• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• Journal of Korean Home Economics Education Association
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• v.21 no.1
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• pp.141-155
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• 2009

Purchasing used school uniforms is to reduce environmental pollution and expenses, and to enhance a feeling of wearing satisfaction for school uniforms by improving size fitting. In order to improve reutilization of used school uniforms, uniform purchasing behavior, awareness of the reutilizing markets of used school uniforms, and the running conditions of reutilizing markets of used school uniforms were analyzed through the survey. The subjects are 741 students of middle and high schools in Seoul and Kyeonggi Province in this study. The results are as follows. First, the better-fitted uniforms students wear, the higher satisfaction they feel. Therefore, it is desirable for students to wear the uniforms which are well fitted for each student. Second, the higher aware of environment students are and the more environmental preservation behavior they do, the higher awareness of wearing used school uniforms they are. In order to enhance students' awareness of reutilizing markets of used school uniforms, it is important to educate students about the environment systematically and to promote recycling events. Third, the reasons for not purchasing used school uniforms are difficulty in access to the repurchasing market and the sanitary problem. Therefore, it is suggested that environmental education which boosts students' awareness of environment and reutilization events should be held to make reutilizing markets of used school uniforms vigorous. Moreover, it is necessary to make reutilizing markets easy to access and improve cleaning and repairing system.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.1-13
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• 2014

Apart from the physical realism, the implementation of various physical actions of an agent to respond to dynamically changing situations is essential for the design of an agent in a cyber world. To achieve a maximum diversity in actions, we develop a mechanism that allows composite actions to be constructed by reusing a set of primitive motions and enables an agent to instantly react to changes in the ambient states. Specifically we model an agent's body in terms of joints, and a primitive or composite motion is performed in a real time. To implement this mechanism, we produce an animation for basic joint movements and develop a method to construct overall motions out of the primitive motions. These motions can be assembled into a plan by which an agent can achieve a goal. In this manner, diverse actions can be implemented without excessive efforts. This approach has conspicuous advantages when constructing a parallel action, e.g., eating while walking, that is, two or more parallel actions can be naturally merged into a parallel action according to their priority. We implement several composite and parallel actions to demonstrate the viability of our approach.

• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.1-14
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• 2014

School uniform recycling has gained increasing attention as one of the solutions for environmental problems and improvement of home economics. The aim of this study is to investigate the effect of environment-friendly consumption consciousness, consumption behavior, and consumption value on attitude of school uniform recycling in adolescents. Using self-completion questionnaire, environment-friendly consumption consciousness, consumption behavior, and consumption value were examined in 426 middle- and high school female students in Seoul and Gyeonggi province. The results are as follows; first, although more than 60% students showed positive attitude for purchasing recycled school uniform, respondents have rarely been purchasing recycled school uniform. Second, environment-friendly consumption consciousness, consumption behavior, and consumption value of students had the significant effect on the attitude of school uniform recycling. Our results suggest that more efforts should be focused on the education of environment-friendly consumption consciousness and consumption behavior.

• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.89-99
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• 2014

Purchasing behavior for upcycled fashion products was examined along with analysis on environment consciousness, clothing recycling behavior, interest in fashion and awareness of upcycling. Students from middle schools, general high schools and design high schools participated in this research from August to September in 2013. 732 questionnaires were analyzed by SPSS WIN. Firstly the levels of environmental consciousness, clothing recycling behavior and interest in fashion of students were high, low and mediate respectively. Female students showed higher environmental consciousness compared to male ones and clothing recycling behavior were found to be higher in students of design high schools than those of general ones. The level of interest in fashion was found to be higher in students of general high school than those of middle school, and this was higher in design high school students than those of general ones. Secondly, more than half of students were unaware of upcycling. Female students and students of design high schools were highly aware of upcycling. Students who were aware of upcycling showed high level of environmental consciousness, clothing recycling behaviour and interest in fashion. Thirdly, students had low experiences in purchasing upcycled fashion products and the reason was lack of awareness of upcycling. The reason that students purchased upcycled fashion products was the uniqueness and design. Students who purchased upcycled fashion products showed high environmental consciousness, clothing recycling behaviour, and interest in fashion.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.163-178
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• 2002

This study, focused on reuse of the concepts of unused clothing recycling, was intended to provide basic materials and suggestions for establishing the drastic measures necessary for consumer education related to recycling by investigating how experiences in the recycling of unused clothes would show up according to environmental consciousness and recycling consciousness and then probing the scheme for the recycling of clothes. Since it was found that recycling consciousness was the variable that exerted a great effect on experiences in recycling unused clothes, consumer education about recycling will have to be revitalized. And detailed and specialized education on environmental consciousness is more important than emphasis on the importance of environmental consciousness.

• Journal of Families and Better Life
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• v.13 no.2
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• pp.22-34
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• 1995

본 연구의 목적은 이론적 고찰을 토대로 환경문제와 직결된 소비자들의 가사용 내 구재처분행동유형과 이에 영향을 미치는 제변수들과의 관계를 실증분석을 통해 파악하고자 함이다 연구대상은 분당.일산지역에 거주하는 주부600명이며 최종분석에 사용된 자료수는 512부이다 연구결과 재활용 처분행동중 이타적 처분행동이 많은 비율로나타났으며 가구류가 전자제품류부다 폐기율이 높은 것으로 나타났다 그리고 처분-행동유형은 인구통계적 변수 와 환경문제에 관한 의식과 의미있는 관련이 있음을 보였으며 개인적 가치성향중에는 익사 회적 성향이 재활용 처분행동과 가장 깊은 관련이 있는 것으로 나타났다

• Journal of Families and Better Life
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• v.21 no.6
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• pp.69-79
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• 2003

The purpose of this study was to examine the effects of social norms and personal ethics on recycling behavior. For this purpose, survey data from four hundred and fifty seven individuals were collected and analyzed using an SPSS program. The major findings were as follows: First, social norms had a positive impact on personal ethics and recycling behavior. Second, personal ethics significantly affected recycling behavior. Third, awareness of the consequences of recycling behavior (AC) and ascription of responsibility for environmental problems(AR) did not significantly translate personal ethics into actual recycling behavior. Fourth, ascription of responsibility for environmental problems(AR) and awareness of consequences of recycling behavior(AC) affected recycling behavior. These results suggest that in order to encourage recycling behavior, it is necessary to inform and educate the public so as to enhance social norms and personal ethics.

• 환경사랑
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• s.61
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• pp.3-3
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• 2011

• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.167-177
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• 2005

The purpose of this study was to ensure that materialism is an important explanation variable not only for consumption behavior of clothing but also for recycling attitude and behavior of clothing. Therefore, we investigated the influence of materialism and environment consciousness on recycling attitude and behavior of clothing. A total of 210 survey questionnaires were collected. The results revealed that materialism didn't directly affect recycling attitude, but that the happiness dimension of materialism negatively affected environment consciousness and that materialism indirectly affected recycling attitude and behavior via environment consciousness. Environment consciousness dimensions partially affected recycling attitude and behavior of clothing. Recycling altitude positively affected recycling behavior.