• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.160-169
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• 2011

The purposes of this study were to identify the significant predictors of subjective happiness for nursing students. The subjects consisted of 385 nursing students. Data were collected through self-report questionnaires, which were constructed to include positive emotion, gratitude disposition, flow, self-esteem, and subjective happiness. The data were analyzed by the PASW. 18.0 program. The significant predictors of subjective happiness for nursing students were gratitude disposition, self-esteem, flow, physical health status, positive emotion, and economic status, explaining 49.4% of the variance in subjective happiness. The most important predictors of subjective happiness for nursing students were gratitude disposition, self-esteem, and flow. The findings of this study suggest that the approach to effective happiness promotion program for nursing students should consider gratitude disposition, self-esteem, and flow.

• Journal of Korean Home Economics Education Association
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• v.18 no.1 s.39
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• pp.65-76
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• 2006

The purposes of this study were to segment adolescents into groups by Satir's communication and self-esteem and to investigate the differences among the groups regarding impulse buying of clothing and clothing behavior. The study distributed the questionnaires to the adolescents who were high school students in seoul. The total respondents were 596. The data were analyzed by factor analysis, k-means cluster analysis, ANOVA, Duncan test, regression and ${\chi}2-test$. Factor analysis showed that impulse buying of clothing had three dimensions: sensitive aspects of products stimulation, marketing situation stimulation and non-Plan stimulation. K-means cluster analysis showed that adolescents were segmented into four groups(blame-high self esteem, placate-high self esteem, blame-low self esteem, placate-low self esteem). The four groups were significantly different in regard to three dimensions of sensitive aspects of products stimulation, marketing situation stimulation and non-plan stimulation. For example, placate-high and low self esteem groups were influenced by sensitive aspects of products stimulation and marketing situation stimulation(-). And blame-high and low self esteem groups were influenced by marketing situation stimulation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.159-175
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• 2021

This study attempted to analyze the relationship between influencer's characteristic factors such as professionalism, authenticity, and interactivity and content quality factors consisting of accuracy, completeness, and diversity on brand attitude and purchase attitude through trust and self-consistency. To reveal the structural relationship between main variables, a survey was conducted on 201 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. The main results are as follows. First, it was found that professionalism and interactivity had a significant positive effect on trust. And, accuracy, completeness, and variety were all found to have a significant positive effect on trust. Second, in the relationship between individual characteristic factors and self-consistency, it was found that professionalism and authenticity had a significant positive effect on self-consistency. In addition, in the relationship between content quality and self-consistency, accuracy, completeness, and diversity were found to have a positive effect on self-consistency along with trust. Third, in the relationship between trust and self-consistency on brand attitude and purchase intention, both trust and self-consistency were found to have a statistically significant positive effect on brand attitude. It was found that only self-consistency and brand attitude had a statistically significant positive effect on purchase intention. These findings showed that when users perceive professionalism and interaction with influencer, trust increases, and professionalism and progress increase self-consistency with influencer. In addition, in the case of content quality, it was found that trust and self-consistency responded positively when perceived content quality through content accuracy, completeness, and diversity. Also, trust and self-consistency increased attitudes toward brands and could influence consumption behavior such as purchase intention. Therefore, for effective marketing performance using influencer's influence in the field of influencer marketing, which has a strong information delivery on products and brands, not only personal characteristics such as professionalism, authenticity, and interactivity, but also quality of content should be considered. The above research results are expected to suggest implications for marketing strategies and practices as one available basic data to exert the expected effect of marketing using influencer.

• Industry Promotion Research
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• v.8 no.2
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• pp.149-156
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• 2023

The purpose of this study is to investigate and analyze the effects of sports fun factors on the willingness to continue exercising and psychological happiness of table tennis club members. The participants in this study collected data using a questionnaire about sports fun factors, willingness to continue exercising, and psychological happiness of 293 table tennis club members. The factors influencing the willingness to continue exercising were identified as victory/competition, interpersonal relationships, practice/benefit, and family support, and the will to continue exercising was found to have a significant static influence on both self-realization and hedonic pleasure. As a result of the mediating effect analysis of the will to continue exercise, the mediating effects of fun factors such as competence/awareness, victory/competition, interpersonal relationships, practice/benefits, and family support, on psychological happiness, self-realization and hedonic pleasure are confirmed as mediating effect except for competence/perception. In particular, it was confirmed that the interpersonal relationship (team atmosphere) factor had a higher mediating effect on self-realization and hedonic pleasure than other factors.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.407-416
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• 2010

The purpose of this study was to examine the relationship among women's leisure dance participation, physical image and self-esteem. The subjects in this study were 300 female adults who were selected by cluster sampling from the population that consisted of women who were in their 20s to 50s. In the population, some women got leisure dance at fitness clubs, sport lovers' clubs and dance academies in Seoul and Gyeoggn Province as of 2009, and the others didn't. As for the reliability of the questionnaires used in the study, the Cronbach alpha coefficient of the questionnaires was above .70. The major statistical methods utilized in this study were Frequencies, reliability factor analysis, analysis covariate, regression analysis and path analysis. The findings of the study were as follows: First, the women who got leisuer dance evaluated their own physical image and self-esteem more favorably than the others who didn't. Second, the length of participation affected the body shape, satisfaction level and flexibility, and the intensity of participation impacted on the body shape and muscular power. Third, the length of participation had an impact on self-esteem, and the frequency of participation exerted a negative influence on that. Fourth, the degree of participation had a causal impact on physical image and self-esteem. In other words, the degree of getting leisure dance affected self-esteem in a firsthand manner and exerted a secondhand influence on that through physical image as well. The findings of the study suggested that physical image was one of major parameters to link participation in rhythmic exercise and self-esteem.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.176-187
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• 2019

This study was conducted to investigate the levels of self-esteem, rehabilitation motivation and quality of life and to identify the influencing factors of quality of life in stroke patients who were receiving rehabilitation therapy. Data were collected from February 22 to March 20, 2016 using self-administered questionares and the data from 216 participants were analyzed using SPSS WIN 21.0 program(SPSS Inc., Chicago, IL, USA). The results of this study were as follows: the mean self-esteem was 3.09/5, rehabilitation motivation was 3.60/5, and quality of life was 2.95/5. Sex, age, education, caregiver, occupation, duration after attack, the degree of disability(dependence), and cognitive function were significantly associated with quality of life. There was positive correlation between quality of life and self-esteem(r=.45, p<.001) and there was positive correlation between quality of life and rehabilitation motivation(r=.27, p<.001). Variables such as self-esteem, duration after attack, the degree of disability(dependence), and cognitive function explained 43.6%(F=14.87 p=<.001) of the variance in quality of life in model 3. Consequently, it is needed to develop and apply nursing intervention and programs for improving self-esteem during rehabilitation in order to improve quality of life of stroke patients.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.192-202
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• 2019

This study was a descriptive study to investigate the factors influencing on self-esteem, ego resilience, impulsivity and life stress on smartphone addiction among college students. The subjects include college students in some areas. Data was collected in November and December, 2018. Total 231 college students were analyzed in the study. Collected data was analyzed in frequency, percentage, and t-test to examine differences in smartphone addiction according to general characteristics. Pearson's correlation was performed to examine correlations between smartphone addiction and main variables, and the factors influencing smartphone addiction were analyzed in multiple regression. The findings show that genera, satisfaction with college life, hours of using a smartphone, hours of using SNS, ego resilience, impulsivity, and life stress had significant effects on smartphone addiction. The study examined relations between general characters and smartphone addiction and found that the level of smartphone addiction was high in female college students, those who were not satisfied with college life, and used a smartphone and SNS for many hours. Ego resilience had negative correlations with smartphone addiction, and impulsivity and life stress had positive correlations with it. Multi-variate regression analysis results show that gender, ego resilience, and life stress were factors that had important influences on the smartphone addiction of college students, having explanatory power of 35.6%. In short, colleges and universities need to develop a school-level program to improve the college life of students and reduce their stress to the minimum and create an environment of encouraging them to grow power of controlling their lives so that they can prevent smartphone addiction.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.21-31
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• 2017

The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.648-657
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• 2020

This study is a descriptive investigation into the relationship between the degree of the reality shock and the self-efficacy, social support, and ego-resilience of nursing students and the factors that influence their reality shock. The study shows that self-efficacy, social support, and ego-resilience are related with reality shock. The regression analysis shows that self-efficacy, social support, and ego-resilience account for 27.1% of the reality shock. The research results verify self-efficacy, social support, and ego-resilience as factors that influence reality shock. So, it is necessary to develop programs and explore support plans that take into account self-efficacy, social support, and ego-resilience with the aim of relieving the nursing students reality shock. Looking ahead, further studies need to be conducted with expanded objects of investigation with the aim of drawing more attention to the reality shock of nursing students and generalizing research results.

• Korean Journal of Childcare and Education
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• v.11 no.5
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• pp.73-89
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• 2015

This study examined the effects of parenting behavior perceived by children and ego-resilience on school adjustment according to child gender. The participants were 2,119 first grade students(1,093 boys, 1,026 girls) in the fourth Korea Youth Panel Survey. The results of this study were as follows : First, boys perceived parenting behavior more positively than girls. Girls perceived more difficulty in ego-resilience and school adjustment than boys. Second, school adjustment of the boys and girls showed a positive correlation with parenting behavior perceived by children and ego-resilience. Third, the more perceived positive parenting behavior and the better perceived ego-resilience, the better the boys and girls could make adjustment in school. The results of this study offers a fundamental data about parenting behavior and ego-resilience which can improve the school adjustment of a first grade student.