• Title/Summary/Keyword: 전략적지향성

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An Empirical Study on the Effect of Market and Technology Orientation on the Innovation Performance of Global Firms (글로벌 기업의 시장지향성과 기술지향성이 기술혁신성과에 미치는 영향의 실증연구)

  • Hwang, Sang Don;Lee, Seong Hwan;Lee, Woon Seek
    • International Area Studies Review
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    • v.22 no.4
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    • pp.145-166
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    • 2018
  • This study is due to global competition, the wall between regions is disappearing, customer needs are diversified, and market and technology are rapidly changing. Future growth engines, the importance of convergence capabilities for industrial competitiveness is being emphasized more. Therefore, companies should seek innovative means to increase the efficiency of the company by establishing optimized global management environment and establishing direction and strategy for utilization of convergence technology by improving industrial competitiveness. Firms must adopt and utilize related new technologies by strengthening their convergence capabilities through dynamic capabilities that are internal resource bases for new product development and process innovation. Globalize markets and technologies can expect higher innovation performance when aligning strategic direction with formalized technology competencies held by the firm and incorporating the convergence capabilities needed for technological innovation into processes. The study focuses on the effects of market and technology orientation on technological innovation performance, whether dynamic and convergence capabilities affect technological innovation performance, and dynamic and convergence capabilities to mediate between market and technology orientation. For the study, we surveyed 51.4% of global and multinational corporations that are internationally active or headquartered overseas. Based on the previous studies, hypotheses were established and the collected data were analyzed through utilization path analysis and Sobel test.

외식업 근로자의 심리적 계약위반 지각이 이직의도 및 고객지향성에 미치는 영향: 직무만족과 조직몰입의 매개효과

  • An, Jin-Hui;Park, U-Jin
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.135-138
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    • 2018
  • 외식업의 성장률이 국내총생산(GDP)을 크게 웃도는 고성장을 지속하면서 업체 간 경쟁이 점차 치열해 지고 있다. 기존 연구자들에 의하면 경쟁에 우위를 점하기 위한 고객 마케팅 전략으로 외부고객에 앞서 내부고객의 만족을 우선하여야 한다는 주장이 계속되고 있으며, 이에 인적자원관리에 관련한 연구가 활발히 진행되고 있다. 본 연구는 외식업 근로자들이 인지하는 심리적 계약위반의 지각이 이직의도 및 고객지향성에 미치는 효과에 대하여 규명하고자 하였으며, 또한 직무만족 및 조직몰입이 가지는 매개효과를 함께 검증하고자 하였다. 그 결과를 바탕으로 외식업 사용자와 관리자에게 근로자의 이직의도를 완화하고 고객지향성을 높일 수 있는 정책적 시사점을 제시하고자 한다.

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An Adaptive Neighbor Discovery for Tactical Airborne Networks with Directional Antenna (지향성 안테나 기반 공중전술네트워크를 위한 적응적 이웃노드 탐색기법)

  • Lee, Sung-Won;Yoon, Sun-Joong;Ko, Young-Bae
    • Journal of KIISE:Information Networking
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    • v.37 no.1
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    • pp.1-7
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    • 2010
  • Network Centric Warfare(NCW) is becoming a prominent concept in the current trend of warfare. To support high quality communication between strategic/tactical units in the concept of NCW, Tactical Airborne Networks are likely to be constructed in the near future to take part in the NCW. In these Tactical Airborne Networks with dynamic topology variations due to very high mobility of participants nodes, more efficient and reliable neighbor discovery protocols are needed. This paper presents the adaptive HELLO message scheduling algorithm for Tactical Airborne Network using directional antennas. The purposed algorithm can reduce the overhead of periodic HELLO message transfer, while guaranteeing successful data transmission. We concluded a mathematical analysis and simulation studies using Qualnet 4.5 for evaluation the performance and efficiency of the proposed scheme.

An Empirical Investigation into the Effect of the Factors on the Innovation Performance of FinTech Firms (핀테크 기업의 혁신성과에 영향을 미치는 요인에 관한 실증연구)

  • Bo Seong Yun;Yong Jin Kim
    • Information Systems Review
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    • v.22 no.3
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    • pp.59-80
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    • 2020
  • Excellent FinTech firms create value by finding customer needs or addressing customer problems to provide customers with differentiated solutions through information technologies and organizational innovation capability. Accordingly, the survival and growth of FinTech firms rely on the innovation performance for solving customer problems. This study assumes that IT relatedness and entrepreneurial culture play a mediating role in the relationship between service orientation and innovation performance. To examine it, designed and demonstrated is a structural model from the perspective of dynamic organizational capability. The results show that IT relatedness and entrepreneurial culture play a mediating role between service orientation and innovation performance. Although IT relatedness and entrepreneurial culture were partial mediators in each divided model, the integration model showed there was no direct effect of service orientation on innovation performance. The practical implication is that FinTech companies need to understand customer problems accurately, set up appropriate service goals and align all strategies to achieve them. With these strategic alignments, higher innovation performance can be achieved by enabling IT resources and capabilities to be actively utilized in all functions of the organization and institutionalizing the entrepreneurial culture.

Entrepreneurial Orientation of Owner Managers and Innovation Performance of Firms : Focusing on mediation effect of user innovation (소유경영자의 혁신지향성과 혁신성과: 수요자 혁신의 매개효과를 중심으로)

  • Lee, Eunhwa;Yoo, Jaewook;Kim, Chooyeon
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.213-219
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    • 2019
  • This study is designed to analyze the effect of entrepreneurship orientation of owner managers on product innovation performance through user innovation participation by using Korea Innovation Survey 2014 (KIS 2014) conducted by STEPI (Science and Technology Policy Institute). The findings show that entrepreneurial orientation of owner managers measured by a proxy variable of ownership ratio has positive relationship with innovation performance of firms. They also present that user innovation activity has a partial mediating effect on the relationship between the entrepreneurial orientation of owner managers and innovation performance of firms. This study suggests that the higher the entrepreneurial orientation of the owner manager, the higher the innovation performance. The innovation performance can be intensified when the open innovation strategy is implemented through the user participation.

Effects of Market Orientation and Relationship Orientation with Suppliers on Business Performance in Animal Clinic Industry: Moderating Effects of Entrepreneur's Characteristics and Clinic Location (동물병원의 시장지향성과 공급업체와의 관계지향성이 동물병원 성과에 미치는 영향: 경영자의 특성과 동물병원 입지에 따른 조절효과)

  • Yoo, Dong-Keun;Suh, Seung-Won;Lee, Yong-Ki
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.2
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    • pp.189-222
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    • 2008
  • This study developed a model to empirically investigate the effects of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. The data was collected from 200 animal clinics which belong to Korean Animal Hospital Association (KAHA)'s national conference in April, 2007. Descriptive statistic, factor analysis, reliability analysis, and regression analysis were conducted to analyze the data using SPSS/PC+ 12.0. The findings are as follows. First, the market orientation of animal clinics influences significantly both financial and non-financial performance. When the moderating effect of entrepreneur's working tenure is considered, market orientation has significant effect on animal clinic's financial and non-financial performance. However, when the moderating effect of animal clinic's location is considered, market orientation has not significant effect on animal clinic's financial and non-financial performance. Second, animal clinic's relationship orientation with suppliers mostly affects the financial and non-financial performance significantly. When entrepreneur's working tenure in the clinic is longer (above 4 years group), relationship orientation with suppliers significantly affects both financial and non-financial performance. Meanwhile, when the entrepreneur's working tenure in the clinic is shorter (less than 3 years group), relationship orientation with suppliers doesn't affect clinic's financial performance but affect non-financial performance partially. In other words, when entrepreneur's working tenure is shorter (less than 3 years group), market orientation more influences on clinic's financial and non-financial performance while relationship orientation with suppliers does less. It is thought that their relation with suppliers and relationship orientation activities with suppliers are less strongly established and maintained yet. So, they primarily focus on market orientation strategy when entrepreneur's working tenure is shorter. Third, when animal clinics are located in non-metropolitan area, relationship orientation with suppliers significantly affects financial and non-financial performance. However, when animal clinics are located in metropolitan area, it doesn't affect financial and non-financial performance either. It is thought that animal clinics which are located in non-metropolitan area need stronger relationship with suppliers and need support more from them as most of suppliers actively work in metropolitan area not in the non-metropolitan area and animal clinics in metropolitan area can easily get better market information than animal clinics in non-metropolitan area. Lastly, while the effect of the market orientation significantly influences animal clinic's business performance continuously, the effect of the relationship orientation differently influences business performance as it is moderated by entrepreneur's working tenure and animal clinic's location. So, relationship orientation with suppliers can be selectively applied to improve the clinic's financial and no-financial performance. In summary, both of animal clinic's marketing orientation and animal clinic's relationship orientation with suppliers positively influence their business performance. However, entrepreneur's working tenure and animal clinic location moderate the relationship between market orientation and relationship orientation and their business performance differently. This study is quite meaningful to empirically investigate the effects of both of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. And, as this kind of study has been very few in the context of animal clinic industry, it helps practically understand the effects of market orientation and relationship orientation with suppliers on the financial and non-financial performance in animal clinic industry. Furthermore, as the market conditions in animal clinic industry have been in difficulty for a few years, this study can help improve animal clinic's financial and non-financial business performance together with their suppliers as business partners. Lastly, this study can help find mid-term and long-term cooperation between animal clinics and their suppliers. This study has some limitations. So, care should be taken when generalizing the results of the study. First, our samples were collected from only the animal clinics industry. However, a comparison of the results presented here with those form other marketing contexts (e.g., general hospitals) would be worthwhile. Future comparative research will enhance the generality of our contingency theory cross industry context. Second, this study found that market orientation and relationship orientation affect business performance. However, there may be other antecedents, such as internal market orientation and relationship orientation with customers. Also, this research did not consider other moderators, such as overall market conditions, competitive situations, and power/conflict between suppliers and buyers in the relationship between market and relationship orientation and business performance.

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The Effect of Service Orientation on the Organizational Effectiveness in Security (경호.경비업체 서비스 지향성이 조직 유효성에 미치는 영향)

  • Min, Jae-Ki;Kim, Chang-Ho
    • Korean Security Journal
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    • no.14
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    • pp.141-160
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    • 2007
  • The meaning of this research work lies in providing useful basic resources which can be utilized in the strategic respect of internal marketing by investigating how security employees' quality in relation to service orientation impact on organizational effectiveness. Employees of security in Seoul Gyeonggi region were selected as the subjects of this survey and 234 participants were sampled by Convenience Sampling Method. Resulting data were processed by frequency analysis, exploratory analysis, t-test, one-way ANOVA, correlation analysis, regression analysis using SPSS V11.0 program. The results from these research methods and analyses revealed the followings: First, service leadership which was the sub-variable of the service orientation according to the demographic characteristics revealed significant differences in gender, age; and service encounter, in age, the level of education and monthly income; and the service system, in gender, age and monthly income; and human resources management, in gender, age, the level of education and monthly income. Second, job satisfaction which was the sub-variable of the organizational effectiveness according to the demographic characteristics revealed significant differences in age, the level of education and monthly income; and organizational commitment, in gender, age, the level of education and monthly income. Third, the results from regression analysis of service orientation and organizational effectiveness showed that service leadership, service system, service encounter, which were the sub-variables of service orientation, had significant impacts on job satisfaction, and that service system and human resources management impacted significantly on organizational commitment.

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기업지원 정보서비스의 품질과 조직특성 요인이 서비스 활용과 기업성과에 미치는 영향에 관한 연구

  • Lee, Cheol-Seung;Go, Il-Sang;Jeong, Cheol
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.486-492
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    • 2008
  • 이 연구에서는 "민간기업의 정보화에 소요되는 자원을 제공하여 수혜기업의 경영성과와 이를 통한 연관산업의 경쟁력 증대를 도모하는 정보화 분야의 정책적인 기업지원서비스"를 "기업지원 정보 서비스"로 정의하고, 기존 공급자 중심의 사업목표 달성여부의 평가를 위한 평가지표 개발연구에서 벗어나, 중장기적 관점에서 기업지원 정보서비스 활용요인과 성과에 대해 연구하고자 한다. 이를 위해 서비스 활용요인을 기업지원서비스 품질(정보, 서비스, 시스템)과 조직특성(정보기술자원의 성숙도, 조직문화)차원으로, 기업성과 차원을 정보 지향성(Information Orientation)개념과 경영성과 요인으로 구성하여 기업지원 정보서비스의 활용과 기업 성과의 영향관계 살펴보고자 하였다. 실증연구는 산업정보지원센터의 서비스를 활용하고 있는 186개의 기업체 표본을 수집하여, 구조방정식 모형을 통해 분석한 결과 설정한 모든 경로가 통계적으로 유의하게 나타났다. 특히 서비스 품질과 조직문화가 활용수준에 큰 효과를 보이고 있으며, 정보지향성이 경영성과를 매개하는 것으로 나타났다. 연구결과는 정보화 분야의 기업지원 서비스 정책 수립 방향과 개별기업의 전략적 정보 기술 활용을 위한 주요한 시사점을 주고 있다.

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A Study on the Effects of Hospital Customers' Disgruntled Behaviors on Turnover Intention and Customer Orientation, using Emotional Dissonance and Emotional Exhaustion as Mediators: The Moderating Effects of Emotional Labor Strategy (병원고객의 불량행동이 감정부조화와 감정고갈을 매개로 이직의도와 고객지향성에 미치는 영향에 관한 연구: 감정노동전략의 조절효과)

  • Han, Na Young;Bae, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.113-128
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    • 2017
  • This Study Examined the Effects of Disgruntled Customers' Behaviors on the Emotional Dissonance of Service Workers, the Effects of Emotional Dissonance on Emotional Exhaustion, and the Effects of Emotional Dissonance on Turnover Intention and Customer Orientation. In Addition, this Study Examined the Moderating Effects of Emotional Labor Strategies(both surface acting and deep acting), in the Relationship Between Customers' Disgruntled Behaviors and Emotional Dissonance. A Survey was Conducted on Hospital Workers and Drew the Following Results. First, Disgruntled Behavior had a Positively Significant Effect on Emotional Dissonance. Second, Emotional Dissonance had a Positively Significant Effect on Emotional Exhaustion. Third, Emotional Exhaustion had a Positively Significant Effect on Turnover Intention but Negatively Significant Effect on Customer Orientation. Finally, According to a Hierarchical Regression Analysis, Disgruntled Behavior and a Moderating Variable, Surface Acting had a Significant Interaction Effect on Dependent Variable, Emotional Dissonance, but Disgruntled Behavior and a Moderating Variable, Deep Acting did not.

The Effect of Entrepreneurship and Market-orientation on the Performance of Medium and Small-sized Enterprise (중소기업의 기업가정신과 시장지향성이 재무적·비재무적성과에 미치는 영향)

  • Kim, Kuang-Myung;Park, Ju-Sik
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.326-337
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    • 2016
  • This research attempts to focus on the role of entrepreneurship and market-orientation on firm performance in perspective of medium and small-sized firms. To accomplish the purposes of this research, 500 entrepreneurs in Kyungnam and Ulsan area has been designated as a research object and finally a total of 182 questionnaires were analyzed by using PLS 2.0. The results from this study are as follows: First of all, the hypothesis regarding the influence of entrepreneurship on firm performance was rejected. Secondly, the hypothesis about the role of market-orientation was accepted. Finally, the effect of entrepreneurship on market-orientation was accepted. We outlined implication for theory and practice and suggested research limitation and future research based on research conclusion.