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A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform (전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구)

  • Choi, Jang Woo;Park, Jae Han
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.99-126
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    • 2017
  • The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

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The Factors Influencing the Duration of Business by Operation Period of the Merchant : focused on Historical and Cultural Street of Jongno-gu (상인의 운영기간별 영업지속기간 영향요인 분석 : 종로구 역사문화거리를 중심으로)

  • Moon, Hae-Ju;Lee, Myeong-Hun
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.61-73
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    • 2017
  • A huge rent rise has forced the number of merchants out of their workplace. it has required to review the duration of business, considering recognition about social, economic, cultural characteristic of merchant. this research has indicated influence factors about the duration of business, divided into less than 5 years and more than 5 years on the basis of operation period focused on historical and cultural street of Jongno-gu. The research results, new merchants(less than 5 years) has emerged in order of important factors : monthly sales, monthly rent, franchise, store premium, media public relations. Existing merchants(more than 5 years) has emerged in order of important factors : monthly rent, monthly sales, merchant community, store premium, floating population. Therefore, this research proposes the following implications. Firstly, new measures must be needed to protect merchants and legal regulations about sharp monthly rent. Secondly, when entering the franchises, local government must review business standards with reference to the type and scale.

A study on the Marketing and Feng-Shui (마케팅과 풍수지리에 관한 고찰)

  • Hwang, Hwa-cheol
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.161-173
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    • 2006
  • The most important two decision-makings which a retail store owner face require which place of the store should geographically be established and which stock should be properly placed on the shelves. The problem of geographic positioning is the decision-making for the store's positioning and stock arrangement within the retail store is the decision-making for the placement store. In order to determine the positioning, the expected area should be analyzed so that the analysis of commercial area can usually be implemented in accordance with retail marketing strategy and therefore the sized of the potential market for example each distric's clientele, competition and, a municipal community's regulations, could be evaluated. But I contend that with only the size of potential market does not give an adequate answer to the problem of a store's positioning. Through the estimation of commercial are in combination with feng-shui, the theory of divination based on topography, the store's position could be selected, taking a positive energy, Gi. This thesis is the starting point of these trials. In the long run, the actual analysis of the study should be continued in a more scientific, systematic, statistical way.

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A Study on the Analysis of Knowledge Management Level in Major Container Terminal Operators (주요 컨테이너 터미널 운영사의 지식경영 수준 분석)

  • Lee, Hong-Gul
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.75-91
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    • 2010
  • The aim of this study is to analyze current level of knowledge management(KM) performance in major container terminals. To achieve this aim, the evaluation criteria and KM performance index from pervious research were adopted. and current levels of KM performance of four leading container terminal operators which is located in Busan port were measured. The results firstly showed that average of KM level of these terminal operators was 67.7. And also, from the results of data analysis, it revealed that the weak point of KM in Korean leading terminal operators is official system and programs such as incentive policies, learning programs, and IT support systems for organizational knowledge sharing and knowledge codification.

Investigation of Production Condition of Ready-Made and MTM Men's Suits - Focusing on Brands of Department Store - (신사 정장 브랜드의 기성복 및 MTM 생산 실태 조사 - 백화점 입점 브랜드를 대상으로 -)

  • Choi, Jin Young;Song, Hwa Kyung
    • Fashion & Textile Research Journal
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    • v.18 no.6
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    • pp.746-754
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    • 2016
  • This study aimed to investigate the status of ready-made suit and MTM (Made-to-measure) suit production with 10 men's suit brands turning over 200 billion won. Their target age group is late 30's to late 40's. Regarding production for the ready-made suit, eight out of 10 brands are using both KS and their own sizing. Classification of body shapes was done in 8 brands, mostly for upper body in simple ways (lean, normal, and obese). All brands are conducting fittings on only standard size. The number of sizes produced is varying depending on the brands; 9 to 17 for a jacket and 9 to 20 for a pair of pants. Regarding on the MTM production, four out of 10 brands have implemented MTM production. The rate of MTM production to their total production is about 15-20%. There were positive opinions on MTM production since it enables to reduce stocks through a small quantity of production for necessary sizes only. The reasons of orders of MTM production were answered as 'no size available', 'unique body shape', etc., and most orders were placed by consumers who are fat-bellied or have thick thighs. They have used MTM automated CAD software developed by Gerber Technology or Investronica. All the brands have utilized automated marker-making software and cutting facilities for MTM production.

Application of Conjoint Analysis to Evaluating Alternatives for Outlet Shopping Center Development (컨조인트 분석을 활용한 아웃렛 쇼핑센터 개발대안 평가)

  • Shin, Jong-Chil;Park, Jeong-Hyun;Baik, Min-Seok
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.485-499
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    • 2012
  • With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet so on. To develop a successful outlet shopping center, developers should understand consumer's preferences on many attributes of development alternatives. This study analyzes consumer's preferences on outlet shopping center and evaluates various development alternatives by using conjoint analysis. With empirical research for outlet shopping center development, this study can elicit potential shopper's preference for outlet shopping center. The empirical result shows discount rate is most important attribute to develop outlet shopping center. The potential shoppers have higher preference for higher discount rate. Location is the second important attribute. Brand is the least important attribute. By using utilities derived from analysis, this study performs various choice simulations. Through choice simulation analysis, this study tries to find the best development alternative for new outlet shopping center.

The Mutual Effect of Expectancy-Disconfirmation and Customer Satisfaction of Shopping Mall and Tenant (쇼핑몰과 테넌트간 기대-불일치 및 고객만족의 상호 영향)

  • Park, Jin-Yong
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.79-95
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    • 2008
  • This study has focused on the relationship between the shopping mall and tenant store. Although the growth and development of shopping mall in Korea, there are few academic and professional interests. Therefore, adopting expectancy-disconfirmation paradigm, this study examined the constructs of expectation, performance, disconfirmation, satisfaction and re-visit intention of shopping mall and tenant store in each context. The research model also considered the mutual effect of these constructs between shopping mall and tenant store as positing the path between them. Hence, main hypotheses were divided into two different ways from the constructs of shopping mall to tenant store's and vice versa. Then, three hypotheses exploring the direction of customer's evaluation shopping mall and tenant were also included in the research model. From the result of 461 mall-intercept survey, almost hypotheses were supported as expected. In the explorative approach to find direction, the path from disconfirmation of and satisfaction with tenant to disconfirmation of and satisfaction with shopping mall were supported. In addition, the path from satisfaction with shopping mall to re-visit intention of tenant store was also accepted.

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Super-Resolution Algorithm by Motion Estimation with Sub-Pixel Accuracy using 6-Tap FIR Filter (6-Tap FIR 필터를 이용한 부화소 단위 움직임 추정을 통한 초해상도 기법)

  • Kwon, Soon-Chan;Yoo, Ji-Sang
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37 no.6A
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    • pp.464-472
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    • 2012
  • In this paper, we propose a new super-resolution algorithm that uses successive frames by applying the block matching motion estimation algorithm. Usually, single frame super-resolution algorithms are based on probability or discrete wavelet transform (DWT) approach to extract high-frequency components of the input image, but only limited information is available for these algorithms. To solve this problem, various multiple-frame based super-resolution algorithms are proposed. The accuracy of registration between frames is a very important factor for the good performance of an algorithm. We therefore propose an algorithm using 6-Tap FIR filter to increase the accuracy of the image registration with sub-pixel unit. Proposed algorithm shows better performance than other conventional interpolation based algorithms such as nearest neighborhood, bi-linear and bi-cubic methods and results in about the same image quality as DWT based super-resolution algorithm.

Analyzing the Location Decision of the Large-Scale Discount Store Using the Spatial Association Rules Mining (공간 연관규칙을 이용한 대형할인점의 입지 분석)

  • Lee Yong-Ik;Hong Sung-Eon;Kim Jung-Yup;Park Soo-Hong
    • Journal of the Korean Geographical Society
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    • v.41 no.3 s.114
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    • pp.319-330
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    • 2006
  • The objective of this research is to achieve an objectivity of site decision after extracting site decision factors on a large-scale discount store(LSDS) and utilize any hidden information using the association rules mining through huge database. To catch this objective, we collect a census, economic, and environmental dataset related with locating of LSDS. And then, we construct a spatial data on the research area. These data is used for the extraction of a spatial association rules. To verify whether the extracted rules are suitability or not, we use the sales of some LSDS. As the result of test, the more sales, the more factors of the extracted rules relate with the sales it coincides. Consequently, the spatial association rules mining is efficient method which support the ideal site decision of LSDS.

Effect of Hotel Michelin Restaurant's Selection Attributes on Customer Behavioral Intention - Focused on Moderating Role of the Hotel Brand Image - (호텔 미쉐린가이드 레스토랑의 선택속성이 고객행동의도에 미치는 영향 -호텔 브랜드이미지 조절효과 중심-)

  • Yang, Dong-Hwi;Lim, Jong-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.322-332
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    • 2021
  • In this study, the relationship between Customer Satisfaction and Selection Attributes of Hotel Michelin Restaurant was studied. It was attempted to investigate the influence relationship on whether there is a moderating effect by introducing a variable into the Hotel Brand Image. Convenience sampling was used for customers who have recently experienced Hotel Michelin Restaurant, which is currently located in a hotel in Seoul. It has been held for about 60 days from July 1, 2020. The survey tool constructed through prior research was distributed to customers who have experienced the Michelin Restaurant commissioned by hotels in Seoul. 287 copies of the collected effective specimens were statistically processed using SPSS 22.0. As a result of the empirical analysis of this study, it was found that among the factors of Selection Attributes, physical environment, food quality, service quality, and convenience had a significant positive (+) effect between customer satisfaction. It was found that price fairness had no influence. Finally, it was found that there is a moderating effect on the physical environment and service quality variables by introducing the interaction variable between Selection Attributes and Customer Satisfaction.