1 |
Korea Press Foundation, Investigation on Magazine Industry, 2013.
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2 |
Y. B. Na, S. H. Lee, Y. J. Myeong, S. R. Jo, “Effects on the System, Contents, and Service Quality of e-book User Purchase,” Journal of Digital Convergence, Vol. 14, No. 2, pp. 149-156, 2016.
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3 |
S. M. Yun, "A Study of the Korean magazine industry's current situation and the development methods: Based on the case study of the professional group," Studies of Korean Publishing Science, Vol. 40. No. 3, pp. 137-159, 2014.
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4 |
Y. J. Lee, "The Survey Study of the Structural Feature of the Magazine Industry in South Korea," Studies of Korean Publishing Science, No. 47, pp. 123-153, 2004.
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5 |
Ministry of Culture, Sports and Tourism, The Magazine Industry for the advancement of a five-year plan report(2012-2016)
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6 |
C. H. Lee, "A Study on Strategics for Establishment of Service System for Ubiquitous Magazine" Chung Ang university master's thesis, 2012.
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7 |
Lee, H. S., An, K. H., Ha, Y. W., Consumer Behavior : Strategic Marketing Approach, Bobmunsa, 2012. 17, pp. 171-197, 2015.
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8 |
W-M. Ou, R. Abratt and P. Dion, "The Influence of Retailer Reputation on Store Patronage," Journal of Retailing and Consumer Services, May, 221-230. 2006.
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9 |
I. S. Kim, “A positioning study of major beer brands in the Korean market based on college students' perceptions,” Korean Journal of Journalism & Communication Studies, Vol. 46, No. 2, pp. 184-225, 2002.
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10 |
An, K. H., Ha, Y. W., Park, H. S., Principle of Marketing, Hakyensa, 2014.
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11 |
Keller, K. L. Strategic Brand Management: Building & Management Brand Equity, Prentice-Hall, Inc, 2002.
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12 |
S. H. Kim, "A Study on the Impacts of Applying Innovative Media Creativity on Brand Positioning" Korea Design Knowledge Journal, Vol. 28. pp. 111-120. 2013.
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13 |
Keller, K. L. and D. Lehmann, "Brands and Branding: Research Findings and Future Priorities," Marketing Science, Vol. 25 (November-December), pp. 740-759, 2006.
DOI
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14 |
Davis, S. M., Brand Asset Management: Driving Profitable Growth through your Brands, Wiley, 2000.
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15 |
W. M. Hur, J. Woo, J. Y. Kim, “Case Study for Amway Korea's Brand Repositioning and Marketing Communication Strategy,” Journal of Business Research, Vol. 23, No. 1, pp. 207-228, 2008.
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16 |
An, K. H., Strategic Btand Management, Hakyensa, 2004.
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17 |
J. W. Sin, “A study on rhe Repositioning Strategy by Chicken Brand Revitalization-Focused on the 'Chicken Mania' Development Project in Franchise Brand,” A Journal of Brand Design Association of Korea, Vol. 12, No. 1, pp. 95-110, 2014.
DOI
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18 |
K. Y. Park, C. Y. Lee, J. H. Kim, "On the Influence of Branded-app Usage and Motivation on Brand Attitudes, Satisfaction and Intention to Repeat Usage," Journal of Digital Convergence, Vol. 14, No. 5, pp. 157-163, 2016.
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19 |
Korea Magazine association, Magazine Journal, September Issue, pp. 25-27, 2015b.
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20 |
Korea Magazine association, Magazine Journal, October Issue, pp. 31-33, 2015c.
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21 |
Korea Magazine association, Magazine Journal, July-August Issue, pp. 25, 2015a.
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22 |
S. J. Lee, J. H. Park, J. S. Park, "A Study on Digital Magazine Portal App Business Model," Journal of Social Science, Vol. 41, No. 1, pp. 133-154, 2015.
DOI
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23 |
K. H. Han, S. N. Jo, "The Effect and Its Potential Determinants of Cross-Media Advertising between Online and Offline Media," Journal of Digital Convergence ,Vol. 14, No. 3, pp. 105-114, 2016.
DOI
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24 |
C. J. Jeong, "A Study on the Advertising Creative Based on the Technology Convergence," Journal of the Korea Convergence Society, Vol. 6, No. 4, pp. 235-241, 2015.
DOI
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25 |
M. J. Kim, "A study on the factors on use diversity or usage of mobile video services," Journal of Digital Convergence, Vol. 14, No. 2, pp. 389-396. 2016.
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26 |
L. S. Kim, “Convergence of Information Technology and Corporate Strategy,” Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 17-26, 2015.
DOI
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27 |
Y. J. Kim, “An analysis of consumption behavior and consumption problem according to the digital convergence,” Journal of Digital Convergence, Vol. 14, No. 2, pp. 149-156, 2016.
DOI
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28 |
H. I. Kwon, Y. B. Na, “Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP,” Journal of Digital Convergence, Vol. 13, No. 4, pp. 51-59, 2015.
DOI
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29 |
http://www.media21.or.kr/solution (assessed Dec. 20, 2015)
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