• Journal of the Korea Institute of Building Construction
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• v.15 no.2
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• pp.249-255
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• 2015

The competition of construction market is keener, so construction companies are seeking the methods for improving the performance. Construction field organizations and managers should have an innovative behavior to improve the performance. However, construction field organizations and managers are negative to innovation because they are generally conservative. Therefore, the purpose of this study is to analyze the factors to influence the innovative behavior of building construction field managers. In this study, self-leadership, feedback seeking behavior and job involvement are selected the factors to influence the innovative behavior by literature reviewing. The results of correlation analysis showed that the behavior-focused strategies in self-leadership and the job involvement influence the innovative behavior of building construction field managers. In addition, the individual characteristics such as marriage, experience, position and type of employ influence the innovative behavior of their. This study is expected to help to improve the performance management system in construction field organizations.

• Asia Marketing Journal
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• v.10 no.3
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• pp.59-79
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• 2008

This study explores ways in which Korean companies manage a brand to become a long-run success. In particular, this study focuses on Chamisul, analyzing its marketing strategy, examining its brand life-cycle in terms of introduction, growth, and renewal. Chamisul, first introduced in 1998, has occupied the Korean liquor market as a leading brand for almost a decade. Chamisul's long-run success, in fact, depends upon a number of reasons; first, it has consistently and continuously keeps its own core brand concept and identity. Second, it has built its brand asset by strengthening its emotional ties with customers. The emotional connection that Chamisul has built is based upon the trust between the company who produces the product and the customers who recognize the benefit of drinking Chamisul. Third, the company creates various brand differentiation programs, thereby allowing its customer to get familier with the brand. Finally, the company sets up a clear management standard in Korean liquar market in order to maintain the vitality of the brand, managing Chamisul in accordance with the standard. Seen in this light, Chamisul's success reflects the marketing activities and strategies that play a fundamental role in creating and maintaining a long-run brand. Similarly, its success can be seen to be a model for brand management, telling us how to become a market leader through an effective brand management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2766-2773
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• 2010

Science business park(SBP) has been formulated and developed for the purpose of economic development. In addition to the Daedeok Innopolis, cities of Daegu, Gwangju, and Sejong are considering making the SBP in now. Research Triangle Park(RTP) which was planned by the local government, industry, and academic leaders has been developed for 50 years and has planned the next strategy. This RTP experience is very precious to Korean cases and can be contribute to three cities and other regions. Key success factors of Korean SBP are as follows, research capability and talents, visionary local leadership and collaboration, creative business model, and quality of life.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.156-165
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• 2018

The purpose of this study was to provide a basic data required to improve the satisfaction of life in college students. A sample of 607 students attending the university in Incheon, Korea completed a survey, which consisted of a quality of life questionnaire and sociodemographic inventory. The data were collected between November 14 and November 30, 2016. Data analysis was performed using t-test, ANOVA, Pearson correlation coefficients, and stepwise multiple regression analysis with SPSS/WIN 18.0 program. The subjective quality of life was significantly correlated with self-leadership (r=.279, p<0.01) and rejection sensitivity (r=-.224, p<0.01). The significant predictors that influence the quality of life of subjects were satisfaction in major, natural reward strategies, gender, anticipated anxiety and grade, in which 27.6% (F=47.27, p<0.01) was the explained variance. (Ed note: confirm) This study showed that rejection sensitivity and self-leadership were significant factors that influenced college students' subjective quality of life. Therefore, college administrators may consider developing educational programs about rejection sensitivity and self-leadership for college students to improve subjective quality of life.

• Information Systems Review
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• v.19 no.3
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• pp.47-67
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• 2017

The sharing economy has emerged as a new form of consumption pattern along with the advancement of information technology and the changes in the consumers' desires for economic spending. In a C2C-sharing economy platform, the user side and supplier side share the same assets, thereby making both sides of the market closely related. However, an information asymmetry exists within the platform that makes the players from one side reluctant to participate. This information asymmetry warrants a strategic approach for solving the fundamental "chicken and egg" problem for platform development. Motivated by this phenomenon, this study aims to analyze how the participation intentions from both sides of the platform are influenced by certain anteceding factors, such as trust, perceived risk, and perceived economic profit. Our findings show that the anteceding factors affect the participation intentions in different paths for both sides of the platform. As a managerial implication, these findings highlight the necessity of employing different approaches for each side of market development.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.71-90
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• 2020

Recently, the global insurance industry is rapidly developing digital transformation through the use of artificial intelligence technologies such as machine learning, natural language processing, and deep learning. As a result, more and more foreign insurers have achieved the success of artificial intelligence technology-based InsurTech and platform business, and Ping An Insurance Group Ltd., China's largest private company, is leading China's global fourth industrial revolution with remarkable achievements in InsurTech and Digital Platform as a result of its constant innovation, using 'finance and technology' and 'finance and ecosystem' as keywords for companies. In response, this study analyzed the InsurTech and platform business activities of Ping An Insurance Group Ltd. through the ser-M analysis model to provide strategic implications for revitalizing AI technology-based businesses of domestic insurers. The ser-M analysis model has been studied so that the vision and leadership of the CEO, the historical environment of the enterprise, the utilization of various resources, and the unique mechanism relationships can be interpreted in an integrated manner as a frame that can be interpreted in terms of the subject, environment, resource and mechanism. As a result of the case analysis, Ping An Insurance Group Ltd. has achieved cost reduction and customer service development by digitally innovating its entire business area such as sales, underwriting, claims, and loan service by utilizing core artificial intelligence technologies such as facial, voice, and facial expression recognition. In addition, "online data in China" and "the vast offline data and insights accumulated by the company" were combined with new technologies such as artificial intelligence and big data analysis to build a digital platform that integrates financial services and digital service businesses. Ping An Insurance Group Ltd. challenged constant innovation, and as of 2019, sales reached $155 billion, ranking seventh among all companies in the Global 2000 rankings selected by Forbes Magazine. Analyzing the background of the success of Ping An Insurance Group Ltd. from the perspective of ser-M, founder Mammingz quickly captured the development of digital technology, market competition and changes in population structure in the era of the fourth industrial revolution, and established a new vision and displayed an agile leadership of digital technology-focused. Based on the strong leadership led by the founder in response to environmental changes, the company has successfully led InsurTech and Platform Business through innovation of internal resources such as investment in artificial intelligence technology, securing excellent professionals, and strengthening big data capabilities, combining external absorption capabilities, and strategic alliances among various industries. Through this success story analysis of Ping An Insurance Group Ltd., the following implications can be given to domestic insurance companies that are preparing for digital transformation. First, CEOs of domestic companies also need to recognize the paradigm shift in industry due to the change in digital technology and quickly arm themselves with digital technology-oriented leadership to spearhead the digital transformation of enterprises. Second, the Korean government should urgently overhaul related laws and systems to further promote the use of data between different industries and provide drastic support such as deregulation, tax benefits and platform provision to help the domestic insurance industry secure global competitiveness. Third, Korean companies also need to make bolder investments in the development of artificial intelligence technology so that systematic securing of internal and external data, training of technical personnel, and patent applications can be expanded, and digital platforms should be quickly established so that diverse customer experiences can be integrated through learned artificial intelligence technology. Finally, since there may be limitations to generalization through a single case of an overseas insurance company, I hope that in the future, more extensive research will be conducted on various management strategies related to artificial intelligence technology by analyzing cases of multiple industries or multiple companies or conducting empirical research.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.647-660
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• 2008

The main thrusts of Canadian regional innovation policy lies in the two tract system. Federal government decides only the strategic research and development sectors and priorities, and then researchers and stockholders in the regions decide and implement the specific networking relationships and appropriate governance system. This paper reviewed the decentralized and market-friendly Canadian regional innovation support system and the characteristics of Canadian innovation clusters: Learning, Labour, Location, Leadership, Legislation/ Labs. finally, policy implications for Korean regional innovation system such as networking, formation of social capital, and business support systems are offered.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.351-359
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• 2018

The purpose of this study was to investigate the levels of emotional intelligence, and convergent nurses' work environment and to identify the effects of emotional intelligence and convergent nurses' work environment on nursing performance among clinical nurses as career-beginners. The study subject was a total of 95 clinical nurses as career-beginners that were recruited from three hospitals. Descriptive statistics, t-test, ANOVA, Pearson correlation coefficient and stepwise multiple regression with SPSS 21.0 program were used to analyze the data. The study results had shown significant correlations of emotional intelligence, and convergent nurses' work environment and regulator of emotional and leadership had explanation power 28.0% of nursing performance. We should consider the methods to enhance regulator of personal emotional and improve leadership of administrators for nursing performance. Therefore, the results can be used as basic data to develop nursing performance improvement program and the strategies for clinical nurses as career-beginners.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.247-256
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• 2017

21st century has become an era can design human's image. By designing the each human's images it is possible to express the hidden abilities of their mind. Modern society changes rapidly where the elements such as consideration, sympathy, understandings, and female leadership of communication emerge as a spur rather than speediness or complexity.In a lot of global conglomerates, it is very common for women to be selected as CEO, and even more, the rate of woman who are the member of Congress is almost 40%. The fashion of female leader has come to the fore with an improvement of female leadership, and the fashion colour which is suitable to P.O has been developed as a significant image strategy. I am going to conduct the research and analyse the fashion of a female political leader through the colour image which is equivalent to a visual image and sensitive language. I will analyze the human image which female leaders present through fashion colors.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.141-144
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• 2023

우리나라 자동차산업에서의 정비서비스업은 After Market을 대표하는 중요한 업종이며, 상용트럭 또한 국가 물류와 건설현장에서 가장 큰 비중을 차지하고 있는 중요한 부문임에는 틀림이 없다. 본 논문의 목적은 상용트럭 딜러기업의 정비서비스분야에서 물리적 환경과 내부마케팅이 직원만족과 조직성과에 미치는 영향에 대한 영향력을 알아보는 것이다. 본 연구에서는 국내 및 수입 상용트럭 직영 및 딜러 종합정비업체 25개 직원들을 대상으로 하여 설문조사하고 실증 분석하였다. 주요한 연구결과는 다음과 같다. 첫째, 자동차 정비사업소의 물리적 환경은 직원만족에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 내부마케팅은 직원만족에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 직원만족은 조직성과에 유의한 정의 영향을 미치는 것으로 나타났다.