• Title/Summary/Keyword: 인식태도

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The Influences of Service Quality on Brand Image and Brand Attitude (항공사 서비스품질이 브랜드 이미지, 브랜드태도에 미치는 영향과 항공사 유형에 따른 인식의 차이에 관한 연구)

  • Park, Hye-Yoon
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.374-386
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    • 2016
  • This research has analyzed the influences of Service quality on Brand image, Brand attitude and Behavioral intentions. And it is also investigate how is brand image and attitude effects behaviors on customers to choose airline. This research have valuable data in order to establish the strategy how airlines can introduce themselves to customers. Based on the statistic results, We are able to find out the meaningful differences. Airline's Service Quality cause the positive influences on brand image, brand attitude and behavioral intentions. This research has several implications such as what kind of strategies airline needs focused on in order to improve passenger's satisfaction.

Analysis on the Public Perceptions about the Causes of the Poverty in Korea (한국사회 빈곤원인 인식의 실태와 결정요인)

  • Lee, Sangrok;Kim, Hyeongkwan
    • Korean Journal of Social Welfare
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    • v.66 no.1
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    • pp.163-189
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    • 2014
  • The public perceptions about the cause of the poverty are generally considered as the important subject because they are assumed to have profound influences on the anti-poverty strategies, the features of the welfare system, and the welfare politics. Yet, there have been few studies on the public perceptions about attributions for poverty in Korea. In this article, we explore the popular perceptions about the causes of the poverty and investigate the determinants of the various beliefs about the causes of the poverty in Korea. The data derive from the Welfare Attitudes data of the 8th Korea Welfare Panel Survey. The results indicates that Koreans are more likely to support the individualistic explanations on the causes of the poverty than the structural and the fatalistic explanations. The results of regression model analysis show that there are differences in the determinants of the three types of poverty explanations, but subjective variables have the strong effects on all of the poverty explanations in Korea. In this study we find that Koreans are more likely than the western european welfare states to endorse individualistic explanations. These findings suggest that the underdevelopment of the welfare system in Korea is assumed to have the connection with the popular individualistic explanations. And, they suggest that there are needed to have notices to changing the public perceptions of the poverty and the cultural context of the social welfare in order to advance the welfare state in Korea.

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Resident관 Cognitions and Attitudes about Urban Development Policy: A Case of Sunchon City (지방도시의 발전정책에 관한 주민의 인식과 태도: 전남 순천시를 사례로)

  • 이정록
    • Journal of the Economic Geographical Society of Korea
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    • v.4 no.2
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    • pp.23-35
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    • 2001
  • Resident's attitude and evaluation about local or urban development policies is a major factor in the process of the regional and urban 1)tanning and its practices. Therefore there are numerous studies pointing to analysis about the evaluation of the urban development policies. The purpose of this paper is concerned on the residents'cognitions, attitudes and evaluation about of urban development policy of Sunchon City in South Korea. Research area, Suncgon city, has been served as a central place of eastern Chollanamdo since 1920 and now functions as economic and commercial leading city of Kwangyang-bay area. In addition, Sunchon city is fastly growned with the influence of national development policy including the establishment of major industrial estates and the construction of container port in Kwangyang-bay area. In the overall cognition and evaluation about the quality of life of Sunchon city, most people are satisfied with the quality of life of urban living comparing with near cities such as Kwangyang and Yosu city. In particular, the level of satisfaction about education, transportation, natural environment are relatively higher than economic condition and living facilities. Most of residents have positive attitude and evaluation about the image of future urban development, and prefer to culture and education city in urban function of Sunchon city. Therefore, in order to function as a central city of Kwangyang-bay area. Sunchon city have to adopt new urban development policy including such as reconstruction of urban spatial structure, strengthening of culture and education functions, and the related facilities, restructuring of regional industrial structure. and expansion of commercial and shopping facilities.

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Effect of Parental Rearing Attitudes and Communication on Adolescents' Career Decision-making Styles (부모의 양육태도와 의사소통이 청소년의 진로의사결정유형에 미치는 영향)

  • Heo, Jeong-Cheol
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.504-513
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    • 2010
  • This study aims to demonstrate what effect of parental Rearing Attitudes and communication on adolescents' Career Decision-making Styles to present mothers' desirable parental Rearing Attitudes and fathers' communication types for reasonable Career Decision-making. As a result, when adolescents perceived mothers' parental Rearing Attitudes negatively, they tended to make dependent decisions. Fathers' open communication had a statistically significant effect on adolescents' reasonable decision while their trouble-type communication had a statistically significant effect on adolescents' dependent decision.

A Study on the Relationship Between Library Anxiety and Computer Attitude of College Students (대학생들의 도서관 불안과 컴퓨터 태도와의 상관관계 연구)

  • Park, Dukran;Sakong, Bok Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.1
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    • pp.303-322
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    • 2015
  • This study examines the relationship between library anxiety and computer attitude with references to the variations in the college students' gender, grade level, academic majors, frequency of library visits, and the perception towards mobile-phones in order to explore the possible measures for minimizing library anxiety amongst the students. The study results show the computer anxiety and the computer usefulness to be the computer attitudinal factors most closely correlated with the level of library anxiety. Our proposed solution is the development of a user training course and curriculum to lower students' computer anxiety while promoting greater computer usefulness.

Influence of Product Similarity between Parent Brand and Extended Brand on Extended Product Evaluation - Focus on Franchise Brand - (모브랜드 제품-확장브랜드 제품간 유사성이 확장제품평가에 미치는 영향 - 프랜차이즈 브랜드를 중심으로 -)

  • Kim, Ki-Suk;Shin, Bong-Sup
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.378-389
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    • 2011
  • This study scrutinizes the similarity difference between parent brand product and extended brand product of franchise business and its effect on the attitude toward extended brand product. Results showed that the similarity difference is appeared according to product extended. The cognitive attitude and the behavioral attitude toward similarity difference are also appeared to be different as high in product similarity leads to high in both cognitive and behavioral attitude. The result also showed that the food similarity compare to the technological similarity has higher impact on attitude. These study results provided a significant insights in brand extension strategy of franchise business.

Influences of Dementia Knowledge and Dementia Attitude on Physical Activity of Old-Old Elderly (일지역 후기노인의 치매인식도와 치매태도가 신체활동에 미치는 영향)

  • Lee, Jeong-Hwa;Suh, Soon-Rim;Kim, Eun-Hwi
    • 한국노년학
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    • v.37 no.2
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    • pp.369-383
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    • 2017
  • The purpose of this study was to investigate levels of dementia knowledge, dementia attitude, and physical activities and whether dementia knowledge and dementia attitude affect physical activities in old-old elderly who had high risk of dementia. A descriptive study design was used. Participants were 218 old-old elderly above 75 years at 9 elderly welfare facilities in K county from June 1 to 30 in 2016. Collected data were analyzed by t-test, ANOVA, Pearson's correlation coefficient, hierarchical regression using SPSS WIN 18.0 program. The mean scores of dementia knowledge, dementia attitude, and physical activity of participants were low, there were positive correlations between dementia knowledge and dementia attitude (r=.380, p<.001), and physical activities (r=.211, p=.002), and between dementia attitude and physical activities (r=.380, p<.001). The significant predictors of physical activities were dementia attitude (${\beta}=.271$, p<.001), gender (${\beta}=.207$, p=.003) and education level (${\beta}=.184$, p=.023). These variables explained 28.8% of physical activities. In conclusion, we need to develop a customized multifactorial physical activity program with considering dementia knowledge and dementia attitude especially for old-old elderly women with low education level.

Convergence Awareness and Ethical Attitudes about DNR of Nursing Students (간호대학생의 DNR에 대한 융합적 인식 및 윤리적 태도)

  • Oh, Yun Jeong;Lee, Eun Mi
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.63-72
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    • 2017
  • This study was identify the awareness and ethical attitudes of DNR in nursing college students and use it as basic data to help patients with DNR. The results of the questionnaire were collected from June 1, 2016 to July 10, 2016 and analyzed using SPSS 23.0 program. As a result of the analysis, the recognition of DNR was in favor of the necessity of DNR, the decision of DNR by patient and family will, and the need for documented guidelines. Ethical attitudes favored decisions made by the patient's will, range of treatment, explanation, and guidance, and opposed decisions made by the primary care physician and reduced provision of basic care. Ethical attitudes according to general characteristics were significantly different according to grade, clinical practice experience, educational experience on ethical values, educational experience on DNR, satisfaction with life, and values for death. Based on the results of this study, more follow - up studies are needed to establish the criteria for DNR.

Effects of Perception on Hospice, Self-esteem, Knowledge on Advance Directives in Nursing Student on Attitudes toward Advance Directives (간호대학생의 호스피스 인식, 자아존중감, 사전의료의향서에 대한 지식이 사전의료의향서에 대한 태도에 미치는 영향)

  • Jung, Mi-Ra;Jeong, Eun
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.255-264
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    • 2019
  • The purpose of this study was to examine relationships among perception on hospice, self-esteem, knowledge on advance directives and attitudes toward advance directives and identify the factors that affect attitudes toward advance directives in nursing students. The data were collected from 216 nursing students in the two colleges located Jeonnam and December 03 2018 to December 07 2018. The data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe, Pearson's correlation coefficient, and multiple regression with SPSS 20.0 program. The result of the multiple regression indicates the perception on hospice, gender, intention to execute advance directives and influence of religion on one's life predict 29.7% (F=12.566, P=.000) of attitudes toward advance directives. Therefore, it is necessary to develop a program to establish attitudes toward advance directives by providing professional education on perception on hospice of nursing students.

Nursing students' Awareness of Well-dying, Attitude toward Withdrawal of Life-Sustaining Treatment and Attitude toward Euthanasia (간호대학생의 웰다잉에 대한 인식과 연명치료중단과 안락사에 대한 태도)

  • Kim, Mi-Ja
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.51-59
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    • 2020
  • Although the life-sustaining treatment decision law is in effect, health care worker have many difficulties in determining life-sustaining treatment. Therefore, the relationship between the awareness of well-dying(WD), the attitude toward withdrawal of life-sustaining treatment(AWLST), and the attitude toward euthanasia(AE) for nursing students who will take care of dying patients in the future will be analyzed and used as basic data for bioethics classes. The study period was from April 1 to May 6, 2018, and a survey was conducted on 288 nursing students in D City. As a result of the study, WD was found to have positive (+) correlations with AWLST and AE, while AWLST was positive (+) with active and passive euthanasia. As nurses are expected to experience many ethical conflicts in the life-sustaining treatment process, it is necessary to receive education related to well-dying awareness, bioethics education, and life-sustaining treatment during the nursing student period.