• Journal of the Korean Society for Library and Information Science
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• v.45 no.4
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• pp.209-234
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• 2011

The purpose of this study is to verify effects between the place attachment and the place value in public libraries; and also to identify whether frequency and purpose of usage, length of residence, and website use play a moderating role in the influential relationship between users' place attachment and the perception of place value for public libraries. Users' place dependence affected the library's value positively(+) due to moderating effect of usage frequency of the library and the users' length of residence. In order to estimate the moderating effect by purpose of use, the groups were divided by purpose of library use and the relationship between place attachment and place value by groups were analyzed. However, website usage bore no effect on users' place attachment or perception of place value to their local library. This study showed that place attachment as an affective indicator on users is very useful variable to explain the value of libraries as a social and cultural place.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.3
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• pp.253-278
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• 2012

The purpose of this study is to identify the formation of placeness in public libraries, to understand placeness of public library, and to explain its social value. This study conducted causality analysis of placeness formation in public libraries. And this study analysed the direct and indirect effects of place attachment in public libraries as a mediated factor between placeness factor and perceived place value.

• Asia-Pacific Journal of Business
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• v.1 no.1
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• pp.23-40
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• 2010

This article estimates the total evaluation of the festival and investigates the determinants of visitors' WTP(willingness to pay) for the festival. Hi Seoul Festival is a way to introduce Korean culture to other foreigners as well as to serve as an economic and cultural stimulus for Seoul. A contingent evaluation survey was conducted and a total of 763 useful samples were collected. The results show that the evaluation of the festival were different across three different WTPs which were calculated as 2,846 won, 3,321 won, and 4,838 won. The annual total benefits value is calculated as 433.767 billion Korean won. And visitors' sex and visitors' satisfaction(keep up festival, need to modify) was a important determinants of the WTP for a visit. These findings may provide guidance managers and practitioners who help maintain the Hi festival.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.900-905
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• 2012

The researches and discussion for regenerating the deprived urban residential areas are proceeding actively. But urban agriculture is regard as a simple tool for participation of resident and its value as primary industry is discussed in part. Now discussion about increasing the place capital is needed to overcome the existing urban development methods that maximizes the space capital as a new alternative. So this research is to give a theoretical basis for sustainable urban regeneration. It studies the place value improvement through urban agriculture which is applied creative industry convergence. For these, it indicates problems of the methods of existing urban development, reveal the strengths of urban agriculture applied creative industry convergence in the aspect of place value improvement, and suggests a new paradigm for urban regeneration.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.199-209
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• 2013

The purpose of this research is to develop elements of place branding and correspondent evaluation indicators for place brand strategy making, analysis and its evaluation. First, I criticise that previous research employed unclear and limited evaluation elements. I then suggest an plausible evaluation system and evaluation indicators through a theoretical proof for place branding under the concept of place-based value. Interviews with specialists for case evaluations were carried out in an effort to approve the plausibility of this suggested evaluation system. As an extension, a direction is suggested for a general and effective place branding that would satisfy a diversity of places, which could hopefully contributes for the development of future city brand and marketing evaluation criteria. Creating a specialized place brand requires precise understanding and evaluation on the place characteristics that should directly contribute to the strategy making based on the situatedness suggested by the place which meets an appropriate place branding category. In addition, a successful place branding requires active and effective communication among the participating members of interest and sustainable maintenance systems.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.129-159
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• 2022

This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.1
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• pp.99-117
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• 2013

This study aims to suggest the values and utilization measures of the stone walls in Jeju Island as place assets. The discussion on this subject may serve as a breakthrough to resolve the current situation where the stone walls in Jeju Island have been focused on for their potential value not for their practical value as place assets. Moreover, specific measures to utilize Jeju stone walls may become a vehicle to seek the sustainable development of the region. This study discussed the types, functions and values of the stone walls in Jeju Island as place assets and suggested practical measures to use the structures based on their regional distribution. The in-depth discussions largely concluded that there might be five values and seven utilization measures with regard to the Jeju stone walls. The results of the study are expected to be utilized as a new indicator for the regional development of Jeju Island.

• Journal of the Economic Geographical Society of Korea
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• v.18 no.4
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• pp.431-449
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• 2015

Motivated by the finding that place names are highly capable of acting as one of the most conspicuous brands in the economy, this study has explored the essential nature of the brand value of place names and has suggested possible methodology to evaluate this value. As the place name brand has multidimensional elements mirroring the attributes of place, its understanding should be framed in terms both of users of place names as a subject and of place as an object. In order to evaluate the brand value of place names, the possibility of adopting the concept of customer-based brand equity, which is centered on the perception and assessment of customers, has been reviewed and more detailed items of evaluation have been addressed. A few future research topics are suggested: the nature of brand value; its relevance to place identity; the influence of place marketing; the significance of exposing place names to the public; the effect of geographic indication on brand value; delineating the spatial boundary of geographic indication items.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.663-677
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• 2021

Recently, urban tourism regeneration projects to attract tourists are gradually increasing. Therefore, this paper focuses on social capital, which is a major factor in attracting tourists to revisit for revitalization of such urban tourism areas. Specifically, it looked at one of the social relations formed between tourists and local residents,'the process of revisiting based on attachment to the place by making the formation of social capital perceive empirical value'. As a result, you can see (insert result). This means that the bond between tourists and local residents is an important factor in inducing tourists to revisit actively in the urban tourism regeneration area. Therefore, this study presented implications for academic and practical work based on these results.

• Journal of the Korean association of regional geographers
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• v.11 no.5
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• pp.349-367
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• 2005

The purpose of this paper is to establish three themes of regional instruction based on new regional geography and to examine explanation of space, understanding of place and judgement of environmental values for the Jinju regional instruction. Under the premise that region is the representation of space, place, and environmental perception, we reviewed location and space, event and place, development and environmental values in Jinju area. The results of the study are as follows: Owing to locational conditions, commercial agriculture, industrial and agroindustrial park, bio industry have been developed in Jinju. There are however some tasks that have to be solved such as rural investment, industrial park relocation and economic reconstruction. The Jinju castle combat, Farmers' resistance in 1862, Human right campaign for butchers in 1923, and educational conflict all occurred in the Jinju community. These events resulted in the integration and separation of the stratified citizens. They were represented as a variety of semiotics and landscape in the place. Citizens who live in Jinju are confronted with judging the environmental values. They ask whether inviting companies to town will ensure environmentally sound and sustainable development. The regional characteristics of knowledge, culture and environment in Jinju have been reproduced through the economic activity, place understanding, place marketing, and citizens' campaign.