• Title/Summary/Keyword: 입지선택

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The Effects of the Location Benefits of Internet Shopping malls Selling Physical Products on Their Competitive Strategies (물리적 제품을 판매하는 인터넷쇼핑몰의 입지효익이 경쟁전략에 미치는 영향)

  • Yi, Jun-Sub
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.150-162
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    • 2006
  • A research model was developed to examine the relationships between the anticipated benefit factors of Internet shopping malls selling physical products and their competitive strategies when the shopping malls are located in their supply chain clusters. A survey questionnaire was implemented and 99 usable responses were obtained from the internet shopping malls located in major industrial clusters in Korea. The six major benefit factors were found: sharing information with offline suppliers, obtaining customers, improvement of trust, efficiency of operation processes, value-added service, management of suppliers. The six empirically derived benefit factors were then used to examine how they affect the firms' competitive strategies and strategic alliance/merger. The regression results shows that the benefit factors influence on firms' choosing one or some combination of the competitive strategies and strategic alliance to survive and succeed in the market.

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A study on improvement of Investment Incentive Acts for Attracting Companies in Gangwon (강원지역 기업유치 활성화를 위한 지원제도의 개선방안에 관한 연구)

  • Park, Kon-Young;La, Kong-Woo
    • International Commerce and Information Review
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    • v.17 no.1
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    • pp.115-134
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    • 2015
  • Stable economic growth and job creation through the attracting companies is a major challenge for local governments. Companies are asked to select a place to invest and finally considering the conditions. Local governments will take advantage of a variety of incentives to attract companies the means to overcome the unfavorable position relative to conditions. Investment incentives should be applied differently depending on the investment objective, investment, corporate investment period. However, Local governments has developed a similar promotion activities through support under the same legal system. This does not result in a substantial investment activities. In this study, we derive the Introduction of differentiated support system for Gangwon Province. In particular, logistics and waste water treatment cost support, upward adjustment of training subsidies were looking for concrete improvements in the investment support system.

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A study of the habitat preferences of the azalea, Rhododendron mucronulatum T. (진달래나무의 입지선택에 관한 연구)

  • 남영우
    • Journal of Plant Biology
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    • v.13 no.3
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    • pp.25-31
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    • 1970
  • The ratio of occurrence of azalea (Rhododendron mucromultum T.) was determined on the north and south facing slopes on a mountain in Koyang county, Kyungi Province. Data was actually recorded at the eight aspects facing N, NE, E, SE, S, SW, W and NW on the mountain. In each of the eight aspects, six 10m transect tapes were placed in parallel directly down the slope, each 1m apart, and fifty 1$m^2$ quadrats were constructed between them. Frequency of the azalea in each of these quadrats was determined by counting the central stumps of the bushes Soil samples were also taken from pits dug in each plot to use for determination of the following: Soil pH, soil moisture loss on ignition, total nitrogen, and available phosphorus. The occurrence rate of azalea on the northern slop e was found to be for higher on the northern slope than on the southern slope. The abundance of azalea on the northern slope was found to be partially correlated with soil moisture(r=0.93; 0.01>p) and the amount of humus in the soil (r=0.04;0.01>p). The content of total nitrogen, soil PH, and available phosphorus in the soil, however, were found to have no evident relationship with the abundance of azalea. The conditions for growth in the species of azalea Rhododendron mucronulatum T'. were generally found to be more favorable on the northern slope.

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Laying the Siting of High-Level Radioactive Waste in Public Opinion (고준위 방폐장 입지 선정의 공론화 기초 연구)

  • Lee, Soo-Jang
    • Journal of Environmental Policy
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    • v.7 no.4
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    • pp.105-134
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    • 2008
  • Local opposition and protest constitute single greatest hurdle to the siting of locally unwanted land uses(LULUs), especially siting of high-level radioactive disposal not only throughout Korea but also throughout the industrialized world. It can be attributed mainly to the NIMBYism, equity problem, and lack of participation. These problems are arisen from rational planning process which emphasizes instrumental rationality. But planning is a value-laden political activity, in which substantive rationality is central. To achieve this goals, we need a sound planning process for siting LULUs, which should improve the ability of citizens to influence the decisions that affects them. By a sound planning process, we mean one that is open to citizen input and contains accurate and complete information. In other word, the public is also part of the goal setting process and, as the information and analyses developed by the planners are evaluated by the public, strategies for solutions can be developed through consensus-building. This method is called as a co-operative siting process, and must be structured in order to arrive at publicly acceptable decisions. The followings are decided by consensus-building method. 1. Negotiation will be held? 2. What is the benefits and risks of negotiation? 3. What are solutions when collisions between national interests and local ones come into? 4. What are the agendas? 5. What is the community' role in site selection? 6. Are there incentives to negotiation. 7. Who are the parties to the negotiation? 8. Who will represent the community? 9. What groundwork of negotiation is set up? 10. How do we assure that the community access to information and expert? 11. What happens if negotiation is failed? 12. Is it necessary to trust each other in negotiations? 13. Is a mediator needed in negotiations?

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The Market Segmentation of Coffee Shops and the Difference Analysis of Consumer Behavior: A Case based on Caffe Bene (커피전문점의 시장세분화와 소비자행동 차이 분석 : 카페베네 사례를 중심으로)

  • Yu, Jong-Pil;Yoon, Nam-Soo
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.5-13
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    • 2011
  • This study provides analysis of the effectiveness of domestic marketing strategies of the Korean coffee shop "Caffe Bene". It bases its evaluation on statistical outputs of 'choice attributes,' "market segmentation," demographic characteristics," and "satisfaction differences." The results are summarized in four points. First, five choice attributes were extracted from factor analysis: price, atmosphere, comfort, taste, and location; these are related to coffee shop selection behavior. Based on these five factors, cluster analysis was conducted, with statistical results classifying customers into three major groups: atmosphere oriented; comfort oriented; and taste oriented. Second, discriminant analysis tested cluster analysis and showed two discriminant functions: location and atmosphere. Third, cross-tabulation analysis based on demographic characteristics showed distinctive demographic characteristics within the three groups. Atmosphere oriented group, early-20s, as women of all ages was found to be 'walking down the street 'and 'through acquaintances' in many cases, as the cognitive path, and mostly found the store through 'outdoor advertising', and 'introduction'. Comfort oriented group was mainly women who are students in their early twenties or professionals, and appeared as a group to be very loyal because of high recommendation to other customers compared to other groups. Taste oriented group, unlike the other group, was mainly late-20s' college graduates, and was confirmed, as low loyalty, with lower recommendation activity. Fourth, to analyze satisfaction differences, one-way ANOVA was conducted. It shows that groups which show high satisfaction in the five main factors also show high menu satisfaction and high overall satisfaction. This results show that segmented marketing strategies are necessary because customers are considering price, atmosphere, comfort, taste, location when they choose coffee shop and demographics show different attributes based on segmented groups. For example, atmosphere oriented group is satisfied with shop interior and comfort while dissatisfied with price because most of the customers in this group are early 20s and do not have great financial capability. Thus, price discounting marketing strategies based on individual situations through CRM system is critical. Comfort oriented group shows high satisfaction level about location and shop comfort. Also, in this group, there are many early 20s female customers, students, and self-employed people. This group customers show high word of mouth tendency, hence providing positive brand image to the customers would be important. In case of taste oriented group, while the scores of taste and location are high, word of mouth score is low. This group is mainly composed of educated and professional many late 20s customers, therefore, menu differentiation, increasing quality of coffee taste and price discrimination is critical to increase customers' satisfaction. However, it is hard to generalize the results of study to other coffee shop brand, because this study have researched only one domestic coffee shop, Caffe Bene. Thus if future study expand the scope of locations, brands, and occupations, the results of the study would provide more generalizable results. Finally, research of customer satisfactions of menu, trust, loyalty, and switching cost would be critical in the future study.

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Estimation of willingness to pay of workers who are engaged in nuclear power R&D projects to avoid exposure to radioactive matters by using a choice experiment (선택실험설문에 의한 방사능 피폭 가능성에 대한 원자력 기술개발 종사자의 지불용의액 추정)

  • Bae, Jeong Hwan
    • Environmental and Resource Economics Review
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    • v.22 no.3
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    • pp.411-435
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    • 2013
  • Since catastrophe from explosion of Hukushima nuclear power plant, concerns over possibility of exposure to radioactive matter has been disseminating all over the world and frequent accidents of domestic nuclear power plants also has been amplifying throughout the nation. In the past, major focus was made on compensation for local residents who live nearby nuclear power plants, but focal point of this study is on wage premium of workers who are employed in R&D of nuclear power plants. It is difficult to derive socially desirable result if private sectors are responsible for compensation on workers who suffer from physical damages due to the exposure to radioactive matter. Because victims should verify the damages that occur in the working places. This study conducted a survey on which job would prefer the respondents who are engaged with the nuclear R&D projects as exposure levels to radioactive matter, security of job, location of firms, and work intensity differ. As a result, exposure to radioactive matter was the most important attribute in choosing alternative jobs followed by job security, work intensity and job location. Annual willingness to pay for reduction of exposure to radioactive matter was estimated as 7730~7770 thousand KRW depending on different econometric models. Therefore, Korean government should prepare institutional foundation in order that appropriate compensation should be made on workers who are engaged in R&D projects on nuclear power plants if they have damages from the exposure to radioactive matter.

A study on Determinant Factors of Preferred elderly Housing based on Location among Preliminary Elders (예비 고령자의 입지유형별 고령자 주택 선택요인 분석)

  • Kim, Chang-Gon;Won, You-Ho;Lee, Joo-Hyung
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.562-575
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    • 2015
  • This study aims to draw a Housing development scheme of elderly housing, including the urban, suburban and resort type according to location type, which is based on a Demanding Characteristics of preliminary elderly for elderly housing. In addition, The comprehensive implication tells that the preliminary elderly who wants the urban elderly housing type have a more personal characteristics than other types. So it should be considered according to personal characteristics. Next, when we choose the suburban elderly housing type and predict the demand for housing development, it should not only considers factors such as the Unmarried children, Health status, Current housing size and Plans for economic activity in old age but also considers factors such as the Accessibility, Convenience, Investment and Environment characteristics of elderly housing preference. Next, when we choose the resort elderly housing type which based on the fact that a few detailed parameters of current housing characteristics exist, it should be based on the current housing characteristics of preliminary elderly. In addition, it should consider a pre-investigation for elderly housing preference in order to select the housing type. Because a comprehensive preference such as the comfort, convenience, safety, investment, environmental characteristics is considered as major determinants factors.

The Importance-Performance Analysis of Bakery Cafe Choice Attributes Perceived by Customers in Seoul (베이커리카페 선택속성의 중요도 및 수행도 분석: 서울지역을 중심으로)

  • Choi, Mi-Kyung;Jung, Jae-Chan
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.4
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    • pp.456-463
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    • 2006
  • The purposes of this study were to extract choice attributes of bakery cafe customers and to conduct important- performance analysis (IPA) of choice attributes perceived by bakery cafe customers. The questionnaire was developed through literature review and focus group interview, and modified after pilot test. The questionnaires for main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analysis (85.9%) and the statistical analyses were conducted using SPSS Win (12.0) for descriptive analyses, exploratory factor analysis, reliability analysis, and correlation analyses. The main results were as follows. 'Products', 'convenience to use', 'services and price', 'interior environments' 'brand' and 'location' dimensions were extracted as choice attributes dimensions of bakery cafe customers and customers of bakery cafe regarded 'sanitation and cleanness', 'kindness of employees', 'quality of products', 'comfortable and pleasant facilities' and 'taste of bakery products' as more important than other attributes. In addition, the results of IPA showed that marketing managers of bakery cafes should focused on the dimension of 'services and price' in the reason that this dimension was low at performance although customers regarded it very important. Overall, researchers and managers of bakery cafes should understand unique choice attributes of bakery cafe customers, and make efforts to establish marketing strategies that meet bakery cafe customers' needs.

A Study on Location Determining Choice Factor and Satisfaction Evaluation of Companies in Free Economic Zones: Focusing on Incheon and Busan·Jinhae Free Economic Zones (경제자유구역 입주결정 선택기준 및 만족도 평가: 인천, 부산·진해 경제자유구역 중심으로)

  • Kim, Hyun Ah;Kim, Tae Seung
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.107-120
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    • 2015
  • This study analyzes Korea's Free Economic Zone (FEZ), by particularly focusing on Incheon and Busan-Jinhae zones, using the Analytic Hierarchy Process (AHP) method and a questionnaire survey analysis. The study compares important selection criteria and satisfaction of resident companies in Incheon and Busan-Jinhae FEZs. The findings are as follows. First, the AHP method results suggest that companies in both Incheon and Busan-Jinhae FEZs are affected by location, economic society, and policy. In subordinate determining factor for land, it is ordered by ease of gaining land, inexpensive rental fee in Incheon and by convenient access to close markets and inexpensive rental fee in Busan-Jinhae. Second, the questionnaire survey results suggest high adjacent market size and easy access in Incheon FEZ and sound logistics infrastructure in Busan-Jinhae FEZ. For this reason, Incheon has a high value of logistics infrastructure and potential market near metropolitan area and Busan-Jinhae, has a high value of transportation Infrastructure near industrial district. These findings will contribute to policy data for activating and promoting the Free Economic Zone.

A Study on the Residential Environment and Residents' Consciousness of the Housing Complex Located in Waterfront -Focusing on Nishimiyahama and the southern part of Lake Biwa, Japan- (워터프런트에 입지하는 주거단지의 거주환경과 거주자의식에 관한 연구 -일본 니시미야하마지역과 비와코남부지역을 중심으로-)

  • Kon, Masayuki;Lee, Myung-Kwon;Yokota, Takeshi;Iida, Tadasu;Itami, Koji;Kawamura, Masato
    • Journal of Navigation and Port Research
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    • v.35 no.5
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    • pp.393-400
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    • 2011
  • The residential complexes in waterfront provide the residents with pleasantness and comfort with their scenety and view in the surrounding watersides. However, it is currently true that there has little been established any designing plan utilizing the environmental characteristics of the waterfront. In this study, a survey was conducted on the residents of a Japanese waterfront. in Nishimiyahama and Lake Biwa, and conducted a comparative and analytic investigation regarding water-friendly activities, residents' consciousness of the housing environment, and reasons for the choice of residenve. From the results, we were able to obtain some suggestive points resulting from the differences of the aforementioned. We also fully comprehended that there are some issues and needs for solution for the environmental characteristics in the waterfront as well as for the damage incurred by salt breeze and insects. In addition, we realized that scenery and view toward watersides are becoming the important factors in the residents' consciousness regarding the housing environment. In case of planning housing complexes located in the waterfront, we keenly understood that "the size of a room", "ventilation", "view and daily lighting", and "securing privacy" are having effects on the residents' consciousness of their housing.