Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Entrepreneurial Orientation of Owner Managers and Innovation Performance of Firms : Focusing on mediation effect of user innovation

소유경영자의 혁신지향성과 혁신성과: 수요자 혁신의 매개효과를 중심으로

  • Lee, Eunhwa (College of Business Administration, Konkuk University) ;
  • Yoo, Jaewook (College of Business Administration, Konkuk University) ;
  • Kim, Chooyeon (College of Business Administration, Konkuk University)
  • Received : 2019.03.25
  • Accepted : 2019.05.20
  • Published : 2019.05.28
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Abstract

This study is designed to analyze the effect of entrepreneurship orientation of owner managers on product innovation performance through user innovation participation by using Korea Innovation Survey 2014 (KIS 2014) conducted by STEPI (Science and Technology Policy Institute). The findings show that entrepreneurial orientation of owner managers measured by a proxy variable of ownership ratio has positive relationship with innovation performance of firms. They also present that user innovation activity has a partial mediating effect on the relationship between the entrepreneurial orientation of owner managers and innovation performance of firms. This study suggests that the higher the entrepreneurial orientation of the owner manager, the higher the innovation performance. The innovation performance can be intensified when the open innovation strategy is implemented through the user participation.

본 연구는 2014년 한국기업혁신조사에 응답한 국내 제조사들을 대상으로 소유경영자들의 기업가 지향성이 수요자가 참여하는 개방형 혁신활동을 통해 혁신성과에 미친 영향을 실증적으로 분석하고, 결과와 시사점을 제시하는데 주된 목적을 두고 실행되었다. 기업의 지배구조 관점에서 소유경영자의 지분율을 기업가 지향성의 대용변수로 측정하여 분석한 결과에 따르면 소유경영자의 기업가 지향성과 혁신성과 간에는 유의한 정(+)의 관계가 있고, 수요자가 참여하는 개방형 혁신활동은 이 같은 관계를 부분 매개하는 것으로 나타냈다. 분석결과는 소유경영자의 기업가 지향성이 높을수록 기업의 혁신성과가 높아질 수 있으며, 수요자 참여를 통한 소유경영자의 시장지향적인 개방형 혁신 활동은 혁신성과를 한층 더 강화해 줄 수 있는 유용한 전략이 될 수 있음을 보여준다.

Keywords

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Fig. 1. Research Model

Table 2. Pearson Correlation

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Table 3. Regression analysis

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Table 4. Bootstrap test of mediating effect

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Table 5. Regression analysis

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Table 1. Descriptive statistics

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