• Journal of Digital Convergence
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• v.13 no.1
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• pp.37-47
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• 2015

What follows in this research is the examination of the consumer motives that lead to the usage of smartphones, how the consumers can be categorized by such motives, and how each category of consumers behave differently when using their smartphones. The finding of this research is as follows. First, the result of factor analysis showed that there are four underlying dimensions in consumers. Second, The result showed that consumer can be categorized into three different types, "Other conscious consumers", "Consumers with no specific motives", and "Function pursuing consumers". Third, multi-regression analyses were performed to identify variables that impacted consumers' satisfaction and technostress in the use of smartphone consumers.

• Korean journal of communication and information
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• v.32
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• pp.209-245
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• 2006

This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

• Journal of the Korean Society for information Management
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• v.14 no.1
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• pp.27-45
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• 1997

This study is intended to investigate and analyze overall information use pattern of researchers and scholars in the field of science and social science, and compare the information use habits between two groups. 300 questionnaires were sent out to 7 major libraries or information centers in the field, and 217 questionnaires were returned. Five hypotheses were tested based on the assumption that there would exist some differences between two groups in their information use pattern. Some commonalities a d differences were revealed as the findings of the study.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.575-581
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• 2007

웹사이트를 어떻게 디자인했을 때 지식을 보다 효율적으로 전달할 수 있는가에 많은 관심이 쏠리고 있다. 최근의 몇몇 커뮤니케이션 연구들은 인터넷의 독특한 정보 전달 구조인 하이퍼텍스트 구조가 정보 전달에 있어서 핵심적인 영향을 끼치고 있으며, 따라서 하이퍼텍스트를 어떤 방식으로 구조화하는지에 따라 지식의 전달 내용도 바뀔 수 있다고 주장하고 있다. 이 연구는 이러한 학자들의 의견과 궤를 같이 하여, 이용자의 사전 지식의 차이에 따라 비선형적 웹사이트 구조가 구조적인 지식과 선언적인 지식을 전달하는 데, 어떠한 차이점을 가지는지를 시험적으로 검증한 예비 조사적 연구이다. 관련된 기존 문헌 연구를 통해, 사전 지식이 높은 이용자는 선형 구조보다는 비선형 웹 구조를 통해서 구조적인 지식을 습득하는 데, 유리할 것이고 사전 지식이 낮은 이용자는 선형 구조보다는 비선형 웹구조를 통해서 학습할 때, 선언적인 지식을 습득할 확률이 높을 것이라고 예상되었다. 이를 소규모 집단 실험으로 검증한 결과, 통계적으로 유의한 수준은 아니었지만 비선형적 웹구조는 구조적인 지식을 증가시키는 경향성이 발견되었다. 또한 사전 지식이 높은 이용자 역시 비선형 구조에서 높은 구조적 지식을 습득하는 경향성이 있었다. 그러나 선언적인 지식의 경우에는 웹 구조의 영향이 크게 상관이 없는 것으로 나타났다.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.45-62
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• 2012

The purposes of this study are to investigate the perception and use of e-books by librarians and children and to suggest important elements to improve e-book services at the children's libraries. User survey questionaries and interviews from fifty five librarians and thirty children were carried for the perceptions and the use of e-books at five children's libraries. Based upon the data analysis from two groups, three important elements for improving e-book services of the libraries were suggested as follows: providing enough e-book contents, facilities and spaces, developing e-book user education programs with proactive pubic relations, and providing professional continuing education programs regarding e-books to librarians.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.38-48
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• 2020

Focusing on the situation where there are not many actual users of VR / AR, this study, from the viewpoint of technology adoption and use, explores the adoption-and-use process of AR contents that can be easily accessed by using smartphones. As a result, the factors influencing the necessity of AR contents were 'enjoyment' and 'satisfaction', and other factors, such as 'innovativeness', 'the experience of using similar media', and 'the number of AR usage', did not have significant impact on the necessity of AR contents. In addition, as a result of verifying level differences in 'enjoyment', 'satisfaction' and 'necessity' according to the experience of using AR content, only the 'enjoyment' and 'satisfaction' showed that there are differences. In other words, it can be interpreted that the users in their 20s actively use AR content only when they expect to have fun and satisfaction. To sum up, this study can provide an important implication for understanding the tendency of early AR content users' perception and usage behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.701-710
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• 2018

This study aims to verify the mediating effect of perceived risk of internet shopping mall users' innovativeness on product purchase intention. Research subjects included consumers with prior experience of using internet shopping malls, and 405 respondents were used for final analysis. The major findings of the study are as follows: First, as a result of the investigation on the relationships among users' innovativeness, perceived risk, and product purchase intention, all correlation coefficients were positive. Second, consumer innovativeness was found to significantly influence perceived risk and purchase intention, and perceived risk mediated the relationship between consumer innovativeness and purchase intention. Third, when we performed sub-group analysis on the research model by dividing products into hedonic and utilitarian products, it was found that hedonic products revealed path coefficients which are statistically more significant compared with those for utilitarian products. We can draw the conclusion that in terms of internet shopping mall purchases, hedonic products exert a greater influence on the effect of consumer innovativeness on purchase intention compared to utilitarian products.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.2
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• pp.41-50
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• 2021

This study was conducted to see the differences of park users by classifying them with their park use frequency in terms of park use, management policy and perception, using the same survey results conducted in 2014 and 2020. Research was conducted on urban parks in Yangju, South Korea, and 740 in 2014 and 431 in 2000 survey results were used. After classifying the high-use and low-use groups according to park use frequency, this study compared the demographic differences and park use method differences according to the group, the recognition differences for the future park management direction between the two groups were analyzed and compared using statistical analysis by year. The results showed that the park's quantitative expansion and accessibility improvements were the most important issues in 2014, while the importance of park management, such as checking and improving aging facilities, providing various programs, and creating a themed neighborhood park that could reveal the identity of the area, was increased in 2020. Despite recognizing the importance of persistent management in the case of high-use groups, the results showed that they were less willing to participate in park management programs compared to less-use groups, which showed the need for a discussion of how to involve high-use groups for long term park management. This study contribute the body of literature that it seeks to understand differences of park user in terms of their park use frequency. However, in future studies, analyzing the differences of park users through a short-term study is required.

• Korean journal of communication and information
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• v.79
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• pp.165-195
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• 2016

This paper aims to examine the third-person effect(TPE) of hate comments on online news, and analyze how the issue-relevant audience factors as well as the characteristics of the online message have influence on the TPE. More specifically, based on the distinction between hateful and logical comments regarding the issue of illegal immigration, the authors have conducted an online experiment that compares how the message-related features, i.e., ways of expressing the ideas, lead to the difference in TPE. Analysis was also conducted with regards to how political orientation and discriminatory predisposition to immigrants among the audiences, have different impacts on the TPE. The 479 participants in the experiments were randomly assigned to experimental group(exposed to hate comments) or control group(exposed to logical comments). The results reveal that the TPE of hate comments is higher than that of logical message. The same message proved to be more effective for news users with liberal orientation and discriminatory predisposition. The significance of this paper lies in that it has examined the effect of online hate comments in a rigorous experimental setting. Also the research further elaborated on the audience-related variables, for which the previous studies tended to focus those on the general psychological level rather than relate them more specifically to the issues.

• Journal of Korean Library and Information Science Society
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• v.34 no.1
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• pp.423-446
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• 2003

Library and information science professionals have to grasp user's needs and make the best decisions when designing, acquiring, and managing library information systems. However, it is not easy for them to make the decision owing to the lack of an understanding of the characteristics of a specific user group in computer-based information systems in libraries. The aim of this study was to provide information on the characteristics and abilities of specific user groups such as male & female student groups, undergraduate & graduate ones, Sciences and Humanities majored ones etc. The actual OPAC systems were searched by specific student user groups in selected academic libraries in both Republic of Korea and the States for the purpose(Author, Title, and Subject search). Ouestionnaire was prepared and administered to Korean college students in the city of Taegu, Korea and adjacent area. Two hundred and seven usable questionnaires were obtained and analyzed. These were analyzed using descriptive, inferential statistics, and SPSS software. The major findings by data analysis of this study were described in chapters 4 and 5 of this paper in detail. Also, conclusions were drawn from the findings in this paper, and recommendations were proposed when designing, adopting, or managing a new system.