Browse > Article
http://dx.doi.org/10.14400/JDC.2015.13.1.37

Is Smartphone Smart for Everybody? A Study of Smartphone User Typology  

Kim, Hyo-Jung (Dept. of Consumer Science, Seoul National University)
Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
Publication Information
Journal of Digital Convergence / v.13, no.1, 2015 , pp. 37-47 More about this Journal
Abstract
What follows in this research is the examination of the consumer motives that lead to the usage of smartphones, how the consumers can be categorized by such motives, and how each category of consumers behave differently when using their smartphones. The finding of this research is as follows. First, the result of factor analysis showed that there are four underlying dimensions in consumers. Second, The result showed that consumer can be categorized into three different types, "Other conscious consumers", "Consumers with no specific motives", and "Function pursuing consumers". Third, multi-regression analyses were performed to identify variables that impacted consumers' satisfaction and technostress in the use of smartphone consumers.
Keywords
Smartphone User; Smartphone User's Satisfaction; Smartphone User's Technostress; Smartphone Usage behavior; Smartphone User Typology;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Sang-Yun Han, Eun-Jung Ma, Su-Gun Choi & Dae-Soon Hong, Analysis on the Impact of Using Smartphone to Subjective Quality of Life, The Korean Association for Information Society, No. 20, pp. 49-84, 2011.
2 Beehr, T. A., Perceived situational moderators of the relationship between subjective role ambiguity and role strain. Journal of Applied Psychology, Vol. 61, No. 1, pp. 35, 1976.   DOI
3 Miles, R. H., & Perreault Jr, W. D., Organizational role conflict: Its antecedents and consequences. Organizational Behavior and Human Performance, Vol. 17, No. 1, pp. 19-44, 1976.   DOI
4 Tosi, H., Organization stress as a moderator of the relationship between influence and role response. Academy of Management journal, Vol. 14, No. 1, pp. 7-20, 1971.
5 Ha-Sung Hwang, Seung-hye Sohn & Yun-Jung Choi, Exploring Factors Affecting Smart-Phone Addiction Characteristics of Users and Functional Attributes, Korean Association for Broadcasting & Telecommunication Studies, Vol. 25, No. 2, pp. 277-313, 2011.
6 Hyoung-Jee Kim, Jung-Hwan Kim & Se-Hoon Jeong, Predictors of Smartphone Addiction and Behavioral Patterns, Journal of Cybercommunication Academic Society, Vol. 29, No. 4, pp. 55-93, 2012.
7 Hee-Jo Yang, A study uses and gratifications of smartphone users, Department of Communication, Sungkyunkwan University Master's thesis, 2010.
8 Ilyoung Yang & Soo-young Lee, Exploring smart phone early adopters categories on the basis of motivations, Korean Society for Journalism and Communication Studies, Vol. 55, No. 1, pp. 109-139, 2011.
9 Soo-Young Lee & Eun-Hye Jung, Audience Activity for Digital Media: In the Study of PPV(Pay Per View) Use, Korea Association for Communication and Information Studies, No. 36, pp. 348-373, 2006.   과학기술학회마을
10 Young-Jun Son & Ock-tae Kim, The Effects of Smartphone User Experience and Purchase Motivation on Perceived Usefulness and Perceived Easiness, Vol. 10, No. 5, pp. 286-311, 2011.
11 Jae-Kyun Noh, Users' Participation Intention Influenced by Users' Perceived Usefulness & Perceived Ease of Use of Smartphone Radio Application, Department of Broadcasting & Telecommunication policy, Seoul National University of Science and Technology Master's thesis, 2013.
12 Sung-Hee Park & Junho Choi, Cross-cultural Analysis on Internet Motives: South Korea and the U.S., Korean Society for Journalism & Communication Studies, Vol. 48, No. 4, pp. 243-270. 2004.
13 Jung-Eun Kim & Jung-Sung Yeo, Digital Stress of Consumers in Using Digital Goods, Journal of Korean Home Management Association, Vol. 25, No. 3, pp. 119-135, 2007.   과학기술학회마을
14 In-Kon Park & Dong-Hee Shin, Using the Uses and Gratifications Theory to Understand the Usage and the Gratifications of Smartphones, Journal of Communication Science, Vol. 10, No. 4, pp. 192-255, 2010.
15 Katz, E., Haas, H., & Gurevitch, M., On the use of the mass media for important things. American sociological review, pp. 164-181. 1973.
16 Hee-Jo Yang, A Study on Uses and Gratifications of Smartphone Users, Department of Communication, The Graduate School of Sumgkyunkwan University Master's thesis, 2010.
17 Ho, H. Y., & Syu, L. Y., Uses and gratifications of mobile application users. In Proceedings of the 2010 IEEE International Conference on Electronics and Information Engineering, Vol. 1, pp. 2-315, 2010.
18 In-Kon Park & Dong-Hee Shin, Using the Uses and Gratifications Theory to Understand the Usage and the Gratifications of Smartphones, Journal of Communication Science, Vol. 10, No. 4, pp. 192-225, 2010.
19 Hye-In Lee & Young Bae, A Study on the Use of Smart Phone and Social Capital: The Effect Usage Motivation and Degree of Usage in Smart Phone on Social Capital, The Korean Association for Information Society, Vol. 21, pp. 35-71, 2011.
20 Kwang-Sung Hur, A Study of The Determinants of The Applications among Genre's Usage about Smartpnone Users, Department of Journalism and Mass Communication, The Graduate School of Hanyang University Master's thesis, 2010.
21 Hung-Kyu Kim & Se-Jung Oh, The Psychological Typologies among Social Network Service Users : Toward the Possibility of New Communication, Journal of KSSSS, No. 22, pp. 161-177, 2011.
22 Young-Jun Son & Ock-Tae Kim, The Effects of Smartphone User Experience and Purchase Motivation on Perceived Usefulness and Perceived Easiness, Korean Society for Journalism & Communication Studies, Vol. 55, No. 5, pp. 286-311, 2011.
23 Stafford, T. F., Stafford, M. R., & Schkade, L. L., Determining Uses and Gratifications for the Internet, Decision Sciences, Vol. 35, No. 2, pp. 259-288, 2004.   DOI   ScienceOn
24 Se-Kyung Choi, Kyu-Tae Kwak & Bong-Gyou Lee, The Study of Influential Effects of Mobile SNS Attachment and Communication Traits to the Offline Interpersonal Relationship Change and the SNS interaction, Journal of Cybercommunication Academic Society, Vol. 29, No. 1, pp. 159-200, 2012.
25 Bum-Soo Chon & Jung-Hee Kim, Motivation of the Satellite DMB Use and Genre Consumption, Korean Association for Communication and Information Studies, No. 36, pp. 374-398, 2012.   과학기술학회마을
26 Davis, F. D.. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS quarterly, pp. 319-340, 1989.
27 Soo-Hyang Jin, Dong-Gun Lee & Sang-Joon Lee, The Influence of Technostress and Antismart on Smartphones, The Journal of Digital Policy & Management, Vol. 10, No. 10, pp. 187-195, 2012.   과학기술학회마을
28 National Information Society Agency, 2013 Internet Addiction Survey, National Information Society Agency, 2013.
29 Wei, R. Motivations for Using the Mobile Phone for Mass Communications and Entertainment. Telematics and Informatics, Vol. 25, No. 1, pp. 36-46, 2008.   DOI   ScienceOn
30 Sung-Chul Kim & Eui-Bum Park, International Management ; The Effects of Product Attributes, Brand and Corporate's Images on Consumer's Purchasing Intension-Focusing on Chinese Cellular Phone Markets in 9 Areas, International Area Studies Review, Vol. 12, No. 3, pp. 367-390. 2008.
31 Jae-Gyun Ko, Priority Analysis of Factors for Smartphones Purchase Decision, Department of management, Chung-Ang University Master's thesis, 2012.
32 Na-Rae Park, Hyun-Suk Choi & Choong C. Lee, Factors Influencing Technostress of Smartphone Users, Journal of Advanced Information Technology and Convergence, Vol. 9, No. 2, pp. 179-186, 2011.
33 Hudiburg, R. A. Psychology of Computer Use: VII. Measuring Technostress: Computer-related Stress. Psychological Reports, Vol. 64, No. 3, pp. 767-772, 1989.   DOI
34 Brod, C. Technostress: The Human cost of the Computer Revolution. Reading, MA: Addison-Wesley, 1984.