• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.448-458
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• 2011

The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.1-18
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• 2020

Fine dust is one of the top ten causes of deaths globally. More than 95% of the world's population are endangered by it. However, as the fine dust problem is difficult to address immediately, people should be informed of its risk and prepared to deal with it. This study explores the methods used to define, efficiently provide, and manage the complementary relationships between various types of media providing risk information utilizing the competitive characteristics of media in niche theory. A survey consisting of 348 Korean university students was conducted over 12 days, to analyze three factors: consumer perception of fine dust, media usage, and media use gratification. The response value for media gratification was substituted in the equation to derive the niche breadth, niche overlap, and competitive superiority. It was found that 1) for providing fine dust forecast and fine dust response guidance information, a smartphone application was the most effective; 2) smartphone applications were limited in providing additional information such as the severity and origin of fine dust, and hence, it is necessary to establish the functionality of the Internet and TV to complement smartphone applications. Thus, a system considering the above should be developed.

• Journal of Internet Computing and Services
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• v.22 no.2
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• pp.89-107
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• 2021

This paper explores the empirically analyzes the competitive nature of the five social media by analyzing the proper SNS service such as Facebook, Instagram, YouTube, Pinterest, and Twitter. In this study, we surveyed the use and satisfaction of social media for SNS users by using the proper theory. A total of 224 users were selected for analysis. Based on the results of the questionnaire, factor analysis was carried out to extract common factors such as relationship, sociality, convenience, daily life, and entertainment. As a result of the research using proper analysis, Facebook showed the widest narrowness in sociality (.627) and convenience (.636) in the first place, and YouTube showed the lowest in daily life (.670) and entertainment (.615) In the relationship (.520), the Instagram was the widest. In terms of five factors, Facebook and YouTube have the greatest overlap in relationship (1.826) and sociality (2.696), while Pinterest and Twitter are the most common in daily life (1.937) and entertainment (2.263) There is redundancy, and for convenience (2.583), YouTube and Twitter have the most redundancy. Facebook, Instagram, and YouTube have a competitive advantage over Pinterest in terms of relationships, sociality, convenience, routine, and entertainment, and are competitive across all factors except Facebook, Instagram, and YouTube Twitter It is possible to confirm that it is superior.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.481-500
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• 2017

The purpose of this study is to analyze relationship between printed book and e-book formats based on niche theory. Readers with experience reading printed book and e-book were recruited as the research participants. In this study, competition between printed book and e-book formats was measured at gratification niche. five gratifications were derived from an analysis of precedence about printed book and e-book; information acquisition, social interaction & decision making, emotion & habit, portability & storage capacity, and accessibility. The results show that e-book formats have competitive superiority of portability & storage capacity and accessibility. This study suggests that it is possible to replace printed book and e-book formats.

• Korean journal of communication and information
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• v.66
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• pp.159-183
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• 2014

This study analyzed the competition among three game platforms, PC, Console and Mobile in aspect of user's gratifications using niche analysis. To do this, four gratification factors, 'transportability and accessibility', 'liveliness and variety', 'availability and economic feasibility', 'relationship', were assessed. To investigate competition level among three game platforms, niche breadth, niche overlap, competitive superiority of four gratification factors were analyzed. The results of niche analysis show that mobile platform appeared as a most competitive platform because it utilized diverse resources for game user gratification and had competitive superiority in 'transportability and accessibility' which appeared as most important factor determining user's gratification. However there was no game platform which had competitive superiority in all four gratification factors.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.116-126
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• 2015

The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.105-117
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• 2014

The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.261-270
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• 2020

This study aimed to investigate the competing relationships among webzines, TVs and online video platforms in terms of usage gratification of consumption of beauty contents based on niche theory. Five types of usage gratification including information, entertainment, attractive characters, convenient usage and honesty were identified from the previous literature and they were used for niche analysis. The findings showed that online video platforms had the wider breadth than webzines and TVs in all dimensions of usage gratification except for attractive character and TVs and online video platforms had the least niche overlap. The results also revealed that online video platforms had the competitive superiority over the other media in terms of convenient usage and honesty. This study has meanings in a way that it can be used as guidelines for how the future consumption patterns of beauty contents will be.

• Journal of Environmental Impact Assessment
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• v.32 no.6
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• pp.516-532
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• 2023

This study is the result of analyzing the distribution of 129 Saemies discovered based on field research conducted from September 2021 to June 2023 in the Sacheon alluvial fan area through ethnoscience and niche theory. The researcher viewed the Sacheon alluvial fan area as a suitable location for irrigation where both traditional and modern hydraulic facilities are used, and the cultural and ecological study of 'Saemi', a traditional irrigation facility that attracts attention for its public value for the ecological environment according to the sustainable paradigm. By revealing its competitiveness, we aimed to contribute to finding ways to sustainably conserve and utilize Saemi. As a result of the study, Saemi is confirmed to be a competitive water facility in terms of cultural and ecological quality, considering the direction of the times and the sustainable development. If environment-friendly agricultural technology is applied to traditional water treatment facilities in the context of sustainable agriculture, it is expected that synergy will be created in productivity, public interest, and sustainability.