urban study to represent the flow of layer-by and producer under the commodity economy and find spatially out the shift of the economy gravity of urban center. But there have difficulties in the difficulties research on locational changes of the branch-bank with traditional map overlay techniques. The technique of GIS allowed to overcome there difficulties beyond the limits of traditional research methods.

• Asia Marketing Journal
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• v.4 no.2
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• pp.79-103
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• 2002

기존의 유통연구는 주로 유통점 위주의 관점에서 이루어진 것들이 대부분으로 소비자의 구매의사결정과정 속에서 유통점들이 어떠한 상대적 지위와 역할을 담당하고 있는가를 규명하기 위한 실증적인 연구는 충분하지 않았다고 할 수 있다. 본 연구는 서로 다른 특성들을 갖고 있는 유통점들이 소비자 구매의사결정과정 내에서도 서로 다론 위치와 역할을 차지하고 있다는 입장에서 출발하였다. 즉, 소비자들이 자신의 구매의사결정단계마다 각 유통점들을 서로 다른 지위와 역할을 하는 것으로 지각한다는 것이다. 실증연구 결과, 가전제품 유통점의 경우 실제로 소비자들의 구매의사결정과정이라는 지각 속에 각 유통점들의 상대적인 위치와 역할의 유의한 차이가 나타났다. 또한 각 유통점별로 지각위험의 일종인 점포장애(store barriers)가 다르게 나타났고, 점포장애가 점포선호도, 방문빈도, 구매빈도와 일정부분 상관관계가 있는 것으로 나타나 유통점으로서는 해당 점포장애를 줄이는 대책이 필요할 것이다. 한편 상표고려군(개수)에 있어서는 구매의사결정의 첫단계인 문제인식단계와 최종구매단계 사이에 차이가 없어 제조업체로서는 가전제품의 문제인식단계의 유통점에 제품을 유통시켜 소비자들의 상표고려군에 자사의 상표를 포함시키는 것이 중요하다는 시사점을 발견할 수 있었다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.2
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• pp.203-209
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• 2019

We will be establish the new $q(1{\leq}q{\leq}p-1)$ stores of firm $F_B$ to gain pop/(p+q) over rival firm $F_A$ that has already operate with p stores in a city of population pop. Han proposes inclusion-exclusion algorithm(IEA) that searches maximal pop top 5 location and select the maximum location take account of locate variation with increasing of $q=1,2,{\cdots},p-1$. This paper reduced the orignal graph into partial graph initially and search only q=1 node continually reduced in accordance with increasing $q=1,2,{\cdots},p-1$. If the final result is shown in the case of steel customer between q, the q locations farther separate in order to improve of solution. For the eleven experimental data, this algorithm is a relative simplicity and more optimal solution than Han's IEA.

• Journal of Distribution Science
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• v.10 no.6
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• pp.17-26
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• 2012

Suncheon is a city comprising a rural and urban area, where there are four types of large stores. Studies have shown that there are too many large stores serving the local population of just 300,000. However, geographically, Suncheon is located at a transportation hub that borders the cities of Gwangyang and Yeosu as well as the local counties of Boseong and Gurae. Residents of these areas can reach these shopping stores within an hour's drive. Thus, the managers of these four stores regard residents in these areas as their valued customers and endeavor to create a differentiated image among them. In this study, 13 different images were used to determine the public's opinions and feelings towards these stores and the differences were analyzed. The store images measured overall store impression, diversity of the product, the quality of products displayed at the store, accessibility, the atmosphere, service to the customers, and so on. These images are evaluated subjectively by each customer and are major factors in them deciding to revisit the stores. The 13 images are classified into five main categories and further classified into 13 sub-categories. Three kinds of factor images were extracted from the store images in the five main categories by factor analysis using SPSS Ver. 19. The first factor image was extracted from the images of convenience, atmosphere, and service in the main categories and is called a sub-service factor for the store in this study. Accessibility to the store was classified as a convenience image in the main category and was extracted as a common factor along with diversity and the price of goods. These differences are expected according to the store location, that is, the difference between stores located in a large city and those in a small local city, and depending on the nature of survey respondents. The result shows that there is a significant difference between the stores' images with regard to accessibility, the price of products, brand image, and lighting/sound image. This study has the following limitations. First, the survey sample was restricted to residents of a small local city that includes rural and urban populations. The differences between the store images regarding traffic and accessibility are factored by store location, whether they are located within a large or a small city as well as the economic situation of these cities. Second, only the customers of large-scale stores were included in the survey as respondents. Relatively large traditional markets are held every five days in local cities and there is competition between large-scale stores and traditional markets with regard to diversity and the price of goods. It could be expected that customers in large-scale stores and customers in traditional markets would hold different store images. In future studies, images of stores in large cities should be compared with the images of stores located in small local cities. In addition, customer behavior when buying goods in large-scale stores should be compared with their behavior when buying goods in traditional markets.