• 한국노년학
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• v.30 no.4
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• pp.1129-1143
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• 2010

The purposes of this study were to investigate the major determinants influencing on health promoting behaviors(HPB) of the elderly living in Seoul. The conceptual framework of the study was Pender's health promoting model and the ecological perspectives. The study was conducted with 495 elderly persons whom 60 years old. For the analysis of data, descriptive statistics and hierarchical regression were used for the statistical analysis with SPSS program. The results were as following: 1) The mean score of the HPB was 3.11(SD=0.41). 2) Hierarchical regression analysis found that ModelIV accounted for 55.7% of the variance in HPB. 3) The Major determinants on HPB among the elderly persons were prior related perceived benefits of action, social support, perceived self-efficacy, community environment, perceived health status, education, and age. In conclusions, first, we should develop to various levels of educational and supportive programs for the HPB among the elderly persons. Second, we should examine more with environment, the accessibility to senior welfare agencies. Third, we should be organized the self-help groups for the elderly persons to improve health promoting behaviors. Fourth, the government should established more secure environment for the HPB, and find better solutions that are provided by various social welfare agencies connected with the coordination of the services in the local communities. Finally, we should develop professional education training programs of the HPB for the practitioners in the field of Gerontological Social Work.

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Korean Journal of Culture and Social Issue
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• v.25 no.4
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• pp.279-303
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• 2019

This study investigated effects of Korean students' contacts with International students on Korean college students' multicultural competencies. This study also examined mediating effects of life satisfaction and realistic conflict perception between contacts with international students and multicultural competencies. For the purpose, 384 Korean college students completed the questionnaires including contacts, life satisfaction, realistic conflicts perception toward international students, everyday multicultural competencies, and demographic information. The results indicate that number of contacts predicts cultural self-efficacy and cultural knowledge, whereas contact diversity predicts cultural openness. Life Satisfaction predicts cultural openness, cultural self-efficacy, and cultural knowledge, and realistic conflicts perception predicts all subscales of everyday multicultural competencies scale other than cultural knowledge. Results also discovered that life satisfaction mediates the relationship between contact diversity and multicultural competencies, but realistic conflict perception did not mediate between contact diversity and multicultural competencies. Based on the results, the suggestions to enhance college students' multicultural competencies were discussed.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.319-348
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• 2008

Self-efficacy, achievement goals, task value, and attribution are some of the representative motivation constructs that explain adolescents' cognition, affect, and behavioral patterns in achievement settings. These constructs have won researchers' recognition by demonstrating explanatory and predictive utility that transcends various social and cultural milieus learners are exposed to. Korean adolescents' motivation is generally in line with this universal trend and can be described adequately with these constructs. Nonetheless, there also exist a host of indigenous factors that shape these motivation constructs to be uniquely Korean. The purpose of the present article was to explore some of the socio-cultural factors that appear to wield particularly determining effects on Korean adolescents' academic motivation. Review of the relevant literature identified interdependent self-construal, traditional morals of filial piety, familism, educational fervor, academic elitism, and the college entrance system as important cultural, social, and policy-related such factors. Also discussed in this article were the roles of these factors in creating more immediate psychological learning environments for Korean adolescents, such as parent-child relationships, teacher-student relationships, and classroom goal structures.

• Korean Journal of Culture and Social Issue
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• v.16 no.2
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• pp.103-124
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• 2010

The purpose of the present study was to examine the relationships among private tutoring hours, academic motivation, use of learning strategies, and academic achievement test scores using structural equation modeling. The sample consisted of 3,607 7th graders from Korean middle schools who were included in the Korean Education Longitudinal Study. The results suggest that there was no evidence that the private tutoring hours predicted students' motivation and learning strategy use. It was found that the private tutoring hours predicted achievements in English and Math, but it was negligible in magnitude. As for achievement test scores, academic motivation and the use of learning strategies played more critical role rather than the private tutoring hours.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.206-223
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• 2023

The introduction of Smart technologies such as Artificial Intelligence(AI) systems are have a powerful impact in a variety of industry fields. Some experts predict that smart technology will completely change people's daily life and work styles, causing technological innovation, productivity improvement, and discovery and emergence of new fields. On the one hand, this vision cannot ignore negative views and concerns. Despite many social debates about employment, such as job loss and rising unemployment, there have not been many studies based on employee experience that provide a fundamental solution to the conflict between AI and employment. Therefore, this study finds out the effects and related factors of AI concierge robots for hotel employees, focusing on the hotel industry, and how employees' perceptions of AI concierge robots affect user resistance and turnover intention. This study, conducted a questionnaire survey of 322 hotel employees who had experience working with AI concierge robots in China, and used SPSS and SmartPLS statistical analysis programs to draw conclusions. We found that hotel employees' perceptions of AI concierge robots were significantly related to user resistance and turnover intention, and this association was related to employee self-efficacy, perceived organizational support, quality of AI services and new tasks. In addition, it was found that the quality of AI concierge robots directly or indirectly had the greatest influence on user resistance and turnover intention. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.

• Information Systems Review
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• v.25 no.4
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• pp.265-290
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• 2023

Even though crowdfunding has become popular as a novel means of raising capital for early-stage ventures and startups through an Internet-based platform, it is unclear how a funder's characteristics, such as motivation and ability, influence their information processing and pledging decision. This study aims to propose and test a research model for determining the relationships between a funder's personal attributes, information processing style, and funding intention. To test the research model, we collected data from 139 Amazon Mechanical Turk participants through an online questionnaire survey. The findings indicate that a funder's self-efficacy has a positive effect on heuristic processing but has no significant effect on systematic processing. By contrast, a funder's personal relevance positively influences both systematic and heuristic processing. Furthermore, heuristic processing, as well as perceived value and perceived risk, influence pledging intentions positively. Our findings potentially contribute to improving the design of crowdfunding platforms to better support a funder's information needs. Based on our findings, we discuss the implications of our study as well as the directions for future research.

• Information Systems Review
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• v.23 no.3
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• pp.177-200
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• 2021

Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

• Information Systems Review
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• v.24 no.4
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• pp.55-76
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• 2022

People have adopted Social Networking Sites (SNSs) as a part of their daily lives. When a person uses SNSs, (s)he intentionally or unintentionally discloses her/his personal information. Although using SNSs can provide benefits to a person such as maintaining relationships with people who does not see often, it also opens a dark side. Someone can use one's disclosed information without the acknowledgement of the information owner. It is called a privacy intrusion on SNSs, which has become a social problem and needs attention. This study examined factors affecting privacy intrusion intention on SNSs. This study classifies privacy intrusions into passive intrusion (collector) and active intrusion (distributor). The results reveal that low ethical consciousness positively affects enjoyment in both of collecting and distributing someone's personal information on SNSs. A person who has the low ethical consciousness also tends to raise her/his curiosity of collecting someone's private information on SNSs. Apart from low ethical consciousness, this study discloses how enjoyment, curiosity, experience of being a victim of privacy intrusion, experience of intruding others' privacies, and self-efficacy of collecting or distributing others' private information are related to passive or/and active privacy intrusion on SNSs with survey data.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.33-53
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• 2024

By identifying the relationship between Interest of Entrepreneurship and intention, this study clarifies the entire lifecycle process leading up to a college student's decision to start a business. We explore whether an individual's Interest of Entrepreneurship stemming from start-up activities and the interest of parents toward their children's start-up affect start-up intention. For this purpose, attitude toward start-up, subjective norms, and perceived behavioral control, which are components of the Theory of Planned Behavior (TPB), were set as parameters. Furthermore, start-up self-efficacy was established as a moderating variable to examine the relationships between factors and their importance. In addition, survey questionnaires were collected from 300 college students in Korea, and after excluding 18 insincere responses, a total of 282 were analyzed using SPSS 26 and AMOS 26. The main findings are as follows. First, an individual's Interest of Entrepreneurship has a significant impact on start-up intention, mediated by attitude toward start-up, subjective norms, and perceived behavioral control. Therefore, future college start-up education should apply the components of TPB to enhance its effectiveness, and various start-up activities should be provided to foster students' interest. Secondly, parents' interest in start-up has a significant impact on subjective norms and perceived behavioral control. Therefore, even if parents are interested in their children's start-up activities, such interest does not necessarily lead to favorable attitude. However, as it significantly impacts subjective norms and perceived behavioral control, start-up education targeting parents linked to these parameters could increase college students' Interest of Entrepreneurship and intentions.