1 |
J. H. Hair, R. E. Tatham, and W. C. Black, Multivariate data analysis, Englewood Cliffs: Prentice Hall, 1998.
|
2 |
Cskang, "Study of the Effects of Public IT Service Quality on User satisfaction and User Behavior Intention: Focusing on the moderating effects of Frequency of use and Public perception of the Korea Intellectual Property Right Information Service," Major in Convergence Consulting, 2017.
|
3 |
Ebkim, and H. S. Yang, "The Effect of Service Quality and Company Reputation on Customer Satisfaction and Loyalty in Mobile Payment: Moderating Effects of Switching Barriers," Journal of Service Research and Studies, Vol. 7, No. 2, pp. 17-41, 2019.
DOI
|
4 |
Calee, Hjyun, Chlee, and Cclee, "Factors Affecting Continuous Intention to Use Mobile Wallet : Based on Value-based Adoption Model," The Journal of Society for e-Business Studies, Vol. 20, No. 1, pp.117-135, 2015.
|
5 |
Sslee, H. B. Lin, Kykim, J. C. Yu, and Yhlee, "Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services," The Korean Home Economics Association, Vol. 55, No. 4, pp. 399-417, 2017.
|
6 |
Dahlberg, K., Dahlberg, H. and Moodley, D. P., "Reflective Life-World Research," Research Gate, 2008.
|
7 |
Syim, Jikim, "Difference of Internal Service Quality Factors, Impacts on Internal Customer Satisfaction and Moderating Effects of Gender and Job Field," Korean Jouranl of Business Administration, DAEHAN Association of Business Administration, Korea, Vol. 27, No. 1, pp. 1-22, 2014.
|
8 |
Hjkim, "Evolution of mobile platforms: Appearance of service platforms," Notional IT Industry Promotion Agency, 2013.
|
9 |
Z. H. Yu, "A Study on the Effects of Mobile Payment Service Quality on Consumer Satisfaction & Reuse intention: Focus on Chinese Alipay," Department of Business Administration Graduate School of Paichai University Daejeon, 2018.
|
10 |
J. Y. Li, and Jhlee, "An Empirical Study on Quality Factors, Customer Satisfaction and Continuous Use of Mobile Payment Services in China," Global e-Business Association, Vol. 19. No. 6, pp. 119-135, 2018.
|
11 |
C. S. Ong and J. Y. Lai, "Gender differences inperceptions and relationships amongdominants of e-learning acceptance," Computers in Human Behavior, Vol. 22, No. 1, pp. 816-829, 2006.
DOI
|
12 |
Sjkim, "User Characteristics on Mobile OTT Service Adoption: Moderating Effect of Usage Frequency," The Korean Operations Research and Management Science Society, Vol. 44, No. 4, pp. 59-80, 2019.
|
13 |
Cpark, "The Internet Navigation Value and Interneet Shopping Behavior," Korean Marketing Association, Vol. 15 No. 1, pp. 143-162, 2000.
|
14 |
Cyko, Swlee, Jhpark, Nyjeong, "Estimation of Willingness To Pay for Mobile Data Service," Journal of Korean Society for Internet Information, Vol. 13, No. 2, pp. 1-11, 2012.
|
15 |
Jyko, Hykim, Mreum, "The Effect of Customer Relationship on Customer Satisfaction in Wine Bar: Focused on Group Differences Based on Relationship Length and Visit Frequency," Korean Hospitality and Tourism Academe, Vol. 20, No. 4, pp. 141-159, 2011.
|
16 |
L. Chen, and Dmlee, "An Empirical Study on the Factors Influencing the Acceptance of Mobile Easy Payment Services: A Case of Chinese User," Korea Citation Index, Vol. 2016, No. 5, pp. 199-200, 2017.
|
17 |
Yjchoi and Hchoi, "Mediating Effect of Cognitive Trust and Emotional Trust on Satisfaction of MobileEasy Payment Services According to Gender," The Korea Contents Association, Vol. 17, No. 11, pp. 525-532, 2017.
|
18 |
Yhchoi, "A study on the effect of mobile characteristics, payment characteristics, and service characteristics of mobile payment services on actual use," A master's thesis from Kyung Hee University Graduate School, 2018.
|
19 |
Sjchoi, and Yskang, "Consumers' Intentions for the Usage of Mobile Payments: Extending UTAUT with Innovativeness, Trust and Network Effect," Korean telecommunications policy review, Vol. 23, No. 4, pp. 29-52, 2016.
|
20 |
Q. L. Jiang, "A Study on Intention of Reusing Mobile Payment Service based on Consumer's Understanding of Service Quality : Focusing on Theory of Planned Behavior," Graduate School of Konkuk University, 2017.
|
21 |
Shkim, and A. Yan, "Factors Affecting the Intention to Use of Alibaba Mobile Payment Service: A Case of Chinese Users", The Korea Contents Association, Vol. 15, No. 12, pp. 517-524, 2015.
|
22 |
Jsyoon, "Perception of Characteristics of Mobile Advertising," The Korean Society Of Computer And Information, Vol. 22, No. 2, pp. 151-154, 2014.
|
23 |
H. T. Meng, "Factors which affecting satisfaction and loyalty of mobile easy payment services in China : focusing on Alipay," Department of Management Graduate School of Cheongju University Cheongju, 2019.
|
24 |
Jkkim, X. Cheng, and Jykim, "A Comparative Study on Technology Readiness Index of Third Party Payment Service Between Korea and China," Journal of Digital Convergence, Vol. 17. No. 8, pp. 115-122, 2019.
DOI
|
25 |
Ebkim, and H. S. Yang, "The Effect of Service Quality and Company Reputation on Customer Satisfaction and Loyalty in Mobile Payment: Moderating Effects of Switching Barriers," Journal of service research and studies, Vol. 7, No. 2 , pp. 17-41, 2017.
DOI
|
26 |
J. P. Peter, and J. C. Olsen, "Consumer Behavior: Marketing Strategy Perspective", Homewood, IL: Irwin, 1987.
|
27 |
C. Kim, M. Mirusmonov, and I. Lee, "An empirical examination of factors influencing the intention to use mobile payment, Computers in Human Behavior," Vol. 26, No. 3, pp. 310-322, 2010.
DOI
|
28 |
Cgchi, Iychung, and Ygbae, "A mobile payment protocol with One-Time Password System," Korea multimedia society, Vol. 2003, No. 1, pp. 667-670, 2003.
|
29 |
Mjcho, Grkim, and YjChoi, "Intensifying competition in the simple payment market and the direction of companies' response," Samjong KPMG ERI Inc., Vol. 95, No. 1, pp. 3-4, 2018.
|