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http://dx.doi.org/10.14400/JDC.2015.13.4.1

Applications and PR policy Use of Policy Customer Relationship Management (PCRM): PCRM PR Status and Improvement  

Woo, Chong-Moo (Div. of Public Communication, Infomaster, Co., Ltd.)
Kim, Man-Ki (Dept. of Ads & PR, Namseoul University)
Publication Information
Journal of Digital Convergence / v.13, no.4, 2015 , pp. 1-7 More about this Journal
Abstract
Policy Customer Relationship Management(PCRM) is a customer relationship management of public institution. Most of public servants at the 37 government ministries, however, has used PCRM as a simple tool for email service and online survey. This study shows government officials should understand the fact that PCRM is not a tool but a management system for general public; and utilize PCRM in each and every government PR practices. When using the PCRM indispensable to be shared with the PR of public sector, PCRM PR will be activated. The study also furnish various strategies and tactics for government PCRM PR.
Keywords
Policy Customer Relationship Management(PCRM); Public Customer Relationship Management(PCRM); Government PR; Reference For Proposal;
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