Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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Formulating International Entry Strategies for World Bank Consulting Projects Through Country-level Competitive Analysis: A Vietnam Case Study

세계은행 엔지니어링 사업의 국가별 경쟁력 분석을 통한 해외 진출 전략 구축에 관한 연구 - 베트남 사업을 중심으로-

  • Koo, Bonsang (Department of Civil Engineering, Seoul National University of Science and Technology) ;
  • Shin, Byungjin (Department of Civil Engineering, Seoul National University of Science and Technology) ;
  • Yu, Youngsu (Department of Civil Engineering, Seoul National University of Science and Technology) ;
  • Jung, Jaewon (Department of Civil Engineering, Seoul National University of Science and Technology)
  • 구본상 ;
  • 신병진 (서울과학기술대학교 건설시스템공학과) ;
  • 유영수 (서울과학기술대학교 건설시스템공학과) ;
  • 정재원 (서울과학기술대학교 건설시스템공학과)
  • Received : 2017.05.06
  • Accepted : 2017.07.18
  • Published : 2017.07.31
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Abstract

Using bidding data collected from the World Bank's open database, this research performed a series of competitive analyses of the major countries that have participated in the Bank's engineering consulting services contracts in Vietnam. The goal of the analysis was to evaluate the performance of Korean engineering firms to date, and provide strategic recommendations for future projects. Results showed that Korean firms had a high bid acceptance rate, comparable to major developed countries. The success was attributed to the high technical scores in the selection process. Comparatively, financial scores were not competitive and inferior to developing countries such as China and India. Results of a 'Skitmore' analysis revealed that Korea was competitive in medium size projects and were situated between developed and developing countries. Korea thus needs to increase participation in basic and detailed design services, 2) improve labor costs through 'localization' and latest technologies, and 3) and venture into larger sized projects.

본 연구에서는 세계은행 오픈데이터베이스에 수록된 베트남 설계부문 사업 1,466건에 대한 4,715건의 입 낙찰 데이터를 수집하고 이를 토대로 국가별 경쟁력을 비교 분석하여, 국내 엔지니어링 기업의 성과를 파악하고 향후 진출 전략을 제시하고자 하였다. 분석 결과 국내 기업은 낙찰성공률이 30.23%로 선진국 수준으로 높았으며 이는 기술경쟁력을 높이 평가해준 것에 기인한 것으로 드러났다. 반면, 가격경쟁력은 중국 및 인도와 같은 개발도상국에게 뒤쳐진 것으로 나타났다. 'Skitmore' 기법을 활용하여 입찰 경쟁력을 평가한 결과, 국내 기업은 중규모 사업에서 우위를 점하고 있으며, 선진국과 개발도상국 사이에 위치하여, 전형적인 '샌드위치 현상'을 보였다. 이를 종합해봤을 때, 1) 서비스형태 중 기본 및 상세 설계 분야로의 확대가 필요하며, 2) 가격경쟁력을 높이기 위해 현지기업과 제휴 확대 및 IT기술을 통한 생산성 증대, 그리고 3) 선진국형 경쟁력 모델을 지향할 필요가 있다.

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