• Journal of Distribution Research
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• v.8 no.1
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• pp.21-46
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• 2003

Despite importance of private brands in the retail industry, not many studies have been performed on factors affecting consumers' attitude formation toward private brands. This study tries to understand attitude formation toward private brands from the perspective of image congruence. Focusing on three types of image congruence-image congruence between a private brand and a consumer's self, image congruence between a store and a product category used for a private brand, and image congruence between a store and a consumer's self - this study explores relationships and effects of these three types of image congruence on attitudes toward private brands. According to results, image congruence between a private brand and a consumer's self has the strongest effect among three types of image congruence. Image congruence between a store and a product category also has a significant positive effect on attitudes toward private brands. Effects of image congruence between a store and a consumer's self on attitudes toward private brands were opposite to the hypothesized direction, and explanations about the unexpected result are provided.

• Korean journal of communication and information
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• v.52
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• pp.90-110
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• 2010

This study problematizes the youth‘s politico-cultural process of identification as becoming in the context of candle demonstration in Seoul, 2008. We examine their ethical subjectivity, communicative subjectivity and political subjectivity based on our analysis of depth interviews of teenage activists in the candle demonstrations. It is suggested that instead of naming the teens as the historical consequence of so-called 386 generation, or social product in the neo-liberal economic and educational conditions, we need to understand the complexities and dynamics of the youth’s practice of identity politics: subjective pain and anxiety in daily life, creation and sharing of pleasure and fun of peer group comunication are mixed into the pursuit of justice in their social activation of generation/gender politics.

• Korean Journal of Cognitive Science
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• v.16 no.4
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• pp.351-368
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• 2005

The manual construction of the knowledge-base takes much time and effort, and it is hard to adjust intelligence systems to dynamic and flexible environment. Thus mental development in those systems has been investigated in recent years. Autonomous mental development is a new paradigm for developing autonomous machines, which are adaptive and flexible to the environment. Learning conversation, a kind of mental development, is an important aspect of conversational agents. In this paper, we propose a learning conversation method for conversational agents which uses several promising techniques; speech-act templates and genetic programming. Knowledge acquisition of conversational agents is implemented by finite state machines and templates, and dynamic sentence generation is implemented by genetic programming Several illustrations and usability tests how the usefulness of the proposed method.

• The Journal of Industrial Distribution & Business
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• v.9 no.5
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• pp.73-81
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• 2018

Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

• Journal of the Korean earth science society
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• v.25 no.8
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• pp.674-683
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• 2004

There is more than one way to conduct scientific research. In addressing the concern for educating the gifted in science towards achieving objectives of fostering their research skill, its elements need be explored and discussed by first admitting that various methodologies and features coexist in the name of scientific research. This study explores the various features of research skill presented as scientific process skills focusing on the students' experimental designing. Of course, there are several other domains included facets of research skill, such as problem finding, scientific knowledge, and self-efficacy. A Diet Cola Test (DCT) (Fowler. 1990) for digging into science process skills as an elements of research skills was administered to 705 students from 3rd to 10th grade, who enrolled the gifted education centers in Korea. Date was interpreted and analyzed based on the focus of Science education perspectives and research methods related to creative thinking and problem-based learning. But I eschew establishing and generalizing fixed constitutes of research skill from this research.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.544-554
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• 2016

The purpose of this research is to compare and contrast the structural types and the patterned characteristics on the weight management of female college students by making subjective and interpretative approaches based on Q methodology, which identifies the subjectivity regarding the weight management of female college students. Subjects are categorized into three different types after the forceful classification of the forty-one Q samples selected as P samples from the thirty-nine female college students. They are as follows: the first is 'the negative body image type that attempts compusive weight control, the second is 'the health-care-seeking type that maintains consistent weight management', and the third is 'the ego-certain type that can self-control weigh management'. As a result of this research, structural differences were found among the three different types, which can be utilized as basic resources for the behavior of desirable and righteous weight management.

• Journal of the Korean Society for Nondestructive Testing
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• v.13 no.3
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• pp.24-30
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• 1993

The necessity of ultrasonic inspection to detect the cracks in turbine blade is being increased as the forced outage of nuclear power plants have been occurred due to blade failure in turbine components. However, the complex blade root geometry causes the ultrasonic inspection technique not to be established yet and much effort is required to set up a more reliable inspection. In this paper, the ultrasonic inspection technique for flaw detectability, skew angle effect, identification of flaw and geometric signal have been investigated with a test block and discussed the interpretation of ultrasonic signal through the acquisition and analysis of RF waveform. The experimental results show that the proper examination procedure can be established. It is required that the skew angle is essential to decrease the effect of signals from the complex blade geometry. The present results of this study can be applied to the site inspection without blade disassembly.

• Korean Journal of Psychosomatic Medicine
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• v.3 no.2
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• pp.207-213
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• 1995

Author reviewed psychodynamics and psychoanalytic treatment of obesity. A variety of psychodynamics and unconscious conflicts have been described in obese patients : eating as a defense against depression, eating as a substitute for maternal love, obese body as a larger penis, and eating as a self-soothing. There was a gross neglect of certain normal parenting roles in obese family. The parenatal superego structure was not as perfectionistic. As with children and other patients with preoedipal pathology, in obese patients the analyst in addition to being transference object is a new and different object who promote healthy maturation. Because of obese parients, in there projective identification, can provoke intense countertransference, the analyst have to consider it. On the other hand, many analysts' countertransferences to superobese patients is that huge person recalls one's own childhood relationship with adults and bring forth a feeling of helplessness.

• The Journal of Bigdata
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• v.5 no.2
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• pp.155-170
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• 2020

The purpose of this study was to apply machine learning techniques (Decision Tree, Random Forest, XGBoost) to data from the 4th~6th year of the Seoul Education Longitudinal Study to find the factors predicting the career maturity of middle school students in Seoul city. In order to evaluate the machine learning application result, the performance of the model according to the indicators was checked. In addition, the model was analyzed using the XGBoostExplainer package, and R and R Studio tools were used for this study. As a result, there was a slight difference in the ranking of variable importance by each model, but the rankings were high in 'Achievement goal awareness', 'Creativity', 'Self-concept', 'Relationship with parents and children', and 'Resilience'. In addition, using the XGBoostExplainer package, it was found that the factors that protect and deteriorate career maturity by panel and 'Achievement goal awareness' is the top priority factor for predicting career maturity. Based on the results of this study, it was suggested that a comparative study of machine learning and variable selection methods and a comparative study of each cohort of the Seoul Education Termination Study should be conducted.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.1
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• pp.183-200
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• 2006

Now, more than any other time, education experts in Korea are focusing on the importance of reading. Based on this circumstance. it is necessary to introduce and develop reading assessments in the library and information science. The research introduces reading assessment tools from a psychological standpoint for the purpose of increasing reading efficiency through literature reviews. There are four categories reading attitude, interest, motivation and perception on reading. Also the research presents the suggestion to make a new reading assessment tool at a later time. When developing reading assessment tools from a psychological standpoint, it is necessary to establish the items through which how a student feels himself or herself as a reader, and subsequently how teachers, parents, and friends feel the student as a reader. Besides establishing of these appropriate items. a developer should provide directions for administration and interpretation.