• Title/Summary/Keyword: 적응적 서비스 행동

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The Effects of Internal Market Orientation on Service Providers' adaptive service behavior : Serial Multiple Mediation Effects of Person-Environment Fit and Work Engagement (내부시장 지향성이 서비스 제공자의 적응적 서비스 행동에 미치는 영향: 개인-환경 적합성과 직무열의의 연속다중매개효과)

  • Lee, Myoung-Soung;Kim, Gi-Dae
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.24-46
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    • 2023
  • This study sought to examine how internal market orientation of service organizations affects the service providers' adaptive service behavior and to determine what psychological processes go through for this purpose. To achieve this purpose, based on previous research, a research model was set up to predict that internal market orientation of service organizations will increase service providers' adaptive service behavior by continuously mediating the psychological processes of person-environment fit and work engagement. To test the hypothesis, a survey was conducted and data were collected from nutritionists at consignment catering companies located in Busan and Gyeongnam. As a result of testing the hypotheses proposed in this study's research model, internal market orientation increased person-job fit and person-organization fit, which are key elements of person-environment fit. And, it was confirmed that person-job fit and person-organization fit have a positive effect on work engagement. Additionally, work engagement improved service providers' adaptive service behavior. Lastly, this study confirmed that the influence of internal market orientation on adaptive service behavior is continuously mediated by person-environment fit and job enthusiasm.

Effects of Salespersons' Appreciative Inquiry and Emotional Labor on Adaptive Selling Behavior and Customer Satisfaction (영업사원의 긍정 탐색 수용도와 감정노동이 적응적 판매행동 및 고객만족에 미치는 영향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.151-159
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    • 2018
  • This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

A Qualitative Study on the Effect of Residential and Itinerant Education on the Social Adaptation Behavior and Self-efficiency of Disabled students (장애학생이 받는 재택순회교육과 지역사회복지서비스가 사회적응행동 및 자아효능감에 미치는 효과)

  • Shin, Jun-Ok
    • Journal of Industrial Convergence
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    • v.17 no.4
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    • pp.21-31
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    • 2019
  • In this study, The aim of this qualitative study was to investigate the effect of residential and itinerant education, as well as local social welfare services on the social adaptation behavior and self-efficiency of disabled students. To this end, a preliminary investigation, program execution, and post-examination was conducted on 5 disabled students during a period of 6 months from March 6th of 2018 to September 5th of the same year. The results of the study is as follows. First, residential and itinerant education as well as local social welfare services appear to be closely related to the social adaptation behavior of the disabled students, especially in terms of social cognition, interpersonal relations, social adaptation, and vocational function. Second, participating in local social welfare services has been proven to improve the self-efficiency of the subjects, leading to increased self-confidence and trust in their own abilities. As the result of this study was positively accepted by the residential educators, local social welfare service researchers, disabled center workers, volunteer workers, and family members of the students, it proposes a practical implication for creating more diverse social adaptation behavior improvement programs by connecting residential and itinerant education with local social welfare services.

Rehabilitation assistive technology in adaptation to disabled job Effect on the use of research (장애인 직무적응에 대한 재활보조공학 이용 효과 연구)

  • Jeong, S.H.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.7 no.1
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    • pp.59-66
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    • 2013
  • This study rehabilitation assistive technology system for people with disabilities employed by a company in the field of occupations and job satisfaction have adapted to, and for the rehabilitation assistive technology support(rehabilitation assistive technology hardware and the software) and service quality based on the quality of convenient for employees to work life by analyzing the factors that can act on adaptation employees on behavioral intentions was to determine the overall impact. Seoul, Gyeonggi, Incheon companies based in vocational education and training received in the employment of the disabled subject questionnaires were distributed, and finally 594 valid questionnaires were minor. In order to test the hypothesis SEM(structural equation model) were used, the results of this study can be summarized as follows. First, rehabilitation assistive technology hardware quality of the quality of rehabilitation assistive technology software affected. Second, rehabilitation assistive technology software quality on the quality of the service quality affected. Third, rehabilitation assistive technology hardware quality on the quality of the service quality affected. Fourth, quality of service, the quality of the adaptation of action for employees affected also. Fifth, rehabilitation assistive technology software for adaptive quality of the employees also had an impact on behavior. Sixth, rehabilitation assistive technology hardware to adapt the quality of the employees affected. And parameters (quality of service quality) influenced to as indirect effects. The results of this study support the rehabilitation assistive technology and rehabilitation assistive technology hardware and software) based, quality of service and quality of fused form acceptable to, the degree of action for employees to adapt more implications that may affect have provided.

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Related Factors of Problem Behaviors among Students of Multicultural Family in Korea: A Systematic Review (한국 다문화 가정 학생의 문제행동 관련 요인에 관한 체계적 문헌고찰)

  • Chae, Myung-Ock;Kim, Ahrin;Jeon, Hae Ok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.614-626
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    • 2018
  • This study was conducted to review the literature and examine the factors related to problem behaviors among students of multicultural families in Korea. A systematic review of the literature was conducted using domestic documents retrieved through July 4, 2018 based on online searches of domestic databases (the Research Information Sharing Service, Korean Studies Information Service System and the National Diet Library). A total of 2,084 studies were searched, and 21 studies were used for analysis. The factors related to problem behaviors were related to individual factors (gender, school record, self-esteem, etc.), family factors (family type, parent support, mothers' enculturation stress, etc.) and environmental factors (friend support, teacher support, social support). The variables measured the problem behaviors among students of multicultural families were school life adjustment (10), psychological, social adjustment or maladjustment (4), and emotional problem behavior (3). Overall, the results indicate that social and policy efforts are needed to improve individual, family, and environmental factors based on more specific and consistent theoretical definitions related to problem behaviors among students of multicultural families in Korea.

Study on the Influence of Growth Mindset of University Students on Occupational Engagement: Testing the Mediation Effect of Career Adaptability (대학생의 성장마인드셋과 진로관여행동의 관계에서 진로적응성의 매개효과 검증)

  • Woojung, Jang
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.49-56
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    • 2023
  • The purpose of this study is to verify the mediating effect of career adaptability in the relationship between growth mindset and occupational engagement. A total of 203 data were collected through an online survey targeting university students. For data analysis, frequency analysis and descriptive statistics analysis were used via SPSS 25.0 and AMOS 25.0 software. As a result of the study, growth mindset had a direct effect on occupational engagement (𝛽=.254, p<.01) and the mediating effect of growth mindset on occupational engagement through career adaptability was also statistically significant. (𝛽=.137, p<.01). This study suggests that it is important to promote occupational engagement for students' correct career guidance, and to this end a practical strategy for cultivating a growth mindset and career adaptability is needed.

User Adaptive Recommendation Model Based on User Clustering using Proxies (대리자를 이용한 군집화 기반 사용자 적응적 추천 모델)

  • Ryu, Sanghyun;Song, Changhwan;Jang, Hyunsu;Eom, Young Ik
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.04a
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    • pp.39-42
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    • 2009
  • 사용자 적응형 추천 시스템의 목적은 사용자의 선호도와 행동 정보 등을 분석, 분류하여 그를 바탕으로 각 사용자가 필요로 하거나 선호 할 만한 서비스를 사용자에게 추천하여 사용자 편리성을 높이는 것이다. 그러나 기존의 추천 시스템은 새로운 사용자의 등장이나 새로운 서비스의 등장 시 분석에 많은 시간을 필요로 하거나, 과특성화와 희귀성이라는 특성으로 인한 추천 서비스 단순화 등의 문제점을 안고 있다. 본 논문에서는 새로운 사용자 등장 시 결정 트리를 이용한 분류로 분석시간을 줄이고, 새로운 아이템의 등장 시 분석시간의 감소와 다양한 사용자 중심적인 추천을 위해 대리자를 이용한 사용자 군집화와 추천을 수행하는 새로운 모델을 제시한다. 또한 제안된 모델을 분석하여 위의 문제점들이 어떻게 해결되는지 설명한다.

Architecture of One-to-One Agent for Personalized Services in the Cyber Shopping Mall (사이버쇼핑몰에서 개별화된 서비스를 위한 원투원 에이젼트의 구조)

  • Park Chan Gyu;Ham Ho Sang;Park Sang Bong
    • Proceedings of the CALSEC Conference
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    • 1999.07b
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    • pp.447-454
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    • 1999
  • 이 논문은 특별히 사이버쇼핑몰들이나 상업적인 웹사이트에서 효과적인 고객 지향적인 개별화 서비스를 지원하는 원투원에이젼트의 구조를 제안한다. 데이터베이스를 연동하여 동적인 웹페이지를 지원하는 기존의 많은 쇼핑몰이나 상업성을 지닌 웹사이트들은 고객의 기호, 관심, 프로파일, 행동양식, 고객 히스토리등을 고려하지 않기 때문에 여전히 모든 고객에게 획일적으로 같은 내용을 제시하여 개별화된 원투원 서비스를 지원하지 못하고 있다. 이런 문제를 극복하기 위해서는 웹사이트를 구축하는 회사들은 제품정보, 서비스 정보등을 고객이나 비즈니스 파트너에게 좀더 개별화되고 고객 지향적인 정보를 제공하고 고객과의 원투원 관계를 지속시키기 위하여 웹사이트 구축전략을 신중히 수립하여야 한다. 지금까지 원투원 웹사이트 개발을 위해 타겟 푸쉬, 타겟 메일, 타겟 광고등 다양한 개별화 기술이 사용되어 왔다. 이 논문에서는 성능과 안정성을 고려한 멀티쓰레드기반 개별화 에이젼트 구조와 개별 고객의 고객 지향적인 서비스를 위해 규칙기반의 매칭기술을 사용하며 적응적인 프로파일을 위해 피드백 프로파일 기법을 소개한다. 규칙 기반 매칭 기술은 매칭엔진에 의하여 다양한 개별화된 컨텐츠와 메일을 생성할 수 있으며 규칙문장은 다양한 서비스를 표현하고 평가할 수 있게 설계 되었다.

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A Jini-based context-aware chatting program (jini 기반의 context-aware chatting program)

  • Park, Han-Sol;Choi, Tae-Uk;Chung, Ki-Dong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.11b
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    • pp.1177-1180
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    • 2003
  • 차세대 비젼 컴퓨팅 환경인 유비쿼터스 컴퓨팅(Ubiquitous Computing)환경에서는 사용자에 대한 상황(context)변화에 적응적(adaptive)으로 서비스 해줄 수 있는 응용이 필수적인 요소라고 할 수 있다. Service기반의 분산 네트워크인 JINI를 기반으로, 사용자에 대한 상황을 인식(context-aware)하기 위한 시스템 연구 역시 관심의 대상이라고 한 수 있겠다. 본 논문에서는 이러한 환경을 기반으로 사용자에 대한 행동, 감정상태, 위치와 같은 정보를 인식할 수 있으며, 검색을 통해 사용자의 위치정보, 활동형태 등의 context들을 질의 할 수 있는 Context-aware 챗팅 프로그램을 기술하고 있다. 또한 인터페이스를 사용하는 사용자들에 대한 context 데이터의 표현과 질의를 위해 메타언어인 eXtensible Makup Language (XML)을 사용하였다. 이러한 context-aware system은 편재형 컴퓨팅환경 하에서 사용자에게 유효한 context를 생성 및 관리, 응용 서비스에서 유용하게 이용할 수 있을 것이다.

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The Effect of Salesperson's Adaptive Selling Tactics on Shopping Value, Commitment, and Product Satisfaction - Focused on Small and Medium Enterprises' product - (판매원의 적응적 판매전략이 쇼핑가치, 관계 결속, 및 제품 만족도에 미치는 영향 - 중소기업 제품을 중심으로 -)

  • Kim, Jae-Hun;Shin, Jong-Kuk
    • Management & Information Systems Review
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    • v.38 no.4
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    • pp.41-60
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    • 2019
  • The purpose of this study is to investigate the effect of salesperson's adaptive selling tactics on consumers who purchase Small and Medium Enterprises' product with the help of salespeople in the store. Specifically, we examine whether salesperson's adaptive selling tactics affect consumers hedonic shopping value and utilitarian shopping value. Furthermore, we try to figure out the effect of shopping value on the salesperson relationship commitment and consumer product satisfaction. The subjects of this study have surveyed the consumers with experience in purchasing SME's products through salespeople in the Gyeongnam area. As data process, SPSS 21.0 was used as the analysis tool and AMOS 21.0 was used to analyze the structural equation model. The implications of these findings are as follows. First, the salesperson's role has a positive effect on the consumer's product satisfaction. Second, it can be suggested that the salesperson's adaptive selling tactics are an important variable affecting the consumer's shopping value. Third, the results on the consumers who have hedonic shopping value have a strong positive influence rather than the consumers who have the utilitarian shopping value. The adaptive selling tactics of the salesperson should be encouraged to increase sales performance. In order to generate more performance in a competitive market environment, it is necessary to continuously strive to increase contact between the salesperson and the consumer in order to improve the quality of the relationship.