• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.92-104
• /
• 2019

This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.

• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.254-259
• /
• 2019

In this paper, we tried to present the basic framework so that we can conduct more systematic research on natural healing through fusion research, which combines the service marketing of natural healing field with the service marketing. This study investigated the user's satisfaction and intention to reuse natural and aesthetic experiences. People aged 20 to 50 across the country were given a range commonly known as "naturopathy," and the survey was conducted on those who experienced it. Analysis of data was performed using the SPSS 21.0 and AMOS 21.0 programs. Studies have shown that naturopathy experiences have a positive effect on customer satisfaction. After verifying the effect of the quality of naturopathy experience on customer satisfaction and reuse, it was found that customer satisfaction greatly affected customer satisfaction and customer satisfaction had a very high impact on the intention of reuse.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.12
• /
• pp.441-450
• /
• 2018

The purpose of this study is to develop curriculum contents for assistive product specialists and to prepare professional standards for said curriculum. First, after identifying and targeting employees in the assistive product center, hospital and medical facilities staff, users of the assistive product, and instructors for the assistive product, the task importance and education required for each duty of the assistive product specialist were examined. Based on a demand analysis, the subjects(plan) for assistive product specialist was drawn and then the curriculum(plan) was developed. Regarding the developed subjects(plan) and curriculum(plan), a Delphi method was conducted with five professional panels to verify the validity. Finally, a curriculum(plan) for assistive product specialist was developed to include a total of 21 courses(17 compulsory courses, 4 elective courses) totaling 44 hours (36 hours for compulsory courses, 8 hours for elective courses). The construction of systematic content for of assistive product specialist curriculum for qualitative training of assistive product specialists is important. Through this study, it will now be possible to secure professionalism and qualitative improvements in curriculum for assistive product specialists.

• Knowledge Management Research
• /
• v.21 no.4
• /
• pp.175-193
• /
• 2020

With the proliferation of information technology communication and smart device, the environment where contents are produced and distributed is changing. People can use the contents quickly and easily, and the content industry is attracting attention and creating newly added value by converging with other industries. Accordingly, there is a need for content-related companies to understand the quality of content perceived by users in order to succeed in content, and to use it strategically. Therefore, this study aims to examine the relationship between content quality factors, user satisfaction, and recommendation intention through empirical analysis based on an IS success model. The analysis was conducted using smartPLS3.0 based on a total of 301 survey responses. As a result of the study, it was found that content usefulness, accessible system quality, convenient system quality, service provider trust, and interaction had a significant effect on user's satisfaction. Perceived privacy protection had a significant effect on user satisfaction and recommendation intention. Lastly, it was found that user satisfaction had a significant effect on recommendation intention. The results of this study are expected to provide useful information and therefore content companies can understand about the quality perceived by users.

• Journal of Internet of Things and Convergence
• /
• v.7 no.1
• /
• pp.55-62
• /
• 2021

The world is changing rapidly as the Internet spreads and various smart devices appear. High-performance PCs and high-speed communication networks are rapidly spreading in every home, and all kinds of the internet sites are emerging. In particular, the high education enthusiasm of Korean parents adds to this, and the ratio of the internet users among teenagers is exploding every day. In the case of adolescents, most of them use the Internet for online games, indicating that online games are the main cause of the internet addiction. This study was conducted using a questionnaire for male and female high school students using the Internet, and demographic and sociological characteristics were used only as basic data. In this study, as much as parents, students and teachers think, the results of the internet addiction type analysis according to academic achievement in humanities high school students are to be investigated to determine whether internet use has an effect on academic achievement.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.762-772
• /
• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.526-536
• /
• 2021

This study looked at what factors lead to continuous participatory intention of online childrearing community. Trust, reciprocity and perceived security from the perspectives of community attributes and reputation motivation, information motivation, enjoyment motivation and self-monitoring from the users' perspectives were conceived as determinants that might have influences on continuous participatory intention of online childrearing community. It were also empirically tested whether they affect continuous participatory intention of online childrearing community. The moderating effect of self-monitoring was examined, too. In order to collect data, online questionnaires were conducted to women whose ages were 20-49 years old and joined online childrearing community. Their responses were analyzed with a regression analysis. The findings showed that trust, reciprocity and information motivation have influences on continuous participatory intention of online childrearing community. The moderating effect of self-monitoring between reciprocity and continuous participatory intention was also found.

• Journal of Korean Library and Information Science Society
• /
• v.52 no.2
• /
• pp.429-445
• /
• 2021

The purpose of this study is to analyze the status of e-books usage in small university library and to suggest implications for e-book management policies. To do that, a survey was conducted with students in a local small university, and the valid responses of 259 people were analyzed. As a result of the analysis, the preference of paper books (71%) was higher than that of e-books (12%). However, satisfaction with e-books (45.6%) was higher than that of paper books (27.9%) if they had experience using e-books. In addition, satisfaction was highest when using e-books for general reading, and it was found that the use device preferred to use a tablet. Based on the results of this study, we proposed some suggestions; 1) establishment of e-books service policy and promotion plan, 2) use of e-books dedicated devices and development of user-friendly e-books using environment, 3) providing various topics of e-books, 4) formation of an association for joint use of e-books between small library universities.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.32 no.2
• /
• pp.69-99
• /
• 2021

This study aims at exploring what kinds of factors affect university students to choose video contents as information sources of serious leisure activities. Among other, It focuses on the effect of information quality and cognitive authority. This study analyzed 209 sets of data collected by conducting an online survey of university students from across the country. The implications and results of this study are as follows: First, among the sub-components of information quality, timeliness, relevance, and accuracy had a positive effect significantly on the intention of video contents use as an serious leisure information source, and among those of cognitive authority, the characteristics of platforms was the most influential one. Second, the multiple regression analysis was used to figure out that, some sub-components of cognitive authority turned out to have a positive effect significantly on the evaluation of information quality. This study has a significant meaning in that it investigated the intention of video content use with the two factors (information quality and cognitive authority), especially at this time when more and more people are enjoying video contents as an serious leisure information source.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.4
• /
• pp.183-191
• /
• 2022

Thanks to various characteristics of mobile payment system, many users can easily purchase various products anytime, anywhere, free from time and place restrictions. In this respect, this study attempted to investigate how the perception of mobile payment system's characteristics (security, compatibility, efficiency, economy, reliability) varies depending on the characteristics of mobile payment system users (demographic characteristics, usage characteristics of mobile payment system). The results of the empirical analysis using questionnaires for mobile payment system users in Korea and China say that there are differences in the perceptions of few characteristics of mobile payment system by gender, nationality, age, and usage amount of mobile payment system users. The analysis results of the study are expected to provide implications in various aspects to researchers and practitioners seeking ways for facilitating the usage of mobile payment systems in Korea and China in the future.