• Title/Summary/Keyword: 적용 전략

Search Result 4,173, Processing Time 0.037 seconds

Temporal Association Rule Mining on Electronic Commerce (전자상거래에 적용 가능한 시간 연관 규칙 탐사 기법)

  • 서성보;이준욱;김선철;류근호
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 1999.10a
    • /
    • pp.370-372
    • /
    • 1999
  • 전자상거래가 활성화되었지만 현재의 쇼핑몰은 단순한 상품 구매 역할과 정보 제공, 그리고 정적인 웹 공간의 관리로 이를 통해 인터넷 쇼핑몰 상품의 효율적인 진열, 상품 연관성을 고려한 마케팅 전략, 고객관리와 웹 페이지간의 시간 연관성을 고려한 링크 정보 등과 같은 효율적인 마케팅 전략을 구사하기에는 한계가 있다. 이 논문에서는 전자상거래에 적용 가능한 시간 연관 규칙 탐사기법을 통해 구매 데이터를 기반으로 상품간의 시간 연관 규칙 탐사와, 웹 서버에서 수집된 웹로그 파일로부터 연관 규칙을 찾아내기 위한 모델을 제시한다. 또한 이를 통해 생성된 규칙을 해석하여 사용자에 따른 웹 공간 구성, 방문 페이지 간의 연관성을 고려한 마케팅 전략과 효율적인 광고 전략 등을 위한 방안을 제시한다.

  • PDF

A Study How to Decide the Priority on Selecting Business Process for BPM to Attain Strategic Goal of Construction Company (건설기업의 전략지원을 위한 BPM 우선적용 프로세스 선정에 관한 연구)

  • Lee, Doo-Hee;Song, Young-Woong;Lim, Hyung-Cheol;Park, Tae-Keun;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
    • /
    • v.11 no.1
    • /
    • pp.16-28
    • /
    • 2010
  • Construction companies are fulfilled in according to project, and it is difficult to execute the standardized process in various construction projects. Thus many construction companies is adopting BPM(Business Process Management) that meet business process change and business improvement. However, it is difficult to apply BPM in a lump because of difference of BPM characteristics and company's strategies. For this reason, it is desirable to select business process based on company's priority. This study indicated need of method for selecting business process through studying current researches, and made BPA for construction company by analyzing business process in construction company. Moreover, this study indicated core business process from a point of profitability and growth view through grasping strategic goal priority. And also, it proposed criteria for process evaluation for BPM adoption, evaluated core business process, and indicated prior business process for BPM adoption.

Strategy Planning of Digital Shipbuilding Simulation byWorkflow Analysis of Production Planning in a Shipyard (조선소 생산계획 업무 프로세스 분석을 통한 디지털 선박생산 시뮬레이션 적용 전략 수립)

  • Lee, Kwangkook
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.17 no.8
    • /
    • pp.1761-1768
    • /
    • 2013
  • Digital shipbuilding is a technology to reduce the total cost and lead time inevitably made by reschedule and rework in a shipyard. Strategic planning should be undertaken in order to have an effect on the applicable field. We aim at planning a strategy of digital shipbuilding technology by analysis of production planning workflow in this paper. In the basis of BPR methodology, the as-is business process is analyzed to build an workflow model, and derive the bottleneck business process. We dig into the inside details of the process to illustrate an diagram of the core improvement opportunities, and perform process simulation not only to create the application scenarios but also to expect the main effects. The application strategy will make a basic sketch to save both the production cost and time for high quality products in the shipyards.

A Study on the Strategic Relationship of Spectacles Store (안경원의 전략적 관계형성에 관한 연구)

  • Kim, Jeong-Sick;Song, Yeon Suk;Kang, Hwang-Yoo
    • Journal of Korean Ophthalmic Optics Society
    • /
    • v.4 no.2
    • /
    • pp.155-163
    • /
    • 1999
  • Strategic relationship is a new paradigm in which the efficiency and effectiveness of a store's operation can be achieved through developing relationship with other organizations. Even competitors can be relationship partner in this context. Conclusion can be made that one way to achieve competitive advantage is to engage in strategic relationship with other organizations who can provide additional resources in various stores.

  • PDF

비즈니스 인사이드 - 고모리와 란다, 전략적 제휴 강화

  • 대한인쇄문화협회
    • 프린팅코리아
    • /
    • v.12 no.12
    • /
    • pp.93-93
    • /
    • 2013
  • 란다코퍼레이션과 고모리코퍼레이션은 지난 11월 1일 양사의 전략적 관계 강화를 발표했다. 고모리는 란다의 나노그래픽 개발에 협력했고, 란다는 나노그래피인쇄기술을 적용한 매엽인쇄기 플랫폼을 제작, 제공했다.

  • PDF

The Application of the ARCS Model of Motivation on the Environmental Conservation of Environment Textbooks (환경 교과서 환경보전 단원에 대한 학습동기모델의 적용)

  • Huh, Man-Kyu
    • Korean Journal of Environmental Biology
    • /
    • v.26 no.4
    • /
    • pp.343-348
    • /
    • 2008
  • The study is to investigate the effects of the constructivist instructional model using ARCS strategies (attention, relevance, confidence, and satisfaction) on the environmental conservation of environment textbooks of middle school. The subjects of this study were applied to 135 students sampled 2nd graders of a middle school in Busan. All students were divided three groups according to teaching strategies. The first experimental group is consisted of students who participated in the traditional teaching program, the second is students who participated in the constructivist teaching program, and the third is students who participated in the constructivist teaching program with ARCS strategies. The pre-conceptions test was administered to examine students' pre-conceptions before the instructions. After the instructions, students' acquisition of scientific conceptions, academic achievement, and learning motivation were also tested. On average, the degrees of academic achievement for the group with ARCS strategies were higher than those of other groups and shown a significant difference among three programs. Thus the constructivist teaching program with ARCS strategies was more effective programs in acquisition of environmental conservation conception and learning motivation than the two other teaching programs.

The Effects of STS Instruction Using ARCS Strategies on 5th Graders Learning Motivation and Scientific Attitude (ARCS 전략을 적용한 STS 수업이 초등학교 5학년 학생들의 학습 동기와 과학적 태도에 미치는 영향)

  • Kim Jean-Hong;Jeong Jin-Su;Park Kuk-Tae;Jeong Jin-Woo
    • Journal of the Korean earth science society
    • /
    • v.26 no.3
    • /
    • pp.175-182
    • /
    • 2005
  • The purpose of this study was to investigate the effects of STS (Science, Technology and Society) instruction on 5th graders learning motivation and scientific attitudes, using ARCS (Attention, Relevance, Confidence, Satisfaction) strategies. A total of 53 fifth grade students were sampled from an elementary school, and were assigned to the experimental and the control groups. For four weeks, the experimental group was treated with STS instruction using ARCS strategies while the control group was treated with traditional instruction. The result of this study showed that STS instruction using ARCS strategies was more effective in the development of students' learning motivation and scientific attitudes.

Development of Teacher Questioning for Improvement of Scientific Creativity and Its' Application - Case Study for Earth Science Class in High School - (과학적 창의성 신장을 위한 교사발문의 개발 및 적용 - 고등학교 지구과학 교과 중심으로 -)

  • Cho, Kyu-Seong;Park, Mi-Sook;Chung, Duk-Ho
    • Journal of Science Education
    • /
    • v.33 no.1
    • /
    • pp.122-132
    • /
    • 2009
  • This study aimed at designing an effective earth science instruction which would help to improve students' scientific creativity using the questioning strategies. The developed questioning strategies were applied to 153 students of $10^{th}{\sim}11^{th}$ grades from March, 2004 to February, 2006. The Reaction Evaluation of Educational Program was used for students' reponses on these questioning strategies. And the Creativity Test developed by the Korea Institute for Aptitude Test was used for the changes of students' scientific creativity. The students responded that these questioning strategies improved students' scientific creativity, and those did not promoted interaction between the teacher and the students. After implementing these questioning strategies, students' analogical ability of language was evaluated the largest score among the 6 categories of scientific creativity. The survey about students' scientific creativity showed that there are meaningful differences between before and after implementing these questioning strategies : analogical ability of figure, analogical ability of language, reading comprehension ability.

  • PDF

A Study on Marketing Strategies for Local Performing Arts (지역 공연예술 분야 마케팅기법 도입)

  • Lee, Kyu-Bong;Kim, In-Sung;Hwang, Kyung-Soo;Kim, Sung-Jun
    • Proceedings of the KAIS Fall Conference
    • /
    • 2009.12a
    • /
    • pp.118-121
    • /
    • 2009
  • 제주지역의 대표적인 공립예술단이라고 할 수 있는 제주특별자치도립예술단 소속 교향악단과 합창단을 중심으로, 지역 공립예술단을 활성화하기 위한 체계적인 마케팅 기법 도입방안을 제시하고자 한다. 더 나아가서 향후 다른 장르의 공연예술 분야에도 적용할 수 있는 마케팅 전략의 이론적 틀을 제공하는데 연구의 목적이 있다. 본 연구에서는 공연 관람객을 대상으로 설문조사와 면접을 실시하고 공연 마케팅의 5대 요인(제품전략, 가격전략, 장소전략, 촉진전략, 고객전략)과 공연 관람객이 인식하는 공연 활성화 요인(공연 만족도, 타인 추천의향, 재관람 의향)과의 상관관계를 살펴봄으로써 마케팅 전략적 측면에서 제주공연예술단의 활성활 방안을 모색하기 위한 이론적 근거를 제시해보고자 하였다. 본 연구의 가설검증 결과를 요약하면 공연 활성화에 영향을 끼치는 마케팅 전략 요인은 제품전략과 가격전략, 그리고 고객전략이었다. 제품전략과 관련해서는 '공연작품 및 작가', '공연단체 및 출연진의 유명도' 그리고 '공연의 예술성과 흥행성'을 고려해야 하는 것으로 나타났다. 가격전략에서는 관객들이 입장료 '할인혜택'과 '적정한 가격이라는 느낌'을 갖도록 하는 것이 중요하며, 고객전략에서는 공연 이외에도 꾸준한 '고객관리'와 '공연정보 제공' 그리고 '공연체험', '공연시간 준수' 등이 주요 고려사항이었다.

  • PDF