• Title/Summary/Keyword: 의상과

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Effect of Experience of Fashion Brand Metaverse Virtual Reality Store on Perceived Avatar Identification, Perceived Fun, and Consumer-Brand Self-Congruity (패션브랜드 메타버스 가상현실매장 체험이 지각된 아바타 동일시성, 지각된 즐거움, 소비자-브랜드 자아 일치성에 미치는 영향)

  • Lee, Eun-Jung;Jeon, Jihye
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.387-395
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    • 2022
  • This study empirically studied the effect of the characteristics of consumer experience in a virtual store in the metaverse of a fashion brand on consumers' perceived utility and self-congruence for the medium. As a result of the analysis, all three factors (reality, ubiquity, anonymity) of the fashion brand metaverse virtual reality store experience had a significant positive effect on the perceived avatar consistency. On the other hand, realism and ubiquity had a significant positive effect on perceived fun, but the effect of anonymity on perceived fun was not significant. On the other hand, perceived avatar identity was found to have a significant positive effect on perceived consumer-brand self-congruence. Finally, it was found that the perceived fun in the metaverse fashion brand virtual reality store had a statistically significant positive effect on perceived consumer-brand self-congruence.

Grotesque Image Dance Causing Uncanny -Focusing on Maguy Marin's "May B"- (언캐니를 유발하는 그로테스크 이미지 무용에 관한 연구 -마기 마랭(Maguy Marin)의 작품 를 중심으로-)

  • Kim, Ji-In;Choe, Sang-Cheul
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.405-414
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    • 2022
  • The purpose of this study is to discover the possibility to expand the aesthetic interpretation of dance works. For this purpose, this study analyzes Maguy Marin's (1981) because it shows Sigmund Freud's concept of uncanny and grotesque images well. The theoretical framework of this study was centered on previous academic studies, and Hoffman's Der Sandmann(1816) was presented as an example to help the conceptual understanding of uncanny and grotesque. The analysis of of Magi Marin was divided into stage space, dancer's movements, costumes, and voice. As a result of this study, it was discovered that is a work with an experimental spirit that deviated from the stereotypes of traditional stage aesthetics. And it was implemented as uncanny and grotesque images in the choreography structure. In addition, as the changes of the times have a great influence on the creation of dance works, it is thought that the discourse of various aesthetic interpretation methods in dance works can provide various directions for dance creation in the future. Therefore, this study will be helpful in raising the aesthetic value and status of dance art.

A Study on the implementation of the drape generation model using textile drape image (섬유 드레이프 이미지를 활용한 드레이프 생성 모델 구현에 관한 연구)

  • Son, Jae Ik;Kim, Dong Hyun;Choi, Yun Sung
    • Smart Media Journal
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    • v.10 no.4
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    • pp.28-34
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    • 2021
  • Drape is one of the factors that determine the shape of clothes and is one of the very important factors in the textile and fashion industry. At a time when non-face-to-face transactions are being activated due to the impact of the coronavirus, more and more companies are asking for drape value. However, in the case of small and medium-sized enterprises (SMEs), it is difficult to measure the drape, because they feel the burden of time and money for measuring the drape. Therefore, this study aimed to generate a drape image for the material property value input using a conditional adversarial neural network through 3D simulation images generated by measuring digital properties. A drape image was created through the existing 736 digital property values, and this was used for model training. Then, the drape value was calculated for the image samples obtained through the generative model. As a result of comparing the actual drape experimental value and the generated drape value, it was confirmed that the error of the peak number was 0.75, and the average error of the drape value was 7.875

A Study on the Ritual Process and Costume for a Coming-of-age Ceremony of Imperial Court in the Ming Dynasty -Incidentally Mentioning about 'Yishanguan-Jiangshapao' of Joseon Dynasty- (명대(明代) 황실 관례(冠禮)의 행례(行禮) 특성 및 신분별 관례복(冠禮服) 연구 -조선(朝鮮)의 '익선관강사포(翼善冠絳紗袍)'에 대한 논의를 겸하여-)

  • Wen, Shao Hua;Choi, Yeon Woo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.233-252
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    • 2021
  • The Gwan ceremony (冠禮) is a coming-of-age ceremony that takes place through traditional Gwan (冠: the hat) and clothes in the traditional era. The rite is performed by wearing hats and clothes three consecutive times (三加禮). It was an important rite which meant that underage children were formally recognized as members of society. This study examined costumes of people who participated in various coming-of-age ceremony rites in the Ming dynasty imperial court of China. For the research data, this study mainly used authentic chronicles (正史), codes of law and books on Ming dynasty rituals. This study examined the costumes used in the coming-of-age ceremony for the emperor, Prince Imperial, Emperor's eldest grandson, and emperor's sons. The results of this study were divided into an analysis of the document structure, institutional changes by time, characteristics of costumes, and characteristics of the rite. Of particular note in their ceremony, the emperor is presupposed to be a 'human already full-equipped with virtue', which means that the costume is worn only once. It is a case in which the emperor's absolute identity is revealed through the rite and costume.

Recognition Type of Message Expressed on Fashion -Focusing on 20's Women-

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.4
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    • pp.149-159
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    • 2021
  • This study wanted to analyze the types of recognition of messages expressed in clothing for women in their 20s who wear a lot of clothing and fashion products with text. It was intended to provide basic data necessary for the production of typography clothing and fashion products by considering the subjective evaluation of how women in their 20s type the characters expressed in fashion and the characteristics of each type. This study was conducted with the Q method, and the QUANL pc program was used for analysis. Type I thought that letters were a design element and fashion, and the characters expressed in clothes were recognized as images. Type 2 thought it was important that the characters expressed in the clothing were recognized as messages, and that the characters had social messages and period reflections. Type 3 preferred that letters be combined with casual clothes and valued the formability of the characters. Type 4 preferred characters to represent brands and liked to be placed in large positions. In the future, it is thought that additional research by various age groups and genders and detailed research should be conducted to identify differences in font, color, and sentence length.

The Implications of the Chinese Cultural Industry in the Stage of an IP Acrobatic Stage Drama 'Mongjiryeo' (IP곡예 무대극 '몽지려(梦之旅)'를 통해 본 중국문화산업의 함의)

  • Jiao, Shan;Fang, Xiu-Qing
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.35-48
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    • 2020
  • This study aims to find out the implications of the Chinese cultural industry by analyzing the successful factors of the IP acrobatic stage drama "Mongjiryeo," which was well received through internal and external performances by creating acrobatics repres enting traditional Chinese culture as a stage play that conforms to the trend of modern society. Th e findings are as follows. First, China's cultural industry grew and developed quantitatively and qualitatively based on the government's active promotion policy and the huge domestic market. Second, through challenges and changes to traditional culture such as acrobatics and costumes, creative standard presentation and practical experience were attempted as modern stage plays. Third, Oriental humanities ideas and emotions were introduced amid the reform and innovative changes of traditional culture. The results of this study will enable various free interpretation and expansion from a humanities perspective. And it could be used as a reference material for the study of the creation of new culture utilizing the analysis and approach of the traditional Chinese cultural archetype.

A study on the perception of 3D virtual fashion before and after COVID-19 using textmining

  • Cho, Hyun-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.12
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    • pp.111-119
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    • 2022
  • The purpose of this paper is to examine the change in perception of 3D virtual fashion before and after COVID-19 using big data analysis. The data collection period is from January 1, 2017, before the outbreak of COVID-19, to October 30, 2022, after the outbreak. Big data was collected for key words related to 3D virtual fashion extracted from social media such as Naver, Daum, Google, and YouTube using Textom. After the collected words were refined, word cloud, word frequency, connection centrality, network visualization, and CONCOR analysis were performed. As a result of extracting and analyzing 32,461 words with 3D virtual fashion as a keyword, the frequency and centrality of fashion, virtual, and technology appeared the highest, and the frequency of appearance of digital, design, clothing, utilization, and manufacturing was also high. Through this, it was found that 3D virtual fashion is being used throughout the industry along with the development of technology. In particular, the key words that stand out the most after COVID-19 are metaverse and 3D education, which are in high demand in the fashion industry.

Development of a 3D Virtual Fashion Design by Applying the PO Method -With a Focusing on the T-shirt Design- (PO 발상법을 적용한 3D 가상 패션디자인 개발 -티셔츠 디자인을 중심으로-)

  • Suh, Seunghee
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.73-87
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    • 2021
  • This study aimed to develop fashion designs by applying the PO (Provocative Operation) method as a 3D virtual clothing program and to derive the PO application method in fashion design. The first T-shirt design was presented as an existing thinking method, and the second design was developed by applying escape, reversal, exaggeration, distortion, and hopeful thinking techniques, which are techniques for 'provocation' of the PO method, to the first design. Thus, 18 T-shirt designs were developed as 3D virtual clothing, with 3 sets of 6 designs, including the 1st and 2nd designs. The method of using the 'provocation' techniques of the PO method in the development of fashion design derived from this was as follows. First, the 'escape' technique was designed in such a way that a part of the detail or structure was deleted, or a part of the structure or expression element of another item was applied. Second, the 'inversion' technique was expressed by inverting the position or shape of a detail or structure up, down, left, and right; fitting the structural detail or reversing the shape; or converting the structure and form. Third, the 'exaggeration' technique exaggerated the size, length, and volume of a structure's form or detail. Fourth, the 'distortion' technique was expressed as a distortion of lines or shapes or a visual distortion using the Trompe l'oeil technique. Fifth, the 'hopeful thinking' technique was developed and expressed from the idea of an hypothetical 'if' it was absurd, irrational, and unrealistic.

Color Characteristics of 3D-Printed TPU Material Applied with Ultra-Violet Curable Digital Printing Process (자외선 경화형 디지털 프린팅을 이용한 3D 프린팅 TPU 소재의 색채 특성)

  • Lee, Sunhee;Park, Soyeon;Jung, Imjoo;Lee, Jungsoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.6
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    • pp.1052-1062
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    • 2021
  • This study aims to confirm the possibility of Ultra-Violet (UV)-printed 3D printing materials using thermal polyurethane (TPU) with CMYK colors by applying an eco-friendly UV digital printing process. A UV-printed 3D printing TPU material was prepared with cycles of UV printing and CMYK colors. Dyeability of the 3D TPU samples with cycles of UV printing and CMYK were analyzed for thickness, weight, surface roughness, reflectance, colorimetry, and K/S values. The thickness and weight of 3D-printed TPU samples with cycles of UV printing are increased with overprints from 1 to 5. The surface roughness of 3D-printed TPU samples with increasing UV prints were decreased, meaning that the surface of TPU samples becomes gradually smoother. The reflectance spectra of CMYK UV-printed TPU samples showed the surface reflectance within each characteristic wavelength of CMYK. The 3D-printed TPU samples, subjected to UV printing twice or more, showed low surface reflectance. After examining the L*a*b* of the 3D-printed TPU samples by the cycles of UV printing, the study found that the more UV got printed more than 2 times, the closer the color to each CMYK.

Development of a Custom-Made Dress Form for Draping Based on 3D Handheld Scanners and 3D Printing Technology (3D 핸디형 스캐너와 3D 프린팅 기술 기반 드레이핑용 커스텀 메이드 드레스폼 개발)

  • Ryu, Eun Joo;Song, Hwa Kyung
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.451-459
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    • 2022
  • This study aimed to develop a a custom-made dress form for draping using a live model's 3D body scan obtained from an entry-level 3D handheld scanners, 3D modeling software and 3D printing technology. A female subject was recruited whose body size fell under the normal (N) body shape criteria suggested by KS K 0051. First, the handheld scanner reduced the length of the legs in scanning, but most of the scanning operations between the neck and crotch levels were conducted accurately. Therefore, this study was designed to develop a torso dress form. The full body 3D scan was edited into a torso shape using ZBrush® software. Using Rhinoceros® and Materialise's Magics software, a 3D body scan was modeled so that the user could fit two types of mannequin stands (one with a neck fixation from above and one with an insert from below) to the dress form. The body scan was divided into 9 pieces to fit the printable size of the Stratasys 3D printer Fortus 250mc, and the cross-sectional distance from the center to the periphery was downsized by 2 mm. After outputting the dress form scan file with a 3D printer, the dress form was manufactured by the first covering it with a 4 oz nonwoven pad and the second covering with a single jersey material.