• Management & Information Systems Review
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• v.33 no.1
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• pp.263-278
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• 2014

The purpose of our research was to understand the effect of consumers' regulatory focus (i.e., promotion focused vs. prevention focused) on their evaluation of clothing store's VMD and store visiting intention. The results showed that the hedonic and utilitarian benefits of store VMD have significantly a positive impact on visiting intentions. In addition, the relationship between perceived hedonic benefits and store visiting intention was significantly different for PO and PE groups; hedonic benefits explained significantly more of the variance in store visiting intention for promotion-focused group than prevention-focused group. Conversely, utilitarian benefits explained significantly more of the variance in store visiting intention for PE than PO group. These results supported both hypotheses and showed that consumers with a promotion focus have stronger visiting intention toward the VMD with hedonic benefits compared with VMD with utilitarian benefits. Conversely, consumers with a prevention focus have stronger visiting intention toward the VMD with utilitarian benefits compared with VMD with hedonic benefits.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.210-218
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• 2021

This study was conducted to provide a basis for developing strategies to improve the intention to quit smoking by identifying the factors affecting the smoking cessation intention of male smokers living in Seoul who have not tried to quit smoking in the past year. The components of the planned behavioral theory were used to identify the influencing factors. The research data were analysed secondary data used in the study performed by the Korea Centers for Disease Control and Prevention in 2020. As a result of the univariate analysis, the factors affecting the smoking cessation intention rate were the average daily smoking amount and the components of the TPB. As a result of multivariate logistic regression analysis, the subjective norm and the perceived behavior control factor among the components of the TPB had statistically significant differences. Therefore, in order to increase the intention to quit smoking, it would be effective to use strategies that strengthen the strong recommendations from significant others and the smoker's self control.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.589-594
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• 2008

정보기술과 지식 사회의 발달로 인해 기업의 다양한 업무 프로세스를 대행해주는 비즈니스 프로세스 아웃소싱(Business Process Outsorucing: BPO)이 대표적 아웃소싱 형태로 자리잡아가고 있다. BPO의 수용에 대한 의사결정은 전략적 관점에서 매우 신중하게 이루어져야 함에도 불구하고, 국내 기업을 대상으로 한 BPO의 채택과 확산에 관한 실증적 연구는 거의 찾아보기 어려운 실정이다. 따라서 본 연구는 국내 기업의 BPO 수용 의사결정에 영향을 미치는 주요 요인들을 추출하고, 이러한 요인들이 수용의도에 어떠한 영향을 미치는지를 검증한다. 이를 위해 BPO 수용 관련 위험요인과 혜택요인을 추출하고, 이들 요인이 신뢰를 매개하여 수용의도에 미치는 영향 관계를 실증적으로 탐색해 향후 BPO연구를 위한 명제와 모델을 제시한다. 실무적으로는 BPO 수용요인에 관한 검토를 통하여 향후 BPO 추진 기업을 위한 성공적 추진 전략을 제시한다.

• The Journal of Korean Association of Computer Education
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• v.18 no.4
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• pp.19-30
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• 2015

This study investigated the structural relationships among performance expectancy, effort expectancy, social influence, facilitating condition, attitude, usage intention and actual use. In order to examine structural relationships among variables, we surveyed 285 high school students in spring semester of 2014. After collecting data, we examined causal relationships among variables using structural equation modeling. The results of this study were as follows: First, performance expectancy and effort expectancy significantly affected attitude; however, social influence did not. Second, attitude affected usage intention and usage intention significantly affected actual use. Third, the indirect effect of attitude between performance expectancy, effort expectancy and usage intention were significant and the indirect effect of usage intention between attitude and actual was also significant. Finally, the moderating effect of gender and experience were not significant. Based on this study, the practical strategies to facilitate usage intention and actual use of mobile learning of high school students were suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.103-112
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• 2016

This study used a job demand-resources model as the basis to examine the effects of job demand and job resources on health problems and turnover intention. A total of 320 nurses who were employed at university hospitals in Seoul participated in the study. The results showed that job demand and job resources had a direct effect on the levels of work burnout and work engagement. Work burnout had a direct effect by increasing the levels of health problems and turnover intentions of nurses; conversely, work engagement had no direct impact on either of the two levels. Job demand and job resources had an indirect effect on increased levels of health problems and turnover intention. The results can be used by hospital administrations to confirm the organizational significance of job resources in increasing job performance and work involvement, as well as to understand the consequences of perceived job demand by nurses.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.122-137
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• 2010

Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helping, social identity as the determinants of influencing the intention to use of blog. The suggested model was empirically evaluated using online survey data collection from 342 users of popular blog site in Korea (NAVER Blog, Cyworld minihompy, Daum Blog, and Yahoo Blog). The results revealed that perceived usefulness, perceived ease of use, reciprocity, and social identity affect directly the intention of blog usage. Furthermore, social identity has moderate effect via reciprocity and enjoyment of helping on blog usage. This study contributes to a theoretical understanding of the factors as social motivation that affects the usage of blogs. Also, the results of this study provide blog service providers useful strategic insights and service guidelines to enhance user's intention of blogs practically.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.129-137
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• 2013

Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.179-180
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• 2016

최근들어 스마트폰을 활용한 이용분야가 급속도로 다양해지면서 이를 이용한 모바일 금융결재 시스템이 다양하게 등장하고 있다. 하지만 이러한 등장에도 불구하고 모바일 결재시스템 사용은 널리 이용되지 못하고 있는 실정이다. 따라서 본 연구에서는 모바일 결재 시스템을 대상으로 사용품질 요인이 사용자의 신뢰와 사용지속의도에 미치는 영향을 살펴보고자 한다. 본 연구결과를 통해 모바일 결재시스템의 시스템 구축에 대한 전략적 가이드 라인을 제시할 수 있는 기반이 될 것이다.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.183-206
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• 2001

The purpose of this thesis is to find out mediational role of risk about the repurchasing intention of hotel services. The result of this study can provide some directives for the strategic marketing implementation in the hotel industry. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus (+) effect on the result. 2. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socio-psychological risk of the personnel service, it showed a negative(-) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative(-) effect in the meaningful level. 3. To study the effect of perceived Risk on the repurchasing intention of customers, a multi regression analysis was also executed and, in the parts of all risks of performance, socio-psychological and physical, it showed a negative(-) effect on the result in the meaningful level.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.643-653
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• 2017

The purpose of this study is to analyze the influence of Trans Media Brand Experience on Brand Image, Brand Preference, and Purchase Intent. Trans Media experience refers the act of enjoying contents by crossing a number of different media. With the advance of digital convergence, brand experience communication has become more diverse. This study focuses on one particular Trans Media case, Bacchus Self-Scanner by using Smart PLS to analyze 119 participants on a structural equation model. The result shows that 1) brand experience has a positive impact(+) on brand image and purchase intent, 2) brand image has a positive impact(+) on Brand Preference and Purchase Intent, and 3) Brand Preference has a positive impact(+) on Purchase Intent. As the result shows, the empirical proof that Brand Experience affects not only the indirect-effect of Brand Image and Brand Preference but also Purchase Intent as the direct-effect, and that Brand Image can affect Brand Preference and Purchase Intent, will serve as strategic implications for Brand Experience and Brand Image.