• Journal of Intelligence and Information Systems
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• v.11 no.1
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• pp.191-205
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• 2005

This paper presents a novel product recommender system as a tool fur differentiated marketing service of online shopping malls. Ihe proposed model uses genetic algorithnt one of popular global optimization techniques, to construct a personalized product recommender systen The genetic algorinun may be useful to recommendation engine in product recommender system because it produces optimal or near-optimal recommendation rules using the customer profile and transaction data. In this study, we develop a prototype of WeLbased personalized product recommender system using the recommendation rules fi:om the genetic algorithnL In addition, this study evaluates usefulness of the proposed model through the test fur user satisfaction in real world.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1999.12a
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• pp.411-419
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• 1999

EBPP는 소비자, 사업자간에 고지서 발송, 접수 및 지불을 네트워크를 통하여 전자적으로 처리하는데 필요한 환경을 의미하며, 인터넷을 기반으로 하여 전자우편 혹은 웹 페이지를 통하여 고지서를 처리한다 EBPP 시스템은 크게 소비자, 사업자 그리고 은행간의 거래로 이루어 지지만 컴퓨터 및 인터넷의 보급의 한계 등의 문제로 현재로서 모든 고지서를 전자적으로 처리하는 것은 무리가 따른다. 그럼에도 불구하고 EBPP 시스템은 1) 경쟁력 확보를 위해 기업/금융 기관들이 인터넷을 통한 고품질 서비스 개발에 주력하는 추세이고, 2) 고객과의 보다 긴밀한 관계 유지를 위한 수단 제공하며, 3) 인터넷 등 온라인 통신 인구가 급격한 증가(2701년에 전체 인구의 약 50%가 활용할 것으로 전망)하고 있으며,4) 소비자를게 보다 편리한 지불방법 제시해주며, 5) 또 다른 마케팅 매체로 활용 가능하므로 앞으로의 전망이 매우 밝다. EBPP시스템은 크게 금융기관, 기업, 소비자 부분으로 구성되며, 소비자와 접촉 방법으로는 대표적으로 Web과 전자우편을 생각할 수 있으며, EBPP 시스템을 구축하기 위해서는 기본적으로 상접 혹은 기업에서 청구에 필요한 정보를 등록시키는 통합 청구서버(Bill consolidation server), 소비자에게 청구 가능한 정보를 갖고있는 청구 제시서버 (Bill presentment server), 소비자의 지불요청에 따라 은행으로부터 지불을 요구하는 지불서버(Payment gateway) 등이 필요하며, 이들 각각의 서버들의 구성 요소들은 제공하는 서비스에 따라 달라질 수 있다. 통합 청구서버에서 청구 제시서버로 전송되는 청구 건은 통상적으로 실시간 처리되는 것이 아니라 통합 청구서버에 존재하는 Spool DB에 저장되어 그 양이 일정한도를 넘어서면 자동 전송되도록 하여, 망의 할용도를 높이는 역할을 수행한다. 청구 제시서버의 DB에 등록된 청구 건은 인터넷을 통해 소비자에게 청구되며, 소비자에게 전송 되는 청구서는 사용자DB를 참조하여 사용자가 미리 정의한 원하는 형태로 변환되어 전달되며, 필요시 암호화 과정을 거치는 것이 가능해야 한다. 전송된 청구서는 전자우편의 경우, 암호해독이 가능한 전용 브라우저를 통해 열람 되며, 이는 다시 전용 브라우저를 통해 지불인증이 승인되어 청구 제시서버에게 전송된다. EBPP 시스템의 제어 흐름은 크게 기업이 청구 정보를 소비자에게 제시하는 흐름과 소비자의 지불 승인으로 인해 기업이 은행에 지불을 요구하는 흐름으로 구분할 수 있다. 본 논문에서는 통합 청구서버 및 정구 제시서버의 역할 및 구성 요소들에 대해 서술하고, EBPP 시스템과 연동하여야 하는 메일 서버와의 상호 작용에 대해 서술할 것이다. 본 시스템을 아직 구현이 되지 않은 관계로 시스템의 성능 등의 수치적 결과를 제시할 수 없는 상태다.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.13-27
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• 2020

This study aims to analyze the effect on the adherence intention of enterprise image, trust, and relationship maintenance by the relation marketing in companies, especially in design companies, to examine the relationship establishment in the operation and communication between customers (users) on using the company's service and the member working for the company, and to suggest its substantiation of the mutual satisfaction effect. The research method was, first, analyzed based on the data collected after examining the published domestic and foreign papers, academic journals, publications, books, and internet in order to conduct the theoretic consideration. Also, for objective validity and empirical proof, the empirical analysis was conducted on the survey conducted and collected over two months for the employees of design companies living in Seoul and Gyeonggi-do, and the results are as follows. First, the result of verifying the relationship between relationship marketing and trust showed that the company's expertise does not significantly affect its trust while the company's communication and reputation affect significantly on trust. Second, the relationship between relationship marketing and sustainability has been verified that all variables, such as expertise, communication and reputation does not significantly effect the relationship maintenance. Third, the company's trust has significant effect on relationship maintenance. In addition, the implication and limitation of the study related to this were suggested in the conclusion.

• Journal of Fashion Business
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• v.7 no.1
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• pp.38-54
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• 2003

This study looked into the present status of e-mail marketing, which is conducted in local Internet fashion shopping malls and is being used as a one-to-one marketing method in the e-CRM concept so as to establish an effective e-mail marketing policy by grasping problems based on the current status and by presenting solutions to the problems. This study analyzed the e-mail letters received during a certain period of time by 30 professional Internet fashion shopping malls of with famous goods, brands and non-brands. Four individuals subscribed to shopping mall through the procedure for membership applying for e-mail services. The analysis showed that there were no shopping malls that were doing a differentiated e-mail marketing among Internet shopping malls. As for time factor, they were sending e-mail letters irregularly regardless of a certain cycle. And as for visual factor, they didnt have any standard for the content of the mail. As for content factor, the contents of their mail were not differentiated and all the same. The comparison of fashion malls showed that the brand shopping malls were the most active in e-mail marketing. On the basis of the problems, the direction for the effective e-mail marketing of Internet shopping malls are presented as follows: First, individualized contents fitting for customers should be developed, and differentiated mailing services should be provided thereby. Second, each shopping mall should make periodic tests of mailing to find out the optimal time and day to provide e-mail services to the customers at the designated time. Third, e-mail should be differentiated fitting for the website according to a certain on a certain standard for visual effects and the identity of shopping mall should be established. Firth, in the contents of e-mail, the image and message elements should be properly harmonized and creative policies should be made with interactive or recreational elements. Fifth, a homepage policy which can satisfy customers demand for information when the e-mail is clicked on..

• Journal of Intelligence and Information Systems
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• v.18 no.2
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• pp.107-130
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• 2012

In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

• Information Systems Review
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• v.20 no.1
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• pp.41-59
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• 2018

This study analyzed the factors that affect acceptance of online direct marketing in agricultural companies. Empirical analysis was conducted using the research model based on the individual's technology acceptance model (TAM) and the information technology adoption models in organizations. These models have four dimensions: 1) technology characteristics, which include perceived usefulness and perceived ease of use of TAM 2) CEO characteristics, which including the innovativeness and IT capability of CEOs; 3) organizational readiness, which include financial, technological, and human resources capabilities and 4) environment and external pressure, which include government support and changes to the Internet environment. These concepts were empirically tested. A total of 209 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through the application of structural equation modeling. Results show that perceived usefulness, IT capability of CEOs, and changes to the Internet environment have significant effects on the adoption intention of online direct marketing. However, perceived ease of use, CEO innovativeness, government support, and the variables of organizational readiness dimension did not have significant effects on adoption intention. This study suggests practical implications for adoption of online direct marketing in agricultural companies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.2
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• pp.167-175
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• 2024

Due to the Fourth Industrial Revolution, ICT(Information and Communication Technology) industry is becoming more important and sophisticated than ever. In B2B based ICT industry demand forecasting by analyzing the previous customer data is so important. RFM, one of customer relationship management models is a marketing technique that evaluates Recency, Frequency and Monetary value to predict customers behavior. RFM model has been studied focusing on the B2C based industry. On the other hand there is a lack of research on B2B based technology industry. Therefore this study applied it to B2B based high technology industry and considered T(technology collaboration) value, which are identified as important factors in the technology industry. To present an improved model for market performance in B2B technology industry, an empirical study was conducted on comparing the accuracy of the traditional RFM model and the improved RFM-T model. The objective of this study is to contribute to market performance by presenting an improved model in B2B based high technology industry.

• Journal of the Korea Computer Industry Society
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• v.2 no.12
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• pp.1495-1504
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• 2001

The main purpose of this research is to show Internet shopping mall the strategic way with the analysis of success factors in Internet shopping malls. To achieve the above purpose, the success factors and variables were defined by the survey of the reference. Sample malls for the research un selected of shopping malls registered in yahoo, Lycos, Empas and Hanmir regardless of their type and class, and did an online-survey of their operation. From the above method, the following results are deduced. First, there are five factors in the success of Internet shopping malls: the effectiveness of customer management the effectiveness of marketing. the competitiveness of product-sales, the convenience of use, the credibility of product. Second, the effectiveness of marketing is positively related to the number of member, visitors, and sales. Third, the credibility of product is negatively related to the number of member, visitors, and sales. At the end, the number of member and visitor are positively related to sales. This result could provide the managers with highly relevant managerial issues. The implication of the study are discussed and futher research directions are proposed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.2
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• pp.49-68
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• 2007

This paper develop self pre-checkup lists for the validity of business model as web business starters can utilize to open business. In particular, self pre-checkup lists invented by Dr. Bruce Merrifield, is reapplied and modified in appropriate to internet shopping mall business. This paper complete many literature reviews to identify appropriate factors of evaluation such as about the characters of internet business, business validity testing theory for internet business model, pros and cons of e-business and startup ventures, factor analysis of technology valuation, and pros and cons for internet shopping mall. This paper define six different factors; scale of sales, the growth rate of market, competitiveness, risk portfolio, industry upside down, and social conditions, as the factors of evaluating the business attractiveness. Meanwhile, it define characters of CEO, content's power, mutual inclusion, commerce, fulfillment, marketing power as the factors of business appropriateness. This paper also conducts several case studies; company I, D, G of applying the former model. This paper sort out internet business model in imaginations by utilizing self pre-checkup lists of business evaluation. Also, the outcomes of evaluation is expected to provide meaningful future business implications.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.115-131
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• 2010

The object of this study is to compare the cognitive differences between teenagers who are operating the internet shopping mall and those who are not operating to analyze the effect of the enterprise experience on the career maturity of teenager. And we are to present the operation methods of teenager entrepreneurship education at school by identifying the difficulties of teenager internet shopping malls and investigating demands of teenagers for the entrepreneurship education. The results of this study are as following. First, the internet shopping malls established by teenagers were mostly operated with small scale and capital dealt with clothing and fashion accessories. It is difficult for most of teenagers to inform the shopping malls and understand the flow of fashion and demands of consumers. They acquired the informations on enterprise using internet or acquaintances. This is because there are no professional teenager entrepreneurship education. And they chose the confidence and spirit of challenge which are mostly needed for success of the internet shopping malls. Therefore, they can acquire the confidence and spirit of challenge by effective entrepreneurship education on resource management, team management, business plan and marketing. Second, teenagers who are operating the internet shopping malls got higher scores on career maturity and degree of need in the entrepreneurship education than those who are not. Thus the expansion of the systemed and diversified entrepreneurship education at school is needed to increase business practice and entrepreneurship. Third, most teenagers wanted the entrepreneurship education at school. They preferred external lectures who can teach them with professional experiences and practical knowledges using discretional activity classes or club activity classes. Dividend classes of creative experience activities including career, voluntary and club activities are increased in 2009 revised education curriculum. Using these classes, it requires to operate the entrepreneurship education which make students decide their career themselves through concrete education and experience. Consequently, the expansion of the systemed and diversified teenager entrepreneurship education at school is needed using development of practical entrepreneurship education program, professional teacher training and revitalization of entrepreneurship club activities.