• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.95-97
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• 2010

중국광고는 서양광고를 모방(模倣)하는 시기(時期)를 지나 현재 창의(創意)적 발전(發展)의 전환점에 와 있다. 중국 전통 이미지의 심미적(審美的) 추구(追求)는 중국의 광고 산업에 지대(至大)한 영향(影響)을 끼치고 있으며 보다 더 효율적(效率的)으로 중국 전통이미지를 활용(活用)하기 위해 매진하여야 한다. 따라서 중국광고 디자이너들은 전통문화에 대한 소양과 깊은 이해를 바탕으로 광고자체의 기본철학을 확립하여 중국(中國) 문화(文化)의 특색(特色)을 바로 잡아 만들어가야 한다. 본 연구에서는 2008년~2010년 중국주류(中國酒類)의 잡지광고에서 나타난 이미지 분석을 통해서 중국광고 디자인의 표현방법을 알아보고자 한다.

• Archives of design research
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• v.13 no.3
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• pp.111-122
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• 2000

To achieve the advertising objectives, we must first draw out consumer's advertisingto advertising, and then realize the data processing course from comprehension to the retention of the advertising contents. In current media environment, however, the value of advertising as the method of attracting consumer's attention is declining due to the current situation of newspaper and magazine advertising as follows. As for newspapers, competitive messages are increasing on a continuous basis; the size of advertising section and the number of newspaper pages has been increased along with the popularization of color advertising. As for magazines, more pages are allocated for advertising rather than for the actual contents. In such communication environment, it is believed that only the advertising capable of uniquely appealing to consumers can achieve the purpose of advertising. Hence, this research attempts to discuss the effective ways of promoting attention in print media through the case studies covering the design principles relating to layout and the layout format, among the visualization processes related to the consumers'memory.

• Journal of The Korean Digital Architecture Interior Association
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• v.5 no.1
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• pp.17-23
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• 2005

To begin with, this research arranged this concepts by analyzing paper a reference paper. So, the theory was arranged by approaching the ideal, formative and contemporary side. In order to type characteristics expression of organic design, after year 2000 printed in "Interiors" journal analyzed the contents based on interior works. 1. A type of metaphorical expression, order and the imitations of animals and plants. 2. A type of non liner, and dynamical balance and irregularity. 3. A type of mass of indeterminate form. 4. A type of fluidity by a curved line and a curved surface.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.63-68
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• 1997

본 연구에서는 직물 디자인의 시각적 요소와 관련된 감성 모형을 제안하고, 아울러 감성 모형을 구성하는 과정에서 사용될 수 있ㅅ는 대안적인 방안을 제시하고자 한다. 이를 위해 설문 조사와 관련 잡지, 신문, 사전 등을 통한 광범위한 어휘 수집이 이뤄졌으며 수집된 어휘는 1,000여 개였다. 수집된 어휘에 대해 이해도 및 적절성 평가를 실시하여 직물 제품과 관련된 감성을 표현하기에 부적절하거나 이해하기 어려운 어휘들을 제거하여 360개의 감성 어휘로 정리하였다. 사용 빈도가 높은 어휘 108개를 이용하여 자유 연상과제를 실시하였으며 그결과 어휘들 간 관계에 대한 연결망을 그려낼 수 있었다. 어휘망에서 중심적인 대표어 역할을 하는 18개 어휘를 추출하여 1차로 유사성평정을 실시하였으며 다차원 척도법으로 분석한 결과 어휘들 간 관계를 표현하기 위해 필요한 차원은 네 개였다. 1차로 구성된 모형의 타당성을 확인하기 위해 추가로 각각 20개씩의 어휘를 새로이 추출하여 2회에 걸쳐 유사성 평정을 실시한 결과, 직물 디자인의 시각적 요소와 관련된 감성을 모형화하기 위해서는 세 개차원이면 충분하다고 생각된다.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.466-469
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• 2006

Nowadays, we make an attempt for media conversion from old to new media, carrying out to information society. These changes to new media are considered as new threat to printing media. New means such as CAD(Computer Aided Publishing), on-line novel and webzine can be regarded as new media and we are confronted with need of new changes in the field of printing media because of the trend of the present. It suggests that the origin of commodity competitiveness depends on the ability of cultural Contents using design. Cultural commodity is considered as strategy concepts in the more specific and realistic aspect than in the aspect of industrialization. This study introduce the case of Cellpark Co.,Ltd. which has successfully developed commodity design of World-cup cultural contents as a creating tools of innovative value connecting existed design method based on printing media with new method. This study gave the case which created Blue Ocean market through new expression method of design, products protection of contents design by patent registration, and licensing which many design firms often overlook.

• Korean Architects
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• no.7 s.78
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• pp.18-23
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• 1975

한 저명한 건축가이며 건축비평가는 건축의 결정적인 원리들은 Le Corbusier, Mies vander Rohe, Frank Lloyd Wright 이세 대가에 의해 규정지어졌다고 했다. 그는 덧붙이기를 하지만 개인적 영웅주의 시대는 지났다. 현 세대의 건축가가 직명하고 있는 문제 새로운 과학기술과 새로운 설계 개념을 이용하는 문제이다. Peter Blake는 10년 동안 건축분야에서 미국잡지계의 선두권을 가지고 있었던 Architectural Forum의 editor였으며 지금은 Forum과 통합이 된 Architectural Plus의 editor이다. 그는 실지로 건축을 하는 건축가이며, 한때는 뉴욕에 있는 현대미술박물관에서 건축과 산업디자인의 총지휘자였다. 그의 저서 ‘Master Builders'는 건축의 현대적 동향에 관한 대표저서중 하나로 널리 애호를 받아오고 있다.

• Archives of design research
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• v.16 no.3
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• pp.41-50
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• 2003

Cartoons as one of visual art forms seek the essence of an, which is creation. They also have great ripple effects as popular art and culture. Cartoons as a communication tool by means of visual image give a better understanding thanks to its function of combining messages and animation. That is why cartoons have a unique place in journalism as the function of delivering facts through messages and pictures. MAD, a cartoon magazine for current issues, reveals and harshly criticize social contradictions, thereby eliciting readers'positive response. To effectively utilize cartoons, an approach in phases should be taken. First, different genres should be compared and embraced. And then, when the genre of cartoons enters the stage of expansion or growth, cartoons will become a new visual information medium from the perspective of communication in society and from the perspective of journalism, and literature, design and art in academia.

• Korean Institute of Interior Design Journal
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• no.17
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• pp.45-51
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• 1998

A purpose of this study was to investigate actual condition of the modern adaptation of interior elements(wall, floor, ceiling. door & window) in traditional house. The examined objects were 185 pictures of restaurants and cafe interior spaces from the 5 different monthly magazines between jan. 1993. to Dec 1997. The results of this study were as follows : 1. Mostly they were either partial adaptation from the original or partially transformed adaptation rather than entire adaptation of the original. 2. Of the traditional interior elements adapted in restaurants and cafe space only specific elements were being adapted. For example partial adaptation from the original were oiled paper flooring(Jangpan) plaster wall ceiling finish that left the rafters and beams exposed(Yondung-chonjang) and window or door frame which is vertical lattices accented with horizontal lattices grouped into three sections(Ttisal-mum) And partially transformed adaptation were oiled paper flooring rice papered (Hangji) wall Yondung-chonjang window or door frame of Wan character(Wanja-mun). 3, In regard to space the mostly adapted spaces were halls rather than rooms.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.69-83
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• 2002

The purpose of this paper was to analyze the meanings and issues which had been expressed through the domestic fashion magazine from 1998 to 2002. The natural intension issue was caused by rapid development of modern civilization and it kneaded with poison of ecosystem destruction. It was expressed by pure and clean fashion image, simple appearance and natural color. The reconciliation issue between the east and west country, man and woman and science and art which are opposed together of the trade by mixture of fashion was expressed became the paternity. It pursued a tradition and the past, which pursue new things and the specific charters with spouted, and intension is expressed. The issues of over all fashion purses human being's happiness for which fashion design have existed and changed.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.3-11
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• 2014

The purpose of this study is to understand Archigram's architectural works by analysing Archigram, which was a little magazine issued from 1961 to 1974. Studies on the Archirgam's architectural works have been mostly focused on their projects themselves, not within the context of the medium, Archigram (little magazine). However, Archigram as a little magazine worked as a platforms where ideas and projects could be developed and communicated among the members. Therefore, this study focused on the distinct features of Archigram's architectural works which were influenced by its little magazine, Archigram. The major conclusion of this study is that Archigram's architectural works worked as media themselves; Archigram's architectural works are open-end conclusions which can be transformed and developed by other members; Archigram members created new temporality, creating 'up-to-the-minute' architecture.