• Journal of Technology Innovation
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• v.29 no.4
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• pp.125-160
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• 2021

Unlike existing social platforms that seek openness, an audio-based social platform is characterized by its limitations. This study uses the Value-Based Acceptance Model(VAM) to analyze the role that such limitations play in the user's acceptance of audio-based social media. In this study, restrictive properties are defined as access-limitation, communication-limitation, and content-limitation. This study aims to analyze the effect of each variable on the perceived value and usage of audio-based social media. The hypothesis test was conducted based on the survey responses total of 207 users and potential users. The results was analyzed that three limiting variables affect perceived benefit factors, usefulness and playfulness, and the user's acceptance intention. This study is significant in that it presents a model based on the VAM and provides guidance for new forms of social media growth.

• Journal of Korean Society of Forest Science
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• v.87 no.2
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• pp.211-219
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• 1998

The major purpose of this study was to analyze the observance of attributes influencing on park visitors' experiences. The Importance-Performance technique has been commonly used to evaluate the importance of various recreation programs and management. In this study, the Importance-Performance technique was adopted to present a new approach called Observance-Influence Analysis. During the summer of 1996, 550 Worak-san National Park visitors were surveyed. The results of this study indicated that physical and biological attributes such as clear water, clean air, and beautiful valley, etc. were highly observed by visitors and those also highly influenced on visitors' experiences. Based on the respondents' rating to the attributes, action grid was formulated to suggest management actions. As mentioned before, attributes such as clear water, clean air, and beautiful valley were recognized as attributes needed concentrate efforts. Attributes related to forests such as diverse plants and trees, well maintained forests, etc. were also suggested as potential concerned attributes. However attributes related to services did not influenced highly on the visitors' experiences.

• Archives of design research
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• v.13 no.4
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• pp.195-201
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• 2000

To find out media's function on the various effects in communication, this paper reviews studies that utilize multimedia as a device for conveying information. We discuss multimedia as an integrated symbol system with advantages and also problems in representing information. The cognitive dissimilarity of media could be explained by various attributes of medium that are about physical characteristics and even cognitive actions. With advantages from integrated media and interactivity, multimedia has negative results such as cognitive overload and in that reason systematic approach is needed. This paper shows the factors on media selection and relationship to interface components. To select appropriate media to the needs and situation, it should be considered the user's ${\circled1}$background ${\circled2}$knowledge / frequency of use / expertise, contents ${\circled1}$task nature ${\circled2}$type of knowledge and media ${\circled1}$representation format ${\circled2}$interaction techniques. Varying the media factors and varying the expression factors offers concrete design features.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.230-240
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• 2009

This study proposes a theory of consumer experiences based on a cognitive science framework that serves as an alternative to the mainstream marketing paradigm of information processing and choice. The theory consists of three key theoretical constructs: experiential modules, primary vs. secondary experiences, and the hierarchy of experiential modules. Based on this theory, this study investigates the effect of experiential attributes and functional attributes on consumer's product evaluations, and the moderating role of consumer's knowledge. The main research findings are (1) the subjects react faster to sensory and affective stimuli(ex: experiential attributes) than they do to intellectual stimuli (ex: functional attributes), (2) the interaction modularity of attributes(functional vs. experiential) $\times$ tempo(normal vs. fast) $\times$ product knowledge(novice vs. expert) appear significantly with product evaluation as the dependent measure.

• Korean journal of communication and information
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• v.72
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• pp.52-91
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• 2015

The purpose of this study is to examine the effects of attribute agenda-setting and priming through content analysis and a survey about Particulate Matter($PM_{10}$ & $PM_{2.5}$) using both promotional news and general news. The study results were as follows. First, promotional news and general news were found to showcase similar cognitive attributes. Second, the results did not show a significant relationship between highlighted attributes in media coverage and the public's salient attributes, but media attributes had been generally reflected in the public's perception because the public was highly aware of the importance of all media attributes. Third, the recognition of the public's attribute importance affected the direction of public opinion, which resulted in the acceptance of priming effects. Meanwhile, the recognition of the public's attribute importance towards economic damage, international cooperation, individual response, and the recognition of promotional news had affected risk perception. Furthermore, the recognition of promotional news and involvement appeared to have an interaction effect on risk perception.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.139-146
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• 2019

In this study, we examined how consumers who experience HMD virtual reality advertising differ in their ad attitudes and memory effects according to Presence (cognitive presence, emotional presence, media presence) and engagement level. Particularly, in the case of memory effect, the information that the user memorizes through the advertising is divided into "Attribute-Related Memory (ARM)" and "Global-Related Memory (GRM)" Respectively. First, the attitudes toward HMD based virtual reality ads are positive regardless of the type of presence. Second, in the virtual reality advertising, if the level of engagement is low, ARM that memorizes the information of the product attribute is increased, whereas if the level of engagement is high, the GRM which is the memory of the attitude-based evaluation information about the product is increased appear. Third, if cognitive presence and media presence are low, then ARM is more memorable than GRM.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.454-468
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• 2015

The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.85-105
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• 2014

The purpose of this study is to identify the factors that influence users' intention to use mobile services in academic libraries, based on the Davis' Technology Acceptance Model. This study employed both perceived usefulness and perceived ease of use, which were core variables in TAM, and added perceived playfulness that was recently applied to many researches on mobile system acceptance intention. As external variables, ubiquitous ability, context awareness, and mobile internet self-efficacy were employed. The data was collected from 325 surveys from two academic libraries and was analyzed with SPSS 18.0 and AMOS 21.0. As a result, perceived usefulness was the most significant factor in predicting users' acceptance intention and perceived ease of use was an indirect determinant of service usage. But perceived playfulness was not significantly correlated. Ubiquitous ability among external variables had a significant effect on perceived usefulness, context awareness did on both perceived playfulness and ease of use, and mobile internet self-efficacy did on perceived ease of use. Based on the findings, this study discussed theoretical and practical implications in academic library mobile service area.

• Korean Journal of Cognitive Science
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• v.20 no.2
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• pp.109-124
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• 2009

When visual and auditory information is presented simultaneously, we perceive visual information dominantly over auditory information. This effect is called the visual dominance effect. This study was to examine the influence of semantic congruence of visual and auditory information on the visual dominance effect. The semantic congruence of visual and auditory information was manipulated. The results showed that the visual dominance effect obtained in error rates was not modulated by semantic congruence, whereas the effect in RT was. It is suggested that this modulation of the influence of semantic congruence on the visual dominance effect would be due to the task type.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2005.05a
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• pp.223-227
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• 2005

시각 자극의 운동 방향을 파악하는 것은 시각의 주요 기능 가운데 하나이다. 동일한 망막상의 영상 운동은 다양한 조합의 시각 자극의 운동 벡터와 눈 운동의 벡터의 합으로 발생할 수 있는데, 이렇게 망막 정보가 애매한 경우에도 불구하고 시각 자극의 움직임을 정확하게 파악하며, 이것은 시지각의 안정성을 돕는 망막 이외의 정보가 통합된 결과이다. 본 발표는 이러한 정보 중에 하나인 도약 안구 운동에 즈음하여 제시되는 시자극 운동의 지각 과정에서 안구 운동 정보의 역할을 결정한 실험의 결과에 관한 것이다. 도약 안구 운동의 발생 전후에 제시된 자극의 속성에 대한 판단은, 자극의 속성과 도약 안구 운동 방향에 따라 일정한 방식으로 조절되는 것을 관찰하였다. 이러한 시각 운동의 지각 왜곡을 일으키는 신경 기전은 일차 시각 피질에서 일어날 가능성이 있는 것으로 생각된다.