• Title/Summary/Keyword: 인터넷 쇼핑몰 유형

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The Categorization and Contents Review of the Studies about Internet Shopping Mall (인터넷 쇼핑몰관련 연구의 유형 분류와 내용 분석)

  • Kwak, Won-Il;Choi, Won-Il;Jeon, Jung-Ok;Park, Hyun-Hee
    • International Commerce and Information Review
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    • v.9 no.4
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    • pp.21-40
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    • 2007
  • This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.

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E-Biz Strategy Based on the Types of Internet Shopping-Mall and User group (인터넷쇼핑몰 및 사용자 유형에 적합한 e-Biz 전략)

  • Rah Joong Doug;Kim Kap Sik;Kim Seung Ho
    • The Journal of Information Systems
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    • v.12 no.2
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    • pp.151-163
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    • 2003
  • This research studied E-Biz strategy based on the types of internet shopping-mall and user group. This study classified types of internet user into suffer group, searcher group, and confusion group according to navigation characteristics. The types of internet shopping-mall were divided into total directed mall, total mediated mall, special directed mall, and special mediated mall. The empirical study revealed that the intention of purchase has positive relationship with the assurance of e-SERVQUAL. Mediated type shopping-mall had higher market share than directed type in the use of internet shopping-mall. Suffer group was the target market of total mediated shopping-mall. Users of this group considered importantly the trust of e-SERVQUAL. Searcher group targeted special mediated shopping-mall. They had significant consideration to the responsiveness of e-SERVQUAL. Confusion group targeted direct shopping-mall. These groups had important consideration to the assurance of e-SERVQUAL.

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Utilization of Mobile New Media based on Video Curation (동영상 큐레이션 기반 모바일 뉴미디어의 활용)

  • Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.6 no.2
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    • pp.51-56
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    • 2020
  • In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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Logistics Cost Analysis on Electronic Commerce(EC) by Delivery Type (전자상거래에서의 상품운송 유형에 따른 물류비 분석)

  • 배명환;오세창
    • Journal of Korean Society of Transportation
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    • v.19 no.1
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    • pp.17-28
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    • 2001
  • The purpose of this study is to analyze logistics cost of transportation systems on EC(electronic commerce) between company and consumer. Transportation system in logistics is classified by three types on EC. The first type is the direct delivery from supply factory to consumers(type I). The second type is the delivery through distribution center in each area by owner logistics company (type II). The third type is the commission of delivery to the third party logistics company(type III). The logistics of EC has various service characteristics such as dealing with small quantity, various goods, and high frequency. This study assumes that all day's order is delivered on a next day. The logistics cost function is calculated according to the number of orders, delivery distance, transport quantify. and allocated freight trucks for daily order of the subject zone. The logistics cost changes according to the daily order characteristics. Therefore it is simulated to analyze the logistics cost change that considers the type of transportation's order characteristics. As a result of analysis, if the number of order is less than 10 and the quantify of each order is less than 10kg, type III has an advantage over the others And if the number of order is more than 10 and the quantity of each order is more than 10kg, type I has an advantage in the same zone and type II has an advantage in the other zones. This study is limited on the actual application because this study doesn't consider logistics infra of supply company and transport service time. If further study that considers these factors is implemented, it can estimate more accurate logistics cost on EC and propose an efficient freight transport alternatives to the company. This study attributes to estimate the logistics cost change over the frequency of daily order, the quantify of supply goods, and the transport distance on EC.

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A Study on Consumer Protection Measures and Actual State of Consumer Complaints in E-Commerce (전자상거래 소비자 피해실태와 소비자보호 대책에 관한 연구)

  • Moon, Tae-Hyun
    • The Journal of Information Technology
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    • v.6 no.4
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    • pp.69-80
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    • 2003
  • The electronic commerce continues to grow dramatically. Also, consumer complaints and damages related to e-commerce grow rapidly. The analysis of consumer complaints showed that consumer of e-commerce tended to buy the various product categories including cloth and home appliance. The damages of delivery problem rapidly rose by 1,185.3%. In categories of transaction including of 'internet shopping mall', 'internet contents' and 'internet auction', about 90% of consumer damages was related to 'internet shopping mall' but consumer damages of 'internet contents' was anticipated to be increased in the near future. The major goods and services of damages was 'digital camera', notebook PC', 'internet game service' etc. Therefore, it is required to establish consumer protection measures to be prevent consumer fraud such as internet shopping mall, Halfplaza.com, and major goods and services of damages. Also, it is need to establish system of spontaneous consumer protection improving consciousness of e-commerce companies.

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Study on purchase and intake patterns of individuals consuming dietary formula for weight control or health/functional foods (체중조절용 조제식품과 다이어트 건강기능식품 섭취자의 제품구매 및 취식 행태에 관한 연구)

  • Won, Hye Suk;Lee, Hyo Jin;Kwak, Jin Sook;Kim, Joohee;Kim, Mi Kyung;Kwon, Oran
    • Journal of Nutrition and Health
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    • v.45 no.6
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    • pp.541-551
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    • 2012
  • In our previous work, we reported consumers' perceptions of body shape and weight control. In an ongoing effort, we analyzed the purchasing behavior, intake patterns, future purchasing decisions, and degree of satisfaction in individuals consuming dietary formula for weight control (DF) or heath/functional foods (HFFs) by using the same survey questions. Portfolio analysis for marketing strategy was also investigated. Subjects were divided into two groups according to consumption of DF or HFF during the previous year : DF group (n = 89) and HFF group (n = 110). Average intake frequency was $1.7{\pm}0.7$ per day for HFFs and $1.5{\pm}0.9$ per day for the DF, and the most prevalent form was pill (58.2%) for HFFs and bar (42.7%) for DF. Duration of intake was $3.1{\pm}2.3$ months for HFFs versus $3.9{\pm}3.5$ months for DF. The average degree of satisfaction was $3.6{\pm}0.6$ on a 5-point scale, meaning 'relatively satisfied'. For the weight control method to be used in the future, 44.5% of the HFF group selected 'HFFs' while 47.2% of the DF group selected 'DF', showing a tendency to use the current product type in the future. The average planned period for the intake was $3.8{\pm}3.7$ months for HFFs and $3.0{\pm}2.4$ months for DF (p < 0.05). The HFF group emphasized efficacy, functional ingredients of the products, reliable products, and higher satisfaction, whereas the DF group emphasized the added materials in addition to weight control effects.