• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.447-456
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• 2019

This study was to examine the physical environment of public golf course for golf popularization. More specifically, this study was try to analyze the effects of physical environment on customer emotional response, golf course's image and recommendation intention of public golf course. This study were analyzed by frequency analysis, exploratory factor analysis, reliability analysis, correlation and multiple regression analysis. The results were as follows. First, among the physical environmental variables of public golf course, facilities' convenience, cleanliness, and aesthetics had positive effects on customers' positive emotion. Second, among the physical environmental variables of public golf course, facilities' cleanliness had effects on customers' negative emotion. Third, physical environment of public golf course had positive effects on golf course's image. Fourth, physical environment of public golf course had positive effects on recommendation intention.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.187-196
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• 2006

This study has showed verified results on 'Survey into Observer Preference for Table Decoration for Eating and Drinking'. It is a preliminary study to look into interrelation of preference to color tables, image adjectives, aesthetic value, by giving color changes in a certain regularity to each influential factor in functional table decoration. The result has demonstrated that, as for color image and preference,'observers prefers mid/low dark-toned brown which gives a feeling of 'high-quality, and like to eat', and orange tone with a fooling of 'warm and colorful'. In evaluating interrelation between preference and aesthetic value, the study has revealed that ordinary people take the influential factor of 'unity and Gestalt' seriously, while non-professionals preferred 'uniqueness'. Stimulant No. 7 is one of constituent factors of functional table decoration, eliciting significance of images on colors ant aesthetic value. This study also has practical problems about insufficiency or inadequateness in producing mood suitable to T P O, according to depending upon color changes in picking up stimulants, or other problems in selecting stimulants, according to time, seasons and generational parameter in which the inquiry is conducted, but it will serve as a stepping stone for developing new design using both qualitative and quantitative data in 려nctional table decoration.

• Journal of the Korean Academy of Esthetic Dentistry
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• v.13 no.2
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• pp.29-35
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• 2004

최근 심미적인 보철 치료에 대한 사람들의 관심이 높아짐에 따라 자연치와 더욱 조화롭게 보철 치료를 하는 것이 요구되고 있다. 이는 구조적인 심미성과 함께 자연스러운 색조 재현을 통하여 이루어지는데, 자연치의 색조는 매우 다양하고 부위별로 달라질 수 있기 때문에 단순히 shade guide상의 비교만으로는 정확한 색조를 얻기가 어렵다. 이러한 색조 선택의 부정확성 때문에 객관적으로 색조를 분석하는 많은 기계적 장치들이 고안되었고, 최근에 ShadeScan system(CYNOVAD, Canada), Vita Easyshade system(Vident, Canada) 등 디지털로 색조를 평가하는 시스템이 각광을 받고 있다. ShadeScan system은 한 번의 클릭으로 치아 이미지를 채득할 수 있고, 바로 컴퓨터를 통해서 이를 분석하여 원하는 shade map, translucency map 등을 얻을 수 있다. 또한 세 방향에서 조사되는 빛은 자체 calibration을 거쳤기 때문에 주변 광원이나 환경의 영향 없이 객관적으로 치아의 이미지를 채득할 수 있다고 한다. 사실 그 동안 이미지 채득이 객관적이라고 주장하는 많은 system이 있었지만 임상의들은 그 신뢰성에대해 의구심을 보였던 것이 사실이다. 이에 본고에서는 ShadeScan system이 반복 촬영 시 같은 색조재현을 할 수 있는지 실험하여 그 객관성에 대해 살펴보았다.

• Proceedings of the Korea Multimedia Society Conference
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• 2003.11b
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• pp.577-580
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• 2003

본 논문에서는 캐릭터 디자인 프로세스의 필요성을 충족시켜주기 위해 프로토타입 이론(prototype theory)에 대한 문제점을 파악하고 이를 보완하기 위하여 전형성과 동시에 중요하게 인지되는 또 다른 속성 즉 형태 심미성의 개념적 구조를 파악하였다. 그리고 심미성을 측정 할 수 있는 척도를 검증한 선행 연구를 바탕으로 심미적 영향요소중의 하나인 비례(proportion)를 추출 하였다. 이를 적용한 새로운 캐릭터 디자인 프로세스를 구축하여 캐릭터 디자이너의 아이디어 발상의 한계성을 극복하고 소비자가 선호할 수 있는 캐릭터 디자인을 창출하여 캐릭터 디자인의 성공확률을 높이고자 하는데 연구의 목적이 있다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.785-801
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• 2016

The purpose of this study was to examine the effect of servicescape on customer satisfaction and brand loyalty in Franchise Coffee Shops. Also, this study investigated a mediating effect of brand image in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty. The results of this study are as follows: Firstly, among components of servicescape, aesthetics, cleanliness and pleasance affected brand image. Secondly, among components of servicescape, aesthetics, cleanliness, pleasance and space affected customer satisfaction. Thirdly, among components of servicescape, pleasance and space affected brand loyalty. Fourthly, Brand image significantly affected customer satisfaction and brand loyalty. Fifthly, customer satisfaction significantly affected brand loyalty. Sixthly, brand image had a mediating role in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty.

• Science of Emotion and Sensibility
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• v.22 no.3
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• pp.65-76
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• 2019

Augmented reality (AR) is the technology in which a virtual image made by computer is integrated with the real world. Food is one of the most popular products purchased online. In this study, we investigated how the presentation of food images with AR affects purchase intention and user engagement. We hypothesized that purchase intention was increased more by AR food images than by static food images. We also examined whether user engagement mediates the relationship between image presentation format and purchase intention. To test this hypothesis, participants in one group saw AR food images, and participants in another group saw static food images on an iPad. All participants then answered questions about user engagement and purchase intention. As predicted, participants who saw an AR food image reported higher user engagement and higher purchase intention than did those who saw a static food image. The indirect effect of user engagement was also significant, and the link between image presentation format and purchase intention was fully mediated by user engagement. We also found that aesthetic appeal, one of the sub-factors of user engagement, fully mediated the link between image presentation format and purchase intention. Thus AR images of food images were aesthetically more appealing, which led to higher purchase intention. These findings suggest that AR technology can be used effectively as a way to advertise food.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.263-273
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• 2019

Pictorial typography is a fusion of image and type, which makes it possible to easily and quickly recognize information by complementing the boredom of characters and ambiguity of images. In this study, 6 classes were assigned to the 30 students in A specialization design class and applied artistic propel method to the pictorial typography design class, followed by the process of perception, reflection and creation, We analyze the two evaluation factors, functional and aesthetic changes, and verify the validity of the artpropel course. In the pre-post survey conducted in this study, the self - evaluation and the peer evaluation were improved. Functionality increased by 5.34 points in self evaluation, 5.4 points in peer evaluation, and 2.1 points in self evaluation and 1.8 points in peer evaluation. As a result, it can be seen that the pictorial typography class through the artpropel process helped to improve the functionality and aesthetic, and the effect of functionality was more significant than the aesthetic.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.91-104
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• 2008

This study searches for an abstract aesthetic dimension that has an important response to preference by finding products excluded in past studies on aesthetics. Furthermore, the adjective image languages are examined, grouped and examined in order to also take into account the dimensions that are regarded as important for the selected product. Based on this, the preference trends will be inferred and the level of aesthetic dimensions that are import in the product will be found and presented based on its preference to create an accurate objective point. Based on the values of the levels of the aesthetic preference types and aesthetic elements found by this and presenting the preferred types in the design process, the objective of this study is to create designs with small chance of failure. In addition, it attempts to present a new direction for research of aesthetic dimensions.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.47-54
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• 2015

The following research analyzes that the level of self-monitoring have an influence on user experience about website. For this research, university students participated in a survey where they evaluated user experience -usability, aesthetics, pleasure- about the new screen images of two homepages of differences in brand recognizability. The "self-monitoring(high/low, except for middle)" and the "brand recognizability(high/low, except for middle)" were set as independent variables and the "usability | deviation |", the "aesthetics | deviation |", the "pleasure | deviation |" were set as the dependent variables. Results, as with new screen images of homepage, there were significant differences in the usability and aesthetics based on the level in self-monitoring. Especially, when level of brand recognizability is low, there was more differences in the usability and aesthetics based on the level in self-monitoring. However, the influence of pleasure on self-monitoring was insignificant.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.837-840
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• 2004

본 연구는 행정기관 홈페이지 평가 항목 중에 접근성에 관한 새로운 세부항목 평가 기준을 제시하고 시각디자인적인 요소를 중심으로 웹사이트 평가를 행한 결과를 제시한다 평가 기준을 가독성, 위치성, 구조성, 심미성, 편의성 등의 6 가지 기준으로 나누고 평가한 결과, 현재 공공기관 웹사이트는 심미성, 위치성에 관한 항목들이 매우 잘 만들어져 가고 있는 반면, 기관들의 웹사이트 가독성과 일관성의 통합 작업이 부족함을 알게 되고 보완의 가이드 라인을 제시할 수 있게 되었다. 본 연구의 결과가 시각디자인 요소를 중심으로 한 사용자 인터페이스 디자인의 표준모델의 일부로 활용되어 공공기관 웹사이트를 이용한 대민 서비스의 질적 향상과 기관 이미지 제고에 이바지 할 수 있을 것으로 기대한다.