• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.1-12
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• 2006

This study examined relationship of effect between the characteristics of specialized portal and two branch dimension(cognitive and emotional e-trust) of e-trust on the specialized portal web-site. The characteristics of specialized portal web-site composed the guarantee factor, the structural factor, information factor, the entertainment factor and the flow factor by prior research. The model of e-trust strategy for specialized portal web-site is tested here using data from 122 samples. Result of factor and regression analysis show that the hypothesized relationships are significant. In examining the relationships of the factors in the study, the guarantee, structural and information fact effect on building of cognitive e-Trust. Second, the entertainment and flow factor effect on emotional e- Trust. Third, the cognitive and emotional e- Trust effect on the satisfaction of e-Service users. As these results, this study found out difference paths of e-Trust which effect on the satisfaction of e-Service by cognitive and emotional e- Trust approaches to the specialized portal web - sites.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.1
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• pp.97-108
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• 2018

The objective of this study will investigate the approach to increase the intention to use Internet primary bank for those who do not use it at present. This study establishes a theoretical model that includes five independent variables - performance expectancy, effort expectancy, social influence, channel trust and trust toward bank - and one dependent variable - use intention -. The empirical results obtained in a sample of 145 university students are followings; The use intention is positively influenced by the performance expectancy, social influence and channel trust. The performance expectancy is the strongest predictor of the use intention. Effort expectancy and trust toward bank has no effect on intention to use Internet primary bank.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.195-205
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• 2018

The purpose of this study was to investigate the effects of perceived risk, perceived benefits and trust on the intention of continuous use of Internet primary banks in order to explore ways for stable establishment and growth of Internet primary banks. In addition, the mediating effects of trust on the relationships among perceived benefits, perceived risk and intention of continuous use were tested. Through an online survey, 457 people aged 20-59 years who had experience of using an Internet primary bank within the last 3 months were selected as the subjects for this study. First, perceived benefits, perceived risk, and trust were found to have a significant influence on the intention of continuous use of Internet primary banks. Second, the partial mediation effect of trust on the relationships of ease of use and functional risk with intention of continuous use was confirmed, and the full mediation effect of trust on the relationships of attractiveness and innovativeness with intention of continuous use was verified. In order to achieve sustainable growth, Internet primary banks are required to increase major benefits of customers and lower the risk levels to build firm customer trust.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.157-162
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• 2018

The purpose of this study is to evaluate the level of trust by financial consumers and attempt to investigate the determinants that influence consumer trust in internet-only banks. For this aim, I conducted an empirical study and the survey results was used to test a structural equation model that analyzed the financial consumer trust and estimated the level of trust for internet-only banks. As a result of the analysis, the three most effective determinants of trust were security, convenience and benefit. Also, the level of financial consumer trust for the internet-only banks, based on the three factors, was later extended to relationship commitment such as renewal and recommendation intentions. Therefore, Internet-only banks need to focus on promoting their trust more effectively for future sustainable growth.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.194-203
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• 2005

본 연구에서는 기존에 다양한 형태로 이루어져 온 사이버 쇼핑몰의 신뢰와 관련된 연구에 대한 문헌고찰을 통해 신뢰 형성의 선행요인들을 도출해 낸 후, 이러한 선행요인들이 사이버 쇼핑몰의 신뢰에 미치는 영향을 체계적으로 규명하고, 그 영향요인이 종합쇼핑몰과 전문쇼핑몰로 구분되는 쇼핑몰 유형에 따라 어떠한 차이를 보이는지 분석해 보고자 하였다. 신뢰 형성에 영향을 미치는 선행변수로는 거래 안전성, 지각된 평판, 지각된 규모, 상호작용성, 신뢰성향을 설정하고, 이들 요인들이 사이버 쇼핑몰의 신뢰에 미치는 인과관계를 검증 한 결과, 거래 안전성, 지각된 평판, 상호작용성, 신뢰성향이 유의한 영향을 미치는 것으로 나타났다. 또한 이러한 인과관계자 종합쇼핑몰 및 전문쇼핑몰에 따라 어떻게 차이를 보이는지 분석해 본 결과, 거래 안전성과 지각된 평판 요인에서 통계적으로 유의한 차이자 발생하였다. 본 연구의 결과를 통해 사이버 쇼핑몰에서 점차 중요성이 더해지고 있는 신뢰 형성의 영향요인을 파악하고, 이를 쇼핑몰 유형별로 비교분석을 해 봄으로써 쇼핑몰에 대한 신뢰 형성의 원천과 그 영향력에 대한 체계적인 접근 방법을 제공함으로써 사이버 쇼핑몰 운영자에게 효과적인 관리전략 수립을 위한 시사점을 제공하고자 하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.161-178
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• 2019

The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.817-818
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• 2009

자가 치유란 시스템에서 발생될 수 있는 에러나 오류를 미리 예상하거나 감지하고 시스템 스스로 치유함으로써 시스템의 오동작을 최소화하는 것을 의미한다. 자가 치유 시스템의 신뢰성을 높이기 위해서는 정확한 테스트 기법이 필요하다. 하지만 기존의 테스트 기법은 성공 또는 실패만으로 나타내기 때문에 정량적인 평가가 불가능하다. 따라서 본 논문에서는 자가 치유 시스템이 달성해야 할 목표를 추출하고 관계에 따라 트리로 작성하여 이를 기반으로 시스템의 자가 치유 기법의 성공률을 정량적 측정하는 기법을 제안한다. 본 기법을 통해 자가 치유 시스템의 치유 결과를 정량적으로 평가 가능하고, 치유 전략에 대한 문제점이 분석 가능하므로 자가 치유 시스템의 신뢰성 향상이 가능하다.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06c
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• pp.74-79
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• 2008

최근 사용자들의 참여, 개방, 공유가 주요 이슈로 떠오르면서 전문적이고 정확한 정보를 웹에서 찾고자 하는 사용자의 요구가 증가하고 있다. 그러나 정보의 범람으로 사용자가 원하는 정보를 찾기 어려우며, 찾는다 해도 그 정보에 대한 신뢰성을 판단하기가 어렵다. 본 논문에서는 신뢰성이 결여되기 쉬운 정보원에서 특정 정보에 대한 신뢰성과 검색의 효율성을 높이기 위해 새로운 랭크 매트릭을 제안하고, 이러한 제안에 기반을 두고 민간의학 정보에 대한 웹 사이트를 구현하였다. 제안하는 매트릭은 사용자 레벨에 기반하여, 레벨에 따른 평가 가중치(weight)를 차등화하여 글의 점수를 부여하는 방법이다. 이러한 방법은 참여자의 심리적 요소를 반영하여 글의 신뢰도를 높이는 방법으로 신뢰성이 결여되기 쉬운 정보의 신뢰도를 높일 수 있는 방안으로 사용될 수 있다.

• Journal of Science and Technology Studies
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• v.15 no.1
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• pp.69-107
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• 2015

In this article, I try to understand the changing patterns of 'politics of expertise' by looking at the change of the citizens' opinion on '4 Rivers Project', particularly the change of citizens' trust in expert, through data analysis on 'Citizen Opinion Survey on Science and Technology'. Findings are as follows: The reliability of government and the pros side experts downed, on the other hand, the reliability of the opposite side experts and environmental groups have maintained or slightly increased. This shows the fact that '4 Rivers Project' is the field of political confrontation surrounding the expertise. The government decision-making process on '4 Rivers Project' can be examined from the perspective of 'the politics of expertise', in the sense that the process is related to the utilization of scientific and technological expertise-power surrounding the project feasibility. The facts that citizens are interested in scientific-technological and ecological issues which are largely affected by expertise, and they think that the 4 Rivers Project affects the their daily lives, are the result of rising 'scientific-technological citizenship'.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.221-232
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• 2020

This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.