• Title/Summary/Keyword: 입찰전략

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Optimal Bidding Strategy of Competitive Generators under Price Based Pool (PBP(Price Based Pool) 발전경쟁시장에서의 최적입찰전략수립)

  • Kang, Dong-Joo;Moon, Young-Hwan;Oh, Tae-Kyoo;Kim, Bal-Ho
    • Proceedings of the KIEE Conference
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    • 2001.11b
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    • pp.57-59
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    • 2001
  • The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model has been studied, proposed, and applied. Among those models, power pool is more popular than others. This paper assumes the power pool market structure having competitive generation sector and a new method is presented to build bidding strategy in that market. The utilities participating in the market have the perfect information on their cost and price functions, but they don't know the strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price function into discrete step function. An utility knows only his own strategy, so he estimates the other's strategy using stochastic methods. For considering these conditions, we introduce the Bayesian rules and noncooperative game theory concepts. Also additional assumptions are included for simplification of solving process. Each utility builds the strategy to maximize his own expected profit function using noncooperative Bayesian game. A numerical example is given in case study to show essential features of this approach.

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Analysis on the Strategic Bidding of the Generation Capacity in an Electricity Market by Using Game Theory (전력시장에서 발전가능용량의 전략적 입찰에 대한 게임이론적 해석)

  • 이광호
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.53 no.5
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    • pp.302-307
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    • 2004
  • As deregulation of power industry is becoming a reality, there has been an intense interest in the strategic bidding for suppliers to maximize their profits. The profit gained by a supplier is related not only to its energy-price bid curve but also to its submitted operational parameters such as generation capacity, etc. So suppliers are willing to use those strategic parameters that can be manipulated by themselves and are effective to their profit. This paper deals with the competition model with compound strategies: generation capacity and bidding curve. The parameter space is modeled by dividing into the two strategies, so the problem is made up of the four types of sub-game in a two player game. This paper analyzes the global Nash Equilibrium (NE) over the whole divisions by computing the sub-game NEs in some divisions and by deriving the best response curves which have discontinuities in other divisions. The global NE is shown to correspond to the Cournot NE where the quantity variable is realized by a constraints of a generation capacity.

Simulation-Based Stochastic Markup Estimation System $(S^2ME)$ (시뮬레이션을 기반(基盤)으로 하는 영업이윤율(營業利潤率) 추정(推定) 시스템)

  • Yi, Chang-Yong;Kim, Ryul-Hee;Lim, Tae-Kyung;Kim, Wha-Jung;Lee, Dong-Eun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2007.11a
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    • pp.109-113
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    • 2007
  • This paper introduces a system, Simulation based Stochastic Markup Estimation System (S2ME), for estimating optimum markup for a project. The system was designed and implemented to better represent the real world system involved in construction bidding. The findings obtained from the analysis of existing assumptions used in the previous quantitative markup estimation methods were incorporated to improve the accuracy and predictability of the S2ME. The existing methods has four categories of assumption as follows; (1) The number of competitors and who is the competitors are known, (2) A typical competitor, who is fictitious, is assumed for easy computation, (3) the ratio of bid price against cost estimate (B/C) is assumed to follow normal distribution, (4) The deterministic output obtained from the probabilistic equation of existing models is assumed to be acceptable. However, these assumptions compromise the accuracy of prediction. In practice, the bidding patterns of the bidders are randomized in competitive bidding. To complement the lack of accuracy contributed by these assumptions, bidding project was randomly selected from the pool of bidding database in the simulation experiment. The probability to win the bid in the competitive bidding was computed using the profile of the competitors appeared in the selected bidding project record. The expected profit and probability to win the bid was calculated by selecting a bidding record randomly in an iteration of the simulation experiment under the assumption that the bidding pattern retained in historical bidding DB manifest revival. The existing computation, which is handled by means of deterministic procedure, were converted into stochastic model using simulation modeling and analysis technique as follows; (1) estimating the probability distribution functions of competitors' B/C which were obtained from historical bidding DB, (2) analyzing the sensitivity against the increment of markup using normal distribution and actual probability distribution estimated by distribution fitting, (3) estimating the maximum expected profit and optimum markup range. In the case study, the best fitted probability distribution function was estimated using the historical bidding DB retaining the competitors' bidding behavior so that the reliability was improved by estimating the output obtained from simulation experiment.

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The hierarchical structures of cause-and-effect relationships on the profit factors in overseas construction projects (해외건설공사 수익성 영향인자의 계층구조 및 사레적용에 관한 연구)

  • Han, Seung-Heon;Sun, Seung-Min;Park, Sang-Hyuk;Jung, Do-Young
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.5
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    • pp.64-76
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    • 2006
  • Korea's overseas construction industry has been rather depressed by the weakened profitability as well as the sharp decrease of the market shares due to the lack of international competitiveness and the declined international market. There exist a lot of various risks in performing the overseas construction, and especially EPC projects, which entail complicated process from different parts, also require a sophisticated procurement and management skill. Subsequently, to survive in the competitive international market, we need to establish strategies to select potentially profitable projects at the initial stage of bidding process and to mitigate the high degree of risk exposure through contract negotiation and its adjustment. This research discusses the trend of environment in international construction markets. Then, it identifies the key factors that affect the profitability significantly through the structured surveys from 59 actual overseas projects, and it analyzes the key factors by using statistical methods. This research provides the profitability evaluation bases, with which overseas construction participants can forecast and analyze the risk more systematically, by eliciting profit-influencing factors using the result of statistical analysis, literature review and structuring their cause-and-effect relationships. The profitability casual hierarchy structure describes the profitability factors' hierarchy in details and their interrelationships. It also enables us to find out critical factors directly related to profitability aggravation through a qualitative and quantitative analysis. Ultimately, with this hierarchy structure as the base, the research will suggest how to develop the quantitative profitability forecasting model.

A Study on the regional cluster of munition industry by Social Network Analysis (사회연결망분석을 통한 군수품 산업의 지역별 클러스터 관계에 관한 연구)

  • Park, Dongsoo;Kim, JeongHwan;Lee, Donghun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.386-393
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    • 2018
  • The Korean military supplies industry tends to become limited in terms of its development to specific areas in line with strategic promotion policies of the local private direct industrial site. However, the relation between base and small cluster is getting lower of the local industrial site. In this study, information related to authorized test reports for munitions was collected through the military quality information system and subjected to social network analysis(SNA). SNA was performed through the relationships among defense quality assurance agencies, test institutions, contracts and cooperative firms through UCINET's Two-Mode Network. In the field of weapon systems, the median technology industry, and the test analysis dependent are high in Seoul, so the analysis revealed that strengthening the infrastructure for test analysis is needed. Also, it was deemed necessary for government-driven political support. Besides, the field support system was efficiently utilizing a relatively local test analysis. It was analyzed that they are overcoming the regional boundaries of small clusters by strategically changing their contract and cooperative firms' status. The research found some spatial inconsistencies between base and small clusters in the military supplies industry, and it was judged that a political suggestion was needed.

Formulating International Entry Strategies for World Bank Consulting Projects Through Country-level Competitive Analysis: A Vietnam Case Study (세계은행 엔지니어링 사업의 국가별 경쟁력 분석을 통한 해외 진출 전략 구축에 관한 연구 - 베트남 사업을 중심으로-)

  • Koo, Bonsang;Shin, Byungjin;Yu, Youngsu;Jung, Jaewon
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.4
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    • pp.57-66
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    • 2017
  • Using bidding data collected from the World Bank's open database, this research performed a series of competitive analyses of the major countries that have participated in the Bank's engineering consulting services contracts in Vietnam. The goal of the analysis was to evaluate the performance of Korean engineering firms to date, and provide strategic recommendations for future projects. Results showed that Korean firms had a high bid acceptance rate, comparable to major developed countries. The success was attributed to the high technical scores in the selection process. Comparatively, financial scores were not competitive and inferior to developing countries such as China and India. Results of a 'Skitmore' analysis revealed that Korea was competitive in medium size projects and were situated between developed and developing countries. Korea thus needs to increase participation in basic and detailed design services, 2) improve labor costs through 'localization' and latest technologies, and 3) and venture into larger sized projects.

Strategies going into other countries throughout analysis of factors which weakens oornpetitiyeness in domestic construction engineering companies (국내 건설엔지니어링 업체의 대외경쟁럭 저하원인 분석을 통한 해외진출 활성화 방안)

  • Park Hwan-Pyo;Park Sang-Hoon;Cho moon-Young
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.6 s.22
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    • pp.101-109
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    • 2004
  • The construction engineering field is less than $3\~5\%$ of the gross construction cost but engineering's role is very important because the performance of final facility is decided in the engineering stage. Nevertheless, before now government and private compares are more concentrated on construction works than making strategy to strengthen the competitiveness and technical development of investment in construction engineering sectors. Therefore this research have compared and analyzed the competitiveness of domestic construction engineering companies throughout analytic method 'SWOT' to those developing countries, which are potential big market objects, such as Russia Libya and Indonesia Such research was obtained through business trip & consultation with related specialists for the difficulties of domestic companies in advancing into overseas market. Moreover this research have analyzed the technical improvement of construction engineering companies and reason for competitiveness weaken by various aspects, it provides governmental and private plans to advance into overseas market Especially, to strengthen domestic companies into advancing overseas market it has suggested that tax & subsidy privileges, supporting plans for obtaining information of overseas and strategies cooperation with other organizations.

Level of Use of Construction Management Services in Private Building Projects during Pre-construction Stages (민간 건축 CM사업 시공이전단계의 CM서비스 활용도 분석에 관한 연구)

  • Cho, Hong-Keun;Kim, Han-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.5
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    • pp.15-23
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    • 2010
  • Construction management(CM) in the private building sector has been leading the growth of the CM market in Korea. The use of CM services during pre-construction stages has been recognized as a critical factor to succeed in construction projects. Understanding clients' needs of pre-construction CM services is important for CM fedms to strategically prepare and cope with market needs. The objective of this paper is to investigate the level of use of CM services in private building projects during pre-construction stages, and to identify key characteristics and implications. The most distinctive characteristics include the high demand and use of cost management and time management services during pre-construction stages.

Identifying Factors Causing Bid-dropping in Domestic Public Work Projects and Ways of Ending Its Decline (국내 공공공사 낙찰률 하락의 원인 분석 및 개선 방향)

  • Lee, Bok-Nam;Lee, Young-Hwan;Chang, Chul-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.5 s.27
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    • pp.102-109
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    • 2005
  • The contract price of successful bidders in domestic public work projects has dropped significantly under lowest bidding process. Furthermore, compared to the U.S. and Japan, the bids are substantially lower. The increasing trend for domestic construction companies to bid projects without considering markup or expected profit, with the purpose of gaining experience for future similar work, has contributed to the overall dumping in bid prices. The government has implemented controls in hopes of reducing the price dropping trend but these have yet to work in the market. This study determines the level of significance of the contract price of the successful bidder in domestic public works projects and identifies factors that cause bid-dropping by comparing to those of the US and Japan. By mirroring advance countries' rules and regulations to prevent an abnormally low bidder, recommendation are provided to keep unrealistically low bidders from winning the work.

The connective method for efficient e-marketplace of cyber shipping trade (사이버 해운 거래의 효율화를 위한 e-Marketplace의 연계 방안)

  • 한계섭;최형림;박남규;김현수;박민선
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.149-166
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    • 2002
  • 국내·외 사회 전 분야의 급속한 전자상거래 발전에 따라 해운·항만 분야에도 인터넷 사업의 진출기회가 확대되고 전략적 활동이 증가하고 있다. 그 중에서도 인터넷을 기반으로 세계가 하나의 시장으로 통합되는 경향을 보이고 있어 기업의 활동 범위가 광역화되고 있으며, 시간과 장소의 통합이 기업간 거래에서 중요시 되고 있다. 지금 세계 각 국은 해상연계 물류, 무역 등 물품의 중개 관련 사이트 및 선박 운송에 따른 각종 해운관련 서비스를 가상 공간에서 제공하는 사이버 해운 시장의 선점 및 구축에 모든 힘을 쏟고 있다. 해상 운송에 따른 각종 수송서비스를 생산, 공급하는 경제활동을 해운 활동이라 한다. 해운 시장의 불확실성, 다변성, 국제성, 개방성을 특성으로 하는 해운 거래는 전자상거래를 통해 효율적으로 처리될 수 있다. 즉, 해운 거래의 비용 감소와 양질의 서비스로 선주, 화주 등 거래 당사자들의 만족도를 높일 수가 있다. 이에 따라 국내에서도 오프라인상의 해운 거래소가 사이버 해운거래소로 옮겨질 예정이다. 가상 공간을 통한 해운 거래의 구체적인 장점은 다음과 같다. 구매업체는 기존 공급업체에 대한 접근 및 새로운 공급업체의 확보가 용이하며, 경쟁 입찰 등을 통해 저렴한 비용으로 물품을 구입할 수 있다. 판매 업체의 경우 채널 확장이 가능하며 판매비를 절감할 수 있다. 또한 e-Marketplace의 입장에서 보면 해운 산업 전체를 위한 새로운 시장을 형성할 수 있으며, 이를 통해 지속적인 수익 창출도 가능하다. 이러한 해운 거래의 B2B e-Marketplace의 출현은 향후 해운 거래의 새로운 패러다임으로 자리 잡을 것이다. 사이버 해운 거래소는 선박 매매와 용선, 화물 거래를 위한 선·화주의 연결, 표준화된 카탈로그 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다.

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