• Title/Summary/Keyword: 일반공감

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Analyzing the Characteristics of Online News Best Comments (온라인 뉴스 베스트 댓글의 특성 분석)

  • Kim, Jin Woo;Jo, Hye In;Lee, Bong Gyou
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1489-1497
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    • 2018
  • The importance of comments is constantly growing as a participation of individual in Online News that being invigorated. The 'Best Comments', which strongly related by major participants are recognized as a primary public opinion, and obtains the power. Thus this study is aimed to analyze the characteristics of the 'Best Comments' by utilizing the data of comments on Online News. For this study, a possible element that may reveal the difference between 'general' comments and 'best' comments were set up, digitalized the data, and examined the difference between 'general' and 'best' comments. This study is expected to provide a clue for the problematic issues, such as 'online comment rigged scandal' in recent; also as a basic data that subjected by the individual, academic society, government, and etc.

Analysis acceptance behavior on Model Reception in the General of TV Advertising (TV광고의 일반인 모델에 관한 수용행태 분석)

  • Lee, Jei Young;Choi, Se In
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.475-484
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    • 2020
  • This monograph was probed effectively by using practical methods in a subjectivity study that was accessible in depth, departing from bygone behavior of functional quantity analysis of awareness and the opinions of young people about the general (public) model of TV advertising. The perception patterns resolved in this study sorted out four types in a Q-methodology. The result is divided as follows: 1 [(N=7): Advertising Consensus Type], 2 [(N=7): Advertising Negative Type], 3 [(N=5): Advertising Purchasing Reduction Type], and 4 [(N=1): Advertising Persuasion Orientation Type]. As such, we found very different types all over. Finally, this study reviews subjective acceptance as to the type of model reception with regard to general TV advertising, offering a developmental suggestion on the issue, and an agenda about it.

The Comparative Study on Mental Representation between Foster-care and Typical Children (위탁 아동과 일반 아동의 정신적 표상 비교)

  • Min Jung Go;Kyung Sook Lee;Yun Mi Kim;In Ae Choi
    • Korean Journal of Culture and Social Issue
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    • v.19 no.3
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    • pp.507-528
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    • 2013
  • The study examined the mental representation of children in foster care through the MacArthur Story Stem Battery (MSSB) and reviewed difference between children in foster care and typical children in terms of mental representation. Subjects of the study included a total of 50 children: 25 children (11 boys and 14 girls), aged from 5 to 8, in foster care in Gyeonggi Province, and 25 typical children (11 boys and 14 girls), aged from 5 to 8, who lived in Seoul and Gyeonggi Province. The research findings are summarized as follows: First, in terms of mental representation, children in foster care showed less subjects of empathic relations and more subjects of disorganized aggression than typical children. Second, children in foster care showed lower coherence mental representation than typical children. Finally, children in foster care were more likely to fail in emotional regulation than typical children in mental representation.

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Analysis on servant leadership on Korean soap opera < Ukssinamjeonggi > (드라마<욱씨남정기>에서 나타나는 서번트리더십 분석)

  • Kim, Joon
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.109-115
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    • 2017
  • This thesis is a study about how leadership communicates and interacts with the public and affects structure of emotions. Leadership has been paid attention by various strata, and interest about leader is gradually getting higher throughout overall society. In this situation, drama that is a medium that approaches to the general public friendly and easily and affects emotionally the public suggests problems about overall contemporary society and culture and plays a role to solve the desire. Therefore, if we analyze leadership that appears on drama, we may grasp directional nature and meaning aboutwhich figure of the leader it shows. As a research method, we use Spear's servant leadership factors, who categorized factors necessary for leaders. A soap opera named Ukssinamjeonggi that pursues a common goal to solve affairs and problems in relationships among members in an organization is selected as the analytic subject. As a result of the analysis, listening, empathy, healing, awareness, and conceptualization which are factors of servant leadership turn out to be the factors that help subordinates demonstrate their potentials; conceptualization, persuasion, awareness, and foresight are usually shown by supervisors. Servant leadership was the most effective when a leader communicates with members through middle managers to grow the community.

Rapport Building in Investigative Interviewing by Using Four Rapport Building Techniques (수사면담 시 라포의 구성 - 네 가지 라포형성 기법을 사용해서 -)

  • Kim Si Up
    • Korean Journal of Culture and Social Issue
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    • v.19 no.3
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    • pp.487-506
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    • 2013
  • The present study investigated whether do the efforts of interviewer really impact on the building a rapport by using four rapport building techniques-personalization, empathy, listening, and credibility. One woman probation officer interviewed 139 criminals(male, 122; female, 17). And she tried to building a rapport by using 4 rapport building techniques for about 11 minutes in every interview. In result, the degree of rapport perceived by interviewees was different significantly between high rapport group and low rapport group of 4 each rapport technique. Result suggests that personalization and listening techniques would be efficient way of building a rapport in investigative interviewing.

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A Study on the Change of Female Characters in Disney Animation Films - Focusing on (디즈니 애니메이션 영화의 여성 캐릭터 변화에 대한 연구 - <말레피센트, 2016>를 중심으로)

  • Zhao, wen-jiang;Choi, dong-hyuk
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.59-60
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    • 2019
  • 2016년 개봉한 <말레피센트>는 디즈니 애니메이션 영화 <잠자는 숲속의 공주>를 원작으로 한 판타지 영화이다. 원작 <잠자는 숲속의 공주> 이야기를 바탕으로, 기존의 전통적인 공주와 왕자의 사랑이야기를 벗어나지 않으면서, 마녀가 진정한 사랑을 깨닫는 이야기로 각본되었다. 이러한 각본의 특징은 최근 반복적인 이야기 구조에서 벗어나 시청자와 공감대를 형성하려는 스토리로써 크게 성공하고 있다. 때문에 디즈니 애니메이션의 캐릭터 변화에 대한 연구를 통해 최근 여성 가치관의 변화에 관한 연구가 필요하다. 이를 위해 본 연구에서 디즈니 애니메이션의 대표작품을 선정하고 주요 여성 캐릭터를 대상으로 외모측면, 권력 및 계급 측면, 젠더 측면 등의 캐릭터의 대비를 진행하였다. 연구결과 전통적인 여성 캐릭터 이미지와 의미는 능동적이고 주체적으로 변화되고 있는 것으로 확인되었고, 현 시대가 공감하는 여성의 가치를 중심으로 스토리를 더욱 현실감 있게 표현하여 영화를 성공으로 이끌 수 있었음을 알 수 있었다.

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The Impact of Entrepreneurial Self-Efficacy on the Entrepreneurial Intention of Preliminary Social Entrepreneurs and General Entrepreneurs: The Moderating Effect of Social Support (사회적기업 및 일반기업 예비 창업가의 창업효능감이 창업의도에 미치는 영향: 사회적 지지의 조절효과)

  • Cho, Young bohk;Son, Jin Hyun;Jung, Ki Bum;Lee, Na Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.89-104
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    • 2018
  • The purpose of this study is to examine the relation between entrepreneurial self-efficacy and entrepreneurial intention, and analyze how social support gained through social relations influences on the relation between entrepreneurial self-efficacy and entrepreneurial intention. This study outcome is as in the following. First, both general corporate and preliminary social entrepreneur are to examine that entrepreneurial self-efficacy positively influences the entrepreneurial intention. Second, in the case of the social support, it didn't influence on preliminary general corporate. And only feedback support and instrument support are related to influence on preliminary social entrepreneur among social supports. This study shall have a significance in using the result of previous studies that entrepreneurial self-efficacy influences on entrepreneurial intention by looking into moderating effect of social support, classifying general corporate and preliminary social entrepreneur who have the entrepreneurial intention.

A Study on Effect of Workplace Spirituality of Community Enterprise on Organizational Citizenship Behavior -Mediating Effects of Job Satisfaction- (마을기업에서의 일터영성이 조직시민행동에 미치는 영향에 관한 연구 - 직무만족을 매개효과로 -)

  • Cho, Young-bohk;Ha, Tae-Young
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.137-165
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    • 2016
  • Community enterprise is a type of business that simultaneously pursues public interest and profitability to vitalize the local society and economy and also an alternative endeavor to restore community by local residents using local resources. In rapid changes of business environment and social dynamics of these days, one of the alternatives to provide solutions for problems in persons and organizations is workplace spirituality. Workplace spirituality is not only beneficial to satisfaction, commitment, devotion, and organizational citizenship behavior, but also positively influential to outcome of an organization. Expanding the scope and subjects found in most previous studies on workplace spirituality of general companies, this study tries to contribute to development of community enterprises through empirical analysis of the effect of community enterprise. In result, workplace spirituality showed positively significant influence on job satisfaction, organizational citizenship behavior equally in both of community enterprises and general companies. Job satisfaction presented positively significant effect on organizational citizenship behavior. And job satisfaction mediated the relationship between workplace spirituality and organizational citizenship behavior. In addition, workplace spirituality of community enterprises showed difference from general companies showed greater coefficient and influence. Although workplace spirituality is important for general companies that pursue profit, it is shown that greater significance was found in community enterprises. Workplace spirituality, which is equivalent to A sense of calling, sense of inner life, sense of empathy, sense of community, and sense of transcendence through community enterprise, needs to be promoted and settled in community enterprises.

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The Delivery Effect Analysis of an Image Meaning appeared the Independent Film - Focused on the Independent Film "The Way" - (독립영화에 나타나는 영상의미 전달 효과 분석 - "길"을 중심으로 -)

  • Beak, Bo-Kook;Lee, Hyung-Seok;Jeon, Byeong-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.317-321
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    • 2006
  • To know the delivery effect and the disagree problem of an image meaning for an independent film, we analyzed the understanding level and problem of the film focused the self-producted "The way". The results which applied an interview question to general undergraduates and film major postgraduates, they admitted the film as an artistic film. But it was difficult for the film to delivery an image meaning to general spectator. Also they couldn't understand completely the film messages without having the entire acknowledge of movie. Namely, the film has been failed a spectator mobilization, because it had a strong mania propensity. Moreover, film-major specialists couldn't stand the correct understanding of the film without explaining the planning intention and the synopsis. Most people presented the opposite opinion about the sympathy of an image meaning.

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Applications and PR policy Use of Policy Customer Relationship Management (PCRM): PCRM PR Status and Improvement (정부 부처 정책고객서비스의 적용사례와 PR 활용방안: PCRM PR 현황 및 개선방안)

  • Woo, Chong-Moo;Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.1-7
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    • 2015
  • Policy Customer Relationship Management(PCRM) is a customer relationship management of public institution. Most of public servants at the 37 government ministries, however, has used PCRM as a simple tool for email service and online survey. This study shows government officials should understand the fact that PCRM is not a tool but a management system for general public; and utilize PCRM in each and every government PR practices. When using the PCRM indispensable to be shared with the PR of public sector, PCRM PR will be activated. The study also furnish various strategies and tactics for government PCRM PR.