• Journal of the Korean BIBLIA Society for library and Information Science
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• v.13 no.2
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• pp.265-282
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• 2002

The purpose of this study is to investigate the principles of school library media center program and to finds out present level and future outlook of the program implementation in primary and middle school. The fundamental objective of school is learning and school library functions as a link to support this objective. Therefore quality of education must always be linked to the library media programs. A questionaire which consists of 13 questions covering school library media center operation was designed to final out how learning-teaching media program is being practiced in Korea. Based on this study, it is concluded that there is significant difference between present practice level and desired future-oriented practice. It is hoped that this study will help planners in formulating school library policy to achieve educational goal of the school.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.391-397
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• 2020

This article aims to introduce a representative case of convergence among art, technology and science, and look into the factors that contributed to its success. The focus is specifically brought to the cooperation between the Plantin Press and local painters in Antwerp in the Netherlands during the 16th century. The Plantin Press scored huge successes through collaboration with Flemish artists such as Rubens and Borcht. This helped the artists to use their talents in a new medium or to secure a job that appreciates their values. The Plantin Press outdid its competitors in the market through applying new techniques on its works. Great botany books also came out as a result of such convergence. The backdrop to the Netherlands appearing as the center of botanical studies in the 17th century is the concerted efforts of the painters that created quality illustrations and the publishers that knew how to use them efficiently.

• Archives of design research
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• v.15 no.2
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• Archives of design research
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• v.17 no.4
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• pp.5-14
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• 2004

Black and white TV design process at early electronics industry can help greatly in strategy of forward product development or production and marketing. Because, there is history about existed all product to precess that progress. Past information make good use that estimate of new design. According to character of product, advertisement and business strategies are available some extension of life cycle or preservation. But, it is need the data accumulated with correct analysis for ability that competitive power of the product. Data of Past information take advantage of well information is essential. Information about past products arranged pamphlet and newspaper advertisement. At this study emphasized on console model TV and portable style TV design change process of technology ability from 1960s to 1980s about product selling point. Creation and extinction about products can get into iteration to other household electric appliance. Design process of past product design has a history with our international location or influence power of household electric appliance. Therefore, such past flowing can important role as basis of forward product design.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.154-164
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• 2012

The purpose of this study was to investigate the modernizations of traditional Saekdong by analyzing the magazines from the 1955 to 1995. The application of Saekdong extended during the 1950s. Before, Saekdong was only used for children; however, women were wearing it during this period. With the advancement of the fabric industry in the 1960s, a great popularity of Saekdong was witnessed and its application extended even further. During the 1970s, the Saekdong was applied in westernized clothes; however, the 1980s was a time of renaissance for Saekdong as the awakening of national identity movement began. The application of Saekdong in westernized clothes became more popular during the 1990s as the widespread of industrial designing was inspired by the tradition. The functional aspect of Saekdong such as recycling the leftover fabrics decreased over the years whereas the decorative aspect increased. The form of Saekdong became more variant. The Saekdong was applied either as a part or whole of the clothes. With the development of the mechanically woven Saekdong, various widths and forms of Saekdong, not only vertical lines but also diagonal and wave lines, appeared. The colors also changed. During the 1990s, low chroma and gradation methods were applied. Gold and silver threads also were woven together. The motifs were created and gilts were printed on Saekdong.

• Archives of design research
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• v.15 no.1
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• pp.37-48
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• 2002

In the face of rapidly changing society and consumer cognition, eyer-increasing importance of strategies for creating good images for a company among critical factors inf1uencing management in terms of its survive is prevalent. Today, many companies strive for getting or improving their images with advertisements for corporate identity as well as public advertisements, which is considered as a requirement of this society and age for good images of companies rather for only good products and services. In this study, we analyzed and compared the largest companies in Korea, mainly in their printed materials for advertisements over the last 10 years from 1990. Corporate advertisements performed by domestic companies could be classified into several types based on their theoretical backgrounds and creative concepts. Basic theoretical backgrounds of corporate advertisements induced in the study are recognitive-psychological model and associative learning model. And, six areas of cases were classified and analysed in terms of their such creative concepts as random difference, competitive advantage and specific creativity. We analyzed and compared cases of strategies for domestic corporate advertisements with reference to these six each area in their effects and problems in terms of theoretical and practical aspects and thereby purpose to provide companies with reference in developing strategies for corporate advertisements of companies.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.127-136
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• 2016

This paper focuses on proposing an alternative solution via identifying the problems that domestic popular magazines encounter in the context of the recession crisis faced by printed media in accordance with the advent of the digital media era. Firstly, current-state investigation and in-depth interviews with editorial staff of the major 4 domestic women's magazines were conducted to analyze their brand positioning and change of direction in facing the rise of smart devices. Secondly, domestic women's magazines were compared with international popular magazines that have been successfully undergoing digitalization. Accordingly, domestic women's magazines lack the know-how to digitalize their publication and show limitations in collaboration, openness, trans-media, and cross-media. As most women's magazines are unprofessionally composed of gossip articles having popular appeal rather than practicality, it is an urgent issue for them to differentiate their contents from competitors.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.5-23
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• 2016

It has been shown that in the modern society, teenagers do not read a lot of books. As basic research in order to attract teenagers to reading activities, the effectiveness of booktrailers in affecting reading motivation of teenagers has been studied. As such, 121 middle school and high school students were surveyed with respect to their (1) basic awareness of reading and booktrailers, (2) awareness thereof after watching booktrailers, and (3) reader behaviour reaction applied to AIDMA & AISAS sub-elements. Results show booktrailers to be much more effective in reading motivation than printed media such as book reviews. The preferred booktrailer type is the storyline type. The preferred elements of booktrailers are the storyline, background music, video effects, with their preference in descending order. Also, in terms of the reader behaviour reaction of the teenagers, very positive responses appear across all areas including attention and interest in the book, memories of the book, desire to read the book, search for information, and production of booktrailers. These results indicate that booktrailers can be utilized very effectively in providing reading motivation and in reading expression activities.

• Journal of KIISE:Computing Practices and Letters
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• v.10 no.4
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• pp.351-363
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• 2004

Recent commencement of digital broadcasting has enabled various TV programs through hundreds of channels. As a result, it becomes a time-consuming job for the TV audience to look up newspaper or TV magazines for the schedule of a specific TV program. To relieve this problem, digital broadcasting usually provides an EPG(Electronic Program Guide) for the audience. Currently. most EPG services are focusing on the visual delivery of information through a web site, digital TV or mobile devices. However, this approach could cause a serious restriction to some users including drivers or visually handicapped persons, who can't input keywords for the search. In order to solve this problem, in this paper, we propose a VoiceXML-based EPG retrieval system that enables even such special users to browse EPG. conveniently using a mobile phone. We implemented a prototype system and proved its effectiveness through experiments.

• Cartoon and Animation Studies
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• s.46
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• pp.85-106
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• 2017

With the media's shift into the digital era in the 2000s, comic book publishers attempted a transition into the new medium by establishing a distribution structure using internet networks. But that effort shied from escaping the parallel-page reading structure of traditional comics. On the other hand, webtoons are showing divers changes by redesigning the structure of traditional sequential art media; they tend to separate and allot spaces according to the vertical scroll reading method of the internet browser and include animations, sound effects and background music. This trend is also in accordance with the preferences of modern readers. Modern society has complicated social structures with the development of various media; the public is therefore exposed to different stimuli and shows characteristics of differentiated perceptions. In other words, webtoons display more relevant and entertaining characteristics by inserting sounds and using moving texts and characters in specific frames, while traditional comics require an appreciation of withdrawal and immersion like other published media. Motions in webtoons are partially applied for dramatic tension or to create an effective expression of action. For example, hand-drawn animation is adopted to express motions by dividing motion images into many layers. Sounds are also utilized, such as background music with episode-related lyrics, melodies, ambient sounds and motion-related sound effects. In addition, webtoons provide readers with new amusement by giving tactile stimuli via the vibration of a smart phone. As stated above, the vertical direction, time-based nature of animation motions and tactile stimuli used in webtoons are differentiated from published comics. However, webtoons' utilization of innovative techniques hasn't yet reached its full potential. In addition to the fact that the software used for webtoon effects is operationally complex, this is a transitional phenomenon since there is still a lack of technical understanding of animation and sound application amongst the general public. For example, a sound might be programmed to play when a specific frame scrolls into view on the monitor, but the frame may be scrolled faster or slower than the author intended; in this case, sound can end before or after a reader sees the whole image. The motion of each frame is also programmed to start in a similar fashion. Therefore, a reader's scroll speed is related to the motion's speed. For this reason, motions might miss the intended timing and be unnatural because they are played out of context. Also, finished sound effects can disturb the concentration of readers. These problems come from a shortage of continuity; to solve these, naturally activated consecutive sounds or animations, like the simple rotation of joints when a character moves, is required.