• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.206-219
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• 2011

This study is the first step for ICT-based service model development for exhibition service innovation. To obtain the goal of this research, we derived the core problems of current exhibition industry service through previous literature, open-ended question and focus group interview. And then, we provided prioritization of twelve new services utilizing six assessment items(importance, duplication, urgency, ease of execution, prevalence, publicness) to derive policy priorities. We analyzed two portfolios that combination of four assessment items - importance/urgency and ease of execution/prevalence. Through surveying and analyzing the result, this paper serves that the priority facts are 'The work invisible barrier installation services', 'Exhibition history management and referral services', and 'Exhibit labels and descriptive text information service utilizing Augmented Reality'. In particular, 'The work invisible barrier installation services' is the most important service not only the assessment criterion of duplication and publicness but also overall measurement score points.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.89-94
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• 2006

디지털 기술이 전시환경에 도입되면서 다양한 매체를 통해 전시물의 정보를 전달하게 되었다. 그리고 관람자는 단순히 보는 전시에서 적극적으로 전시관람에 참여하고 전시물의 정보를 활용하고자 하는 욕구가 증대 되고있다. 이에 따라 전시환경은 이동하는 관람자를 위해 인터넷과, 모바일 기기를 활용하여 효과적으로 관람체험을 지원하고, 정보를 제공하기 위한 서비스 연구가 중요해 졌다. 따라서 본 연구에서는 디지털 네트워크 환경으로 변화하는 전시 환경과 전시관람을 지원하는 서비스 연구 현황을 이해하기 위해 문헌과 사례조사를 통해 살펴보았다. 그리고 관람자들의 관람 상황과 관람 유형을 파악하기 위해 관람자들의 전시 관람 행동을 관찰하였다. 관찰내용을 분석하여 관람자들의 관람 행동에 따른 관람 유형 및 키워드를 도출하였다. 이를 기반으로 전시관람 시 발생하는 관람자들의 니즈와 문제점을 심층인터뷰를 통해 추출하였다. 관람자들의 니즈와 문제점은 관람자가 전시관을 이동하며 관람하는 상황에서 인터페이스를 통해 해결할 수 있는 요소를 중심으로 전시관람 지원 서비스 요소를 제안하였다. 제안한 서비스 요소는 전시물을 선택하여 관람할 때 전시물과 공간과의 관계를 인터페이스를 통해 파악하고 관람시간을 확인하며 관람하는 해결방안을 제시하였다. 이를 박물관의 전시환경을 사례로 모바일 PDA 에 적용하였으며 사용 시나리오를 통해 제안한 서비스의 유용성과 활용 가능성을 살펴보았다.

• Korean Architects
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• no.6 s.398
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• pp.67-73
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• 2002

20세기 중반에 들어서서 박물관이나 미술관들은 전시위주의 소극적 자세에서 탈피하여 일반대중을 끌어들이기 위한 적극적 자세를 취하면서 전시공간 이외의 서비스공간들이 도입되고 있다. 그러나 박물관의 근본적 목적은 관람객과 전시품의 직접적 만남에 의해 성취된다는 의미에서 전시공간에 대한 고려는 기타 서비스공간에 대한 고려 이전에 우선되어야 한다는 사실은 매우 중요하다 하겠다. 이런 의미에서 공공박물관에 있어서도 전시공간이 여전히 중요하다는 인식과 함께 현대박물관에서 나타나고 있는 전시공간구성의 특성을 살펴보고자 한다. 이렇게 하는데 있어서 본 글에서는 이태리 디자이너인 가에 아울렌티의 작업에 관심을 갖고 그의 대표적인 작품인 오르세이 미술관과 국립현대미술관을 대상으로 하여 분석하면서 현대 박물관의 전시공간구성에 대한 방향을 정리하고자 한다.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.238-247
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• 2005

This study was to analyse participant's satisfaction according to the visiting purpose and experiences on the exhibition service, and also to suggest guideline for new standard evaluation in the operating exhibition service. The implications are as follows; firstly, surrounding environment showed significantly for merchandising & information participant's, and also stay cost & tourism service showed up general visiting purpose participant's. Secondly, it was showed significantly a place for refreshment, fire equipments, and ventilation & heating/air conditioning on the exhibition service. Third, government & exhibition authorized person should provide best environment through satisfaction factors in the exhibition service.

• The Korean Journal of Archival Studies
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• no.62
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• pp.139-183
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• 2019

Today, the archives strive to move towards more open and hospitable spaces for its users and to provide differentiated services based on detailed user needs and behavior for their own survival and development. Building services for children is especially vital in changing public awareness and expanding the customer base. Therefore this study aims to present fundamental data required for improving exhibit services by understanding children users' perceptions and needs. For such purposes, this study examines the cases of both domestic and overseas exhibit services of presidential archives. Also, the study included the surveys of children and parents who have accompanied children visiting the presidential archive and experiencing the exhibit services. This study is meaningful in that it conducted the evaluation of archival exhibit services in the perspective of the children users. In addition, the analysis of children's satisfactions and needs can contribute to the spread of archival culture and the revitalization of children users' visitations.

• Electronics and Telecommunications Trends
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• v.30 no.3
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• pp.42-51
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• 2015

스마트 전시안내는 박물관이나 전시관에서 도슨트나 큐레이터가 할 수 있는 역할과 기능을 스마트 전시공간 조성과 스마트 디바이스 및 웹/앱을 활용해서 관람객에게 제공하는 것이다. 스마트 전시안내에서는 관람객 개인마다의 에피소드가 만들어 질 수가 있고, 물리적인 전시물이 주고자 하는 내러티브를 관람객의 눈높이에 맞추어 재구성해 나갈 수 있도록 도움을 주며, 실제 전시공간을 정보적으로 확장한 가상세계에서 관람객과 전시물, 관람객과 관람객, 관람객과 소설네트워크 간의 공유관계를 형성할 수 있다. 본고에서는 스마트 전시안내 서비스 연구사례로서 대전 천연기념물센터에서 서비스 중인 '메타버스 기반 스마트 전시안내 시스템'을 분석하고 ICT 융합의 범위와 한계를 이해함으로써 박물관 전시관이 다시 찾고 싶은 문화체험 공간으로 나아갈 방향을 제시하고자 한다.

• Journal of Navigation and Port Research
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• v.37 no.3
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• pp.299-307
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• 2013

The purpose of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s service quality dissatisfaction levels on complaining behaviors and repurchase intentions and thus to provide fundamental marketing information for the event to be more successful. In order to accomplish such study purposes, this study employed a survey method with a total of 350 visitors to a MLEE hosted by G Province in 2012. The data collected were analyzed using multiple regression analysis and following findings were derived from current study. First, levels of service quality dissatisfaction were ranged from 3.29 point to 3.85 point at 7 point Likert scale. Second, both environment and exhibition facility had a positive effect on visitors' complaining behaviors, and both employee and environment factors had a positive effect on non complaining behavior. Third, only exhibition facility had a negative effect on repurchase behaviors including revisit intention and recommendation intention. Finally, complaining behavior had a negative effect on recommendation intention as well as revisit intention. Such findings provide important marketing information for induce more visitors to a MLEE, which are an index for the event's performance.

• Journal of the HCI Society of Korea
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• v.1 no.1
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• pp.81-88
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• 2006

With the introduction of the digital technology in the exhibition environment, the information of the exhibit has come to be transmitted through diverse media. The visitors desire has been increased from the simple viewing of the exhibition to the active participation in the exhibition viewing and the utilization of the exhibit information. Subsequently, the study on the service to effectively support the viewing experience and provide the information by utilizing the internet and mobile device for visitors in movement has become important in terms of the exhibition environment. Accordingly, in this study, the current condition in studying the service supporting the exhibition environment and the exhibition viewing, which are being changed into a digital network environment, was examined through the literature and case studies. In order to find out the viewing situation and viewing type of visitors, the visitors behaviors of viewing the exhibition were observed. By analyzing the contents observed, the viewing type and keyword were drawn in accordance with the visitors behaviors of viewing. On the basis of this, visitors needs and problems occurring in case of the exhibition viewing were found out via in-depth interview. The service factors of supporting the exhibition viewing were proposed on the basis of the factors by which visitors needs and problems could be solved via interface in the circumstance when visitors would move round the exhibition hall and view the exhibition. In terms of the service factors, the method to resolve was presented on the basis of the relationship between the exhibit and the space in case of selecting and viewing the exhibit. This was applied into the mobile PDA with the example of the exhibition environment in the national museum. Through the scenario of using, the usefulness of the service proposed and the relevant possibility of utilization were reviewed.

• Review of Culture and Economy
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• v.17 no.2
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• pp.137-159
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• 2014

The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1021-1023
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• 2011

본 논문에서는 현재 많은 사람들에게 각광받고 있는 트릭아트 전시물에 증강현실 기술을 활용한 형태의 서비스 구조 설계를 제안한다. 트릭아트는 기존 전시와의 차별성을 위해 사용자의 참여를 유도하면서, 다양한 표현방식의 전시 정보 제공이 요구된다. 이에 제안하는 서비스 구조 설계는 눈의 착시현상을 이용하는 트릭아트의 각 전시물 특성에 맞춰 마커와 마커리스 방식으로 구분하고 전시 정보를 제공하며, 원활한 서비스 제공을 위해 웹 환경을 기반으로 한다.