Browse > Article
http://dx.doi.org/10.5392/JKCA.2015.15.05.047

Effectiveness of Self-Monitoring on User Experience about Website  

Kim, Se-Hwa (동서대학교 디자인대학)
Publication Information
The Journal of the Korea Contents Association / v.15, no.5, 2015 , pp. 47-54 More about this Journal
Abstract
The following research analyzes that the level of self-monitoring have an influence on user experience about website. For this research, university students participated in a survey where they evaluated user experience -usability, aesthetics, pleasure- about the new screen images of two homepages of differences in brand recognizability. The "self-monitoring(high/low, except for middle)" and the "brand recognizability(high/low, except for middle)" were set as independent variables and the "usability | deviation |", the "aesthetics | deviation |", the "pleasure | deviation |" were set as the dependent variables. Results, as with new screen images of homepage, there were significant differences in the usability and aesthetics based on the level in self-monitoring. Especially, when level of brand recognizability is low, there was more differences in the usability and aesthetics based on the level in self-monitoring. However, the influence of pleasure on self-monitoring was insignificant.
Keywords
Self-Monitoring; User Experience; Component-model of User Experience(CUE);
Citations & Related Records
연도 인용수 순위
  • Reference
1 ISO CD 9241-210, Ergonomics of humansystem interaction-Part 210: Human-centred design process for interactive system, ISO, 2008.
2 M. Hassenzahl and N. Tractinsky, "User experience-a research agenda," Behaviour & information technology, Vol.25, No.2, pp.91-97, 2006.   DOI   ScienceOn
3 성치경, 김세화, "브랜드 명성에 따른 브랜드 인지도와 웹사이트 디자인 첫인상 연구", 브랜드디자인학연구, 제18호, pp.205-214, 2011.
4 M. Snyder, "The Self-monitoring of Expressive Behavior," J. of Personality and Social Psychology, Vol.30, pp.526-537, 1974.   DOI
5 M. Snyder, E. Berscheid, and P. Glick, "Focusing on the Exterior and Interior: Two Investigations of the Initiation of Personal Relationships," J. of Personality and Social Psychology, Vol.48, pp.1427-1439, 1985.   DOI
6 M. Snyder and K. G. DeBono, "Appeals to image and claims about quality: Understanding the psychology of advertising", J. of Personality and Social Psychology, Vol.49, No.3, pp.586-597, 1985.   DOI
7 김상기, 양윤, "자기-감시, 사용상황, 및 지각된 위험이 광고 문구의 선호도에 미치는 영향", 한국심리학회 학술발표논문집, pp.429-436, 1995.
8 E. C. Hirschman and Adcock, "Consumer payment systems: the relationship of attribute structure to preference and usage," Journal of Business, Vol.55, No.4, pp.531-545, 1982.   DOI   ScienceOn
9 홍희숙, 자기모니터링과 의복태도, 유행정보원 사용 및 유행의사 선도력 관련 연구, 연세대학교 대학원, 1989.
10 M. Thuring and S. Mahlke, "Usability, aesthetics and emotions in human-technology interaction," International J. of Psychology, Vol.42, No.4, pp.253-264, 2007.   DOI   ScienceOn
11 J. Nielsen, Usability engineering, Access Online via Elsevie, 1994.
12 한정현, 포털사이트 네이버의 메인 페이지에 대한 유저 인터페이스에 관한 연구, 상명대학교 예술.디자인대학원, 2006.
13 Gitte Lindgaard, "Attention web designer-You have 50 millisecond to make a good First Impression," Behavior & Information Technology, Vol.25, No.2, pp.115-126, 2006.   DOI   ScienceOn
14 J. Sorensen, Measuring Emotions in a Consumer Decision-Making Context-Approaching or Avoiding, Aalborg University, Department of Business Studies, Aalborg, 2008.
15 J. Cohen, Statistical Power Analysis for the Behavioral Sciences, 2nd ed., Hillsdale, 1988.