• Title/Summary/Keyword: 자기 이미지

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Effect of Self-image Pursuit by Female Consumers on Clothing Purchase Value and Fashion Images (여성 소비자의 자기 이미지 추구가 의류 소비 가치 및 패션 이미지에 미치는 영향)

  • Yoon, DoohAh;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.4
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    • pp.492-504
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    • 2015
  • This study verified the effect of self-image pursuits by female consumers for clothing purchase values and fashion images as well as the role of age regulations as a measurement invariance. We surveyed 717 women aged 20-60 residing in Seoul, Gyeonggi province and Incheon city. The survey showed that pursuit affects clothing purchase values, which subsequently affect fashion images. However, expressive value was not shown to affect urban style fashion images for clothing purchase values. Age (one of main parameters for market segmentation) was also shown not regulate the effect of self-image pursuits on clothing purchase values and fashion images. The results of this study can provide fundamental data to establish fashion image-based marketing to help predict consumer's purchase behavior and suggest practical advice for effective marketing strategies by applying marketing based on differentiated fashion images to fashion marketing programs.

An Improved Method for the Identification of the Space-Vriant Motion Blur using RATS (RATS를 이용한 개선된 지역적 모션 블러 크기 추출 기법)

  • Yang, Hong-Taek;Hwang, Joo-Yeon;Park, Doo-Won
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.1
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    • pp.125-133
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    • 2008
  • Motion blur is a blurring effect on an image caused by the relative motion between the camera and objects in the scene. When an image is captured, motion blurs are caused by relative motion between the camera and the scene. When different objects are moving at different speeds, the characteristics of the blur effect for each object appear differently. To restore the spatially variant blurred image, each of the blur extents should be identified. In this paper, we propose a new method for the identification of blur extent locally using RATS from the image in which the spatially variant motion blur is caused Experiment shows that the proposed algorithm successfully segments the objects with different blurs and identifies the blur extents quite well.

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The Study of Self-image and Shopping Orientation by Female's (성인여성의 자기이미지와 상표이미지 및 쇼핑성향에 관한 연구)

  • 류현주;홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.8
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    • pp.1367-1377
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    • 2001
  • Cousumers developed self-image through clothing symbolic product for reveal one’self image. When consumers select particular brand of various brand in the market that congruent with one’self image. They have to continue image. In this purpose, the research model was constituted and the questionnaire was made, reviewing preceding studies on self-image, shopping orientation. As for the method of the research, 635 female consumers were the object for the data of this research. The major results of this were as follows: 1. The factor or real self-image was composed of four factors: the refined and deluxe image, casual and simple image, decorous and dressy image, quiet and feminine image. 2. The consumer with real self-image were classified three groups: the group of feminine and dressy image 288 persons, the group of casual image 167 persons and poor image 171 persons. In the consumer’s classified real purchasing brand-image the group of feminine and dressy image was given higher score at feminine and refined and deluxe image, the group of casual image was given higher score at casual and active. 3. The factor of shopping orientation was composed of four factors: pleasant, planned, loyal, recreational shopping orientation. The group of feminine and dressy image was given higher score at pleasant and planned shopping orientation, the group of casual image was given lower score loyal and confident shopping orientation than the other group.

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Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image- (브랜드-자기 일치성이 아동복 브랜드 태도에 미치는 영향 -아동 이미지, 실제 이미지, 이상적 이미지를 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1137-1147
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    • 2012
  • Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

Preservice Elementary School Teachers' Self-Images of Science Teaching and Factors Influencing Their Formation (초등 예비교사들의 과학 교수에 대한 자기 이미지와 이미지 형성에 영향을 미치는 요인)

  • You, Ji-Yeon;Kang, Hun-Sik;Noh, Tae-Hee
    • Journal of The Korean Association For Science Education
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    • v.30 no.1
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    • pp.94-106
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    • 2010
  • In this study, we investigated the preservice elementary school teachers' self-images of science teaching and the factors influencing their formation by using Draw-A-Science-Teacher-Test Checklist (DASTT-C). One-hundred eighty-two sophomores and 183 seniors were selected from the departments of science and non-science education in three national universities of education. DASTT-C was administered to the sophomores at the beginning of the Spring Semester, and to the seniors at the beginning of the Fall Semester. Analyses of the results revealed that the self-images of science teaching of the seniors were more student-centered than those of the sophomores in the department of science education. However, there was no significant difference between the DASTT-C scores of the sophomores and the seniors in the department of non-science education. Many sophomores answered that the main factors affecting their self-images of science teaching were teaching-learning experiences in elementary, middle and high schools. However, many seniors cited the content and teaching methods in science education courses as well as direct or indirect teaching-learning experiences in teaching practices regardless of the departments. Educational implications of these findings are discussed.

Development of an Android based Application for Sharing Situation Images of Other Districts (타 지역 상황이미지 공유를 위한 안드로이드 기반 애플리케이션 개발)

  • Shim, JiYeon;Moon, Mikyeong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.231-232
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    • 2013
  • 본 논문에서는 타 지역 상황이미지 공유를 위한 안드로이드 기반의 '거긴어때요?' 애플리케이션의 개발 내용에 대해서 기술한다. 이는 소켓통신을 이용한 서버/클라이언트 구조로 되어 있으며, 타 지역에 있는 사용자 간에 실시간으로 상황이미지을 공유하고 확인할 수 있는 시스템이다. 이 애플리케이션을 사용하는 A지역에 있는 사용자는 보고 싶은 B지역에 관한 요청 글을 올릴 수 있고, 알림을 받은 B지역에 있는 다른 사용자는 자기가 있는 B지역에 관한 이미지를 첨부하여 답변 글을 올릴 수 있다. 이는 네이버 지식인을 통해 사용자들이 각자 알고 있는 지식을 공유하듯이 본 애플리케이션을 이용해 타 지역을 직접 가지 않고서도 그곳의 상황이미지를 실시간으로 공유할 수 있도록 해 준다.

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Fast Fractal Image Compression Using the outer fence acceleration (블락 외곽선의 기울기를 이용한 프랙탈 이미지 압축)

  • 박인영;위영철
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.10d
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    • pp.454-456
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    • 2002
  • 압축 방법에는 크게 손실(lossy)압축과 무손실(lossless)압축으로 나눌 수 있다. 그 중 프랙탈 이미지 압축은 lossy 압축의 한가지 방법으로서 개별적인 화소들에 대한 자료를 저장하기보다는, 영상 생성을 위한 명령이나 방식을 저장하는 방법이다. 특히 이미지의 내에 자기유사성(self-similarity)과 중복성(Redundancy)을 이용하여 관련성을 발견하고 수학적인 공식으로 표현하려는 방식이다. 그러나 이미지를 Domain과 Range로 블록화 한 후 유사한 이미지를 찾아내는 데 걸리는 시간이 상당히 길다. 여기에서는 Domain과 Range의 외곽선의 기울기의 부호를 이용하여 블록을 16가지로 클래스화 하여서, 전체의 Domain 블록을 탐색하는 데 걸리는 시간을 줄이고자 하였다. 전체 탐색을 하는 경우보다 10배 이상의 속도향상을 보였고, 이미지에 따라서는 PSNR 값의 손실도 없음을 보였다.

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Effectiveness of Self-Monitoring on User Experience about Website (웹사이트 사용자 경험 평가에 대한 자기모니터링의 영향)

  • Kim, Se-Hwa
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.47-54
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    • 2015
  • The following research analyzes that the level of self-monitoring have an influence on user experience about website. For this research, university students participated in a survey where they evaluated user experience -usability, aesthetics, pleasure- about the new screen images of two homepages of differences in brand recognizability. The "self-monitoring(high/low, except for middle)" and the "brand recognizability(high/low, except for middle)" were set as independent variables and the "usability | deviation |", the "aesthetics | deviation |", the "pleasure | deviation |" were set as the dependent variables. Results, as with new screen images of homepage, there were significant differences in the usability and aesthetics based on the level in self-monitoring. Especially, when level of brand recognizability is low, there was more differences in the usability and aesthetics based on the level in self-monitoring. However, the influence of pleasure on self-monitoring was insignificant.

A Study on Image Management Behavior according to Self-monitoring, Self-objectification of Profile-based SNS Users (프로필 기반 SNS 사용자의 자기모니터링, 자기대상화 성향에 따른 이미지관리행동 연구)

  • Lee, Hyun-Ok
    • Fashion & Textile Research Journal
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    • v.24 no.2
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    • pp.195-205
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    • 2022
  • This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's ?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.