• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.688-706
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• 2024

This study investigated the effect of self-efficacy on the usage intention of the size recommendation services, exploring the mediating roles of perceived ease of use and perceived usefulness. Moreover, it examined the moderating effects of filtering types on these relationships. Data were collected from 200 participants between December 11 and 13, 2023, using virtual scenarios and stimuli. Mediating and moderating effect analysis were performed using a process macro. As a result of path analysis and indirect effect analysis between individual variables, it was confirmed that the direct effect of self-efficacy for the size recommendation services on usage intention, and the indirect effect on usage intention through perceived ease of use and perceived usefulness were significant. Furthermore, as a result of the moderating effect analysis, it was found that the moderating effect of the filtering types was significant in the relationship between self-efficacy and perceived ease of use, between perceived ease of use and perceived usefulness, and between self-efficacy and usage intention.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.1
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• pp.146-153
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• 2010

The objectives of this study were to explore food-related lifestyle segments of the older consumers, to identify its socio-demographic characteristics, and to investigate the differences in variables regarding health beliefs. A survey was conducted of adults 55 years of age and older living in Seoul, South Korea from March 28 to April 10, 2007. Out of the 500 distributed questionnaires, 361 were retained for final analysis: a response rate of 72.2%. As a result of cluster analysis, five consumer segments were identified; health-managing group, diet-unconcerned group, convenience-oriented group, taste-oriented group, unpracticed group. Significant differences were found among the five segments in terms of socio-demographic characteristics and variables regarding health beliefs (i.e., perceived self-efficacy, perceived barriers, perceived benefits). In the health-managing group and taste-oriented group, mean scores of perceived self-efficacy (p<0.001) and perceived benefits (p<0.001) were significantly higher than other groups. However, in the diet-unconcerned group and convenience-oriented group, the mean scores of perceived barriers (p<0.01) were significantly high. This study shows that foodservice operators targeting the older consumers should consider characteristics of each segment to develop a customized program.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.205-212
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• 2017

This study examined the factors affecting the intention to use the wearable device consumers and the factors that have positive effects on the intention to use the wearable device or the consumers who have not yet used the wearable device. The purpose of this study was to examine the perceived usefulness, perceived usefulness, consumer individuality (individual innovation, self-efficacy, subjective norm) and wearable device characteristics (aesthetics, compatibility) of technology acceptance model (TAM). The results of the analysis are as follows. This study focused on the effect of consumers on the intention to use. (TPB) and Davis (1989) proposed technology acceptance model which is applied to various fields to predict the intention to use as it is proved validity and usefulness as a theory explaining various social behaviors. TAM) in order to examine the intention to use. In addition, we added consumer characteristics and variables related to product characteristics of wearable devices, which have not been studied much in previous studies.

• 한국노년학
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• v.28 no.4
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• pp.1213-1225
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• 2008

The purpose of this study was to determine psychosocial variables of exercise behaviors for old adults. A major research problem identified through theory of planned behavior and it's empirical data: Do cognitive-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) significantly mediate exercise behaviors(intention, action, maintenance)? A total of 453 older adults above 65 years(171 males and 282 females) who were enrolled in various classes were randomly selected at adults centers in Seoul. Participants completed a battery of questionnaires including the psycho-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) and exercise behaviors(intention, action, maintenance). The results of statistical procedures(e.g., hierarchical multiple regression) indicated self-efficacy and exercise attitude significantly predicted exercise intentions of older adults. Exercise intention was a significant predictor of action, and action was a significant predictor of exercise maintenance. In discussion, various psycho-social mechanisms were provided to interpret the results of this study, and future directions were suggested.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.436-447
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• 2021

The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

• Knowledge Management Research
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• v.24 no.1
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• pp.223-243
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• 2023

RPA is implemented through management policy and enforced in mandatory environments to enhance performance and efficiency in various fields. However, the success of RPA implementation depends on the level of active engagement from organization members, even in a mandatory setting. This study identifies perceived ease of use, usefulness, accountability, perceived risk, and self-efficacy as variables that influence conative use behavior, which consists of reflective secondary factors such as immersion, reinvention, and learning. Data was collected from 207 office workers in various industries who have experience with RPA to test the proposed research model. The structural equation was verified using SPSS 20.0 and SmartPLS 4.0, and the analysis showed that all the proposed variables had a significant impact on conative use behavior. Our research findings provide theoretical and practical implications in knowledge management, enabling companies that implement RPA to recognize and address factors that encourage their members to actively use RPA.

• Korean Journal of School Psychology
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• v.8 no.3
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• pp.379-403
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• 2011

This study examined coping strategies and perceived changes of the Chinese international students in South Korea. A total of 56 Chinese students participated and data was analyzed using the concept mapping method. The results showed that Chinese international students adopted developing language proficiency and using social networks as important coping strategies. They also perceived a wide range of changes including changes in the cultural and personal self. However, the perception of these coping strategies and changes differed by the length of stay. Chinese international students who stayed longer reported using specific coping strategies for mood regulation, which was distinctive from the coping strategies used by students who stayed for a shorter period of time. Students who stayed longer perceived negative changes as well as positive changes, while students who stayed for a shorter period reported predominantly positive changes. The findings indicate that university staff needs to understand and sensitively respond to the distinctive experiences of Chinese international students which vary across time.

• Korean Journal of Culture and Social Issue
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• v.19 no.2
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• pp.179-202
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• 2013

This research examined the relation between personal history of residential moves and psychological independence. In particular, this research tested how actual self-importance (vis-a-vis perceived social importance) of values (Study 1) and preference for uniqueness (Study 2) would vary as a function of past experience of moving. The results showed that personal history of residential moves was positively linked to actual self-importance of individualistic values and perceived social importance of collectivistic values. In addition, the results demonstrated that individuals with frequent residential moves generally showed a greater liking for uniqueness. The implications of these results for the direction of causation between residential mobility and psychological independence are discussed and suggestions for future research are made.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.469-476
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• 2018

The purpose of this study was to examine the relations and analyze the mediation effect that exists between the feedback types by professors of university physical education and self-efficacy and sports continuance. The sampling method was used to survey physical education university students from three different universities located in the Greater Seoul Metropolitan Area. 309 samples were ultimately selected as valid samples. Data processing was carried out by using SPSS 18.0 and AMOS 18.0. The fidelity of the whole model was assessed through this process and then the theory was tested. The results were as follows. Firstly, if the perceived feedbacks by the professor were complimentary/encouragement and performance knowledge/positive nonverbal feedbacks it had a positive effect. Negative nonverbal perceived feedback had a negative effect forecast. Secondly, complimentary/encouragement perceived feedbacks by the professor did not have a meaningful impact on sports continuance index. Performance knowledge/positive nonverbal feedback resulted in static effect while negative nonverbal feedback had a negative effect. Lastly, self-efficacy served a meaningful mediation role in the relation between negative nonverbal feedback by the professor and sports continuance.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.63-74
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• 2021

This study focuses on the increasing supply and consumption of affair dramas on TV with the theme of unconventional 'infidelity', therefore, is an empirical study that reveals factors related to the problem consciousness of married men and women about infidelity dramas that can affect the sexual socialization of married men and women. This study investigates the effect of married men and women's right to sexual self-determination between couples, personal psychological characteristics (emotional maturity, emotional alienation, self-perception), surrounding environmental characteristics (prevalence of extramarital relationships), and demographic background (gender, age, educational background, economic level) on 'the presence or absence of critical consciousness of infidelity dramas'. For the data of this study, an online survey is conducted on married men and women(614 people), and binary logistic analysis is conducted using SPSS. As a result of this analysis, first, 46% of married men and women have a relatively good level of critical awareness of affair dramas, and overall, the level of critical thinking of married men and women about the infidelity dramas is rather low. Second, there is no significant difference between genders in the perception of problems such as 'excessive beautification of infidelity', 'incitement of infidelity' and 'damage of family values', however, married women are more critical than married men regarding 'explicit sexual description', indicating differences according to gender characteristics. Third, for married men, the level of 'self-perception' and 'marital sexual self-determination right' have a significant effect on the critical mind with infidelity dramas. In the case of married women, it is found that 'the right to sexual self-determination' between married couples and 'emotional alienation' have a significant effect on 'the presence or absence of critical consciousness of infidelity dramas'.