• Korean Journal of Communication Studies
• /
• v.20 no.2
• /
• pp.105-132
• /
• 2012

This study is designed to explore the persuasion strategies applied to the student recruitment advertising of the Korean universities. Advertising is a "mirror" of a consumption culture in the sense that an advertising message is composed of the major consumption values (as the persuasive appeals) and the major premises of the consumption culture (as the persuasive premises). Furthermore, the analysis of the persuasive appeals and premises in advertising reveals the ideologies that govern the consumption culture. Thus, this study attempts to explicate the value systems and ideologies of Korean universities in the society by a semiotic decoding of their advertising text. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted. To achieve this goal, this study investigates three research questions: ① What are the major persuasive appeals appeared in the university advertising? ② What are the persuasive premises underlying those persuasive appeals? ③ What are the ideologies that govern those persuasive appeals and premises in Korean university advertising? The study result reveals 15 major persuasive values and premises along with the four major ideologies governing the symbolism of Korean universities.

• Journal of Convergence for Information Technology
• /
• v.9 no.10
• /
• pp.163-169
• /
• 2019

The purpose of this study is to examine about PBL implementation strategies employed by faculty members who have successfully managed PBL class. By adopting the inductive content analysis, this study has analyzed the contents related with the strategies about PBL implementation in the course result reports and best practice presentation materials made by 6 professors selected as a PBL best practicer of B university from the 2017 to the 2018. After the analysis, it is revealed that PBL best practicers have used 13 strategies in domain of classroom culture, learning facilitation, and assessment. The following further studies and supports have been suggest: First, a study on PBL best practice faculty member's implementation strategies should be further expanded. Second, a comparative study on the PBL implementation strategies between PBL best practice faculty members and general faculty members should be launched. Third, an organizational system to share PBL best practice faculty member's implementation strategies should be supported.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.25-29
• /
• 2024

After the Russia-Ukraine War, NATO broke away from the peacekeeping strategy that it had maintained and declared that it would strengthen the multilateral security consultative body, pursue strategic stability, expand armaments, cooperate security, and strengthen dialogue and cooperation in the Indo-Pacific region. Changes in NATO's strategy directly and indirectly affect Korea's security environment. Only by clearly analyzing this and establishing policies and strategies to respond to it can the threat be suppressed and national interests protected. NATO designates China and Russia as threats. By using cooperation and solidarity with NATO as an opportunity, we will be able to strengthen security cooperation and alliances, develop and expand the defense industry market, and expand opportunities to participate in the Ukraine reconstruction project.

• 프린팅코리아
• /
• v.12 no.10
• /
• pp.86-89
• /
• 2013

대한인쇄문화협회(회장 김남수)는 8억원의 국고를 지원받아 품질표준화 친환경 인쇄를 위한 PUR접착제, 인쇄세척액, 한자서체, 인쇄품질 공정진단 프로그램 개발 등 4개 부문에서 문화체육관광부 2013년도 콘텐츠산업기술지원사업을 주관하고 있다. 2013년도 콘텐츠산업기술지원사업은 한국콘텐츠진흥원(원장 홍상표)이 주관하는 프로젝트 사업으로 글로벌 진출이 가능한 차세대 전략 R&D 과제 개발로 콘텐츠산업의 글로벌 경쟁력 강화를 목적으로 추진된다. 2013년도 콘텐츠산업기술지원사업 콘트롤타워 역할을 하는 유창준 전무이사가 소셜네트워크 뉴스 서비스 업체인 (주)소셜뉴스가 운영하는 인터넷뉴스 위키트리와 진행한 인터뷰 내용을 전재한다.

• 한국IT서비스학회:학술대회논문집
• /
• 2007.05a
• /
• pp.365-370
• /
• 2007

본 연구의 목적은 ERP시스템의 성공요인들을 분석하고 기존기업에서 도입한 ERP시스템을 새로운 조직에 도입을 하게 될 경우 조직의 문화와 조직의 규모에 따른 성과변수가 무엇인지를 알아보기 위한 연구이다. 동일한 IT를 받아들이는데도 조직의 성과에 차이가 있는 것은 조직의 특성과 IT의 특성이 적합성(fit)을 가질 때 최고의 성과가 난다는 것을 유추해 볼 수 있다. 그러므로 ERP 시스템과 같은 정보기술을 도입하는데 있어서 조직의 문화와 조직의 규모에 따라서 우선시 되는 성공요인이 달라질 것이다. 본 연구의 결과 조직의 문화와 규모에 따라 적합한 성공요인의 우선순위가 달라지는 것을 확인하였다.

• The Science & Technology
• /
• v.29 no.1 s.320
• /
• pp.84-87
• /
• 1996

"정보화시대의 아티스트 백남준의 등장은 대단히 의미있는 일로 그의 길에서 한국의 생존전략, 세계확, 문화예술 대국의 길을 열어야 한다. 미국과 일본의 전자제품, 전자기술로 새로 창조하는 백남준의 영상기술이야말로 그가 한국인이라는 사실로 해서 우리 정보문화시대의 문화예술대국을 꿈꿀 수 있게 만든다." 이 글은 구랍 13일 과학기술포럼 주최로 열린 제3회 과학기술토론회에서 김진현총장이 기조강연한 내용이다.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.293-294
• /
• 2019

본 연구는 근대호텔에 대한 지금까지의 문헌연구를 체계적으로 분석하여 정립하고, 전문가의견조사와 관광객 설문조사를 바탕으로 근대호텔의 관광산업적 활용방안을 제시하고자한다. 첫째, 근대문화유산과 근대호텔사에 대한 기본 토대를 제시하고자 한다. 둘째, 근대호텔에 대한 새로운 조명을 통해 한국호텔산업발전과 관광산업발전에 긍정적인 영향을 미칠 수 있는 활용방안을 제시하고자 한다. 셋째, 근대문화유산을 활용한 지자체의 호텔산업과 관광산업발전을 활성화 시킬 수 있는 전략을 제시하고자 한다.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.155-163
• /
• 2012

This study investigated Korean TV advertising's creative strategy and trend. To achieve the goal, we conducted content analysis for prime time TV advertising messages (KBS, MBC, SBS). We found that Korean TV advertising contents showed more direct messages than indirect messages, much relationship between ads messages and product, more brand in advertisements, little humor, relatively many celebrities in ads. and much importance on the reputation of the firm. The findings will be a significant source regarding promotion strategy for global company who plans to enter into Korean market.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.251-258
• /
• 2019

This study proposed a system that can improve the employment rate and maintenance employment rate by filtering information related to employment in analyzing big data for students who want to find employment. The subject was a two-year female university, the existing employment strategy participated in the job search with simple information such as school grades and personality. As a result, the maintenance employment rate was relatively low due to the decrease in the satisfaction of students seeking employment and the incompatibility with the post-employment aptitude. In order to solve these problems, we propose a system that determines and filters whether the input data in the process of analyzing big data such as employment-related information to improve employment and maintenance employment rates.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.467-472
• /
• 2023

Public enterprises for urban development, whose main tasks are housing and land development and building maintenance, have various disaster and safety management responsibilities, and their importance is increasing with the recent full-scale revision of related laws, so it became necessary to establish a management strategy. In this study, by the AHP analyses, we intend to present a reasonable process and results for deriving promotion strategies and tasks and establishing disaster safety management operation goals, emphasizing on the safety management system and ICT-based safety technology