• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.185-196
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• 2023

This paper investigates the effects of entrepreneurs' cognitive biases on business opportunity evaluation, given their strong entrepreneurial spirit, which is characterized by innovation, proactivity, and risk-taking. When making decisions related to business activities, entrepreneurs typically make rational judgments based on their knowledge, experience, and the advice of external experts. However, in situations of extreme stress or when quick decisions are required, they often rely on heuristics based on their cognitive biases. In particular, we often see cases where entrepreneurs fail because they make decisions based on heuristics in the process of evaluating and selecting new business opportunities that are planned to guarantee the growth and sustainability of their companies. This study was conducted in response to the need for research to clarify the effects of entrepreneurs' cognitive biases on new business opportunity evaluation, given that the cognitive biases of entrepreneurs, which are formed by repeated successful experiences, can sometimes lead to business failure. Although there have been many studies on the effects of cognitive biases on entrepreneurship and opportunity evaluation among university students and general people who aspire to start a business, there have been few studies that have clarified the relationship between cognitive biases and social networks among entrepreneurs. In contrast to previous studies, this study conducted empirical surveys of entrepreneurs only, and also conducted research on the relationship with social networks. For the study, a survey was conducted using a parallel survey method using online mobile surveys and self-report questionnaires from 150 entrepreneurs of small and medium-sized enterprises. The results of the study showed that 'overconfidence' and 'illusion of control', among the independent variables of entrepreneurs' cognitive biases, had a statistically significant positive(+) effect on business opportunity evaluation. In addition, it was confirmed that the moderating variable, social network, moderates the effect of overconfidence on business opportunity evaluation. This study showed that entrepreneurs' cognitive biases play a role in the process of evaluating and selecting new business opportunities, and that social networks play a role in moderating the structural relationship between entrepreneurs' cognitive biases and business opportunity evaluation. This study is expected to be of great help not only to entrepreneurs, but also to entrepreneur education and policy making, by showing how entrepreneurs can use cognitive biases in a positive way and the influence of social networks.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.2
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• pp.165-170
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• 2012

Purpose: The aim of this study was to measure and evaluate changes of visual responses in viewing a 2D and 3D (three-dimensional) image. Methods: The subjects were 44 college students aged 19 to 25 years with normal binocular vision. The visual responses measured were CA/C (convergence accommodation/convergence) ratio, convergence-induced PD(interpupillary distance), accommodative responses, perceived distance in viewing a 3D image. Results: Convergence and accommodative responses in viewing the 3D image were significantly larger (p<0.05) than in 2D. A moderate positive correction was found between CA/C ratio and accommodative response (r = 0.477, p = 0.001). It was indicated that smaller PD had larger depth perception. Convergence in viewing the 3D image was significantly larger (p<0.05) than that at cognitive distance. Conclusions: The visual fatigue may be more intense in larger CA/C ratio and smaller PD when viewing 3D images.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.489-498
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• 2017

This study analyzed whether the suitability of strategy is playing a regulative role between IT characteristics & user characteristics and non-financial performance empirically. To this end, this study set up IT characteristics and user characteristics as independent variables, and set up non-financial performance as the performance variable of KMS, and also set up the suitability of the management strategy & informatization strategy of a business as moderating variables. This study defined the detailed factors in IT characteristics as IT maturity and IT/IS infrastructure while defining the detailed factors in user characteristics as perceived profit, organizing of learning, and user professionalism. In addition, this study defined non-financial performance as an organization member satisfaction, and KMS availability. As a result of the analysis, IT maturity & IT/IS infrastructure, which are defined as IT characteristics, and perceived profit, organizing of learning and user professionalism, etc., which were defined as user characteristics, were found to be variables playing a regulative role in non-financial performance.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.537-545
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• 2016

This study aimed to research the moderating effects of local & global brand on the relationship between brand equity and behavioral intention in franchised hamburger restaurant. This study intended (1) to analyze the factors of brand equity in franchised hamburger restaurant, (2) to research the effect of brand equity on behavioral intention, (3) to research the moderating effects of local & global brand on the relationship between brand equity and behavioral intention. Data were collected from undergraduates who visited the nationwide hamburger restaurants by face-to-face interview. The questionnaire was distributed of the 300 copies and used 253 in the analysis. The results of this study revealed that (1) the factors of the brand equity were brand awareness, brand image and brand loyalty, (2) brand loyalty, image and awareness had significant influence on behavioral intention in order, (3) the effect of brand awareness on behavioral intention was significant influence by moderating effect of local & global brand.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.544-555
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• 2019

In today's business environment, not only human resources management but work efficiency is getting substantial attention as well. Employees are one of the most significant and valuable resources in an organization who can play a critical role in accomplishing organizational goals and purposes. This study examines the effect of employee job satisfaction(affective and cognitive satisfaction) on job performance. Furthermore, this study examines the moderating effect of leadership type (transactional and servant leadership) between job satisfaction on job performance. As a result, affective and cognitive satisfaction were shown to positively affect employee job performance. Especially, cognitive satisfaction has more influenced on job performance than affective satisfaction. Second, transactional and servant leadership were not shown to affect employee job performance. However, transactional leadership had a moderating effect between job satisfaction on job performance.

• Journal of Life Science
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• v.16 no.4
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• pp.632-639
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• 2006

Here we examined the expression patterns and regulation of seven photosynthesis (PS) genes (puf, puc, puhA, bchC, bchE, bchF, and bchI) in the anoxygenic photosynthetic bacterium, Rhodobacter sphaeroides, based on lacZ reporter gene assay. Expression of the tested PS genes, except puhA and bchI, were strongly induced in R. sphaeroides grown under anaerobic conditions relative to that under aerobic conditions. The puhA and bchI genes appear to form the operons together with bchFNBHLM-RSP0290 and crtA, respectively. Expression of the puf, puc, and bchCXYZ operons in R. sphaeroides grown photosynthetically was proportional to the incident light intensity, whereas that of bchFNBHLM(RSP0290-puhA) was inversely related to light intensity. Expression of bchEJG was lowest under medium-light photosynthetic conditions $(10\;W/m^2)$ and highest under high light conditions $(100\;W/m^2)$. The regulation of PS genes by the three major regulatory systems involved in oxygen- and light-sensing in R. sphaeroides is as following: puf and bchC are regulated by both the PpsR repressor and the PrrBA two-component system. The puc operon is under control of PpsR, FnrL, and PrrBA system. Expression of bchE is controlled by FnrL and PrrBA two-component system, whereas bchF is regulated exclusively by PpsR. It was demonstrated that the PpsR repressor is responsible for high-light repression of bchF and that FnrL might be involved in perceiving the cellular redox state in addition to sensing $O_2$ itself.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.103-109
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• 2006

본 논문은 인지 및 행동 장애 재활 시스템을 구현하기 위하여 동영상인식 기반의CAMSHIFT 알고리즘을 적용시켰다. 주의력과 반응 시간을 측정하는 인지 장애 재활 시스템이 개발되었고 환자의 주의 집중력과 손 움직임의 조절력을 측정하고 시 지각 운동 능력을 측정하는 행동 장애 재활 시스템이 개발되었다. 실험은 중앙대학교 의료원 재활 의학과에서 실시하여 측정되었다. 본 논문에서 개발한 시스템은 훈련 과정을 객관적인 측정량과 오랫동안 연습할 수 있는 동기를 제공해 줌으로써 전통적인 치료법에 비해 흥미롭고 유용한 도구가 될 수 있음을 환자를 치료하는 치료사를 대상으로 PSS CogRehab 시스템과 비교하는 설문 조사를 통하여 증명한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.278-285
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• 2002

본 논문에서는 인지적 긍정/부정 선택 과제의 수행 시 뇌파를 이용하여 피험자의 반응시간 RT를 감지하는 방법에 관하여 기술한다. 실험 Task에서 피험자는 시각적 자극에 대한 반응, 문제의 해석, 손 움직임의 조절, 손동작 등과 같은 작업을 수행한다. 이와 같은 상황에서의 피험자의 정신상태의 변화를 모델링하고, 선택시간 ST를 감지하여 피험자의 반응시간 RT를 예측한다. ST를 감지하기 위하여 측정한 뇌파로부터 $\alpha$, $\beta$, ${\gamma}$파를 분리하고, 4쌍의 전극들로부터 3가지의 특징들을 추출한다. 추출한 특징들을 분석하여 각 피험자별로 나타나는 상세 규칙과 공통적인 특성인 일반 규칙들을 설정하고 이들을 적용한다. 4명의 피험자를 대상으로 평균 81%의 ST 감지 성공률을 보이고, ST 감지 이후 약 0.73초에서 RT가 나타나는 것을 보인다. 본 논문에서 제안한 방법을 기존의 인지적인 정신상태 판별을 위한 방법들이나 왼손/오른손 동작구분 방법들과 결합하여 사용할 경우 BCI를 위한 기반 기술로 활용될 것으로 기대한다.

• Journal of The Korean Association For Science Education
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• v.30 no.6
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• pp.681-692
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• 2010

The purpose of this study is to analyze the teaching-learning effect of using self-regulated learning strategy on experimental classes for the 'kinetics' unit of 10th grade science textbook. Six classes were chosen and classified into two groups: the first group, the control group, was taught with the regular laboratory activity and the other group, the experimental group, was taught with the teaching-learning method using self-regulated learning program. After the laboratory activity for the unit using self-regulated learning program, the mean values of the scientific inquiry, scientific attitudes, and performance assessment of the experimental group were larger than those of the control group. There were significant differences between the two groups in the post-test. With the results of the post-test for the experimental group, the self-regulated learning program has significant relationships on scientific inquiry, scientific attitudes, and scientific achievements.

• Journal of Korean Physical Therapy Science
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• v.9 no.3
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• pp.7-17
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• 2002

편마비 환자의 인지 기능과 운동 및 신체적 기능에 관련된 변인을 분석하고자 하였다. 본 연구는 인지 기능이 편마비 환자에게 미치는 영향과 인지 영역의 손상이 편마비 환자의 독립적 기능 및 수준 향상의 예언 인자로서의 고려해야 할 개념을 검사나 평가 척도로 비교, 분석 하였다. 연구 대상은 전라북도에 소재한 한방병원에 입원 및 통원하고 있는 52-73세의 연령 범위에 있는 편마비환자 20명 이다. 편마비 환자의 기능적 능력, 운동 회복, 신체적 기능 그리고 인지적 상태를 평가하기 위해 편마비 환자를 위한 임상적 결과 변인 척도, 운동 평가 척도와 바델 척도 그리고 기능적 독립성 측정 척도를 평가도구로 사용하였다. 편마비 환자의 신체적, 운동 그리고 기능적 능력 상태를 평가도구에 의해 측정된 결과를 분석한 바 운동, 신체적 그리고 인지적인 영역과 기능적 독립 측정 척도 및 바델 척도와 관련성이 있음을 보여주고 있다. 편마비 환자의 신체적, 인지적 결함이나 손상 부위, 손상의 본질에 따른 대상의 선정과 운동 조절 형태에 관한 지식 그리고 인지와 신경학적 결함 정도를 심도있게 다루어 기능적 능력 향상의 임상적 효과를 높이고자 하는데 연구의 의의가 있다.