• KSCI Review
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• v.15 no.1
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• pp.47-52
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• 2007

본 연구에서는 한국과 중국의 휴대폰 사용자를 대상으로 무선인터넷 서비스 사용자의 특성(성, 나이, 직업)에 따라 컨텐츠 선호 유형이 달라지는가를 실증적으로 파악하고자 하였다. 이러한 연구목적을 달성하기 위하여, 본 연구에서는 유무선 인터넷 컨텐츠와 관련한 기존문헌들을 중심으로 무선인터넷 서비스 사용자의 인구통계학적 특성 및 무선인터넷 컨텐츠 유형을 도출 및 정의하였다. 이에 따라, 본 연구에서는 한국과 중국의 휴대폰 사용자에게 설문지를 의뢰함으로써 다양한 통계분석을 실시하였다.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.203-234
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• 1998

본 연구 목적은 인터넷 쇼핑의 현황(구매품목, 횟수, 동기, 결제 방식, 가격, 카달로그 이용여부)을 조사하고, 인터넷 쇼핑의 구매자와 비구매자의 특성(인터넷 사용 관련 사항, 인구통계학적 특성)을 비교하며, 인터넷 쇼핑시 소비자 만족/불만족 요인을 조사하여, 인터넷 쇼핑시 소비자 만족/불만족 요인과 구매의도와의 상관관계를 분석하는 것이다. 본 연구는 설문조사 방법으로서 편의 추출된 인터넷을 사용하는 소비자 73명을 대상으로 하였다. 자료분석방법으로는 기술통계(빈도, 평균, 표준편차)와 요인분석, 신뢰도 분석, 상관관계분석법으로 분석하였다. 연구 결과 첫째, 구매 경험자가 가장 많이 구입한 품목이 남성상의 단품과 넥타이와 스카프의 구매가 높게 나타났다. 둘째, 인터넷 사용 관련 상황으로 구매자는 인터넷 사용에 대해 전반적으로 비구매자 보다 훨씬 더 편리하게 느끼는 것으로 조사되었다. 구매자의 인구 통계학적 특성을 남성이고, 학력이 높으며, 전문직종으로, 한달 구매 지출비가 11${\sim}$20만원이고 한달 총수입이 높은 사람으로 나타났다. 셋째, 인터넷 쇼핑시 소비자의 만족/불만족 요인으로 주문처리 정확성, 인터넷 사용 용이성, 구매편의성/신뢰성, 상품의 다양성/합리성, 주문 방법의 편의성/경제성, 선호성, 상품의 혜택추구성의 7개 요인이 추출되었다. 넷째, 소비자 만족/불만족 요인 중에서 주문처리 정확성 요인과 상품의 혜택추구성 요인이 구매 의도와 상관관계가 있었다.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1819-1824
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• 2013

This study tried to explore the determinants of health of the youth in Korea. Especially, it explored how the socio demographic characteristics and delinquent behaviors factors of the Korean youth affect their health. This study used the 2009 Korean Youth Health Risk Behavior On-line Survey for this purpose. It selected 35,668 cases of senior high school students from the raw data and conducted a secondary data analysis. This study conducted frequency analysis, t-test, F-test, and regression analysis. Gender, living with parents, economic status, school type, academic record, internet addiction, problem drinking, drug use were significantly determinants of the health of the youth. Findings may be used for improving health of the Korean youth.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.6
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• pp.963-969
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• 2013

This study aimed to examine the relationships between demographic characteristics, health, and internet addiction factors and drug uses among the Korean high school students. The 2009 Korean Youth Health Risk Behavior On-line Survey data was used for this study. It selected 73,238 cases of junior and senior high school students from the raw dataset and conducted a secondary data analysis. Frequency analysis and chi-square test were conducted for this study. Gender, living with parents, economic status, school level, academic record, subjective health status, subjective well-being, level of stress, level of depression and internet addiction were significantly associated with their drug uses. Findings may be used for developing strategies to cope with drug uses among the Korean high school students.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.137-148
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• 2015

The objectives of this study identify the factors that affect the quality of MTS services, to determine the effects of these service quality factors on customer's satisfaction and customer's loyalty. The results are as follows: First, The Four factors, i.e., tangibles, reliability, responsiveness, and assurance, represent statistically marginal significance in explaining the relationship between MTS service quality factors and customer's satisfaction. Second, The Five factors, i.e., rapidness, tangibles, responsiveness, empathy, and assurance represent statistically marginal significance in explaining the relationship between MTS service quality factors and customer's loyalty. Third, There are some differences in assurance/period of utilization, empathy/period of utilization in using MTS services according to social statistics. This article provides the paradigm of new convergence on IT and finance.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.242-250
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• 2012

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

• Journal of the Korean Data and Information Science Society
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• v.23 no.1
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• pp.131-142
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• 2012

Since Korea is moving towards the aged society, increasing is the social attention on overall life satisfaction of the elderly. The purpose of this study is to find the factors affecting the life satisfaction of the elderly among demographic characteristics of aged people, categorized satisfactions and sources of income, based on the 2008 national survey data of the actual living condition of the elderly and welfare need. We found that many factors have significant impact on the life satisfaction of the elderly, such as demographic characteristics, the level of physical and mental health, the economic level.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.536-548
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• 2017

This study aimed to investigate the effect of leisure satisfaction on psychological wellbeing. The study conducted a survey of people aged 65 and over from five seniors welfare center located in Seoul and Gyeonggi area. The results were as follows. First, the leisure satisfaction by demographic characteristic had shown significantly difference partially in gender, education level, and leisure types. Second, the psychological wellbeing by demographic characteristic had shown significantly difference partially in gender, age, and education level. Third, the leisure satisfaction had a significant effect on the psychological wellbeing partially and it was confirmed that the leisure satisfaction was a mightily important factor to increase psychological wellbeing and Quality of Life.

• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.669-691
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• 2023

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ²-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.