• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.642-657
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• 2022

The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

• Information Systems Review
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• v.20 no.3
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• pp.33-49
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• 2018

Since there are growing concerns regarding personal information, users have perceived the importance of it. It makes users try to manage and control personal information by their own intentions. Therefore, we assume users now have begun to perceive psychological ownership on personal information. A main objective of this study is to identitythe relationship between accountability, self-identity, self-efficacy and sense of belongingness and psychological ownership on personal information. We conduct an online-basedsurvey and establish a structural equation model for testing hypothesis. The results show that users' accountability, self-identity and sense of belongingness positively influence to psychological ownership on personal information. Additionally, users' perceived psychological ownership on personal information increase their concern for information privacy. This study suggests a new concept as 'perceived psychological ownership on personal information' to explain for intentions of their psychological possessions toward personal information. The findings of this study can provide a way for how firms have to require clients' personal information with increasing their satisfactions.

• Journal of the Korean Geographical Society
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• v.31 no.4
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• pp.699-715
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• 1996

This paper examines the cross-sectional development of children's conception of place. Previous research by Piaget and Weil, Jahoda, Daggs has questioned how young children develop the ablity to comprehend place. Oral interview and graphic test were made vy the children at the age of 5-14, in order to attain information on their knowledge, understanding and feeling about place. These data were used ti indentify developmental stages through cluster analysis. The results suggest that young children's conception of place develops with an identifiable 4 stages. There is no significant difference in development of conception of place between the 2nd year of kindergarten and the 1st year of elementary school, or the between the 5th, 6th year of elementary school and 1st, 2nd year of middle school. Rather, the 4th year of elementary school is an important and crucial truning point in the development of children's conception of place. It is concluded that children's conception of place develops in line with Piaget's general cognitive developmental theory in which the pre-conceptual stage ends at age 7 and the concrete-operation stage starts at age 11 to 12.

• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.61-75
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• 2003

청소년기로 대변되는 중ㆍ고등학생은 자기가 평가한 자아상이 아닌 타인이 평가한 자아상을 더 신뢰하는 경향이 있다. 이러한 심리적 불안 또는 신체적 불균형을 해결하기 위하여 의복과 같은 구체적인 외형을 통하여 소속감을 형성하고 심리적 안정과 사회적 인정을 얻고자 한다. 이러한 경향은 자칫 의복에 대한 지나친 관심을 낳기도 한다. 의복에 대한 필요 이상의 관심을 억제시키고, 의복을 통일함으로써 건전한 학교생활을 하도록 하기 위해 교복 착용을 하고 있다. (중략)

• 한국노년학
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• v.40 no.3
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• pp.389-411
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• 2020

The purpose of this study was to identify the needs and characteristics of Korean senior consumers. To this end, the factors of Maslow's seven-levels of needs hierarchy were re-established and applied to suit the actual situation in Korea. For analysis, an online survey was conducted on 440 adults (50-75 years old), who are considered active seniors living in Korea, on the factors of 7-levels of needs and demographic characteristics. The study found that the 7-levels needs of Korean senior consumers were derived in a different order from Maslow's. Other diverse theoretical and practical implications were also presented.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.376-384
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• 2011

This study was conducted to determine the effect of major-related volunteering on self-esteem and self-efficiency in fifty three university students who are majoring in occupational therapy. Students volunteered for 20 days in the geriatric service center for dementia from July 27, 2009 to August 21, 2009. Questionnaire survey was conducted to determine the difference in, self-efficiency, career awareness before and after the volunteering. Student showed satisfaction to volunteer program in general, and self-esteem and self-efficiency improved from $29.43{\pm}2.51$ point and $30.45{\pm}3.41$ point to $31.66{\pm}2.63$ point and $33.26{\pm}3.93$ point, respectively. In addition, subjects expressed comfort toward occupational therapy and were able to recognize how to prepare the role of occupational therapist after graduation. These results indicates that occupational therapy-related volunteering was effective in understanding occupational therapy and improving career awareness.

• Korean Journal of Family Social Work
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• no.61
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• pp.35-57
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• 2018

This study explores how married migrant women in Korea create social capital in their everyday lives, and how their social capital influences cultural acculturation. This study performs a structural equation model, using two-year data of female migrant women. The results suggest that network elements, including official supports from public organizations and unofficial supports from personal ties, contribute to creation of perceptual elements, including social trust, community involvement and relations. Also, these two elements of social capital have positive impact on acculturation of married migrant women in Korea. The longitudinal analysis provides a basic understanding of the creation of social capital and the relationship between social capital and acculturation of married migrant women and also clearly suggests the importance of public supports rather than personal supports from family or friends.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.4
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• pp.101-115
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• 2020

It is very important for companies to form a strong brand resonance to maximize profits, attract new customers, and prevent them from leaving existing customers. In this study, we examined the relationship between brand awareness factors and brand attachment leading to brand identity cognition, brand performance, and brand emotion, and verified how brand attachment plays a role in shaping brand resonance. As a result, it was confirmed that brand emotion among brand awareness factors is a key factor affecting brand attachment and forming brand resonance. In addition, if the perception of brand identity is established until the true brand resonance of consumers is established, they will experience the true value of the brand through differential performance on the brand, and further increase the emotional response of consumers. This led to deep solidarity with the brand and consumers through attachment to the brand, interacting with the brand and showing high brand empathy behavior.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.333-341
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• 2013

Purpose: The purpose of this study was to identify the relationship of self-differentiation, self-esteem and school adjustment among adolescents. Methods: The data were collected from 508 adolescents and analyzed using n (%), t-test, ANOVA, Scheffe test, Pearson correlation coefficient and multiple regression with the SPSS 16.0program. Results: First, School adjustment was different for grade, gender, level of mother's education, and economics level. Second, Subjects of self-differentiation was the average score 102 points, self-esteem average score 27.3 points and school adjustment average score 63.6 points.. Third, Self-differentiation and self-esteem had a significant positive correlation with school adjustment. Fourth, Stepwise multiple regression analysis showed that family regression, emotional cutoff, recognition emotional function and family projection in self-differentiation, self-esteem and gender(female), level of mother's education(above university), and grade(high) explained 46.5% of the total variance in school adjustment. Conclusion: Self-differentiation and self-esteem were confirmed as having an influence on school adjustment. We need to develop a nursing intervention program that can manage adolescent's school adjustment. When providing such programs, the family must be included.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.4
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• pp.517-526
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• 2013

This thesis revolves around dual sensory therapy techniques using perception arts group counseling program focused on Popcorn Brain phenomenon. The program emphasizes intrinsic motivations for changes by activating the brain's dual sensory such as a sense of smell, tactile sensation and vision to deal with brain issues caused by digital devices addiction. Perception arts group counseling program is based on voluntary satisfaction of relationship desires, which can lead to a sense of accomplishment and belonging. Expression methods using dual sensory were presented as an alternative to resolving digital devices addiction by blending cognitive-behavioral counseling technique and group art therapy technique. The blending method offers an environment that can maintain a change to a senseless and lackluster brian due to excessive uses of digital devices, the main cause of Popcorn Brain, by emphasizing "thoughts${\rightarrow}$emotions${\rightarrow}$behavior" with a structural expression approach. If perception arts group counseling program is established in more systematic fashion and used strategically to offer such environment, it may be used as a treatment for brain issues described above. In addition, the program can be used a basis for encouraging voluntary treatment to satisfy relationship desires.