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http://dx.doi.org/10.22156/CS4SMB.2018.8.2.157

A Study on the Determinants of Consumer Trust toward Internet-Only Banks  

Nam, Sang-Wook (School of Business Administration, Seowon University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.2, 2018 , pp. 157-162 More about this Journal
Abstract
The purpose of this study is to evaluate the level of trust by financial consumers and attempt to investigate the determinants that influence consumer trust in internet-only banks. For this aim, I conducted an empirical study and the survey results was used to test a structural equation model that analyzed the financial consumer trust and estimated the level of trust for internet-only banks. As a result of the analysis, the three most effective determinants of trust were security, convenience and benefit. Also, the level of financial consumer trust for the internet-only banks, based on the three factors, was later extended to relationship commitment such as renewal and recommendation intentions. Therefore, Internet-only banks need to focus on promoting their trust more effectively for future sustainable growth.
Keywords
Finance; Financial Consumer; Trust; Bank; Internet-Only Banks;
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Times Cited By KSCI : 2  (Citation Analysis)
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