• (The) Korean Journal of Advertising
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• v.28 no.8
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• pp.111-132
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• 2017

This study investigates how consumers' need for uniqueness and for self-expression have influence on their attitude towards brand webtoon contents and word of mouth intention. The results of this study shows that among the sub-dimensions of brand webtoon users' need for uniqueness, unpopular choices has a significantly positive influence on their need for self-expression, and in turn it has a strong positive impact on both attitude towards the webtoon content and intention of word of mouth. In particular, the data show that respondents' perceived perception of the persuasive intent of the brand webtoon moderates the effect of need for self-expression on the attitude towards the content. More specifically, respondents who perceive the persuasive intent in brand webtoon show a lesser degree of favourable attitude towards the content than do respondents who do report a low level of perception of persuasive intent of the brand webtoon. In sum, this study not only provides a theoretical foundation to understand how consumers perceive brand webtoons in terms of their need for uniqueness and for self-expression, but the study has implications for practitioners who are interested in using a brand webtoon for marketing.

• The Korean Journal of Elementary Counseling
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• v.10 no.2
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• pp.203-221
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• 2011

This research aims to make people realize the importance of styles of father's communication and ego-resilience in school life adaptation and, furthermore, provide necessary data for the communication between father and children by confirming the mediation effect of ego-resilience in the relationship between the styles of father's communication, which the child recognizes, and the school life adaptation. The selected research questions to achieve such research purpose are like the following. First, what is the correlation among school life adaptation, ego-resilience, and communications styles of father that child recognizes? Second, does the ego-resilience show mediation effect in the relationship between the school life adaptation and communication styles of the father that child recognizes? The subjects for this research were 345 children in 5thand 6thgrades from B elementary school in Seo-gu, Incheon. SPSS 18.0 program was used for the collected data, and correlation analysis was performed in order to discover the relationship among variables. Regression analysis was performed to verify the mediation effect of ego-resilience. The summary of this research is like the following. First, as the result of the correlation analysis of the father's communication styles, ego-resilience and the school life adaptation, which the child recognized, the three variables showed statistically significant correlation. Among the functional and dysfunctional communication styles that child recognized, the placating style showed positive correlation with ego-resilience and school life adaptation, and among dysfunctional communication styles, the intellectualizing style, distracting style, and blaming style showed negative correlation with ego-resilience and school life adaptation. Ego-resilience and school life adaptation showed positive correlation. Second, after looking at the mediation effect of ego-resilience in the relationship of the father's communication style and school life adaptation, the result showed that ego-resilience had partial mediation effect in the relationship of the father's communication style and school life adaptation. In this research, it has significance in the aspect that it confirmed the relationship and route between the father's communication styles, school life adaptation, and ego-resilience, which child recognized. Therefore, the effort is required to research and apply desirable communication method between fathers and children in order to help students to adapt well in school life, and moreover, it is also required that ego-resilience improvement program gets developed and applied at the school field.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.418-428
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• 2020

This study aims to identify the impacts of parenting attitude, self-esteem and depression on school life adaptation in multicultural family adolescents focusing on the mediating effects of self-esteem and depression. To achieve this purpose, the seventh year of the 2016 Multicultural Youth Panel Survey(MAPS) data was used and among all respondents 1,236 multicultural adolescents under 16 years old whose mothers are foreign were collected. Our study findings are as follows: First, supervision and self-esteem had a positive effect, and neglect and depression had a negative effect on school life adaptation. Second, supervision and neglect had a partial influence on school life adaptation through the mediation of self-esteem and depression. Based on these findings, some practical implications was presented to enhance the adaptability of multicultural familiy adolescents to school life adaptation.

• Journal of the Korean Society of Child Welfare
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• no.59
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• pp.87-114
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• 2017

This study aimed to examine whether adolescents' self-esteem mediates the relationship between adolescent-teacher relationship and the intrinsic life goals of adolescents. This study used 1,776 cases from the sixth-wave data of the Korean Children and Youth Panel Survey (KCYPS). This study conducted a hierarchical regression analysis and a Sobel test to examine whether the mediation effect was significant. Primary findings are summarized as follows: First, adolescents who had a good relationship with their teacher were more likely to have better intrinsic life goals. Second, adolescents who had a good relationship with their teacher were found to have higher levels of self-esteem. Third, the effect of adolescents' relationship with teachers on intrinsic life goals was found to be partially mediated by self-esteem. This study concludes with implications, limitations, and suggestions for future research.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.197-205
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• 2020

The purpose of this study is to examine the influence of social support perceived by multicultural youth on learning adaptation and to identify the indirect effects of self-esteem and achievement motivation in this relationship. In order to analyze these relationships through structural equation model analysis, panel data were used for the seventh year of multicultural youth (2017). As a result of the analysis, first, the social support, self-esteem and achievement motivation perceived by multicultural youth had a significant influence on learning adaptation. Second, self-esteem of multicultural youths had a significant effect on social support. Third, the influence of social support perceived by multicultural youth on learning adaptation was found to have indirect effects through self-esteem and achievement motivation as well as direct effects. Based on these findings, this study suggested practical intervention plans to improve social support and learning adaptation of multicultural youths.

• International Area Studies Review
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• v.16 no.1
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• pp.175-195
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• 2012

Until now, many researches related to Korean Wave were focused on China and Japan. So, this study extend a scope of research about Korean Wave to Uzbekistan. Especially, we focused on relationship of perception on Korean Wave, self-congruity, attitude on Korean entertainment products and attitude on Korean consumer products. In conclusion, the 6 hypotheses were all supported. It was verified that self-congruity and attitude on Korean entertainment products is the very important factor. That is to say, we find that these two factors have a mediating role between perception on Korean Wave and attitude on Korean consumer products. This study's results are can use to raise Korean wave storm in Uzbekistan. Also, companies can use to improve its sale through a our study's results.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.469-479
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• 2022

This study aims to examine the mediating effects of positive parenting attitudes, self-esteem, and depression on the relationship between parental happiness and children's happiness. To this end, the Korean Children and Youth Panel Survey 2018 were used. Structural equation modeling was implemented based on 2,551 data collected from fourth-grade children of elementary school and their parents. The happiness felt by the parents was found to have a positive correlation with positive parenting attitudes, self-esteem, and happiness perceived by the children, and a negative correlation with the children's depression. And, the happiness felt by the parents was found to affect the happiness of children by sequentially progressing through positive parenting attitudes, children's self-esteem and depression. Such results reflect how parents who perceive themselves to be happy tend to be warm, provide structure, and support the autonomy of their children. This also shows how such positive parenting attitudes encourage children to believe that they are valuable individuals and how this plays a role in reducing their sense of depression and enhancing their happiness.

• Korean Journal of School Psychology
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• v.15 no.1
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• pp.69-89
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• 2018

This study first investigated the relationship among elementary school students' perceived academic stress, self-esteem, and aggression. This study further tested the moderating effect of self-esteem on the relationship between academic stress and aggression. In particular, the moderating effect was tested three times for the three dimensions of aggression (i.e., behavioral aggression, hostility, & anger). A total of 758 (woman 52.1%) 5th to 6th grade elementary school students participated in this study by responding to a questionnaire including measures of academic stress, self-esteem and aggression. The main results of the study were as follows. First, academic stress perceived by the elementary school students showed significant, positive correlations with all of the three dimensions of aggression. Second, the students ' self-esteem was negatively associated with the three aggression dimensions. Third, self-esteem was found to be a significant moderator between academic stress and two dimensions of aggression (hostility & anger), respectively, yet forth, the moderating effect of self-esteem was not significant between academic stress and the behavioral aggression dimension. This study suggests that academic stress can be a risk factor to increase elementary school students' aggression, and that their level of self-esteem can be a buffer to lower the risk. This study provides implications for educators to develop a program that can reduce elementary school students' aggression under academic stress by boosting the students' self-esteem.

• Journal of Families and Better Life
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• v.33 no.6
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• pp.1-14
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• 2015

The purpose of this study was to explore structural relationships among social support, parenting stress, self-perception and parenting behavior perceived by mother and provide preliminary data useful for desirable parenting behavior. For this purpose, the data of fourth wave Panel Study on Korean Children(PSKC) including social support, parenting stress, self-perception and parenting behavior measured by 1,746 mothers with 3-year-old children were analyzed. We identified structural relationships among the variables using SPSS 18.0 and AMOS 18.0 applying structural equation modeling. Measurement model and structure model had favorable goodness of fit and the results of structure models on each path were as follows. First, parenting behavior had positive correlations with social support and self-perception but there was a negative correlation between parenting behavior and parenting stress. Second, the relationship between social support and self-perception was mediated by parenting stress and parenting stress and self-perception mediated the relationship between social support and parenting relationship. In conclusion it is required to raise awareness about the importance of development of various parent education programs and parenting behavior.

• Korean Journal of Child Education & Care
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• v.18 no.1
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• pp.1-25
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• 2018

The purpose of this study is to examine if ego resilience has regulating effects in correlation between child care teachers' job stress and work environment and their performance of roles with child care teachers working in Seoul and Incheon. PASW 20.0 was employed to conduct frequency, percentage, and reliability analysis. For each of the study questions, correlation analysis, multiple regression analysis, and stepwise regression analysis were done. The findings of this study are as follows; First, job stress perceived by child care teachers is found to have negative effects on their performance of roles. Second, work environment perceived by child care teachers such as relationship with the director, relationship with fellow teachers, welfare environment, support for teacher expertise, and factors related to operation or decision making are found to influence their performance of roles. Lastly, in correlation between work environment perceived by child care teachers and their performance of roles, ego resilience has regulating effects, and so does it in correlation between job stress and their performance of roles.