• Journal of Digital Convergence
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• v.10 no.11
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• pp.243-251
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• 2012

Digital items, considered as virtual assets, include avatars, accessories for the avatars, digital wallpapers, and game items, etc. The objective of this study is to examine the factors influencing the purchase of digital items. Factors, based upon Uses and Gratifications theory, including image making, self-expression, social awareness and fun-seeking, are introduced as salient variables for purchasing digital items. In addition, social identification and flow are also considered as key motivators. Statistical results indicates that social identification affects both flows and the intension to purchase digital items, and then flow next influences intension to purchase. It was also found that motives based upon Uses and Gratifications theory influences social identification, but have no impact on flow. As a conclusion, the academic and practical implications of these findings are also discussed.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.137-144
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• 2012

Seventeen domestic banks, Hongkong & Shanghai Banking Corporation Ltd. and Korea Post provide their subscribers with banking services such as statement service, funds transfer, and application for loans through Internet banking sites, which have become ever-increasing banking services for individual and corporation and government subscribers. First, this study aimed at presenting a process of determining factors to measure customers' perception while using Internet banking for doing transactions. Secondly, this paper attempted to unveil a list of major factors that Internet banking customers perceive while accessing the web sites to do their business with their banks. This study also suggested the features of those factors, which would help improve our understanding of Web usage for Internet banking. This result of the paper will lead further understanding of factors associated with Internet uses in other economic activities, which enable practitioners such as web designers and security specialists to provide Internet banking subscribers with better services in a safe and convenient web pages.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.334-344
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• 2016

The purpose of this research is to investigate usage related predictors to activate Adult Guardianship System of People with Developmental Disabilities. To achieve the purpose of this research, we have analyzed the survey of parents of People with Developmental Disabilities usage needs for Adult Guardianship System which is based on the Andersen's behavioral model. The study utilized data from 2011 Welfare Needs Assessment of Seoul middle and senior-aged Family with Developmental Disabilities, and the analysis method, the study applied used SPSS 22.0, frequency analysis, descriptive statistics analysis, logistic regression analysis. According to the result, the usage needs for Adult Guardianship System increases meaningfully if the parents does not have occupation, and the subject of Adult Guardianship System is male. In income and the social security system wise, the usage needs for Adult Guardianship System show remarkably large rating if the average income is high and the desire to be cared by others is high. But in case of People with Developmental Disabilities, communication skills, the degree of disability, burden of caring does not have effect on the usage needs for Adult Guardianship System. The conclusion for this research is, first, to activate vigorous usage of Adult Guardianship System, the government intervention is required. Second, the following study is needed to explain to the concept of the needs caring by others and the cultural factors relating to the usage needs for Adult Guardianship System.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.95-106
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• 2016

The purpose of this study was to examine how college students use Facebook and the ways in which they feel of commitment while using Facebook. The Big Five Personality Model has been considerably used in the psychology fields, and the researchers have started to explore the role of characteristic factors in influencing an individual's use of social media, such as Facebook which has become one of the most popular social networking site in the world. Therefore, the current study aims to specify the links between The Big Five Personality Model and usage patterns as well as commitment of Facebook. Two hundreds thirty five college students participated in a survey and the results are as follows: First, participants who were high in extraversion and agreeableness were more likely to do information sharing activities such as sharing posts to their friends, writing comments on the other's posts. In addition, participants who were high in openness to experience, conscientiousness, and neuroticism were more likely to do information producing activities including offering events, group, or public pages to meet people both on and offline. Second, in terms of the relationship between personality traits and commitment to the Facebook, the study found that extraversion and neuroticism were related to users' commitment to Facebook. These findings are consistent with the existing literature regarding extraversion and neuroticism were representative personality factors when it comes to commitment of media. Specifically, the study found that those who were high in neuroticism were more likely to produce information such as posting photos repeatedly or tagging their friends on posts, and also more likely to feel commitment on Facebook. These findings confirm that personality is a highly relevant factor in determining individual's behavior and the degree of commitment on Facebook. Based on these findings implications and limitations of the study are discussed.

• Journal of Industrial Convergence
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• v.20 no.3
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• pp.73-79
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• 2022

The purpose of this study was to examine the relationship between parental participation motivation, satisfaction, and intention to reuse children with developmental disabilities using psychomotor centers. To this end, a questionnaire survey was conducted on the parents of children participating in psycho-exercise programs at a private developmental disability center located in the metropolitan area. The collected data was 188 copies, and the causal relationship was verified through descriptive statistics, factor analysis and reliability analysis, correlation analysis and regression analysis. As a result of the analysis, the following conclusions were obtained. First, in the relationship between parental participation motivation and satisfaction with regard to psychological exercise participation of children with developmental disabilities, only pleasure and social factors were significant in use satisfaction, and only social, health and physical fitness factors in performance satisfaction showed a significant influence. Second, in the relationship between participation motivation and intention to reuse, there were significant influences on pleasure, skill development and sense of achievement, and social factors. Third, in the relationship between satisfaction and intention to reuse, intention to reuse was significantly explained in factors of satisfaction with use and satisfaction with performance. In order to increase the reuse rate of psychomotor centers in the future, it is judged that additional analysis is necessary in addition to the measurement variables of this study.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.490-499
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• 2015

In this study, for the introduction factors of ERP system suggested in the prior study, I analyzed the importance of each introduction factor by using Delphi methodology and AHP. As a result of analysing the importance of the introduction factors of the 1st layer, the supplier factor was analyzed to be the most important factor among innovation factor, information technology factor, the user factor, the supplier factor, and in the weight analysis on the 2nd layer considering the importance of 1st layer, the standard work model of the supplier factor was a suitable factor, and the CEO participation factor(.086) was analyzed as the second most important introduction factor. These analysis results enable to determine that domestic Small & Medium enterprises' position hope to introduce by selecting a system in which the company characteristics and management strategies are applied well, because they should operate an ERP system that has already been developed, and in this course, the participation of CEO was also found to be a very important factor.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.2
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• pp.10-17
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• 2011

The paradigm of the use and management of natural resources is changing. Wise use of natural resources can be achieved by enhancing their conservation value and, at the same time, taking them as an opportunity for regional development. It leads to an idea of pursuing regional development by making good use of natural resources. In this paper, natural resources were classified as living species resources, ecosystem and landscape resources, and non-living resources. The resources were divided into 27 detailed analysis indices. The administrative boundaries of 165 municipalities in Korea were defined as spatial analysis units. Finally, a spatial database of natural resources was built. To classify the regional types, we conducted factor analyses with a detailed index of natural resources and a cluster analysis with the factor value. As the result of the factor analysis, six factors have been deduced as follows: forest resources, landscape resources, coastal ecology resources, inland water resources, landform resources, and ecology visit resources. In addition, the cluster analyses were conducted for the points of the factors drawn. The final classification consists of nine groups, and appropriate methods for each regional development have been suggested. Results of this study will contribute to providing fundamental materials for site selection and objective-setting for regional development policies and planning in consideration of natural resources.

• Korea Real Estate Review
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• v.24 no.1
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• pp.91-104
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• 2014

This paper studied condo selection attributes that affected satisfaction, recommendation and revisitation, in particular, investigated gender and age differences. Research target is the group who revisited time-sharing condominium within one year. The paper seeks to understand factors that affect and contribute to customer satisfaction and intentions for reuse. This study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis and multiple analysis, using SPSS 18.0 and AMOS 18.0. We found that 5 condo selection attributes that have significant affect on user satisfaction: facility, service, product, accessibility and expense. Furthermore it was evident that user satisfaction has a significant effect on condo recommendation and intentions of reuse. With regard to sex, for male users expense, accessibility and service had a significant effect on their satisfaction level, while for female users, product was most important. User satisfaction both have a significant effect on recommendation and intentions of reuse but for females this was more evident. Regarding the age, for 20~30 age band, service and product factor had a significant effect on user satisfaction in order, whereas, for the age band of over 40s, expense, product and facility factors were important. User satisfaction of both have a significant effect on recommendation and intentions of reuse. In the meantime user satisfaction of 20~30 age band had a bigger positive significant effect on recommendation and intentions of reuse than the age band over 40s.

• Food Science and Preservation
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• v.11 no.1
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• pp.122-125
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• 2004

Factor analysis is estimated using housewives's intention data in Seoul province. Rice consumers considered safety, high nutritive value, shape and cultivation region as important factors in buying rice. The factors of food safety are brand and quality certification mark. The differences of two housewife groups on safety factor are caused by residence type, employment existence and residence region. The marketing strategies for rice containing food safety target housewives living in apartment, Gang Nam region. Also selling extension for target consumers housewives should be employed.

• Informatization Policy
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• v.26 no.2
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• pp.46-61
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• 2019

This study constructs an integrated model for university students' smart phone cyber bullying and tests interaction effects between causal and control factors. Causal factors include low self-control, differential association with cyber bullying peers, and victimization experiences; and control factors include internet ethics, perceived certainty of formal punishment, and bond to parents. This study focuses on examining how internet ethics buffers the effect of causal factors in cyber bullying. Results show that both differential association with cyber bullying peers and victimization experiences have significant effects on cyber bullying. And among the control factors, internet ethics only has a negative direct effect on cyber bullying. In addition, it is found that there are significant interaction effects between two causal factors - differential association with cyber bullying peers and victimization experiences - and internet ethics. It is also shown that there is a significant interaction effect between victimization experience and bond to parents, but a perceived formal punishment has no significant control effect. It is revealed that internet ethics is a main control factor in buffering the effects of causal factors in cyber bullying.