• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.107-119
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• 2015

Recently, middle and low social class entered in the upper class for the specific reasons and joined reference group in order to present demonstration effect. This phenomenon was assumed the consumer's desire for housing estate not from the leisure class. The superiority which feels belong to reference group, that was able to purchase high price product and the competence which can afford a high price goods are effective in housing estate. The study had been researched for Veblen effect according to residence estate. The partial least squares path modeling was used for Veblen effect affected by various psychological attributes, housing patterns and demographics for analysis. As a result, the conspicuous consumption from tenants was higher than residents, the social face sensitivity affected positively for self esteem and housing pattern, therefore, it caused conspicuous consumption. Moreover, we found conspicuous consumption had been increased followed by more spacious housing and higher income.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.784-796
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• 2010

Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study examines two additional moderating effects, which are 'product type' and 'message type'. For the experiment, four advertizing type factorial designs were performed. A total of 320 undergraduate female students in Korea participated in the experiment. This study captured the subjective judgments of consumers on these three comparisons in terms of advertizing attitude, brand attitude, and purchase intention. The results are as follows: First, the greater the self-congruity on cosmetic advertising, then the greater the effectiveness on advertizing attitude. Second, the increased self-congruity on cosmetic advertising did not create greater effectiveness on brand attitude. Third, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image increased the effectiveness on brand attitude. Fourth, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image improved the effectiveness on purchase intention. Fifth, the greater the brand attitude (on the congruence between the cosmetics advertising image and the self-image produced)increased the effectiveness for purchase intention. The results show a significant moderating role of the product type. Marketers can use the results of this study to understand the market of cosmetic products for promotion.

• Korean Journal of Culture and Social Issue
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• v.20 no.1
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• pp.19-44
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• 2014

This study was conducted to investigate the types of personality of North Korean female refugees, which were extracted from the T-scores of SPFQ(scales of the Sixteen Personality Factor Questionnaire) and psychological adaptation. For this, The data of 158 North Korean female refugees located in Seoul Yangchun-Gu and Gayang-Gu was analyzed. The results were as follows. Firstly, the ratio of over 65T in ego-strength, self-control, social-boldness, anxiety scales and under 34T in abstractedness and openness to change scales was higher than in other scales. Secondly, there were statistically significant differences in personality characteristics based on the demographic variables especially age and the term of residence in South Korea. Thirdly, three distinct groups were extracted from the K-means cluster analysis. The first group was characterized with emotional-unstability and negative emotionality. And the North Korean female refugees in the second group hesitated to enter into and maintain proper relationships with south korean, while they were unlikely to accept norms and rules in South Korea. The third group, characterized by higher emotional stability, ego-strength, and agreeableness, was met normal range in all the scale of SPFQ. Finally, each three groups were showed statistically significant differences in psychological adaptation scales(self-identity and resilience). We expected that these results contributed to explore the psychological and the political plans for North Korean female refugees' settlement in South Korea.

• Journal of Families and Better Life
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• v.29 no.5
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• pp.107-119
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• 2011

The main purpose of this study was to examine the relationships among Mother's Conversation Patterns, Maternal Emotional Support, and Children's self-esteem and motivation to achieve. The subjects of the study were 262 children's in the 5th and 6th grades at an elementary school in Seoul and Gyeonggi. The major results of this study are as follows: The achievement motivation of female children was higher than that of male children. Second, the mother's conversation patterns, maternal emotional support and children's self-esteem were related to the children's achievement motivation. Third, according to the results of an examination of the relative influence of the variables, the child's self-esteem and mother's open communication had an effect on the child's achievement motivation. This high level of self-esteem and motivation to act positively led to high achievement motivation.

• Journal of Families and Better Life
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• v.25 no.1 s.85
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• pp.169-182
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• 2007

The purpose of this study was to examine the relationship among romantic attachment, self-esteem, and love attitudes as perceived by college students(male:149, female:202) in the Seoul and Gyeonggi areas. All respondents submitted their answers on a self-report questionnaire. The measurement instruments were Brennan, Clark, & Shaver'(1998) 'Multi-item Measure of Adult Romantic Attachment', Rosenberg'(1979) Self-esteem Scale, and Hendrick, Hendrick, & Dicke'(1998) 'Love Attitudes Scale'. The data were analyzed with descriptive statistics, t-tests, Pearson's correlations, and multiple regressions. Major results of this study were as follows: (a) In romantic attachment and self-esteem, sex was not a significant factor. In the love attitudes, sex was significant, and men showed higher levels of Eros and Agape than women. Women showed higher levels of Plasma than men. (b) Romantic attachment(avoidance and anxiety dimensions) were negatively correlated to self-esteem. (c) The avoidance dimension of romantic attachment was negatively correlated to Eros, Mania, and Agape and positively Ludus. The anxiety dimension of romantic attachment was positively correlated to Ludus, Plasma, Mania, and Agape. (d) Self-esteem was negatively correlated to Mania and positively correlated to Eros and Pragma.

• Journal of the Korean Home Economics Association
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• v.50 no.1
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• pp.1-13
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• 2012

The purpose of this research is to explore the self-concept and school life adjustment based on group classification of attachment types with parents, teachers and peer groups among 6th grade students at elementary schools. The findings suggest that attachment is highest with one's mothers, followed by peer groups, fathers and teachers. This is in accordance with the overall tendencies of children to be attached to their parents, teachers, peer groups, according to their self-concept and school life adjustment. In addition, the tendency of attachment with parents, teachers, and peer groups according to gender is not meaningful except for peer-group affection between boys and girls. Furthermore, an integrated attachment type is ranked highest, followed by parents attachment type, peer attachment type, and unstable attachment type, in order based on cluster analysis. Finally, each attachment group among students showed meaningful differences in socio-demographic variables, self-concept, and school life adjustment.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.159-183
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• 2012

This study intends to explore structural characteristics of social networks for female immigrants married to Korean men, and to analyze the relationship between the characteristics and types of social supports provided by their social networks and the differences between support-giving and support-receiving networks. Ego-centered network analysis is used for collecting network data on fifty-three migrant wives selected by a snowball sampling method. Results show that social support receiving and giving networks of female immigrants have similarities rather than differences, which implied that they play roles not only as support receivers, but also as support givers in their social networks. Also the study suggests that there are correlations between networks' characteristics, such as density and effective size of ego network, and types of supports. The result indicates that the less cohesive and less redundant ties female immigrants had, the more diverse and more informational and emotional supports they obtained from their social networks. Due to the sampling method and size, this study has a limitation to generalize the results for the whole population of female immigrants in Korea. However, it provides a basic understanding of female immigrants' social networks.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.234-242
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• 2021

The purpose of this study was to examine the effectiveness of drama therapy in Korea by using method of meta-analysis. For the purpose of this study, master's theses, doctoral dissertations, and journal articles published in Korea up to June, 2021 were systematically reviewed. As a result, a total of 18 studies were eligible for the inclusion criteria. The mean effect sizes and test for homogeneity of effect size(Q-statistic) were analyzed by using Comprehensive Meta-Analysis Software 2.0. The main findings of the study were as follows. First, the average effect sizes for drama therapy were ES=1.325 of self-esteem, ES= -1.230 of depression and anxiety, ES= 1.025 of stress, ES=1.018 of sociability, Es=0.907 of emotional intelligence, ES= 0.897 of psychological wellbeing. Second, by analysing the moderate variables of the effect size for drama therapy, 'adult', 'the number of session' 'performance based drama therapy' of self esteem were statistically significant. Based on this study results, the drama therapy research and practice implications in Korea were discussed.

• Korean journal of communication and information
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• v.37
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• pp.418-451
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• 2007

The current study examined the relationships between the adolescent's conflict resolution style and Big-Five personality factors, self-monitoring and self-esteem. Firstly, results showed that adolescent's big-five personality model affects their conflict resolution styles with their friends and peer group. In detail, the higher the neuroticism was, the stronger became the attack and avoidance strategies. The higher the extraversion was, the higher became the collaborative strategy and the lower became the attack and avoidance strategies. The higher the agreeableness was, the higher became the collaborative strategy and the lower became the attack strategy. The higher the conscientiousness was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the openness to experience was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the self-esteem was, the higher became the collaborative strategy and the lower became the avoidance and attack strategies. The higher the self-monitoring was, the higher became the collaborative strategy and the lower became the avoidance strategy. Secondly, the big-five personality factors also affected the adolescent's conflict resolution styles. The extraversion, conscientiousness, and agreeableness positively affected the collaborative strategy. The neuroticism was positively related with the attack strategy, whereas agreeableness was negatively affected the attack strategy. The neuroticism and agreeableness were positively related with the avoidance strategy, whereas the extraversion was negatively affected the avoidance strategy. Limitations and suggestions for future study were discussed thereafter.