• Title/Summary/Keyword: 인지적만족

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Factors affecting the Continuance Usage Intention of Biometric Technology : Comparing Dark Scenario with Bright Scenario (생체인식기술의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 다크 시나리오와 브라이트 시나리오의 비교)

  • Lee, Byung-Yong;Kim, Min-Yong
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.1-22
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    • 2011
  • The purpose of this study is to verify the relationship between expectancy confirmation and continuance usage intention in biometric technology. We extend the continuance usage intention model, TAM and expectation confirmation theory by adding perceived privacy, perceived security and trust. Results was analyzed by using structural equations model. The results show that satisfaction and perceived usefulness have positive effect on continuance usage intention in the bright scenario. Perceived privacy and perceived security are positive factors on perceived usefulness, and perceived privacy is positive effect on perceived security. On the other hand, the respondents who are exposed to the dark scenario have negative effects on the perceived privacy, perceived security and trust. And finally, trust has no significant effect on the perceived usefulness.

Masseurs' Job Satisfaction of Persons with Visual Impairments in South Korea -Test of Integrative Work Satisfaction Model in Social Cognitive Career Theory- (우리나라 시각장애인 안마사들의 직업만족도에 대한 연구 -사회인지진로발달이론의 통합직업만족모델을 중심으로-)

  • Kim, Ki Hyun
    • 재활복지
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    • v.20 no.4
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    • pp.1-29
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    • 2016
  • The research regarding employees' job satisfaction is one of the most important indicators of their vocational adjustment or outcome. The purpose of this study is to investigate the level of job satisfaction of South Korean masseurs with visual impairments and what variables predict to this. The work satisfaction model of Social Cognitive Career Theory (Lent Brown, 2006a) was grounded. a total of 221 South Korean masseurs with visual impairments participated in this study. Multiple regression analysis indicated that as masseurs in this study experienced having a better fit with their job regarding their monetary aspects, as they felt efficacious with their massage skills, as they felt more positive, and as they considered their job duties fit their education or skills they learned, their level of job satisfaction was higher. However, fit with their organization values or cultures or how much they get social support from their family, friends, or significant others did not predict their job satisfaction. In addition, the analysis supported the existence of a moderating effect of positive affect on the relationship between subjective fit and job satisfaction, in addition to the moderating effect of social support on the relationship between work related self-efficacy and job satisfaction among study participants. Implications for policy makers, researchers, and career counselors were also provided.

The Relationship between Trust, Satisfaction and Perceived Performance of Golf Device Data -Focused on the Golf Swing Analyzer- (골프 디바이스 데이터의 신뢰, 만족 및 인지된 경기력의 관계 -스윙 분석기 중심으로-)

  • Han, Jee-Hoon
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.1
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    • pp.196-207
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    • 2021
  • The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.

The Impact of Kitchen Employees' Perception of a Food Purchasing System on Non-Financial Performance in a Contract Food Service Company - Focused on Taegu.Gyeongbuk Area - (조리종사자의 식자재구매시스템 인지와 비재무적 성과의 영향 관계 - 대구.경북 위탁급식업체를 중심으로 -)

  • Jeong, Wook-Young;Oh, Young-Sub
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.46-57
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    • 2012
  • This study aims to analyze how the perception of a food purchasing system affects non-financial performance and job satisfaction among the kitchen employees of contract foodservice companies in Taegu Gyeongbuk area. By a convenience method, 197 copies(85%) out of 230 copies of the questionnaire were used for analysis. For data processing, the SPSS WIN Version 14.0 statistical package program was used and the frequency analysis reliability analysis, factor analysis were conducted so the hypothesis was verified through the multiple regression analysis. The results are as follows: First, the perception of a food purchasing system affected job satisfaction as a whole, which was significant in food ingredients management factors of sub-hypothesis1-2. Second, the perception of a food purchasing system affected non-financial management performance, which was significant in food ingredients management factors of sub-hypothesis2-2, and food ingredients supply and demand factors of sub-hypothesis2-3. Third, job satisfaction affected non-financial management performance of a company as suggested by hypothesis 3. From these results, it was found that kitchen employees' perception of a food purchasing system can induce their positive attitude, which exerts positive effects on business performance.

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Organizational Culture of Performance of the Organization of Private Security (민간경비원의 조직문화와 조직성과의 관계)

  • Lee, Jong-Hwan;Kim, Hyo-Joon
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.251-252
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    • 2011
  • 이 연구의 목적은 민간경비원의 조직문화와 조직신뢰 및 조직성과의 관계를 규명하는데 있다. 이 연구는 2010년 6월 서울소재 4개소 민간경비회사의 민간경비원을 모집단으로 설정한 후 판단표집법을 이용하여 최종분석에 이용된 사례 수는 총 161명이다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .592이상으로 나타났다. 결론은 다음과 같다. 첫째, 민간경비원의 조직문화는 조직신뢰에 영향을 미친다. 즉, 개발적, 합리적, 합의적, 위계적 문화가 활성화 되면 인지 감정적, 행동적 신뢰를 증가시킨다. 둘째, 민간경비원들의 조직문화는 조직성과에 영향을 미친다. 즉, 합리적, 합의적 문화가 활성화 되면, 직무만족은 높다. 반면, 개발적, 합의적, 위계적 문화가 활성화 되면, 조직몰입은 높다. 셋째, 민간경비원의 조직신뢰는 조직성과에 영향을 미친다. 즉, 인지 감정적, 행동적 신뢰가 높게 작용하면, 직무만족, 조직몰입은 증대된다.

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Effects of Service Recovery Efforts on Customers' Switching Intentions (서비스 회복노력이 고객의 전환의도에 미치는 영향 -국내 패밀리레스토랑 고객을 중심으로-)

  • Chung, Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.377-385
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    • 2010
  • To find out an mediating variable between justice perception and switching intentions in the service failure and recovery context the study has centered mainly on justice perceptions, satisfaction and switching intentions after service failure. The researcher found that justice perceptions had negative effects on switching intentions, but satisfaction after service recovery didn't mediate between justice perceptions and switching intentions.

Effect of Perceived Value on Customer's Repurchase Intention in a Coffee Chain Context: Focused on Utilitarian, Hedonic, and Social Value (커피 전문점의 인지된 가치가 재구매 의도에 미치는 영향: 실용적, 유희적, 사회적 가치를 중심으로)

  • Kim, Byoungsoo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.195-203
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    • 2016
  • This study examined customer's purchase decision-making processes in a coffee chain context. We posit customer satisfaction, brand image, and perceive value as key drivers of forming customer's repurchase intention. From the perspective of multidimensional perceived value concept, the effects of utilitarian, hedonic, and social value on customer's decision-making processes were investigated. The proposed model was empirically tested by using survey data collected from 232 university students who often visit several coffee chains. LISREL has been used to perform these analysis. The proposed theoretical model accounts for 67% of the variance in repurchase intention and 73% of the variance in customer satisfaction. The analysis results indicate that customer satisfaction and brand image play an important role in forming customer's repurchase intention. Further, utilitarian and hedonic values significantly affect customer's repurchase intention, whereas social value negatively influences it.

Mediating Effect of Cognitive Trust and Emotional Trust on Satisfaction of Mobile Easy Payment Services According to Gender (성별에 따른 모바일 간편결제서비스 만족도에 영향을 주는 인지적 신뢰 및 감정적 신뢰의 매개 효과)

  • Choi, YooJung;Choi, Hun
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.525-532
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    • 2017
  • The purpose of this study is to investigate the effect of mobile payment service quality(system quality, service quality) on the formation of trust(cognitive trust, affective trust) and the effect of trust on satisfaction. In addition, we examined gender differences in the process of trust affecting satisfaction. The 188 sets of data collected, those were tested against the model using PLS. The results showed that system quality affected cognitive trust, service quality affected cognitive trust and affective trust, and both cognitive trust and emotional trust had an effect on satisfaction. In addition, the influence of cognitive trust on satisfaction was stronger for males, and affective trust had more influence on satisfaction for females.

The Effects of Job Satisfaction on Job Performance with the Moderating Effects of Leadership (직무만족이 직무성과에 미치는 영향 및 리더십의 조절효과)

  • Lee, Ill-Ju;Lee, Sang-Chul;Kim, Yang-Kyun
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.544-555
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    • 2019
  • In today's business environment, not only human resources management but work efficiency is getting substantial attention as well. Employees are one of the most significant and valuable resources in an organization who can play a critical role in accomplishing organizational goals and purposes. This study examines the effect of employee job satisfaction(affective and cognitive satisfaction) on job performance. Furthermore, this study examines the moderating effect of leadership type (transactional and servant leadership) between job satisfaction on job performance. As a result, affective and cognitive satisfaction were shown to positively affect employee job performance. Especially, cognitive satisfaction has more influenced on job performance than affective satisfaction. Second, transactional and servant leadership were not shown to affect employee job performance. However, transactional leadership had a moderating effect between job satisfaction on job performance.

Congruity effects of University Students' Self-Image on the Satisfaction to Social Enterprise: Focused on SEN Clubs (사회적기업에 대한 대학생의 자아이미지 일치성이 고객만족에 미치는 영향: SEN 동아리를 중심으로)

  • Lee, II-Han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.5
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    • pp.175-185
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    • 2019
  • Despite the rapid growth and importance of social enterprises in recent years, most social enterprises have many limitations such as small business size, financial dependence on government, lack of professional management personnel and knowledge, and low consumer awareness. Therefore, empirical research in the field of marketing is needed for economic independence of social enterprises. This study is based on the following: First, the identity of the social enterprise and the self-image of the consumer, second, the functional correspondence between the consumer's expectation and actual performance of the social enterprise's product, and third, the social value of the social enterprise product, the purpose of this study was to examine the effects of consumer value consistency on customer satisfaction and loyalty to social enterprises. Finally, this study aimed to suggest the moderating role of social enterprise clubs in this process to give implications for the long-term marketing of social enterprises. The results of this study are as follows. First, self-image consistency, functional correspondence, and value correspondence all have positive effects on the satisfaction of social enterprise and its products and form a loyalty. Secondly, whether or not the social enterprise club belonged to them is a moderating variable that raises sensitivity in the effects of self image consistency and functional consistency on customer satisfaction and customer satisfaction on loyalty. It was found to be.